Wollaton Park Golf Club

What Wollaton Park Golf Club does

Wollaton Park Golf Club is a private members' golf club established in 1927 in Wollaton, Nottingham, UK, operating an 18-hole parkland course designed by Tom Williamson. The course is set within 140 acres of the 516-acre Wollaton Park estate, overlooked by the 16th-century Wollaton Hall and home to free-roaming deer. The club's membership spans over 600 playing members across Men, Ladies, Seniors and Juniors sections, plus more than 100 Social members, and it also hosts individual visitors, societies (groups of 16+) and corporate golf days. Facilities include a clubhouse with restaurant, bar and function rooms accommodating 40-100 guests, and a PGA-led Professional Shop offering custom club fitting using GC2 launch monitor technology, indoor simulator coaching, equipment sales and authorised Motocaddy servicing. The club is widely regarded as Nottingham's premier golf course and has hosted notable events including the Forte PGA Seniors Championship and Cox Moore tournament (a DP World Tour precursor).

Revenue is generated across five primary streams: recurring annual membership subscriptions tiered from £35 (Juniors U11) to £1,611 (7-Day Playing), with a joining fee equal to 100% of the annual subscription; visitor green fees priced £20-£80 depending on day, time and age; society packages (seven variants) for groups of 16+ on Tuesdays and Fridays; corporate golf day packages including catering and hole sponsorship; and ancillary income from the professional shop, clubhouse food and beverage, function hire, and equipment hire (trolleys, buggies). Go-to-market is predominantly direct: on-site tours by the Club Administrator, phone/email enquiries, BRS Golf online tee-time booking, and a ClubV1 member hub portal. Marketing is conducted through the club's own website, Facebook and Instagram channels, and an active open-competition calendar that drives visitor green fees.

The business is operated as an independent members' club with no parent company, no external equity ownership, and no disclosed funding. Technology adoption is limited to operational SaaS (BRS Golf, ClubV1) and standard pro-shop hardware (GC2, golf simulator). The club is approaching its centenary in 2027 and has refreshed pricing, governance and safeguarding documentation for the 2026-2027 period while actively expanding corporate sponsorship and catering capacity.

Name

Wollaton Park Golf Club

Legal name

Wollaton Park Golf Club

Website

https://wollatonparkgolfclub.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

Keywords

• Parkland golf course
• Golf club membership
• Golf society events
• Corporate golf days
• Golf professional services

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Golf Membership Subscriptions: Annual subscription fees from playing members including 7 Day, 6 Day, 9 Hole, Country, and Intermediate categories. Membership tiers range from £35 for Juniors U11 to £1611 for 7 Day Playing members. Joining fee is 100% of annual subscription.
2. Visitor Green Fees: Day visitor fees for non-members playing the course. Weekday rates after 10am: £80, after 2pm: £50. Sunday/Bank Holiday: £80 after 10am, £50 after 1pm. Juniors under 18: £20, Intermediates under 21: £40.
3. Clubhouse Food & Beverage: Catering services including restaurant dining, bar sales, and function room hire. Catering hours vary by day, with extended hours on Thursday until 7pm. Flexible dining spaces accommodate 40-100 guests for private events.
4. Professional Shop & Services: PGA professional services including custom club fitting, golf lessons, equipment sales, club repairs, and equipment hire (pull trolleys, electric trolleys, buggies). Buggy hire available at £30 for visitors, £20 for members.
5. Society & Corporate Golf Days: Tailored packages for societies (groups of 16+) on Tuesdays after 12pm and Fridays. Corporate golf day packages including breakfast, lunch, dinner, course use, competitions, and branded merchandise. 7 different packages available.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wollaton Park Golf Club is a traditional private members' golf club operating an 18-hole parkland course (6,513 yards, Par 71) set in 140 acres of the 516-acre Wollaton Park estate in Nottingham, designed by Tom Williamson and opened in 1927. The club sells annual playing memberships, visitor green fees, society and corporate golf day packages, open competition entries, PGA professional coaching and custom club fittings from a fully stocked pro shop, and clubhouse catering, bar, and function room hire.

