ATRIUM24
ATRIUM24 provides Dotti, a pharmacy-exclusive CRM with one-way sync into 16+ pharmacy management systems, marketed to US independent pharmacies through a three-tier SaaS subscription ($129-$1,815 per pharmacy per month) and a self-serve product-led motion with bundled consulting, marketing materials, and cross-pharmacy Data Share analytics.
- Company typePrivate
- Founded2019
- HeadquartersPalm Harbor, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ATRIUM24 does
ATRIUM24 is a pharmacy-focused sales and marketing technology company headquartered in Palm Harbor, Florida, serving independent pharmacies across the United States. The company's flagship product, Dotti, is positioned as the first CRM built exclusively for the pharmacy vertical and provides one-way data synchronization with more than 16 pharmacy management systems (including BestRx, Computer Rx, Pioneer Rx, QS1, and RX 30), automatic prescriber and NPI database lookup, branded marketing materials, sales call tracking, and a virtual sales assistant persona. The platform is delivered as cloud-based SaaS accessible via browser with no installation, distributed through a self-serve product-led motion with a two-week free trial, and supported by an annual ATRIUMX Conference community channel.
The product portfolio is organized around the Dotti core and includes supplementary modules: a Dashboard for financial visibility and performance monitoring, a Data Share benchmarking product that aggregates deidentified prescription and reimbursement data from hundreds of participating US pharmacies for state-level profitability analysis, a My Data analytics module, a Learn training portal, and a Resources marketing hub. ATRIUM24 also operates an Atrium24 GPO sub-brand that extends into group purchasing for independent pharmacies.
Commercial model is a three-tier monthly SaaS subscription billed per pharmacy location: Basic at $129/month (entry-level CRM access), Plus at $645/month (enhanced Dotti features with PMS-loaded data), and Pro at $1,815/month for the first pharmacy and $995/month for additional Pro pharmacies (full bundle including Dotti, Data Share, and human consulting support). Contracts are year-long with a 60% early-termination cancellation fee, and Atrium24 absorbs most PMS integration costs. The company is privately held with no disclosed funding, parent entity, or revenue figures; ownership rests with founder Nicolette Mathey.
ATRIUM24 firmographics
Firmographics- Name
- ATRIUM24
- Legal name
- Atrium24
- Website
- https://atrium24.net
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ATRIUM24 provides Dotti, a pharmacy-exclusive CRM with one-way sync into 16+ pharmacy management systems, marketed to US independent pharmacies through a three-tier SaaS subscription ($129-$1,815 per pharmacy per month) and a self-serve product-led motion with bundled consulting, marketing materials, and cross-pharmacy Data Share analytics.
- Ownership category
- akta.pro rank
Where ATRIUM24 is headquartered
LocationHeadquarters
- HQ city
- Palm Harbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ATRIUM24 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Dotti CRM Software Subscription: Three-tier subscription model based on pharmacy location. BASIC tier at $129/month for essential CRM features. PLUS tier at $645/month for enhanced functionality. PRO tier at $1,815/month includes Dotti plus human consulting support. Additional Pro pharmacies billed at $995/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic tier for Dotti CRM access |
| Subscription | Monthly | Mid-tier with enhanced features |
| Subscription | Monthly | Full-service package with human consulting |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ATRIUM24 product offering
Product offeringCore offering
ATRIUM24 provides Dotti, a cloud-based CRM built exclusively for independent pharmacies that integrates with 16+ pharmacy management systems (BestRx, Pioneer Rx, QS1, RX 30, etc.) to automatically populate prescriber data, track sales calls, and deliver branded marketing materials. The offering combines proprietary software (Dotti CRM), human consulting services (PRO tier), a Group Purchasing Organization (Atrium24 GPO), and a deidentified Data Share network that benchmarks drug reimbursement trends across hundreds of US pharmacies.
Product overview
ATRIUM24 is a pharmacy sales and marketing technology company offering a unified product portfolio centered around Dotti, the first CRM built exclusively for pharmacies. The platform consists of the Dotti CRM core product with integrated modules including Dashboard (analytics and performance monitoring), Data Share (market intelligence from deidentified pharmacy data), My Data (internal performance analytics), Branded Marketing Materials, Learn Portal (training), and Resources. The offering is structured across three membership tiers: Basic ($129/month), Plus ($645/month), and Pro ($1,815/month). The platform integrates with 14 pharmacy management systems for one-way data synchronization and connects to a national NPI database for prescriber enrichment. ATRIUM24 also provides consulting services through its Pro membership tier.
Differentiator
Problem solved
Functional benefit
Brands
- Dotti: The first CRM built exclusively for pharmacies, providing sales automation, HCP management, marketing campaigns, analytics, and pharmacy management system integration for independent pharmacies.
- Atrium24 GPO
- PRO
Products and services
- Dotti CRM Cloud-based CRM software built exclusively for independent pharmacies. Integrates with 16+ pharmacy management systems via one-way data sync, automatically populating prescriber data, tracking sales calls, and producing branded marketing materials. Includes access to a deidentified Data Share network from hundreds of participating US pharmacies. Offered across three monthly membership tiers (Basic $129, Plus $645, Pro $1,815 per pharmacy per month) with no per-user fees.
- Atrium24 GPO Group Purchasing Organization (GPO) offering collective purchasing power for independent pharmacies, providing access to negotiated pricing and supply chain benefits as a member service.
