What Madecentro does

Madecentro is a Colombian specialty retailer headquartered in Medellín, operating under the legal entity MADECENTRO COLOMBIA S.A.S (NIT 811.028.650-1) since 2000. The company sells wood materials (melamine and MDF boards, edge banding, decorative panels, solid surfaces, high-pressure laminates, adhesives), cabinet and closet hardware (hinges, drawer slides, handles, lift systems, lighting, locks), finished furniture (bedroom, living, kitchen, office, dining, bathroom, outdoor), doors, flooring, kitchen and home appliances (brands Haceb, Kalley), power and hand tools (Einhell, Bosch), technology products, and home goods. Sub-brands include Made Home (furniture/decor) and Tu Carpintero (carpenter referral marketplace).

The commercial engine is an omnichannel retail model: physical stores across Colombia accessed through the 'Puntos de venta' (store locations) page, paired with a Shopify-hosted direct-to-consumer e-commerce site at madecentro.com. The technology stack is commodity - Shopify infrastructure with standard catalog, cart, checkout, and account functionality - supplemented by integrations to the Tu Carpintero referral service (tucarpintero.co), Proyecta design consulting, Persep furniture assembly, and Haceb appliance installation. Multiple social channels (Facebook, Instagram, LinkedIn, TikTok) are used for top-of-funnel demand generation; catalogs and promotional campaigns round out marketing.

Revenue is generated primarily through one-time unit-priced product sales (boards priced ~$277K-$1.18M COP, furniture ~$99.9K-$1.35M COP, tools up to ~$1.62M COP, hardware in between), supplemented by professional services priced as packaged SKUs (installation XS-XL from ~$88.4K to $336.4K COP; design packages of 1, 5, or 10 designs). Two customer segments are addressed: a primary B2C base of homeowners and DIY enthusiasts completing home renovation, kitchen, bedroom, and bathroom projects, and a secondary B2B base of professional carpenters and craftsmen served through the Tu Carpintero network. All transactions are pay-as-you-go with no subscription or recurring pricing identified.

Name

Madecentro

Legal name

MADECENTRO COLOMBIA S.A.S

Website

https://madecentro.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Madecentro is a Colombian home improvement retailer operating physical stores and a Shopify e-commerce platform, selling wood materials, hardware, furniture, appliances, tools, and decor to homeowners, DIY customers, and professional carpenters across Colombia.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture Manufacturing (33712), Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (33521)

SIC

Lumber & Wood Products (No Furniture) (2400), Household Furniture (2510), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Household Appliances (3630)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Home improvement retail
• Wood boards panels
• Furniture hardware
• Kitchen appliances
• Power tools

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Madecentro generates revenue primarily through the sale of wood materials (boards, panels, laminates), hardware (hinges, slides, handles, locks), furniture (beds, closets, tables, chairs), appliances (stoves, refrigerators, washers), tools (power tools, hand tools), and home goods. Sales occur through physical retail stores and e-commerce platform with one-time purchase transactions.
2. Professional Services: The company offers design consultation services (Proyecta), furniture assembly, and appliance installation services (stove, hood, oven installation). These services are priced separately and delivered by third-party service providers (Persep, Haceb), generating additional service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Madecentro is a Colombian home improvement and furniture materials retailer operating physical stores and an e-commerce platform. It sells wood boards, panels, laminates, cabinet hardware (hinges, slides, handles, locks, organizers), ready-made furniture (bedroom, living room, kitchen, office, dining, bathroom, outdoor), appliances (kitchen, refrigeration, laundry, climate control), power tools, doors, flooring, and home goods. The company also offers complementary design consulting (Proyecta), furniture assembly, appliance installation services, and a Tu Carpintero carpenter referral network.

Product overview

Madecentro is a Colombian home improvement and furniture materials retailer operating as a multi-category e-commerce platform and physical store chain. The portfolio is organized into major product divisions: Maderas y Complementos (wood boards, edge bands, decorative panels, solid surfaces, laminates, and adhesives), Herrajes (comprehensive hardware including kitchen and closet organizers, LED lighting, locks, hinges, drawer slides, handles, lift systems, and aluminum profiles), Muebles y Organizadores (ready-to-assemble and assembled furniture for bedroom, living room, kitchen, office, dining, bathroom, and outdoor spaces), Puertas (custom and standard doors with frames), Pisos (flooring materials), Electrodomésticos (kitchen, refrigeration, laundry, cleaning, and climate control appliances), Tecnología (TVs and audio equipment), Herramientas (power tools, accessories, and measuring instruments), Hogar (bedding, kitchenware, bathroom fixtures, décor, outdoor items, and paints), and complementary Services (design consulting, furniture assembly, and appliance installation). The platform serves both B2C retail customers and B2B professionals including carpenters, contractors, and interior designers through its integrated Tu Carpintero referral network.

