ZUUM
ZUUM is a privately-held Houston-based wholesale value-added distributor, founded in 2007, of IP security cameras, networking equipment, and the proprietary ZUUMcloud surveillance platform, serving trained AV/security/IT installers and their enterprise and SMB clients across North America.
- Company typePrivate
- Founded2007
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ZUUM does
ZUUM is a privately-held value-added distributor founded in 2007 and headquartered in Houston, Texas, that specializes in IP security camera systems, networking equipment, and cloud-based video surveillance management. The company's core technology is ZUUMcloud, a proprietary enterprise cloud camera platform that provides centralized multi-site management, offsite cloud backup, white-label branding, hybrid local SD plus cloud storage, plug-and-play pre-configured camera deployment, U.S.-based servers with claimed 99.999999% uptime, and LLM-integrated AI analytics. ZUUM distributes hardware from multiple upstream brands — GeoVision (GV CCTV Series), Uniview, Lysora/Reyee, Fanvil, and Teltonika — covering IP cameras, PTZ cameras, NVRs, multi-sensor domes, 4G/LTE bullet cameras, doorbells, PoE switches, routers, and SIP intercom/paging devices with features such as Color Hunter low-light imaging, Wise ISP processing, True WDR, Smart IR, Smart Intrusion Prevention, Ultra Motion Detection, License Plate Recognition, People Counting, and Face Detection, plus ONVIF, Control4, Savant, and URC integration.
ZUUM operates an exclusively wholesale B2B model, refusing to sell to end users and instead serving trained audio/video/security and IT integration partners alongside their enterprise and SMB clients. Pricing is opaque — disclosed only to approved account holders through a BigCommerce-powered wholesale portal — and the go-to-market combines that portal, dedicated account representatives, and a nationwide professional installer network that handles on-site deployment. Revenue is generated through three streams: hardware distribution, recurring ZUUMcloud SaaS subscriptions, and bundled technical support and system architecture services. The company holds NDAA Section 889 eligibility on key products and ISO 27001 information security certification, positioning it for federal, defense, and regulated commercial buyers.
The business is privately held with no disclosed parent company, institutional investors, or funding rounds, and has been self-sustaining since founding. Operational scope is the United States/North America, with the Houston headquarters also serving as the returns and RMA processing warehouse.
ZUUM firmographics
Firmographics- Name
- ZUUM
- Legal name
- ZUUM
- Website
- https://zuummedia.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZUUM is a privately-held Houston-based wholesale value-added distributor, founded in 2007, of IP security cameras, networking equipment, and the proprietary ZUUMcloud surveillance platform, serving trained AV/security/IT installers and their enterprise and SMB clients across North America.
- Ownership category
- akta.pro rank
ZUUM industry classification
Industry- Product category
- Video Surveillance Systems Distribution
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (51321)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Computer Communications Equipment (3576), Computer Storage Devices (3572)
- akta.pro primary industry
- Private Cloud Observability, Performance & Capacity Management (HDABABAL)
- akta.pro secondary industries
- Cloud Security Managed Services (CSPM/CWPP/CNAPP) (BPAEADAF), NaaS Connectivity Services (On-Demand VPN, SD-WAN-as-a-Service, Bandwidth-on-Demand) (HDAIAIAH)
Keywords
Where ZUUM is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ZUUM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of IP security cameras, NVRs, network equipment, brackets, accessories, and related surveillance hardware. Products are sold to professional installation companies, SMBs, and enterprise customers through wholesale B2B accounts. ZUUM carries multiple brands including GV (GeoVision), Uniview, Reyee/Lysora, and Fanvil.
- Cloud/SaaS Subscriptions: Monthly recurring revenue generated through ZUUMcloud platform subscriptions. Cloud management portal provides centralized management, remote backup, and AI analytics. Smart cameras ship pre-configured and ready to go, and the platform is fully white-labeled for partners.
- Technical Support Services: Implementation support, system architecture design, product selection assistance, and ongoing technical support bundled with the distribution model to ensure system performance and project success.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wholesale B2B pricing for professional installers and enterprise customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ZUUM product offering
Product offeringCore offering
ZUUM operates as a wholesale value-added distributor selling IP security cameras, NVRs, networking equipment, and accessories from multiple brands (GV/GeoVision, Uniview, Lysora, Fanvil, Teltonika) exclusively to trained audio/video, security, and IT professionals. The company bundles this hardware portfolio with its proprietary ZUUMcloud enterprise cloud camera platform, providing centralized multi-site management, AI-powered analytics, white-labeled branding for partners, and U.S.-based cloud storage with 99.999999% uptime.
