Quail Safe
Quail Safe is a private Lubbock, Texas–based wildlife-conservation company that develops patented quail feeders, the first FDA-approved medicated quail feed (QuailGuard), and supplemental feeds to support wild Northern bobwhite populations across the southern United States.
- Company typePrivate
- Founded-
- HeadquartersLubbock, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Quail Safe does
Quail Safe is a privately held, conservation-focused company headquartered in Lubbock, Texas, that develops and distributes science-based products to restore wild Northern bobwhite quail populations across the southern United States. The company employs 1–10 people and operates as a founder-led entity built on research conducted by Dr. Ronald J. Kendall, Ph.D., and the Wildlife Toxicology Lab at Texas Tech University, with funding historically provided by Park Cities Quail Coalition and Rolling Plains Quail Research Foundation.
The core product portfolio consists of four interconnected offerings: QuailGuard, the first FDA-approved medicated feed for wild quail in North America, designed to treat parasitic eyeworm and cecal worm infections; Quail Safe Feed, a non-medicated supplemental feed with 21% crude protein available in crumble and pellet form; the Quail Safe Feeder, a patented (U.S. Patent Nos. US 10,674,714 and US 11,606,933 B2) welded-steel, predator- and storm-proof feeder with 150 lb capacity; and the Electronic Covey Caller, a $450 electronic quail-calling device with proprietary battery technology enabling up to three years of field operation. A complementary Land Services business line delivers habitat evaluation, land clearing, water-feature construction, and prescribed burning across Texas.
Quail Safe generates revenue through one-time hardware sales (feeder at $1,299, caller at $450) and consumable feed sales in 50 lb bags, distributed through a multi-channel network that includes Bryant Grain Co. (Texas/Oklahoma), BWI Companies (~3,500 dealers in the southeastern U.S.), the MB Ranch King dealer network for hardware, and a direct-to-consumer Shopify storefront. The go-to-market is supported by earned media in outdoor and conservation publications and organic social channels. The company holds no external venture or private equity funding and discloses no revenue figures.
Quail Safe firmographics
Firmographics- Name
- Quail Safe
- Legal name
- Quail Safe
- Website
- https://quailsafe.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Quail Safe is a private Lubbock, Texas–based wildlife-conservation company that develops patented quail feeders, the first FDA-approved medicated quail feed (QuailGuard), and supplemental feeds to support wild Northern bobwhite populations across the southern United States.
- Ownership category
- akta.pro rank
Quail Safe industry classification
Industry- Product category
- Wildlife Conservation Products
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (325320)
- SIC
- Agricultural Chemicals (2870), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Quail & Specialty Gamebird Production (e.g., pheasant, partridge) (AFAEADAH)
Keywords
Where Quail Safe is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Quail Safe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Quail Safe Feeder Sales: One-time sale of the Quail Safe Feeder hardware ($1,299 per unit), developed in partnership with MB Ranch King. Each feeder holds 150 lbs of feed and is designed for multi-year use.
- Electronic Covey Caller Sales: One-time sale of the Electronic Covey Caller ($450 per unit), designed to increase the range of the Quail Safe Feeder with long-lasting battery life.
- QuailGuard Medicated Feed Sales: Sale of QuailGuard medicated feed in 50lb bags. Distributed through Bryant Grain Co. and BWI Companies dealer networks. First FDA-approved medicated feed for wild quail.
- Quail Safe Fortified Feed Sales: Sale of non-medicated Quail Safe Feed in 50lb bags (available in pellet and crumble formats) for year-round supplemental feeding. Distributed through Bryant Grain Co. network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Electronic Covey Caller - $450.00 per unit |
| One time/ perpetual license | Pay-as-you-go | Quail Safe Feeder - $1,299.00 per unit |
| Unit Pricing | Pay-as-you-go | QuailGuard Medicated Feed - 50lb bags |
| Unit Pricing | Pay-as-you-go | Quail Safe Fortified Feed - 50lb bags |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Quail Safe product offering
Product offeringCore offering
Quail Safe develops, markets, and sells wildlife conservation products for wild Northern bobwhite quail populations. The portfolio includes the FDA-approved QuailGuard medicated feed, the proprietary Quail Safe Feeder (patented hardware), supplemental Quail Safe Feed, and the Electronic Covey Caller electronic quail-calling device, complemented by habitat-focused Land Services across Texas.
