The Patacq Brothers

What The Patacq Brothers does

Les Frères Patacq is a private business consulting firm headquartered in Toulouse, France, operating under the legal entity SARL MAEPO. Founded in 2019 by brothers Grégoire and Marc-Antoine Patacq — both from an agricultural entrepreneurial family with roots in Tarbais bean farming — the firm delivers strategy, commercial, marketing, and creative services to small, medium, and intermediate-sized enterprises, startups, and large corporates. Its primary verticals are wine/beer/spirits and the broader agricultural and agri-food sector, with additional expertise in ecological transition and digital transformation.

The firm operates a multidisciplinary consulting practice organised around four core pillars — Business Strategy, Commerce, Outsourced Marketing (Marketing 360), and a Creative Studio — supplemented by specialised lines in AI integration and Ecological Transition consulting. Its technology stack blends human-centred methodologies such as Design Thinking with applied AI capabilities covering text-based content creation, predictive analytics, and process automation. Reported AI-driven outcomes include a 30% reduction in consultant time on client-acquisition phases and measurable campaign results for clients (e.g., +7% sales lift, +1,000 Instagram followers in three months for Vergers des Alpilles; nearly 2M impressions on a 45-day SEA campaign for Cap Océan).

Les Frères Patacq monetises via professional-services engagements priced on a quote basis, billed as multi-year contracts, project-based deliverables, or ongoing retainers. Go-to-market is sales-led and enterprise field sales, anchored on direct outreach to CEOs and commercial directors primarily in Southern France, with stated expansion to nationwide France, Europe, and the United States. The firm maintains a roster of 50+ named client references spanning wine/spirits (Vignobles Gayrel, Clos Triguedina, Anne de Joyeuse), agri-food (Arterris, Vergers des Alpilles), retail (Cap Océan / Intermarché), real estate (Kaufman Broad), and ecology (Koppert), supported by content marketing, paid social, and earned media in regional French business press.

Name

The Patacq Brothers

Legal name

SARL MAEPO

Website

https://freres-patacq.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Frères Patacq is a Toulouse-based French consulting firm founded in 2019 by brothers Grégoire and Marc-Antoine Patacq, delivering strategy, commercial, marketing, and creative services with AI integration, primarily to wine/spirits and agri-food SMEs and enterprises across Southern France and beyond.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Management Consulting Services (54161), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Business consulting
• Marketing strategy
• Commercial advisory
• Creative studio services
• Agricultural consulting

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Business Consulting: Business strategy, company organization, and commercial strategy consulting engagements. Pricing is quote-based and project-specific. Engagements include diagnostic, strategy definition, and performance management phases.
2. Marketing 360 Services: Outsourced marketing consultancy including digital marketing, content creation, influence marketing, brand strategy, and communication strategy. Delivered as ongoing retainer or project-based engagements.
3. Creative Studio Services: Visual identity, graphic design, photo and video production, website creation, SEO, and advertising campaign management (SEA/SMA). Project-based pricing for deliverables.
4. AI Transformation Consulting: AI integration and digital transformation support including audit, planning, training, and ongoing coaching for agricultural and agri-food sector clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Les Frères Patacq is a B2B consulting firm that delivers strategic, commercial, and marketing advisory services to businesses. Offerings span business strategy, commercial performance, outsourced marketing (Marketing 360), an in-house creative studio for design/video/web/SEO, AI integration consulting, ecological transition advisory, and wine/beer/spirits sector expertise, delivered via project-based or retainer engagements.

