Your Doula Bag

What Your Doula Bag does

Your Doula Bag is a single-owner e-commerce retailer curating physical and digital products for birth professionals—primarily birth doulas and childbirth educators, with postpartum doulas and expectant mothers as secondary segments. Founded in 2009 by Alice Turner as YourDoulaBag and operating under the legal entity RohsPW, LLC, the business was acquired in late 2018 by certified doula Katie Rohs (CD(DONA), LCCE), who runs it alongside her own doula practice from Bothell, Washington. The company sells clothing and accessories, professional identification items, labor support tools (massage balls, rice socks, ice bins, birth ball covers), books and DVDs, customizable business-branding products, and downloadable handouts, coloring books, online courses, and contract templates. A distinctive strategic asset is the exclusive partnership with Penny Simkin, whose complete line of books, DVDs, and educational tools is carried as a dedicated sub-brand, anchoring the catalog with over fifty years of childbirth education authority and including a title co-authored by the current owner.

The underlying technology is a Shopify-based online storefront with integrated blog content and email newsletter capability, with no proprietary technology or app layer. Revenue mechanics are entirely transactional direct-to-consumer: pay-as-you-go unit pricing ranging from $1 accessories to $148 business logo packages, plus one-time digital purchases priced $6–$49, with no subscription, SaaS, or recurring billing component. Go-to-market is product-led growth through content marketing—a 32+ post blog, SEO-optimized educational articles, an email newsletter, and prominently displayed customer testimonials—and the storefront ships internationally to a long list of countries including the U.S., Canada, the U.K., the EU, and Australia. The business carries no outside capital, has no parent company, and operates as a sole proprietorship-style LLC with the owner personally handling curation, fulfillment, customer service, and content.

Name

Your Doula Bag

Legal name

RohsPW, LLC

Website

https://yourdoulabag.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Your Doula Bag is a single-owner Shopify e-commerce retailer curating physical and digital products for birth professionals—primarily doulas and childbirth educators—and expectant mothers, anchored by an exclusive Penny Simkin product sub-brand.

Ownership category

akta.pro rank

Product category

Maternity and Birth Professional Supplies

NAICS

Luggage and Leather Goods Retailers (458320), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)

akta.pro secondary industry

Backpacks & Travel Bags (CRAAAJAB)

Keywords

• Doula supplies
• Childbirth education
• Birth professional tools
• Maternity accessories
• Postpartum care products

Headquarters

HQ city

Bothell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Physical Product Sales: One-time purchases of physical products including doula clothing, accessories, books, DVDs, birth tools, and business supplies.
2. Digital Products: Downloadable digital products including handouts, coloring books, courses, and contracts for childbirth educators and doulas.
3. Online Courses: Online educational courses such as 'Master the Doula Interview' sold as one-time purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Your Doula Bag is a direct-to-consumer online retailer that curates and sells physical goods (doula clothing, professional accessories, identification items, birth support tools, books, and DVDs) alongside downloadable digital products (client handouts, coloring books, online courses, and customizable contract templates) designed for birth doulas, childbirth educators, and expectant parents. The company also distributes the exclusive Penny Simkin product line of educational DVDs, books, and doula tools through its storefront.

Product overview

Your Doula Bag is an e-commerce retailer specializing in products for doulas, childbirth educators, and birth professionals. The company operates a Shopify-based online store offering physical goods (clothing, accessories, professional tools, books, DVDs) alongside digital products (downloadable handouts, infographic PDFs, online courses, customizable contract templates). The product portfolio includes the company's own branded accessories and tools as well as an exclusive sub-brand of Penny Simkin products (books, DVDs, and educational tools developed by the renowned childbirth educator). Key products include the Doula Name Badge and Retractable Lanyard, Deluxe Doula Backpack, Birth Ball Cover, Doula Bag Starter Pack, Magnetic Acu Reflex Massage Balls, Portable Ice Bin, and various customizable logo products for business branding. The company also offers digital downloads including childbirth education handouts, infographic materials, the Master the Doula Interview online course, and Semi-Custom Birth Doula Contract templates.

