Raise Your Own Bar
Raise Your Own Bar is a woman-owned, founder-led training, coaching, and consulting firm in Huntsville, Alabama, serving individuals, executives, and organizations with execution-focused leadership development services delivered via video, workshops, and the Minnect micro-coaching marketplace.
- Company typePrivate
- Founded2019
- HeadquartersHuntsville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Raise Your Own Bar does
Raise Your Own Bar LLC is a woman-owned professional services firm founded in 2019 and headquartered in Huntsville, Alabama. The company delivers integrated training, coaching, and consulting services aimed at helping individuals and organizations build "clear, practical systems for decision-making, alignment, and execution" — positioning execution failures (stalled decisions, misaligned teams, weak follow-through, burnout) as the core problem it solves rather than knowledge gaps.
Its service portfolio spans three interconnected lines: Training & Development (customized workshops covering communication, decision-making, leadership, conflict resolution, and federal contracting management), Coaching Services across five specialties (Executive, Career, Life, Relationship, Creative) delivered one-on-one and in group formats via video calls, and Consulting Services covering project management, audit readiness, process mapping, facilitation, and conflict resolution. A proprietary R.E.A.C.T. Method for conflict resolution and other custom frameworks form the firm's codified intellectual property. There is no proprietary technology platform; delivery runs on commodity tooling including HubSpot for scheduling and the Minnect marketplace for on-demand micro-coaching ($10 text, $20 video, $30 video call).
The business model is professional services revenue: quote-based coaching packages, bundled subscriptions, multi-year corporate training and consulting contracts, plus transactional micro-coaching fees on Minnect. Go-to-market is sales-led via direct outreach and HubSpot booking links, supplemented by event-driven demand generation (speaking and corporate hosting) and community-led group/mastermind referrals. Customers span individuals seeking personal and career growth, executives and senior leaders, organizations and teams, creatives, and federal contractors, with the latter pursued via a published Capability Statement leveraging woman-owned small business status. The firm is unfunded, single-jurisdiction, and founder-led by CEO Tammara Buckey, who appears to be the primary delivery asset.
Raise Your Own Bar firmographics
Firmographics- Name
- Raise Your Own Bar
- Legal name
- Raise Your Own Bar LLC
- Website
- https://raiseyourownbar.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Raise Your Own Bar is a woman-owned, founder-led training, coaching, and consulting firm in Huntsville, Alabama, serving individuals, executives, and organizations with execution-focused leadership development services delivered via video, workshops, and the Minnect micro-coaching marketplace.
- Ownership category
- akta.pro rank
Raise Your Own Bar industry classification
Industry- Product category
- Leadership Development & Executive Coaching Services
- NAICS
- Professional and Management Development Training (611430), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- Corporate & Leadership Development (BPACANAA)
- akta.pro secondary industries
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Coaching Leadership & Mentoring Skills (EDABAAAG), Career, Purpose & Executive Wellbeing Coaching (EDABANAI)
Keywords
Where Raise Your Own Bar is headquartered
LocationHeadquarters
- HQ city
- Huntsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Raise Your Own Bar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Coaching Services: One-on-one coaching sessions, bundled coaching packages, intensive/strategy sessions, and group coaching programs across career, executive, life, relationship, and creative coaching areas. Delivered via video calls, with free 30-minute discovery calls for new clients.
- Training Programs: Customized training and development programs for organizations covering communication, decision-making, leadership, conflict resolution, and other professional skills. Programs include interactive, practical sessions designed for real-world application.
- Consulting Services: Organizational consulting including project management, audit readiness, process mapping, facilitation, conflict resolution, and custom training design. Closes the gap between strategy and execution for client organizations.
