Virtual Muebles
Virtual Muebles is a Colombian online furniture and home goods retailer operating a Shopify-based marketplace serving household consumers and small businesses across 24+ Colombian departments with installment financing, assembly services, and free shipping.
- Company typePrivate
- Founded-
- HeadquartersYumbo, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Virtual Muebles does
Virtual Muebles is a private Colombian e-commerce retailer of furniture and home goods operating through virtualmuebles.com, a Shopify-based storefront offering over 25,000 product options across 20+ categories including sofas, beds, closets, integral kitchens, bathroom furniture, office furniture, lighting, electronics, appliances, and power tools. The company is headquartered in Medellín (with presence in Yumbo) and operates with 11-50 employees, serving primarily Colombian household consumers across 24+ Colombian departments with free shipping to municipalities and a rural-zone exclusion. Its product mix combines Colombian-made brands (Corona, RTA, Madecentro, Espumados, Spring, Reflekta, Rimax) and imported items, with notable brand partnerships for appliances (Haceb, Mabe, Kalley).
The business model rests on four revenue streams: one-time furniture and home product sales at fixed prices with frequent promotional discounts of 14-51%, marketplace commissions from third-party sellers listing alongside first-party inventory, gift card sales in COP denominations from $100,000 to $400,000, and professional assembly services ('Servicio de Armado') in six size tiers from COP $73,900 to $412,900. Customer acquisition is product-led and content-led: the company drives traffic through organic SEO, a blog with interior design content, Instagram and WhatsApp Business channels, and email newsletter subscriptions, while purchase conversion is supported by installment financing partnerships with Sistecrédito and Addi.
The underlying technology stack is Shopify-based with WhatsApp Business API integration, supported by proprietary features including a product comparison tool, an order tracking system accessible by order number and email/phone, and the WhatsApp sales channel. Distribution is direct-to-consumer via the website, WhatsApp, and phone sales, with a marketplace layer enabling third-party seller participation. Customer engagement is evidenced by 6,835+ accumulated reviews on the platform, indicating sustained transaction volume though no revenue figures, funding rounds, or ownership data have been publicly disclosed.
Virtual Muebles firmographics
Firmographics- Name
- Virtual Muebles
- Legal name
- Virtual Muebles
- Website
- https://virtualmuebles.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Virtual Muebles is a Colombian online furniture and home goods retailer operating a Shopify-based marketplace serving household consumers and small businesses across 24+ Colombian departments with installment financing, assembly services, and free shipping.
- Ownership category
- akta.pro rank
Where Virtual Muebles is headquartered
LocationHeadquarters
- HQ city
- Yumbo
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Virtual Muebles business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Furniture and Home Products Sales: One-time product sales of furniture and home accessories including sofas, beds, chairs, tables, kitchen furniture, bathroom furniture, office furniture, outdoor furniture, lighting, electronics, and appliances. Products are sold at fixed prices with frequent promotional discounts (25-50%+ off).
- Marketplace Commission: Virtual Muebles operates a marketplace model ('Marketplace') where third-party sellers can sell products alongside first-party inventory. Revenue likely includes commissions from these marketplace sales.
- Gift Cards: Sale of digital gift cards in denominations of $100,000, $150,000, $200,000, $300,000, $350,000, and $400,000 COP for gifting purposes.
- Assembly Services: Professional furniture assembly services offered in multiple size tiers (XS through XXL) ranging from $73,900 to $412,900 COP, with combo packages for multiple furniture items. Provides additional revenue per transaction and enhances customer experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard furniture products across all categories |
| Unit Pricing | Pay-as-you-go | Gift cards for gifting occasions |
| Unit Pricing | Pay-as-you-go | Professional furniture assembly services by size tier |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Virtual Muebles product offering
Product offeringCore offering
Virtual Muebles is an online retailer of furniture and home furnishings based in Colombia, operating a Shopify-based e-commerce storefront offering 25,000+ products across living room, bedroom, kitchen, bathroom, office, and outdoor categories, plus electronics, appliances, lighting, and tools. The platform also functions as a marketplace where third-party sellers can list products alongside first-party inventory, and is supported by installment financing through Sistecrédito and Addi, free shipping across 24+ Colombian departments, and professional furniture assembly services.