Product overview

Les Frères Patacq is a consulting firm offering a unified portfolio of business advisory services organized around four core pillars: Business Strategy (Stratégie d'Entreprise), Commercial Strategy & Training (Commerce), Outsourced Marketing (Marketing Externalisé), and Creative Studio. The firm also provides specialized services in Artificial Intelligence integration and Ecological Transition consulting. Sector-specific expertise is offered for wine, beer, spirits, agriculture, and ecology industries. The services range from strategic diagnostics and planning to operational implementation, creative production, and ongoing support, delivered by a multidisciplinary team of consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Strategy (Stratégie d'Entreprise) Strategic consulting to accelerate business growth, including diagnostic assessment, strategy definition, and performance management for companies of all sizes.
• Commerce (Commercial Strategy & Training) Commercial strategy, team structuring, conflict resolution, market expansion, and sales performance optimization services.
• Marketing 360 (Marketing Externalisé - Outsourced Marketing) Full-service outsourced marketing consultancy providing a multidisciplinary team for brand strategy, new product launches, digital marketing, content creation, influence marketing, and marketing operations.
• Studio (Creative Studio) Creative services including graphic design, photo and video production, website creation, SEO optimization, and social media management.
• AI Consulting (Intelligence Artificielle) AI-powered consulting for agricultural and agri-food businesses, including commercial process optimization, marketing automation, generative AI content creation, predictive analytics, and digital transformation support.
• Ecological Transition (Transition Écologique) CSR strategy, sustainable growth consulting, and environmental certification support (ISO 14001, ISO 20121) for organizations.
• Wine, Beer & Spirits Expertise (Vin, Bière & Spiritueux) Specialized consulting for wine, beer, and spirits industry including marketing strategy, commercial strategy, brand DNA, labeling, packaging, digital presence, and wine tourism.

Quantifiable outcome

• 30% time savings for consultants on client acquisition phases through AI integration
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• The Seed CrewcoreStrategic or Co-development Partner · 1 January 2021Social impact gaming startup developing RecovR, an inclusion training game. Les Frères Patacq has been boosting The Seed Crew's notoriety since summer 2021, providing business development and commercial support. The Seed Crew is described as the first French research cabinet on relational problems and social inclusion issues.
• HostingerminorOthersWebsite hosting provider for freres-patacq.com. Hostinger International Ltd is based in Larnaca, Cyprus, providing server infrastructure for the company's website and digital properties.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brainsonic: French marketing and influence agency offering content strategy, brand, and digital activation. Comparable on the Marketing 360 and Studio pillars of Les Frères Patacq's portfolio, with similar client mix in French enterprise and SME.
• Kea & Partners: French boutique consultancy combining strategy, transformation, and brand/marketing advisory with a human-centered, entrepreneurial culture. Directly comparable to Les Frères Patacq in style and integrated offering, though generally serving larger enterprise clients.
• Eskie: French consulting firm blending strategy, digital transformation, and marketing execution for SME and mid-market clients. Comparable scope of services (strategy + marketing + digital) and similar client-size orientation.
• The Bridge: French consulting firm combining strategy, brand, digital, and creative production. Directly comparable integrated offering and regional French market positioning.
• The Bastion: French independent strategy and creative agency combining consulting, brand, and digital execution. Comparable integrated offering and orientation toward SME and mid-cap French clients.
• Julhiet: French consulting firm specializing in business transformation, digital, and marketing strategy. Comparable in combining strategic advisory with operational marketing and digital delivery for French enterprise clients.
• MV Group: French digital services group with marketing, communication, and consulting offerings for regional and national clients. Comparable portfolio breadth in marketing 360 and digital transformation.
• Eskimoz: French digital marketing agency focused on SEO, SEA, and performance marketing. Overlaps with Les Frères Patacq's Studio and paid campaign capabilities, and similarly serves French regional and national SME/enterprise clients.

Emerging players

• Aneo: French business transformation consultancy with capabilities in digital, AI, and operational change. Comparable on the AI transformation and operational consulting dimension of Les Frères Patacq's practice.

Broad incumbents

• Wavestone: Major French-origin consulting firm with broad transformation, digital, and marketing capabilities. Overlaps with Les Frères Patacq's strategy and digital transformation services but serves a much larger enterprise client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/les-freres-patacq
• Instagraminstagram.com/lesfreres_patacq

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Patacq Brothers