Product overview
Quail Safe offers a portfolio of wildlife management products centered on the preservation of wild Northern bobwhite quail populations. The core product line consists of three interconnected offerings: QuailGuard (the first FDA-approved medicated feed for wild quail, treating eyeworms and cecal worms), Quail Safe Feed (a non-medicated supplemental crumble/pellet feed fortified to 21% crude protein for year-round feeding), and the Quail Safe Feeder (a patented steel feeder designed to protect feed from weather and predators). An add-on module, the Electronic Covey Caller, enhances the feeder's quail-calling range. Beyond products, the company provides Land Services for habitat improvement across Texas and produces The Bobwhite documentary film as part of its conservation education mission.
Differentiator
Problem solved
Functional benefit
Brands
- QuailGuard: Specialized medicated feed designed to combat parasitic infections (eyeworms and cecal worms) in wild quail. First FDA-approved medicated feed for wild quail in the U.S.
- Quail Safe Feeder
- Quail Safe Feed
- Electronic Covey Caller
Products and services
- QuailGuard The first FDA-approved medicated feed for wild quail in North America, designed to treat and eliminate eyeworms and cecal worms in Northern bobwhite quail. Developed by Dr. Ron Kendall of Texas Tech University Wildlife Toxicology Lab. Sold in 50lb bags via Bryant Grain Co. and BWI Companies dealer networks.
- Quail Safe Feed Non-medicated supplemental feed fortified with vitamins, minerals, and amino acids, containing 21% crude protein (over triple that of whole milo). Available in pellet and crumble formats in 50lb bags and bulk. Used for year-round supplemental feeding of wild quail, distributed through the Bryant Grain Co. network.
- Quail Safe Feeder Solid welded steel quail feeder with 100% powder-coated construction, hog- and predator-proof design, and stormproof feed protection. Holds 150 lbs of feed and features a quail-targeting feed plate to minimize waste. Over 1,000 units deployed across the U.S. over five years of field use. Developed in partnership with MB Ranch King. Priced at $1,299 with a free skid kit included for online orders.
- Electronic Covey Caller Electronic calling device for Northern bobwhite quail featuring 360-degree sound dispersion, 100% powder-coated steel construction, light sensor for night shutdown, 100+ dB loudness for long-range callback, 3-hour daylight call interval, and up to 3-year battery life via an in-house-designed Lithium Thionyl Chloride battery. Priced at $450 per unit.
- Land Services Conservation-focused land improvement services across Texas, including habitat evaluation via satellite imagery and vegetation analysis, land clearing (mesquite and cedar grubbing), water feature construction (ponds, lakes, dams), infrastructure development (roads, fencing, ranch compounds), native planting, prescribed burning, and consultation on cost-sharing programs. Utilizes CAT 323 and 330 excavators, CAT skid steers/bulldozers, and 22-yard Humdinger scrapers.
Companies that use Quail Safe
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Quail Safe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Quail Safe partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- MB Ranch KingcoreMB Ranch King partnered with Quail Safe to develop and manufacture the Quail Safe Feeder. This partnership combines MB Ranch King's craftsmanship with Quail Safe's design expertise to deliver a superior quail management solution. The feeder is now available in dealers nationwide through the MB Ranch King dealer network.
- Bryant Grain Co.corePrimary distribution partner for QuailGuard medicated feed and Quail Safe Feed products. Distribution primarily through the Texas and Oklahoma dealer network. Dealers can be found at bryantgrainco.com/dealers/. Primarily stocking crumble format, with pellet version available by contact.
- BWI CompaniescoreDistribution partner for QuailGuard with approximately 3,500 dealers across the southeastern United States. Feed stores with BWI accounts can order QuailGuard through their existing accounts.
- Texas Tech University - Wildlife Toxicology LabcoreDr. Ron Kendall, Ph.D. and the Wildlife Toxicology Lab at Texas Tech University developed QuailGuard in conjunction with FDA approval. The lab conducted 3 years of research with FDA to formulate the first medicated feed for wild quail. Pilot study ranches conducted in Texas and Oklahoma.
