D&D Living
D&D Living is an Austrian privately-held eCommerce brand (founded 2018) that designs and sells approximately eleven household helper, decorative, and activated-carbon filter products to European consumers via Amazon and its own website, with a B2B bulk channel serving hotels, restaurants, and offices.
- Company typePrivate
- Founded2018
- HeadquartersGötzis, Austria
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What D&D Living does
D&D Living GmbH is an Austrian privately-held eCommerce product brand founded in 2018 by co-founders and managing directors Daniel Schlacher and Daniel Ender, headquartered in Götzis, Austria, with a filter manufacturing facility in Hamburg, Germany. The company designs and sells a portfolio of approximately eleven distinct household and lifestyle products under its own brand, organized into household helpers (CRINO beverage crate rack, FLEXTRAY sofa tray, KICK&FIX door holder, HEELO shoe horn, TÜRHAKEN door hooks, Rondo rotating tray), decorative items (PLETO tray, HOCHZEITSHERZ wedding heart), and replacement filters (ACF-DD1 5-layer activated carbon filter for Bora Basic recirculation systems, UKF 2-in-1 range hood filter mat). Underlying technology is primarily mechanical and material: 4mm angle steel construction, bamboo with anti-slip felt, stainless steel with magnetic mounts, PE double-walled plastic, and a proprietary 5-layer activated carbon filter combining a particle filter with open-pored activated carbon for odor and grease binding.
The business model is a hybrid B2C/B2B direct-to-consumer commerce operation. Consumer revenue is generated primarily through Amazon marketplaces across Europe (Amazon.de as the primary storefront) and the company's own e-commerce site, with consumer price points of roughly 15-40 EUR per item, fast 24-hour shipping, and satisfaction guarantees of 60-120 days on filter products. A B2B sales motion targets hotels, restaurants, and offices with custom volume pricing; the only disclosed B2B price point is the KICK&FIX 40-unit pack at 1,199 EUR (29.98 EUR per unit). FilterBase operates as a wholly-owned sub-brand for replacement filters, providing a recurring consumable revenue stream tied to installed cooktop and range hood bases. The company is bootstrapped, with no external funding rounds, no app presence, and no disclosed APIs, integrations, or AI/ML capabilities; headcount is 1-10 and customer concentration is low and long-tailed across individual homeowners.
D&D Living firmographics
Firmographics- Name
- D&D Living
- Legal name
- D&D Living GmbH
- Website
- https://dd-living.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- D&D Living is an Austrian privately-held eCommerce brand (founded 2018) that designs and sells approximately eleven household helper, decorative, and activated-carbon filter products to European consumers via Amazon and its own website, with a B2B bulk channel serving hotels, restaurants, and offices.
- Ownership category
- akta.pro rank
D&D Living industry classification
Industry- Product category
- Household Helpers & Home Organization Products
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Cutlery, Handtools & General Hardware (3420), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)
Keywords
Where D&D Living is headquartered
LocationHeadquarters
- HQ city
- Götzis
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
D&D Living business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Consumer Product Sales: One-time hardware sales of household products (drink crate racks, sofa trays, door holders, shoe horns, decorative trays, rotating trays, wedding sheets, air filters) to consumers through own website and Amazon marketplace
- B2B Bulk Sales: Volume sales of household products directly to business customers (hotels, restaurants, offices) with custom pricing based on order quantity. Products include beverage racks, door holders, and shoe horns
- Replacement Filter Sales: Recurring replacement filter sales for Bora Basic cooktops and range hoods with 120-day satisfaction guarantee
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kick&Fix single unit retail |
| Unit Pricing | Multi-year contract | Kick&Fix bulk pack (40 units) |
| Unit Pricing | Multi-year contract | B2B volume pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
D&D Living product offering
Product offeringCore offering
D&D Living designs, manufactures, and sells a portfolio of proprietary household helper products and decorative home accessories — including beverage crate racks, sofa trays, door holders, shoe horns, decorative trays, rotating trays, wedding decoration sheets, and activated-carbon replacement filters for cooktops and range hoods. Products are sold to European consumers through the Amazon marketplace and the company's own D2C website, with a B2B bulk sales channel serving hospitality and office buyers.