Product overview
Virtual Muebles is an online furniture and home goods retailer operating in Colombia with a comprehensive e-commerce platform. The product portfolio includes living room furniture (sofas, TV panels, center tables, entertainment centers), bedroom furniture (closets, beds, mattresses, nightstands, dressers), kitchen furniture (integral kitchens, cabinets, microwaves, dining sets), bathroom furniture, office furniture (desks, chairs, bookshelves, file cabinets), outdoor furniture, and home decor (mirrors, lighting, organizers). The company also extends into technology products (televisions, phones, speakers) and home appliances (refrigerators, washing machines, ovens, air conditioners) from brands like Haceb, Mabe, Corona, and Kalley. Services include professional furniture assembly (Servicio de Armado) in multiple size tiers and gift cards. The platform operates as a multi-brand marketplace featuring over 25,000 different product options across 20+ main categories, offering payment installments through Sistecrédito and Addi financing partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Sofás (Sofas)
- Camas (Beds and Mattresses)
- Cocinas Integrales (Complete Kitchen Sets)
- Muebles de Baño (Bathroom Furniture)
- Clósets (Wardrobes and Closets)
- Escritorios y Sillas de Oficina (Desks and Office Chairs)
- Sillas Gamer (Gaming Chairs)
- Paneles de TV (TV Wall Panels)
- Electrodomésticos (Home Appliances)
- Tecnología (Technology Products)
- Iluminación (Lighting)
- Herramientas (Tools)
- Servicio de Armado (Furniture Assembly Service) Professional furniture assembly service offered in six size tiers (XS through XXL) priced from $73,900 to $412,900 COP, with combo packages for multiple furniture pieces, targeted at customers purchasing ready-to-assemble furniture.
- Bonos de Regalo (Gift Cards)
Quantifiable outcome
- Over 6,835 customer reviews demonstrate high transaction volume and customer engagement
- +2 more outcomes
Companies that use Virtual Muebles
Customer profileSegments2 records
Ideal customer profiles2 records
Virtual Muebles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Virtual Muebles partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- CoronacoreOfficial store partner selling Corona brand products including sanitary ware, faucets, and bathroom accessories through Virtual Muebles platform.
- RTAcoreOfficial store partner specializing in ready-to-assemble (RTA) furniture products sold through Virtual Muebles.
- MadecentrocoreOfficial store partner distributing Madecentro brand furniture and home accessories through Virtual Muebles platform.
- KalleyminorOfficial store partner selling Kalley electronics and appliances through Virtual Muebles.
- HacebcoreOfficial store partner selling Haceb appliances including refrigerators, stoves, washing machines, and kitchen equipment through Virtual Muebles.
- MabecoreOfficial store partner selling Mabe appliances including ranges, cooktops, and kitchen equipment through Virtual Muebles.
- EspumadosminorOfficial store partner selling Espumados mattresses and bedding products through Virtual Muebles.
- SistecréditocoreCredit financing partner enabling customers to purchase furniture on installment payments through Sistecrédito's credit platform, expanding purchasing power for customers.
- AddicoreCredit financing partner (Addi) allowing customers to pay for furniture in installments, providing buy-now-pay-later functionality integrated into checkout.
- ReflektaminorOfficial store partner selling Reflekta lighting products and mirrors through Virtual Muebles.
- SpringminorOfficial store partner selling Spring home products including mattresses and bedding through Virtual Muebles.
- RimaxminorOfficial store partner selling Rimax plastic furniture and home organization products through Virtual Muebles.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Virtual Muebles competitors and assessment
Company assessmentBroad incumbents
- Mercado Libre Colombia: Dominant horizontal e-commerce marketplace in Colombia with a large furniture and home furnishings category alongside Mercado Pago financing. Comparable to Virtual Muebles as a competing online channel for furniture buyers, though Mercado Libre spans many more verticals and benefits from cross-category traffic.