- Micro-Coaching (Minnect): On-demand micro-coaching via the Minnect platform offering text responses ($10), video responses ($20), and 15-minute video calls ($30). Provides low-friction entry point for potential clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 30-minute discovery coaching call |
| Subscription | Monthly | 1:1 Coaching Sessions |
| Other | Pay-as-you-go | Intensive/Strategy Sessions |
| Subscription | Monthly | Group Coaching & Masterminds |
| Other | Multi-year contract | Custom Training Programs |
| Other | Multi-year contract | Consulting Services |
| Unit Pricing | Pay-as-you-go | Minnect Text/Audio Response |
| Unit Pricing | Pay-as-you-go | Minnect Video Response |
| Unit Pricing | Pay-as-you-go | Minnect Video Call |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Raise Your Own Bar product offering
Product offeringCore offering
Raise Your Own Bar is a woman-owned small business that provides leadership training, coaching, and consulting services to individuals and organizations. Core offerings include interactive training programs covering communication, decision-making, leadership, and execution skills; one-on-one and group coaching across career, executive, life, relationship, and creative specialties; and organizational consulting covering project management, audit readiness, process mapping, facilitation, and conflict resolution. Services are delivered via video calls, customized workshops, and on-demand micro-coaching through the Minnect platform.
Product overview
Raise Your Own Bar is a woman-owned small business leadership and performance consultancy founded in 2019 in Huntsville, Alabama. The company operates across three interconnected service lines: Training & Development (interactive workshops and programs for teams and individuals), Coaching Services (1:1 and group coaching across five specialties: Executive, Career, Life, Relationship, and Creative), and Consulting Services (organizational-level engagement covering project management, process mapping, audit readiness, facilitation, conflict resolution, and speaking). The coaching services are further accessible via a micro-coaching add-on through the Minnect platform, offering on-demand text, video, and call-based coaching sessions. A downloadable Capability Statement supports business development and federal contracting efforts. Together, these offerings form a unified system for helping individuals and organizations build clarity, alignment, and execution capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Training & Development Interactive, practical training programs for individuals and teams covering communication, decision-making, leadership, and execution skills. Topics include 'Yes, And... Improv for Change Leaders,' 'The R.E.A.C.T. Method,' 'Decision-Making Strategies,' 'Servant Leadership in Times of Change,' 'Active Listening Techniques,' 'Imposter Syndrome & Project Management,' 'Emotional Intelligence for Leaders,' 'Federal Contracting Management,' 'Financial Literacy for Leaders,' and 'Non-Verbal Communication in Negotiation.' Sessions are customizable for organizational needs and delivered to teams and organizations.
- Coaching Services One-on-one and group coaching services for individuals and leaders, spanning five specialties: Executive Coaching, Career Coaching, Life Coaching, Relationship Coaching, and Creative Coaching. Delivered via 1:1 sessions, bundled packages, intensive/strategy sessions, group coaching, and custom worksheets and exercises, with a free 30-minute introductory coaching call offered to new clients.
- Consulting Services Organizational consulting covering project management, audit readiness, process mapping, executive coaching, custom training, facilitation, conflict resolution, and speaking/hosting engagements. Designed to close the gap between strategy and execution, with solutions tailored to organizational goals, culture, and people.
- Micro-Coaching via Minnect On-demand micro-coaching accessible through the Minnect platform, offering text-based questions at $10, video responses to text questions at $20, and 15-minute video calls at $30. Provides immediate, lightweight access to coaching expertise without full-session commitment.
Quantifiable outcome
- Client reported 20% productivity increase
Companies that use Raise Your Own Bar
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Raise Your Own Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Raise Your Own Bar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- University of Alabama in Huntsville (UAH)minorPartnership with UAH for delivering specialized training programs including Federal Contracting Management and Financial Literacy for Leaders. Programs are designed for professionals supporting government work and leaders needing financial competency.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Raise Your Own Bar competitors and assessment
Company assessmentDirect peers
- CoachHub: Global digital coaching platform offering scalable 1:1 coaching for leaders and teams. Comparable as a coaching-centric business serving both individuals and enterprise clients with structured development programs.