Product overview
D&D Living is an Austrian home products company founded in 2018 by Daniel Schlacher and Daniel Ender, specializing in innovative household helpers and decorative items. The product portfolio consists of eleven distinct products organized into three main categories: (1) Household helpers including CRINO beverage crate stand, FLEXTRAY sofa tray, KICK&FIX door holder, HEELO shoe horn, TÜRHAKEN door hooks, and Rondo turntable; (2) Decorative items including PLETO decorative tray and HOCHZEITSHERZ wedding heart; (3) Air filtration products including ACF-DD1 activated charcoal filter for Bora Basic systems and UKF 2-in-1 filter mat for range hoods. All products are designed in Austria with a focus on quality and fair pricing, sold primarily through Amazon across Europe with direct-to-consumer ordering available on their website. The company operates a B2B channel offering bulk pricing for business customers.
Differentiator
Problem solved
Functional benefit
Brands
- FilterBase: A brand of the D&D Living group specializing in replacement filters for kitchen appliances including Bora cooktops and range hoods, as well as cooker hood filters. Marketed through filterbase.de.
Products and services
- CRINO Getränkekistenregal Angled beverage crate stand made from 4mm angle steel with 150 kg load capacity per level, black matte powder coating, assembled in 5 minutes without tools. Available in 6-crate and 4-crate sizes. Designed for European consumers and B2B hospitality buyers needing easy bottle retrieval and high-capacity crate storage.
- FLEXTRAY Sofatablett Flexible couch tray made from individual bamboo wood slats (1 cm thickness, matte water-resistant lacquer) connected by anti-slip felt, converting sofa armrests into practical storage for drinks, snacks, or smartphones. Designed for European consumers wanting sofa-side convenience.
- PLETO Dekotablett Metal decorative tray with Scandinavian design achieved through precise forming technology and high-quality black or white matte powder coating. Available in 30 cm and 40 cm sizes, intended as a coaster or display surface for decorations, ornaments, or seasonal decor such as Advent wreaths.
- Rondo Drehteller Space-saving rotating tray (25 cm diameter) for kitchens or refrigerators, featuring a ball-bearing guide for smooth, rattle-free rotation and 2 mm PE double-walled plastic construction for durability and stability.
- HEELO Schuhlöffel Premium shoehorn made from rust-free stainless steel with ergonomic Scandinavian design, including a magnetic wall mount, adhesive strip, and silicone loop for hanging. Designed for back-friendly on/off shoe use in hallways.
- KICK&FIX Türfeststeller Foot-operated door holder featuring an extra-strong steel spring and rubber buffer with up to 16.6 kg pulling force, in a robust chrome-plated aluminum housing for indoor and outdoor use. Holds self-closing doors open reliably. Available as single units (39.99 EUR) or 40-packs (1,199.00 EUR) for B2B buyers.
- TÜRHAKEN zum Einhängen Set of 4 double hooks (8 hooks total) providing space-saving over-door organization for the entire household. Fits doors, cabinet doors, and windows with rebate widths up to 16 mm without drilling or gluing.
- HOCHZEITSHERZ Blütenholz Printed wedding sheet (240 x 180 cm, approximately 20% larger than conventional wedding hearts) made from 100% polyester with weather-resistant fully hemmed finish and high-resolution multi-color digital printing. Includes four holding straps for tensioning or hanging by two people. Marketed under the BLÜTENHOLZ product name.
- ACF-DD1 Aktivkohlefilter Activated carbon filter set designed for the Bora Basic recirculation cooktop system, using proprietary 5-layer technology combining a particle filter and open-pore activated carbon that cleans air and binds grease and cooking odors while maintaining extraction performance. Includes a 120-day satisfaction guarantee.
- UKF Filtermatte 2-in-1 combination filter mat (grease filter + activated carbon filter for odor neutralization) manufactured at the Hamburg, Germany production facility. High saturation capacity and air permeability for range hoods up to 60 cm wide. Includes a 60-day money-back guarantee, even for cut filters.
Quantifiable outcome
- Free shipping and delivery within 24 hours
- +3 more outcomes
Companies that use D&D Living
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
D&D Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
D&D Living partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AmazoncoreStrategic partnership with Amazon enabling pan-European distribution of D&D Living products. Amazon serves as the primary sales channel for European consumers, providing fast shipping across the continent. Products are sold on Amazon.de and other European Amazon marketplaces.
