National Hispanic Construction Alliance

What National Hispanic Construction Alliance does

National Hispanic Construction Alliance (NHCA) is a 501(c)(6) trade association founded in 2024 by the National Association of Hispanic Real Estate Professionals (NAHREP) to serve Hispanic construction professionals. The organization addresses an industry representation gap by providing a dedicated platform for contractors, tradespeople, and construction entrepreneurs, positioning itself around building generational wealth for Hispanic families through construction careers and business ownership.

NHCA's core offerings span free membership, training and certification programs (Build the Builder, VDCI credentials, BlueRecruit recruiting platform), regional chapters, advocacy, and signature events including the AVANCE Global conference. The organization also publishes the State of Hispanics in Construction Report as a category-defining industry resource. Revenue is generated primarily through event registration fees ranging from $15 to $899 per attendee and through corporate sponsorships from national partners including Lowe's, ProWood, and City National Bank. Membership is currently free with no recurring dues.

Within roughly 18 months of launch, NHCA reports more than 2,000 members, more than 10 active local chapters, and 600+ check-ins at its inaugural AVANCE Global conference. The organization installed its first national board in June 2025 and has publicly outlined expansion plans for additional chapters in Houston, San Antonio, South Florida, Orlando, the DMV region, and New York. The operating model is a member-supported trade association that monetizes events and sponsorships while keeping membership access free to maximize participation and chapter density.

Name

National Hispanic Construction Alliance

Legal name

National Hispanic Construction Alliance

Website

https://nhca.pro

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

National Hispanic Construction Alliance is a 501(c)(6) trade association founded in 2024 by NAHREP to serve Hispanic construction professionals through training, certification, chapters, advocacy, and the AVANCE Global conference, currently with 2,000+ members.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: NHCA charges membership dues for professional membership. The organization currently offers free membership as an introductory offer. Members gain access to training programs, chapter events, industry resources, and the national network.
2. Event Registration Fees: NHCA generates revenue through paid event registrations. NHCA at AVANCE Global 2026 charges Early Bird $599 (through July 14), Standard $699 (July 15–Sept 13), and On-Site $899. The NAHREP HHPC conference charges Members $299–$499 and Non-Members $449–$699 depending on registration window. Chapter events like Know Your Rights charge $15 for members and $25 for non-members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

NHCA is a national 501(c)6 trade association that provides free professional membership, training programs (Build the Builder, VDCI courses at 25% discount, BlueRecruit recruitment tools), access-to-capital partnerships with financial institutions, networking through 11+ local chapters, workforce advocacy, and annual conferences (NHCA at AVANCE Global). The organization sells no software; its core deliverables are community, education, events, and advocacy services for Hispanic construction professionals and contractors.

Product overview

The National Hispanic Construction Alliance (NHCA) is a trade association offering a portfolio of member-focused programs rather than a unified software product. Its core offerings center on workforce development (Build the Builder Program), professional education (VDC Institute courses), recruitment tools (BlueRecruit partnership), and advocacy (State of Hispanics in Construction Report). The organization operates through a network of local chapters and hosts the annual NHCA at AVANCE Global conference. All programs are delivered through partnerships with platforms including Member365 for membership management, Eventbrite/Cvent for event registration, and Matrix LMS for course delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Pico y Pala: NHCA blog featuring insights, innovation and advocacy for Hispanic construction
• Build the Builder Program
• NHCA Training Center
• VDC Institute (VDCI)