Differentiator

Problem solved

Functional benefit

Products and services

• Doula Clothing and Apparel Collection of T-shirts, socks, and apparel branded for doulas and birth practitioners, including items such as the 'I'm The Doula' Women's Tee ($29.99), 'Talk Birthy to Me' T-Shirt ($19.95), Ova Achiever Womb Service Socks ($11.95), and Oxytocin Love Stainless Steel Travel Mug ($32.95).
• Doula Accessories and Identification Professional identification items and accessories for doulas, including the Doula Name Badge and Retractable Lanyard (from $16.95), Doula Bumper Sticker ($4.00), Uterus Keychain ($10.00), Doula Button 'Doula Bling' (from $2.49), and Uterus Plush ($21.50).
• Deluxe Doula Backpack Specialized multi-pocket backpack designed for doulas to carry birth support tools, a 32oz water bottle, and self-care items, with a main compartment that opens fully.
• Birth Doula Tools Physical tools and supplies for supporting clients during labor, including the Magnetic Acu Reflex Massage Balls (set of 2, $9.99), Portable Ice Bin ($16.99), Rice Sock Heating Pad (from $12.00), Honey Sticks (from $10.00), Dum Dum Lollipops ($10.00), and Birth Ball Cover (currently sold out).
• Doula Business and Branding Products Custom-branded and business-building products for doulas, including Custom Logo Ball Covers ($89.99), Custom Logo Rice Socks (from $89.00), Business Logo Package ($148.00), Master the Doula Interview Online Course ($49.00), and Semi-Custom Birth Doula Contract (from $39.00).
• Penny Simkin Products Exclusive line of books, DVDs, and doula tools authored or developed by Penny Simkin, a renowned doula and childbirth educator with over 50 years of experience. Includes titles such as 'Pregnancy, Childbirth and the Newborn: The Complete Guide (5th Edition)' ($19.99), 'The Birth Partner 5th Edition' ($22.99, co-authored by Katie Rohs), 'The Labor Progress Handbook: Early Interventions to Prevent and Treat Dystocia 4th Edition' ($49.99), the 'Amazing Talents of the Newborn DVD' ($18.00), 'Comfort Measures for Childbirth DVD' (on sale $29.99), and 'Relaxation, Rhythm, Ritual: The 3 Rs of Childbirth DVD' (on sale $24.99).
• Digital Downloads and Online Courses Downloadable digital products for childbirth educators and doulas, including client handouts such as 'Cervidil Induction - Information, Tips and Strategies' ($10.00), the 26-page Labor Positions Coloring Book PDF ($15.00), the Prenatal Hand Expression Kit ($9.95 on sale), and online courses such as Master the Doula Interview ($49.00).
• Doula Bag Starter Pack Starter bundle containing 10 essential doula bag items (massage oil, portable ice bin, acupressure combs, rice sock, battery-operated candle, doula button, postcards, honey sticks, and lollipops) priced at $49.99 versus a separate-item value of $66.29.
• Complete Product Catalog Full storefront catalog combining all collections, including clothing, accessories, birth tools, business products, books, DVDs, Penny Simkin products, and digital downloads.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Penny SimkincoreStrategic or Co-development Partner · 1 December 2018Your Doula Bag has partnered with legendary doula and childbirth educator Penny Simkin, who has over 50 years of wisdom and experience. The partnership provides her entire line of DVDs, books, and doula tools to the next generation of doulas and educators. The owner Katie Rohs is also employed by and consults with Penny Simkin.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Etsy (independent doula-product sellers): Etsy hosts independent doula-bag and birth-tool makers that compete on customization and price; relevant as a long-tail channel where specialty doula products are also sold.
• Birth Boot Camp: Birth Boot Camp offers childbirth education curricula, instructor training, and birth-professional resources, intersecting Your Doula Bag's educator segment with overlapping instructional content and tools.
• Evidence Based Birth: Evidence Based Birth sells professional childbirth education resources, books, and continuing-education content to the same birth-professional audience, overlapping with Your Doula Bag's educational product tier.
• Doula Training International: Doula Training International certifies birth and postpartum doulas and sells related training materials, supplying the same pool of newly certified practitioners that Your Doula Bag targets with starter bags and tools.

Broad incumbents

• Frida (Frida Mom): Frida Mom is a larger, brand-led maternal-products retailer with overlapping postpartum and birth-prep categories; it competes in adjacent consumer segments but lacks the doula-professional specialization of Your Doula Bag.
• Amazon (Handpicked Doula Products / Doula Specialty Sellers): Amazon aggregates doula accessories, books, and birth tools via third-party sellers, and is explicitly referenced by Your Doula Bag customers as the alternative they choose to avoid — making it the dominant incumbent competitor for commoditizable items.
• Motherly: Motherly operates a broader maternal-content and commerce platform targeting expectant and new mothers, sitting adjacent to Your Doula Bag's secondary 'Expectant Mothers' segment and competing for some end-customer mindshare.
• Lamaze International: Lamaze International is the established certifying body and content publisher for childbirth educators; while primarily nonprofit, its educational materials and instructor store compete for the same childbirth-educator customer wallet.

Direct peers

• InJoy Health Education: InJoy produces childbirth and parenting education materials, DVDs, and teaching tools consumed by the same childbirth-educator segment that Your Doula Bag serves, making it a directly comparable specialty supplier.
• Bundle Birth: Bundle Birth sells doula-specific apparel, bags, and birth-professional supplies directly to birth workers, overlapping directly with Your Doula Bag's core catalog of branded accessories and tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YourDoulaBag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Doula Bag