- BetterUp: Enterprise leadership and executive coaching platform combining 1:1 coaching with technology-enabled delivery. Directly comparable as a coaching-led solution targeting individuals and organizations seeking leadership and performance development.
- Marshall Goldsmith Group: Executive coaching and leadership development practice built on the personal brand and proprietary methodologies of its founder. Highly comparable as a founder-led, methodology-driven executive coaching business serving senior leaders.
- Center for Creative Leadership: Nonprofit research and leadership development provider offering executive education, coaching, and customized programs. Comparable as a leadership development provider combining research-backed methodologies with coaching and training for executives and teams.
Broad incumbents
- Dale Carnegie & Associates: Long-established provider of training in communication, leadership, and interpersonal skills delivered through certified trainers globally. Comparable to Raise Your Own Bar's training programs focused on communication, leadership, and execution skills.
- DDI (Development Dimensions International): Leadership development firm offering assessment, training, and coaching programs to large organizations. Comparable as a B2B leadership training and consulting provider, but operating at enterprise scale with proprietary assessment IP.
- Korn Ferry: Global organizational consulting firm with a leadership development and executive coaching practice. Comparable in delivering executive coaching and organizational consulting to senior leaders, though at a vastly larger scale and across broader talent services.
- FranklinCovey: Established leadership, execution, and organizational performance training company offering content, workshops, and coaching. Comparable to Raise Your Own Bar's training-plus-coaching model but at much greater scale and with proprietary content franchises.
- The Ken Blanchard Companies: Leadership development and management training provider built around proprietary methodologies (e.g., Situational Leadership). Comparable in selling named frameworks and customized leadership training to organizations of various sizes.
Emerging players
- GiANT Worldwide: Leadership development company offering coaching, consulting, and certified trainer programs distributed through a global partner network. Comparable to Raise Your Own Bar's training and leadership development model with an emphasis on scaling via certified practitioners.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Raise Your Own Bar social profiles
Digital presenceRaise Your Own Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raise Your Own Bar leadership team
Management profileNumber of profiles
Profiles1 record
Raise Your Own Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raise Your Own Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raise Your Own Bar
What does Raise Your Own Bar do?
Raise Your Own Bar is a woman-owned small business that provides leadership training, coaching, and consulting services to individuals and organizations. Core offerings include interactive training programs covering communication, decision-making, leadership, and execution skills; one-on-one and group coaching across career, executive, life, relationship, and creative specialties; and organizational consulting covering project management, audit readiness, process mapping, facilitation, and conflict resolution. Services are delivered via video calls, customized workshops, and on-demand micro-coaching through the Minnect platform.
Is Raise Your Own Bar a public or private company?
Raise Your Own Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raise Your Own Bar founded?
Raise Your Own Bar was founded in 2019. It employs 1 to 10 people.
Where is Raise Your Own Bar based?
Raise Your Own Bar is headquartered in Huntsville, United States, in the North America region.
How does Raise Your Own Bar make money?
Four revenue lines are on record. Coaching Services are the primary driver. The others are training Programs, consulting Services and micro-Coaching (Minnect).
Who are Raise Your Own Bar's main competitors?
Direct peers on record are CoachHub, BetterUp, Marshall Goldsmith Group and Center for Creative Leadership. Broad incumbents are Dale Carnegie & Associates, DDI (Development Dimensions International), Korn Ferry, FranklinCovey and The Ken Blanchard Companies. GiANT Worldwide is listed as an emerging player.
Does Raise Your Own Bar have an API?
No public API is recorded for Raise Your Own Bar.
What industry is Raise Your Own Bar in?
Raise Your Own Bar's product category is Leadership Development & Executive Coaching Services. Its primary akta.pro industry code is BPACANAA, Corporate & Leadership Development, with a secondary code of BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture). Its NAICS code is 611430 and its SIC code is 8742.