Product overview
ZUUM is an independent Value Added Distributor specializing in IP security camera systems and cloud video surveillance solutions. The product portfolio centers on the ZUUMcloud enterprise platform for remote backup, centralized management, and multi-site scalability, complemented by the GV CCTV Series (NVRs, IPC, PTZ cameras, IP speakers), Uniview brand products, and Lysora professional networking equipment. Supporting product lines include TV brackets and accessories. Key camera products feature Color Hunter technology with Wise ISP for 24/7 full-color imaging, intelligent detection capabilities (Smart Intrusion Prevention, Ultra Motion Detection, People Counting, Face Detection, LPR), and integration with Control4, Savant, URC, and ONVIF-compliant systems. The ecosystem supports PoE installation, hybrid local/cloud storage, and U.S.-based servers with 99.999999% uptime.
Differentiator
Problem solved
Functional benefit
Brands
- ZUUMcloud: Enterprise cloud camera platform offering remote backup, centralized management, and cloud storage for IP security cameras.
Products and services
- ZUUMcloud Enterprise Cloud Camera Platform Enterprise cloud camera platform delivering remote backup, centralized multi-site management, and effortless scalability for network environments. Features monthly recurring revenue model, white-labeling for partners, no on-site NVRs required, offsite cloud storage, plug-and-play deployment with pre-configured smart cameras, U.S.-based servers with 99.999999% uptime, hybrid local SD plus cloud event backup, and LLM integration for advanced AI analytics and event triggers.
- GV CCTV Series (GeoVision Product Line) GeoVision distributed product line offered as 'ZUUM GV CCTV Series' covering NVRs, IP cameras (IPC), PTZ cameras, IP speakers, accessories, and storage solutions. Many models feature Color Hunter, Wise ISP, LPR, multi-sensor configurations, and ZUUMcloud compatibility. Optimized for LPR deployment via ZUUMcloud.
- Uniview Brand Products
Quantifiable outcome
- 99.999999% uptime with U.S.-based servers and multi-site redundancy
- +2 more outcomes
Companies that use ZUUM
Customer profileSegments3 records
Ideal customer profiles3 records
ZUUM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature12 records
ZUUM partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- Control4coreControl4 is listed as a natively supported smart-home/automation platform for GV series IP cameras and the 4MP Color Hunter Bullet Camera. Cameras are described as offering 'native integration with Control4' platforms, making them ideal for connected smart environments and integrated commercial platforms. This integration enables seamless interoperability between ZUUM's camera hardware and Control4 home automation ecosystems.
- SavantcoreSavant is listed alongside Control4 as a natively supported automation platform for GV series IP cameras. The 4MP Color Hunter Bullet Camera and 4MP 4G Bullet Camera are both described as integrating seamlessly with Savant systems, making them high-performance options for smart home and automation-driven projects.
- URC (Universal Remote Control)coreURC is listed as a supported smart home automation platform for GV series IP cameras including the 4MP Color Hunter Bullet Camera and the 4MP PTZ Camera. ONVIF protocol compliance ensures broad third-party compatibility, with specific driver availability for Control4, Savant, and URC ecosystems.
- Lysora (Reyee Professional Networking)coreLysora is a professional-grade networking brand distributed by ZUUM with over $1.5 billion in annual sales. The brand offers Self-Organizing Network (SON) technology enabling auto-discovery and auto-configuration of devices. Lysora products include cloud-managed routers, PoE switches, and Wi-Fi access points (Wi-Fi 7, Wi-Fi 6) designed for surveillance and networking installations.
- GeoVision (GV Series)coreGeoVision (GV) is ZUUM's flagship camera brand, offered as the 'ZUUM GV CCTV Series' covering NVRs, IPCs, PTZ cameras, IP speakers, accessories, and storage. The GV series includes Color Hunter, Wise ISP, LPR, multi-sensor, and PTZ cameras, many with ZUUMcloud compatibility. ZUUM acts as a primary distributor for GeoVision products in North America.
- UniviewcoreUniview products are a core product category on ZUUM's platform, including UNV Analog Cameras, UNV XVR Series, Smart Mgt Box, and UNV PoE switches. Uniview cloud-managed PoE switches (NSW3000 series) are also distributed through ZUUM's network category.
- FanvilsecondaryFanvil SIP products including door phones (i60, i60K) and paging speakers (A233 Horn Speaker, FH-S01 SIP Ceiling Speaker) are listed as 'ZUUMcloud Approved' products. Fanvil SIP Video Intercom & Paging Gateway (PA2S) is also distributed as a ZUUMcloud-compatible device.
- Teltonika NetworkssecondaryTeltonika industrial-grade networking routers are distributed through ZUUM's ZUUMcloud Network category and marked as 'ZUUMcloud Approved'. Products include the RUTM50 (rugged 5G router with global coverage and dual SIM), RUT956 (industrial 4G LTE router with GNSS, Wi-Fi, and multiple I/O options), RUT241 (compact 4G LTE router with eSIM support), and TSW101 (compact industrial-grade PoE+ switch).