Quantifiable outcome
- Start visiting offices on Day 1 with branded marketing materials
- +1 more outcomes
Companies that use ATRIUM24
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
ATRIUM24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
ATRIUM24 partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- BestRxcorePharmacy management system integration partner. Dotti integrates with BestRx pharmacy software for one-way data sync.
- Pioneer RxcorePharmacy management system integration partner. Dotti integrates with Pioneer Rx pharmacy software for data synchronization.
- QS1corePharmacy management system integration partner. Note: QS1 requires pharmacies to have the Data Exporter tool internally.
- RX 30corePharmacy management system integration partner. Dotti integrates with RX 30 pharmacy software.
- Computer RxcorePharmacy management system integration partner. Dotti integrates with Computer Rx pharmacy software.
- PrimeRx/Micro MerchantcorePharmacy management system integration partner. Dotti integrates with PrimeRx/Micro Merchant systems.
- DatascancorePharmacy management system integration partner. Dotti integrates with Datascan pharmacy software.
- National NPI DatabasecoreNational Provider Identifier database integration for searching and adding providers to the CRM.
- VIP Pharmacy SoftwarecorePharmacy management system integration partner.
- Speed ScriptscorePharmacy management system integration partner.
- WescomcorePharmacy management system integration partner.
- DAA-Enterprises (Visual SuperScript)corePharmacy management system integration partner.
- SRScorePharmacy management system integration partner.
- LibertycorePharmacy management system integration partner.
- DRxcorePharmacy management system integration partner.
- Cost EffectivecorePharmacy management system integration partner.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ATRIUM24 competitors and assessment
Company assessmentBroad incumbents
- McKesson: Owns QS1 (an ATRIUM24 integration partner) and CoverMyMeds, giving it both PMS-level and prescription-services reach into the same independent pharmacy customer base. A broad incumbent that could package a competing CRM capability at scale.
- Salesforce Health Cloud: General-purpose CRM with a healthcare vertical SKU. Although ATRIUM24's pitch is 'first CRM built exclusively for pharmacy,' Salesforce remains the default competitor when independent pharmacies evaluate a CRM without vertical specialization.
- Cardinal Health: Operates a large retail pharmacy network and pharmacy services platform. As a major distributor and adjacent services provider, Cardinal Health serves the same independent pharmacies as both a buyer of technology and a potential strategic acquirer.
- Veeva Systems: Leading vertical SaaS provider for life sciences, best known for its CRM. Veeva demonstrates the vertical-SaaS-CRM business model ATRIUM24 is attempting in pharmacy, and represents the strategic end-state of the category.
- Cencora (formerly AmerisourceBergen): Pharmaceutical distributor with pharmacy services and solutions used by independent pharmacies (e.g., through the PSAO network). Competes for the same sponsor/co-marketing dollars and could build or acquire a pharmacy-CRM capability.
Direct peers
- ComputerRx (KeyCentrix): PMS vendor named in ATRIUM24's integration list. Same competing position as BestRx and PioneerRx: serves the same independent pharmacy buyer with adjacent sales and dispensing functionality.
- RedSail Technologies: Owns and operates multiple pharmacy management systems (including QS1, PioneerRx, and others) and is a current integration partner of ATRIUM24. As a large PMS consolidator, RedSail is the most credible direct competitor — it could bundle prescriber CRM into its own stack.
- PioneerRx (RedSail): Independent-pharmacy-focused PMS listed as an ATRIUM24 integration partner. Competes for the same pharmacy IT spend and could in-house the marketing and prescriber-engagement capabilities that Dotti currently provides.
- BestRx: Pharmacy management software vendor specifically named as an ATRIUM24 integration partner. Competes for the same independent pharmacy IT wallet and represents the same threat of vertical CRM bundling.
- Transaction Data Systems (Rx30): Provider of the Rx30 pharmacy management system, which ATRIUM24 integrates with. As a PMS vendor serving independents, it competes for the same seat-of-the-pharmacist budget and could launch comparable sales/marketing functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ATRIUM24 social profiles
Digital presenceATRIUM24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATRIUM24 leadership team
Management profileNumber of profiles
Profiles1 record
ATRIUM24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATRIUM24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATRIUM24
What does ATRIUM24 do?
ATRIUM24 provides Dotti, a cloud-based CRM built exclusively for independent pharmacies that integrates with 16+ pharmacy management systems (BestRx, Pioneer Rx, QS1, RX 30, etc.) to automatically populate prescriber data, track sales calls, and deliver branded marketing materials. The offering combines proprietary software (Dotti CRM), human consulting services (PRO tier), a Group Purchasing Organization (Atrium24 GPO), and a deidentified Data Share network that benchmarks drug reimbursement trends across hundreds of US pharmacies.
Is ATRIUM24 a public or private company?
ATRIUM24 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ATRIUM24 founded?
ATRIUM24 was founded in 2019. It employs 1 to 10 people.
Where is ATRIUM24 based?
ATRIUM24 is headquartered in Palm Harbor, United States, in the North America region.
How does ATRIUM24 make money?
One revenue line is on record: dotti CRM Software Subscription.
Who are ATRIUM24's main competitors?
Broad incumbents on record are McKesson, Salesforce Health Cloud, Cardinal Health, Veeva Systems and Cencora (formerly AmerisourceBergen). Direct peers are ComputerRx (KeyCentrix), RedSail Technologies, PioneerRx (RedSail), BestRx and Transaction Data Systems (Rx30).
Does ATRIUM24 have an API?
No public API is recorded for ATRIUM24.