- FilterBase (Brand of D&D Living)coreFilterBase is a subsidiary brand under the D&D Living group specializing in air filter alternatives for cooktops and range hoods. FilterBase products are manufactured in Hamburg, Germany and sold through Amazon with personal service and quality focus.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
D&D Living competitors and assessment
Company assessmentBroad incumbents
- Philips Domestic Appliances: Large household-appliance and consumables brand whose range hood filters and kitchen air-care accessories compete for the same Amazon shelf space as D&D Living's UKF filter mat. Relevant comparable on filter manufacturing scale, distribution, and recurring-revenue dynamics.
- Joseph Joseph: Global design-led housewares brand selling kitchen and home organization products (trays, turntables, hooks, soap dispensers). Directly overlaps D&D Living's categories (rotating trays, door hooks, decorative trays) and competes for the same design-conscious European homeowner via Amazon and DTC.
- Brabantia: Established Dutch home accessories brand with broad assortment in storage, bins, ironing boards, and door hardware. Overlaps D&D Living's beverage storage, door hooks, and home-organization SKUs, and dominates the same European retail and Amazon shelves at a larger scale.
- Wayfair: Largest US/EU online retailer of home furnishings with deep DACH presence through Wayfair.de. Comparable as a broad home-furnishings e-commerce destination competing for the same European consumer wallet that D&D Living targets with its decor and organization SKUs.
- IKEA: Global home furnishings giant with strong DACH roots; overlaps with D&D Living on beverage crate racks (CRINO), storage, trays, and decorative home accessories sold at accessible price points. The mass-market benchmark for the home-organization category D&D Living plays in.
Regional players
- Wolfcraft: German manufacturer of DIY tools, hardware, and home installation accessories (shelving, mounting, hardware). Closely comparable in German-engineered positioning to D&D Living's hardware products such as KICK&FIX door holder and TÜRHAKEN door hooks.
Direct peers
- home24: European online furniture and home furnishings retailer operating in DACH and other EU markets. While larger and broader in assortment, home24 is a comparable channel and category peer to D&D Living for the European consumer furnishing journey.
- Relaxdays: German online retailer of quirky, design-led home and household helpers sold primarily through Amazon.de. Overlaps D&D Living on Amazon-led distribution of beverage racks, trays, door hardware, and shoe accessories to the same German consumer.
- Westwing Group: European DTC and curated e-commerce retailer for home furnishings and decor, active primarily in DACH. Both companies sell design-led home accessories and decor (trays, decorative items) to the same design-conscious European consumer via online channels.
Others
- Bora: Premium German/Austrian manufacturer of Bora Basic and other downdraft cooktops whose aftermarket drives demand for D&D Living's FilterBase ACF-DD1 replacement filters. Ecosystem adjacency: Bora's installed-base growth directly expands D&D Living's recurring filter opportunity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
D&D Living social profiles
Digital presenceD&D Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
D&D Living leadership team
Management profileNumber of profiles
Profiles2 records
D&D Living subsidiaries and ownership
Company hierarchySubsidiaries1 record
D&D Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D&D Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D&D Living
What does D&D Living do?
D&D Living designs, manufactures, and sells a portfolio of proprietary household helper products and decorative home accessories — including beverage crate racks, sofa trays, door holders, shoe horns, decorative trays, rotating trays, wedding decoration sheets, and activated-carbon replacement filters for cooktops and range hoods. Products are sold to European consumers through the Amazon marketplace and the company's own D2C website, with a B2B bulk sales channel serving hospitality and office buyers.
Is D&D Living a public or private company?
D&D Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was D&D Living founded?
D&D Living was founded in 2018. It employs 1 to 10 people.
Where is D&D Living based?
D&D Living is headquartered in Götzis, Austria, in the Europe region.
How does D&D Living make money?
Three revenue lines are on record. Direct Consumer Product Sales are the primary driver. The others are B2B Bulk Sales and replacement Filter Sales.
Who are D&D Living's main competitors?
Broad incumbents on record are Philips Domestic Appliances, Joseph Joseph, Brabantia, Wayfair and IKEA. Wolfcraft is listed as a regional player. Direct peers are home24, Relaxdays and Westwing Group. Bora is listed as an others.
Does D&D Living have an API?
No public API is recorded for D&D Living.
What industry is D&D Living in?
D&D Living's product category is Household Helpers & Home Organization Products. Its primary akta.pro industry code is CRAIAJAD, Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans). Its NAICS code is 4491 and its SIC code is 5700.