- ReyeesecondaryReyee networking products are distributed through ZUUM's Network category, including routers, adapters, and related equipment for surveillance installations.
- ONVIF (Open Network Video Interface Forum)coreONVIF protocol compliance is a core feature across ZUUM's camera product line. Cameras support ONVIF protocols for compatibility with third-party systems and NVRs. ONVIF compliance ensures broad interoperability with a wide range of security management platforms.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
ZUUM competitors and assessment
Company assessmentDirect peers
- Verkada: Cloud-native physical security platform combining cameras, access control, and AI analytics sold into enterprise and multi-site deployments. Directly competes with ZUUMcloud's value proposition of centralized multi-site management, AI analytics, and recurring SaaS revenue.
- ADI Global Distribution: Largest North American wholesale value-added distributor of low-voltage, security, AV, and networking products to professional installers. Directly comparable GTM: account-based wholesale portal, multi-brand portfolio, technical support, and integrator-focused value-add services.
- Wave Electronics: Wholesale distributor of security, AV, networking, and smart-home products to custom integrators. Operates a similar VAD model to ZUUM, including account-based pricing, technical support, and integrator enablement across multiple brands.
- Eagle Eye Networks: True cloud video surveillance platform offering centralized multi-site management, AI analytics, and an open API bridging hundreds of camera manufacturers. Competes head-to-head with ZUUMcloud for cloud-managed surveillance and is a leading pure-play reference point.
- ScanSource Security: Specialized security-focused distribution arm of ScanSource serving physical security and video surveillance integrators. Closely aligned model to ZUUM: wholesale-only account applications, multi-brand physical security portfolio, and recurring services layered on hardware.
Broad incumbents
- Avigilon (Motorola Solutions): Enterprise video surveillance and access-control product line inside Motorola Solutions, offering cloud-managed cameras, VMS, and analytics. Comparable as a broader incumbent competing for the same enterprise multi-site surveillance RFPs ZUUM targets.
- Wesco / Anixter: Global low-voltage, security, networking, and communications distributor with significant physical security exposure post-Anixter integration. Comparable VAD scale and multi-brand portfolio, though less specialized in video surveillance than ZUUM.
Others
- Hikvision USA: Largest global surveillance camera manufacturer, restricted in US federal projects under Section 889 NDAA. Competes for the same integrator channel in commercial SMB deployments, but is excluded from the NDAA-compliant verticals where ZUUM is positioned.
- Axis Communications: Manufacturer of network cameras and video surveillance hardware comparable to the GV and Uniview cameras ZUUM distributes. An adjacent ecosystem participant — supplier alternative for ZUUM's installers and a manufacturer competing with the same integrator channel.
Emerging players
- Rhombus Systems: Cloud-based physical security platform with AI-powered cameras and environmental sensors sold to multi-site enterprises. Targets the same cloud-managed, AI-driven surveillance buyer that ZUUMcloud addresses, but is single-vendor pure-play rather than multi-brand distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ZUUM social profiles
Digital presenceZUUM compliance and trust
Trust signalCompliance2 records
ZUUM financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZUUM leadership team
Management profileNumber of profiles
ZUUM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZUUM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZUUM
What does ZUUM do?
ZUUM operates as a wholesale value-added distributor selling IP security cameras, NVRs, networking equipment, and accessories from multiple brands (GV/GeoVision, Uniview, Lysora, Fanvil, Teltonika) exclusively to trained audio/video, security, and IT professionals. The company bundles this hardware portfolio with its proprietary ZUUMcloud enterprise cloud camera platform, providing centralized multi-site management, AI-powered analytics, white-labeled branding for partners, and U.S.-based cloud storage with 99.999999% uptime.
Is ZUUM a public or private company?
ZUUM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZUUM founded?
ZUUM was founded in 2007. It employs 11 to 50 people.
Where is ZUUM based?
ZUUM is headquartered in Houston, United States, in the North America region.
How does ZUUM make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are cloud/SaaS Subscriptions and technical Support Services.
Who are ZUUM's main competitors?
Direct peers on record are Verkada, ADI Global Distribution, Wave Electronics, Eagle Eye Networks and ScanSource Security. Broad incumbents are Avigilon (Motorola Solutions) and Wesco / Anixter. Others are Hikvision USA and Axis Communications. Rhombus Systems is listed as an emerging player.
Does ZUUM have an API?
No public API is recorded for ZUUM.
What industry is ZUUM in?
ZUUM's product category is Video Surveillance Systems Distribution. Its primary akta.pro industry code is HDABABAL, Private Cloud Observability, Performance & Capacity Management, with a secondary code of BPAEADAF, Cloud Security Managed Services (CSPM/CWPP/CNAPP). Its NAICS code is 518 and its SIC code is 5045.