Product overview

Wollaton Park Golf Club operates as a traditional members' club offering a comprehensive golf and hospitality portfolio. The core offering centers on an 18-hole parkland golf course (6,513 yards, par 71) complemented by a Professional Shop with custom fitting services, various membership programs (7-Day, 6-Day, Country, and Intermediate options), visitor green fees, society packages, corporate golf days, open competitions, and clubhouse facilities including catering and event spaces. The club serves over 600 members across Men, Ladies, Seniors, Juniors, and Social sections, with catering operations currently seeking to expand their kitchen team.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course An 18-hole parkland golf course covering 140 acres of the 516-acre Wollaton Park estate, providing playing access for members, visitors, societies, and corporate groups.
• Membership Programs Annual subscription memberships including 7-Day Playing, 7-Day Retired, 6-Day Playing, Country (7-Day and 6-Day), Intermediate (U21/U28), Junior (U11, Cadets, U16, U18), and Social categories. Joining fees equal 100% of annual subscription.
• Visitor Green Fees

Quantifiable outcome

• Year-round full greens play due to sandy sub-soil and good drainage
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• O'Keeffe Building Services LtdminorGTM or Marketing PartnerCorporate sponsor of the 2nd hole at Wollaton Park Golf Club. Website: www.okeeffe.uk.com
• Breeze Corporate FinanceminorGTM or Marketing PartnerCorporate sponsor of the 5th hole at Wollaton Park Golf Club. Website: www.breezecf.co.uk
• The Progeny GroupminorGTM or Marketing PartnerCorporate sponsor of the 6th hole at Wollaton Park Golf Club. Website: www.theprogenygroup.com
• Beechdale Fencing LtdminorGTM or Marketing PartnerCorporate sponsor of the 8th hole at Wollaton Park Golf Club. Website: www.beechdalefencing.co.uk
• George Square Financial ManagementminorGTM or Marketing PartnerCorporate sponsor of the 10th hole at Wollaton Park Golf Club. Website: www.george-square.co.uk
• Gateley Smithers PurslowminorGTM or Marketing PartnerCorporate sponsor of the 17th hole at Wollaton Park Golf Club. Website: www.gateleyplc.com/gateley-smithers-purslow/
• AFAAminorGTM or Marketing PartnerCorporate sponsor of the 18th hole at Wollaton Park Golf Club. Website: www.afaa.co.uk
• EkkoSenseminorGTM or Marketing PartnerLatest partner of Wollaton Park Golf Club. Website: www.ekkosense.com

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Others

• American Golf: UK's largest golf retailer stocking equipment, apparel, and accessories. Comparable as an adjacent golf-sector participant relevant to pro shop retailing and club fitting benchmarking.
• Troon Golf (management): Global golf club management and hospitality company operating and marketing premium golf properties. Comparable as an adjacent ecosystem participant relevant for benchmarking operating models and member services.

Broad incumbents

• The Belfry Hotel & Resort: Large Midlands golf and leisure resort with multiple courses, hotel, and corporate event facilities. Comparable as a premium Midlands golf destination catering to members, visitors, societies, and corporate hospitality, though it operates at far larger scale.
• Wentworth Club: Iconic private members' golf club in Surrey with three courses and a strong corporate/membership model. Comparable as a premier UK private members' golf club focused on prestige, membership tiers, and tournament hosting.
• Gleneagles: Luxury Scottish resort with three championship courses, hotel, and corporate hospitality. Comparable as a UK prestige golf destination monetizing visitors, societies, corporate golf days, and clubhouse catering.

Direct peers

• Saunton Golf Club: Premier UK members' club with two championship links courses, strong society and visitor trade. Comparable as an established members' club monetizing visitors, societies, and corporate hospitality on a single prestigious venue.
• Ruddington Grange Golf Club: Nottinghamshire-based private members' golf club offering parkland golf, membership tiers, society packages, and clubhouse hospitality. Most directly comparable on geography, member-club structure, and visitor offering.
• Notts Golf Club (Hollinwell): Historic Nottinghamshire members' club with championship pedigree and parkland course. Directly comparable as a regional premium members' club competing for the same Nottingham-area golfers, societies, and corporate events.
• The Nottinghamshire Golf & Country Club: Local Nottinghamshire club with two 18-hole courses, memberships, society packages, and corporate events. Comparable on scale, regional catchment, and multi-stream revenue model.
• Chilwell Manor Golf Club: Nottinghamshire-area members' golf club offering parkland golf, memberships, society days, and clubhouse facilities. Comparable as a competing local private club targeting the same member and visitor demographic.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WollatonParkGolfClub
• Instagraminstagram.com/wollatonparkgc
• Xx.com/ClubWollaton
• LinkedInlinkedin.com/company/wollaton-park-golf-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wollaton Park Golf Club