- Wayfair: Global pure-play online furniture and home goods retailer, operating an e-commerce-only model with an extensive catalog and logistics-focused delivery network. Useful international benchmark for Virtual Muebles' online furniture marketplace and delivery economics, though Wayfair serves North America/Europe rather than LatAm.
- Falabella Colombia: Major Colombian/LatAm department-store retailer with a sizable furniture, appliances, and home assortment both online and in physical stores. Overlaps directly with Virtual Muebles in sofas, beds, lighting, and home appliances, while also offering credit financing options similar to Sistecrédito/Addi.
- IKEA: Global furniture and home accessories retailer known for ready-to-assemble products, integrated kitchen/bath solutions, and in-store experience. Relevant comparable for Virtual Muebles' RTA furniture and Cocinas Integrales categories; not yet established in Colombia but a strategic threat if it enters.
- Homecenter (Sodimac Colombia): Colombia's largest home improvement and furniture retailer, operating large-format stores plus an extensive online catalog. Directly comparable to Virtual Muebles across furniture, kitchen, bathroom, and home décor categories, but with a much broader omnichannel footprint and physical showroom base.
- Sodimac Colombia: Home improvement and construction retail chain (sister brand of Homecenter under Falabella) with strong furniture and kitchen/bath assortment. Comparable in home category depth but with a more DIY/construction tilt than Virtual Muebles' furniture-first positioning.
- Éxito (Grupo Éxito): Largest Colombian retail group with strong online presence, selling furniture, appliances, electronics, and home goods alongside its core grocery business. Comparable in product breadth across furniture and home categories and in serving Colombian households nationwide.
- Linio Colombia (Mercado Libre): Online marketplace (now integrated with Mercado Libre Colombia) selling furniture and home goods among many other categories. Comparable as a horizontal e-commerce competitor for Colombian furniture shoppers, especially for branded products from Corona, Haceb, and Mabe.
Direct peers
- TuMueble: Colombian online furniture retailer specializing in home furnishings and décor with a similar e-commerce-led model. Closest direct competitor to Virtual Muebles in terms of catalog focus, target customer (Colombian households), and online-first buying experience.
- DecoMuebles: Colombian home furnishings retailer with online catalog covering living room, bedroom, and décor categories. Comparable to Virtual Muebles as a domestic direct competitor targeting similar Colombian household customers with multi-room furniture assortments.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Customer concentration
Virtual Muebles social profiles
Digital presenceVirtual Muebles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtual Muebles leadership team
Management profileNumber of profiles
Virtual Muebles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtual Muebles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtual Muebles
What does Virtual Muebles do?
Virtual Muebles is an online retailer of furniture and home furnishings based in Colombia, operating a Shopify-based e-commerce storefront offering 25,000+ products across living room, bedroom, kitchen, bathroom, office, and outdoor categories, plus electronics, appliances, lighting, and tools. The platform also functions as a marketplace where third-party sellers can list products alongside first-party inventory, and is supported by installment financing through Sistecrédito and Addi, free shipping across 24+ Colombian departments, and professional furniture assembly services.
Is Virtual Muebles a public or private company?
Virtual Muebles is a private company. It is classified as unknown and is currently operating.
When was Virtual Muebles founded?
Virtual Muebles was founded in -1. It employs 11 to 50 people.
Where is Virtual Muebles based?
Virtual Muebles is headquartered in Yumbo, Colombia, in the Latin America region.
How does Virtual Muebles make money?
Four revenue lines are on record. Furniture and Home Products Sales are the primary driver. The others are marketplace Commission, gift Cards and assembly Services.
Who are Virtual Muebles's main competitors?
Broad incumbents on record are Mercado Libre Colombia, Wayfair, Falabella Colombia, IKEA, Homecenter (Sodimac Colombia), Sodimac Colombia, Éxito (Grupo Éxito) and Linio Colombia (Mercado Libre). Direct peers are TuMueble and DecoMuebles.
Does Virtual Muebles have an API?
No public API is recorded for Virtual Muebles.