People Inside

What People Inside does

PEOPLE INSIDE (피플인사이드) is a privately held UX design agency founded on March 8, 2012, in Seoul, South Korea. The firm delivers integrated design solutions spanning user research, UX strategy, concept development, prototyping, and execution across mobile, PC, and automotive platforms. Its client base is concentrated in Korean enterprise accounts across automotive, telecommunications, electronics, finance, healthcare, and IoT, with named engagements including Hyundai Kia Motors, Samsung Electronics, LG Electronics, SK Telecom, SK Planet, SAMSUNG SDS, Coway, Yello Financial Group, Dayli Financial Group, and Health Connect.

The agency's core offering is built on a cross-functional team model that combines planning, research, visual design, video/motion, marketing, branding, and front-end/back-end development, orchestrated through a proprietary "Strategic UX Framework & Process." This methodology, paired with what the firm calls an "Integrated Design Solution" running from research through to operations, is positioned as the basis for differentiated design outcomes versus traditional single-discipline agencies. Work domains explicitly include Service UX, Product UX, and Brand UX, delivered through direct client engagement and partnerships with leading advertising agencies.

Revenue is generated through customized professional services engagements — UX consulting, user research, strategic planning, and design execution — with no public pricing or standardized product tiers. The company is privately held with no disclosed funding rounds, institutional investors, or parent entity, and operates from a multi-floor headquarters in Mapo-gu, Seoul. The firm is actively recruiting across UX design, GUI, and motion/3D disciplines on a continuous basis and offers a stock option program tied to employee participation in internal service development, signaling both ongoing headcount build-out and an emerging effort to productize internal tooling. No AI/ML capabilities, patents, or geographic expansion beyond Seoul are evidenced in the available data.

Name

People Inside

Legal name

PEOPLE INSIDE

Website

https://peoplei.kr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

PEOPLE INSIDE is a Seoul-based UX design agency serving Korean enterprise clients across automotive, telecommunications, electronics, finance, healthcare, and IoT, delivering integrated research, strategy, and design services directly and through advertising agency partnerships since 2012.

Ownership category

akta.pro rank

Product category

UX Design Services

NAICS

Other Specialized Design Services (54149), Graphic Design Services (54143), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Customer Experience (CX) & Digital Experience (BPAHAEAC), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• UX design services
• User experience research
• GUI design
• Interaction design
• UX consulting

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. UX Design and Consulting Services: Professional services revenue generated through UX design consulting, user research, strategic planning, and design execution for enterprise clients across multiple industries including automotive, telecommunications, electronics, and finance

Go-to-market motion1 record

Distribution channels1 record

Core offering

People Inside is a UX design and research agency that delivers integrated design solutions through UX planning and research, GUI design, and video/motion design. The firm executes projects across Mobile, PC, and Car platforms, covering Service UX, Product UX, and Brand UX for enterprise clients in automotive, telecommunications, electronics, finance, healthcare, IoT, commerce, and media. The work follows a four-stage framework — Research & Strategy, Concept, Proof of Concept, and Execution — from user research and UX strategy through prototyping, branding, and system integration.

Product overview

People Inside is a UX design and research agency that provides integrated design solutions. The company offers a comprehensive suite of services including UX planning and design, GUI design, and video/motion design. Their work spans across multiple business domains including Automotive, Business Solutions, Commerce, Consumer Solutions, Electronics, Entertainment, Finance, Health & Medical, IoT, Media, and Telecommunications. The company follows a cross-functional team approach combining planning, research, visual, video, marketing, branding, and development expertise to deliver strategic UX frameworks and integrated design solutions from research through strategy, concept development, prototyping, and execution.

Differentiator

Problem solved

Functional benefit

Products and services

• UX Design and Research Services UX planning, user research, usability evaluation, screen design, and UX strategy delivered for Mobile, PC, and Car platforms. Covers Research & Strategy (UX Strategy, R&D, Usability, User Research, UX Consulting) and Proof of Concept (service prototype, evaluation framework, hi-fi prototype). For enterprise clients seeking strategic, research-based UX design.
• GUI Design and Brand Visual Design GUI design and Brand Visual Design for Mobile, PC, and Car platforms, including brand identity, corporate identity, print media design, and marketing materials. For enterprise brands and agency partners needing visual execution tied to UX work.
• Video and Motion Design Services 3D design and motion graphics services including concept movie, product/service motion graphic, and motion & movie deliverables tied to broader UX and brand projects. For clients needing cinematic, concept, and product visualization content.
• Integrated Brand and Digital Marketing Design Solution End-to-end design solution spanning research through operations, including marketing planning, marketing materials, web, brand identity, corporate identity, print media design, and system integration. Bundles Strategy, Concept, Proof of Concept, and Execution under a single engagement for enterprise clients.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Leading Advertising AgenciescoreChannel Partner/ Reseller/ DistributorPEOPLE INSIDE works as a partner to leading advertising agencies, providing specialized UX design capabilities to complement agency creative services for mutual client projects

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• IDEO: IDEO is a global design and innovation consultancy that conducts user research, strategy, and integrated product/service design for enterprise brands across industries — directly comparable to People Inside's research-driven, cross-functional UX model.
• Fuseproject: Fuseproject is an award-winning design and branding firm with end-to-end product and brand experience capabilities; comparable to People Inside in combining product UX, brand identity, and strategy for enterprise clients.
• ustwo: ustwo is a global digital product studio combining research, strategy, design, and engineering to build digital products for brands and platforms — a comparable integrated design-and-build agency model with cross-functional teams.
• Frog Design: frog (part of Capgemini Engineering) is a design and strategy firm that delivers research-led UX, product design, and brand experiences for global enterprises across automotive, electronics, and finance — closely aligned with People Inside's offering and client verticals.
• Work & Co: Work & Co is a digital product agency that partners with brands to design and engineer user experiences, products, and platforms — overlapping with People Inside's cross-functional UX and development execution capability.
• Huge: Huge is a digital experience agency that designs products, brand experiences, and integrated digital platforms for enterprise clients; it shares People Inside's combined research, UX design, branding, and technology delivery model.

Broad incumbents

• Mirum: Mirum is a global digital agency network providing strategy, creative, design, and technology services across regions including Asia-Pacific; a broad incumbent offering similar UX/experience design services to People Inside's enterprise client types.
• R/GA: R/GA is a global creative and digital agency offering brand, product, marketing, and experience design services to enterprise clients; a broad incumbent that competes for similar mandates as People Inside, particularly through its APAC presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Inside