Products and services

• Build the Builder Program

Quantifiable outcome

• Hispanic workers represent 31% of the U.S. construction workforce and account for 67% of all net new workers added between 2018 and 2024
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• National Association of Hispanic Real Estate Professionals (NAHREP)flagshipStrategic or Co-development Partner · 6 March 2025NHCA was established by NAHREP in a strategic alliance to connect the real estate and construction industries. NHCA is a trade association powered by NAHREP, leveraging NAHREP's network of 58,000+ real estate professionals and 100 local chapters to provide broader services and opportunities for members. This parent-child relationship gives NHCA direct access to the real estate development pipeline and positions NHCA as a bridge between the two industries.
• Lowe's Pro (Lowe's)flagshipStrategic or Co-development PartnerLowe's is a Mission Champion-level National Sponsor of NHCA. Jim Chavez, National Account Manager at Lowe's, has participated in NHCA chapter launches. Lowe's GPO (Group Purchasing Organization) onboarding events are offered to NHCA members, providing access to discounted pricing on construction materials and supplies.
• ProWoodcoreStrategic or Co-development PartnerProWood is a Mission Champion-level National Sponsor of NHCA, actively participating in NHCA events and sessions.
• BlueRecruitcoreStrategic or Co-development PartnerBlueRecruit is an Industry Partner offering NHCA members exclusive benefits including a free month on the Journeyman Plan (unlimited connections, in-app chat/video, automated job seeker invitations) and a complimentary BlueCareer Annual Subscription (valued at $95.88) for individuals exploring skilled trades careers. BlueRecruit is featured in NHCA's Training Center.
• VDC Institute (VDCI)coreStrategic or Co-development PartnerVDCI is an Industry Partner offering NHCA members a 25% discount on all VDCI courses including Residential and Commercial Blueprint Reading, Construction Estimating, and Construction Management I & II. VDCI courses are integrated into the NHCA Training Center and are available in both English and Spanish.
• USGBC (U.S. Green Building Council California)minorStrategic or Co-development PartnerUSGBC is an Industry Partner of NHCA, supporting sustainable building practices and green construction education within the NHCA membership.
• ALKEMEminorStrategic or Co-development PartnerALKEME participated in the NHCA National Webinar on Financing, Bonding, and Construction Capital (December 10, 2024). Scott Salandi, SVP & Director of Surety, provided expertise on national bonding strategies for construction professionals.
• QUOTRminorStrategic or Co-development PartnerQUOTR is a sponsor of the NHCA Build the Builder Program Pilot, helping keep application costs accessible for participants.
• American Business Immigration Coalition (ABIC)coreStrategic or Co-development PartnerABIC is a key advocacy partner for NHCA on immigration reform. NHCA leadership participates in ABIC Summits in Washington, D.C., and both organizations advocate jointly for immigration policies that support the construction workforce. ABIC brings together business, labor, faith, and civic organizations around workforce immigration solutions.
• Shell Roofing Solutions GroupminorGTM or Marketing PartnerShell Roofing sponsored the Welcome Reception at NHCA at Avance 2025, supporting networking events for the construction community.
• LBEM (Latino Business Enterprise Management)minorGTM or Marketing PartnerLBEM co-sponsored the Welcome Reception at NHCA at Avance 2025, supporting event programming for the construction community.
• NMSDC (National Minority Supplier Development Council)minorStrategic or Co-development PartnerMark Madrid, NMSDC CEO, contributed to NHCA sessions on Impact Sourcing and Government Contracting, demonstrating how small and minority-owned construction businesses can successfully subcontract and grow in large-scale projects.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• American Subcontractors Association (ASA): A national trade association for construction subcontractors. ASA serves a similar member profile to NHCA (subcontractors, specialty trades) with comparable offerings in advocacy, education, and networking, though without a Hispanic-specific demographic focus.
• National Association of Women in Construction (NAWIC): A trade association dedicated to supporting women in the construction industry. NAWIC operates the same demographic-affinity model as NHCA (membership, chapters, networking, advocacy) but for a different underrepresented group in construction.
• National Minority Supplier Development Council (NMSDC): A corporate membership organization advancing business opportunities for minority-owned businesses. NMSDC partners directly with NHCA (its CEO Mark Madrid sits on NHCA's board) and shares the minority-business development mission across construction and other industries.
• National Society of Hispanic MBAs (NSHMBA / Prospanica): A Hispanic-focused professional association with chapters, networking, and career development programs. Prospanica shares NHCA's demographic-specific membership model and event-driven engagement approach, though focused on MBA professionals.
• National Association of Hispanic Real Estate Professionals (NAHREP): NHCA's parent organization and the nation's largest Latino business organization. NAHREP serves Hispanic real estate professionals while NHCA serves Hispanic construction professionals; the two are structurally linked through the same demographic, leadership, and chapter model.

Regional players

• Hispanic Association of Colleges and Universities (HACU): A national association representing Hispanic-serving institutions. HACU overlaps with NHCA on Hispanic workforce development advocacy and education pipelines, though focused on higher education rather than trades.

Broad incumbents

• National Association of Home Builders (NAHB): The largest U.S. trade association for the residential construction industry. NAHB serves a broader membership than NHCA but competes for the same Hispanic construction professionals and offers overlapping training, advocacy, and networking services.
• Associated General Contractors of America (AGC): The leading U.S. trade association for commercial construction contractors and specialty professionals. AGC provides overlapping services (training, advocacy, networking) and could launch demographic-focused programs that compete directly with NHCA's niche.
• Associated Builders and Contractors (ABC): A national construction industry trade association representing merit-shop contractors. ABC competes with NHCA for Hispanic-owned contractor members and offers training, certification, and advocacy at national scale.
• U.S. Hispanic Chamber of Commerce (USHCC): The largest Hispanic business membership organization in the U.S., representing Hispanic-owned businesses across all sectors. USHCC overlaps with NHCA on Hispanic business advocacy and could expand into construction-specific programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nhconstructionalliance
• LinkedInlinkedin.com/company/nhca-pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Hispanic Construction Alliance