Differentiator

Problem solved

Functional benefit

Brands

• Tu Carpintero: Carpentry services marketplace connecting customers with carpenters
• Made Home

Products and services

• Wood Boards and Panels (Tableros) Agglomerated melamine boards including MDP and MDF variants in various finishes (Blanco Nevado, Cartagena, Avellana, Bardolino, Fresno Europeo) from brands Pelikano and Kronospan, standard format 2.15 x 2.44 meters, sold to homeowners and professional carpenters for furniture construction.
• Edge Bands and Laminates (Cantos y Laminados)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• KronospancoreOthersSupplier partnership for wood panel products. Kronospan supplies laminate boards and decorative panels sold through Madecentro retail and e-commerce channels.
• PelikanocoreOthersPrimary supplier of melamine boards and wood materials. Pelikano is a major brand for agglomerated melamine boards, edges, and panel products sold extensively through Madecentro.
• GreenlamcoreOthersSupplier of high-pressure laminate (HPL) products including decorative laminates in various colors and finishes for furniture and surface applications.
• EinhellcoreOthersPower tools supplier offering professional-grade electric and cordless tools including drills, saws, sanders, and batteries through Madecentro stores.
• BoschminorOthersProfessional power tools supplier including cordless drill/impact drivers with batteries and chargers for professional and consumer use.
• HacebcoreOthersMajor appliance supplier providing stoves, ovens, range hoods, refrigerators, and related products. Haceb also provides installation services through their service network.
• KalleyminorOthersAppliance supplier offering household appliances including vacuum cleaners and tower fans sold through Madecentro.
• PersepcoreImplementation/ SI/ Consulting PartnerInstallation service partner providing professional furniture and appliance installation services (sizes S through XL) to Madecentro customers purchasing products that require professional assembly.
• ProyectaminorImplementation/ SI/ Consulting PartnerDesign service partner providing furniture design consultation services for homes, including 1-design, 5-design, and 10-design packages to help customers plan their home improvement projects.
• RehauminorOthersEdge banding supplier providing flexible and rigid edge strips for furniture manufacturing applications.
• Orange (Edge Banding)minorOthersEdge banding supplier providing rigid, flexible, and semi-rigid edge strips in various colors for board finishing.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leroy Merlin Colombia: Leroy Merlin Colombia is the local arm of the French home improvement giant, offering DIY and pro solutions across wood, hardware, tools, kitchen, bathroom, and appliances. It competes head-to-head with Madecentro in Colombia, especially in the integrated kitchen, custom millwork, and renovation categories.
• Homecenter (Sodimac Colombia): Sodimac/Homecenter is Colombia's largest home improvement and construction materials retailer, operating a multi-category model across wood, hardware, tools, appliances, furniture, and decoration. It is the closest direct competitor to Madecentro in both physical footprint and omnichannel assortment.
• Easy Colombia: Easy is one of the major home improvement retail chains in Colombia offering building materials, wood, hardware, tools, appliances, and decor with both physical stores and e-commerce. It directly overlaps with Madecentro's core assortment and target customer base of homeowners and professionals.

Broad incumbents

• Mercado Libre Colombia: Mercado Libre is the dominant Latin American e-commerce marketplace and increasingly competes in furniture, home goods, and appliances. It is comparable to Madecentro as an alternative online channel for many of the same product categories.
• Home Depot: Home Depot is the global leader in home improvement retail with a comparable multi-category model spanning lumber, hardware, tools, appliances, and services. While not directly operating in Colombia, it represents the strategic benchmark and category template that Madecentro's model is built against.
• Lowe's: Lowe's is a U.S. home improvement retailer with an overlapping product mix in lumber, hardware, appliances, and tools. It serves as a strategic reference point for omnichannel home improvement retail comparable to Madecentro's positioning.
• Falabella (SACM): Falabella is a large Latin American department-store retailer that, through SACM/Homecenter, operates one of the largest home improvement chains in Colombia. It is a broader incumbent that competes with Madecentro across appliances, furniture, and home goods.
• IKEA (IKEA Colombia planning/presence): IKEA is the global ready-to-assemble furniture and home furnishings retailer. Its growing interest in Latin America and the Colombian market makes it a strategic adjacent incumbent that competes with Madecentro's furniture, kitchen, and storage categories.

Regional players

• Constructor (formerly Home Store) / Constructor Eléctrico: Constructor is a Colombian specialty retailer of construction materials, electrical supplies, hardware, and tools targeting professional contractors and trades. It is comparable to Madecentro's professional carpenter and contractor customer segment in adjacent hardware and tool categories.
• Corona (Corral & Vasco / Decoralia): Corona is a leading Colombian manufacturer and retailer of building materials, ceramics, bathroom fixtures, and home goods with deep Colombian market presence. It is comparable as a regional home improvement/home goods player with vertical manufacturing that Madecentro lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/madecentrocolombia
• LinkedInlinkedin.com/company/madecentro
• Instagraminstagram.com/madecentroco
• TikToktiktok.com/@madecentrocolombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madecentro