- Park Cities Quail CoalitionmajorPresented 'The Bobwhite' documentary film and provided primary funding for QuailGuard research. Organization of sportsmen concerned about declining wild quail populations in Texas and beyond.
- Rolling Plains Quail Research FoundationmajorCollaborator on 'The Bobwhite' documentary and funding partner for QuailGuard research. Organization dedicated to quail research and conservation in the Rolling Plains region.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Quail Safe competitors and assessment
Company assessmentDirect peers
- All Seasons Feeders: Manufactures wildlife feeders and feed distribution equipment for deer, quail, turkey, and other game. Direct peer in the quail and gamebird feeder category with overlapping customer base.
- Moultrie: Manufactures wildlife feeders, game cameras, and food plot products targeting hunters and landowners. Direct peer in wildlife management hardware, with overlapping dealer networks and customer base of game managers.
- Wildgame Innovations: Designs and markets wildlife management feeders, feed, and attractants for deer, turkey, and game birds. Direct peer in the wildlife feeder/feed category, serving similar hunting- and conservation-focused landowners through retail and dealer channels.
- Evolved Harvest: Wildlife feed brand owned by Purina (Land O'Lakes) producing supplemental feeds for deer, turkey, and game birds. Direct peer in the wildlife feed category, with broader distribution and larger marketing budget.
- Texas Hunter Products: Specializes in wildlife feeders and supplemental feeding equipment for deer, quail, and other game. Direct peer in the quail and gamebird feeder category, with similar customer base of Texas and southern U.S. landowners.
- MB Ranch King: Manufactures ranch and wildlife equipment including feeders; current manufacturing partner for Quail Safe Feeder. Comparable product line and customer base in wildlife/ranch feeders, with nationwide dealer network.
- Mossy Oak BioLogic: Wildlife food plot seeds, supplemental feeds, and habitat products targeting hunters and land managers. Direct peer in the wildlife supplemental feed category, with strong brand recognition in the hunting and conservation community.
Broad incumbents
- Purina Animal Nutrition: Major animal feed manufacturer (Land O'Lakes) producing wildlife, livestock, and companion animal feeds. Broad incumbent in feed manufacturing with established R&D, regulatory infrastructure, and retail distribution — including Evolved Harvest wildlife brand.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Quail Safe social profiles
Digital presenceQuail Safe compliance and trust
Trust signalCompliance1 record
Quail Safe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quail Safe leadership team
Management profileNumber of profiles
Profiles1 record
Quail Safe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quail Safe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quail Safe
What does Quail Safe do?
Quail Safe develops, markets, and sells wildlife conservation products for wild Northern bobwhite quail populations. The portfolio includes the FDA-approved QuailGuard medicated feed, the proprietary Quail Safe Feeder (patented hardware), supplemental Quail Safe Feed, and the Electronic Covey Caller electronic quail-calling device, complemented by habitat-focused Land Services across Texas.
Is Quail Safe a public or private company?
Quail Safe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Quail Safe founded?
Quail Safe was founded in -1. It employs 1 to 10 people.
Where is Quail Safe based?
Quail Safe is headquartered in Lubbock, United States, in the North America region.
How does Quail Safe make money?
Four revenue lines are on record. Quail Safe Feeder Sales are the primary driver. The others are electronic Covey Caller Sales, quailGuard Medicated Feed Sales and quail Safe Fortified Feed Sales.
Who are Quail Safe's main competitors?
Direct peers on record are All Seasons Feeders, Moultrie, Wildgame Innovations, Evolved Harvest, Texas Hunter Products, MB Ranch King and Mossy Oak BioLogic. Purina Animal Nutrition is listed as a broad incumbent.
Does Quail Safe have an API?
No public API is recorded for Quail Safe.
What industry is Quail Safe in?
Quail Safe's product category is Wildlife Conservation Products. Its primary akta.pro industry code is AFAEADAH, Quail & Specialty Gamebird Production (e.g., pheasant, partridge). Its NAICS code is 325320 and its SIC code is 2870.