MKEM
MKEM is a Toronto-based event management firm delivering end-to-end live, hybrid, and digital event production for enterprise, nonprofit, healthcare, and consumer-show clients, anchored by flagship productions like the Allstate Soccer Show and the Sport Card & Memorabilia Expo.
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MKEM does
MKEM's competitive position rests on flagship owned/produced consumer events (Sport Card Expo second-largest globally; Allstate Soccer Show anchoring a multi-city sports-fan property), four-year-plus enterprise retainers (HIROC), brand-activation credibility demonstrated through a Human Rights Watch VR activation, and integrated full-service delivery spanning strategy through tear-down. Headcount is small and concentrated in Toronto with a founder-led leadership team and specialized roles in experiential marketing and automation. Operational scaling across multiple Canadian cities and into Ohio indicates deliberate geographic buildout rather than pure reliance on Toronto-based production.
MKEM firmographics
Firmographics- Name
- MKEM
- Legal name
- MKEM
- Website
- https://mkem.ca
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MKEM is a Toronto-based event management firm delivering end-to-end live, hybrid, and digital event production for enterprise, nonprofit, healthcare, and consumer-show clients, anchored by flagship productions like the Allstate Soccer Show and the Sport Card & Memorabilia Expo.
- Ownership category
- akta.pro rank
MKEM industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Strategic Meetings Management (SMM) & Governance (THACAFAA)
Keywords
Where MKEM is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
MKEM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Event Management Services: Full-service event management from concept to execution including planning, production, and on-site management. Revenue generated through professional service fees for live, hybrid, and digital events.
- Experiential Marketing Services: Experiential marketing division (MKXM) creating brand activations, immersive environments, and interactive experiences for clients at consumer and trade events.
- Sponsorship Development: Helping secure, structure, and manage sponsorships while delivering innovative activations focused on ROI and long-term partnerships.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
MKEM product offering
Product offeringCore offering
MKEM is a Toronto-based full-service event management firm that designs and produces live, hybrid, and digital events for corporate and brand clients. Its offerings span event strategy, experiential design (delivered through the MKXM sub-brand), sponsorship development, AV production, and virtual/hybrid event capabilities, providing end-to-end execution from concept through on-site or remote production.
Product overview
MKEM is a Toronto-based event management firm offering a single unified service portfolio centered on live, hybrid, and digital event management. Its core product encompasses full event lifecycle management — strategy, production, sponsorship, social media, content creation, AV management, analytics, and on-site execution — supplemented by MKXM, its dedicated experiential marketing sub-brand for immersive brand activations. The company also delivers virtual and hybrid event capabilities via platforms such as Hopin and Zoom. Notable produced events include The Allstate Soccer Show and the Sport Card & Memorabilia Expo. The portfolio is organized as a suite of interrelated service modules under one integrated offering, rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Brands
- MKXM: Experiential marketing division specializing in creating unique and unforgettable experiences that captivate and engage audiences to deliver against brand objectives. Handles brand activations, immersive environments, and experiential marketing campaigns.
Products and services
- Event Strategy Services
Quantifiable outcome
- 60,000+ digital event attendees in the past year
- +3 more outcomes
Companies that use MKEM
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
MKEM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
MKEM partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- eBaycoreMKEM partnered with eBay during the pandemic to produce three highly successful virtual shows for the Sport Card & Memorabilia Expo, keeping collectors, dealers, and fans connected when live events were shut down.
- HopincoreMKEM utilized Hopin as their virtual event platform for producing virtual shows during the pandemic and continues to use it for client events. They are described as having in-depth knowledge of the platform and supporting clients with platform functionality education.
- Allstate Insurance CanadacoreLong-term partnership with Allstate Insurance Canada for the Allstate Soccer Show event series, expanding from virtual to live events across Canadian cities including Toronto, Calgary, and Montreal, with 2026 event aligned with FIFA World Cup.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MKEM competitors and assessment
Company assessmentBroad incumbents
- Freeman: Freeman is one of the largest event and exhibition producers globally, delivering trade shows, conferences, and brand experiences. It competes with MKEM on AV production and trade show execution but at vastly broader scale.
- GES (Global Experience Specialists): GES is a global live event and exhibition services provider delivering trade shows, conferences, and corporate events. It overlaps with MKEM's trade show and consumer expo capabilities but as a major incumbent rather than a specialist.
- Jack Morton Worldwide: Jack Morton is a large global brand experience agency (IPG-owned) producing events, experiential, and digital activations for the world's biggest brands. It overlaps with MKEM's offering but at much larger scale and global footprint.
- George P. Johnson (GPJ): GPJ is a global experience marketing agency focused on events, exhibits, and immersive brand experiences. It addresses the same buyer (enterprise marketing) as MKEM but operates at substantially larger enterprise scale with worldwide offices.
Direct peers
- Hargrove: Hargrove is a national event and experiential production company specializing in corporate events, trade shows, and custom environments. Comparable to MKEM on end-to-end live event production and AV/ staging capabilities.
- MKG: MKG is an experiential marketing and event agency providing brand activations, corporate events, and digital integrations. It mirrors MKEM's full-service model with a creative-led, mid-sized agency structure.
- The Special Event Company: The Special Event Company is a full-service event management and experiential agency producing corporate meetings, conferences, and brand events. It is comparable to MKEM in size, scope, and enterprise client base.
- Sparks: Sparks is a North American experiential and event marketing agency delivering brand experiences, corporate events, and trade show programs. It is highly comparable to MKEM on scope (live + digital + experiential) and on target buyers (enterprise marketing teams).
- Mosaic North America: Mosaic is a Toronto-based event and experiential marketing agency offering end-to-end live, digital, and hybrid event services. It competes most directly with MKEM in the Canadian enterprise market on conferences, brand activations, and trade shows.
- ITA Group: ITA Group is an event, incentive, and engagement marketing agency serving enterprise clients with corporate meetings, conferences, and experiential programs. Comparable to MKEM on multi-year enterprise relationships and event-meeting fusion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MKEM social profiles
Digital presenceMKEM financial estimates
Financial estimateRevenue estimate
Valuation estimate
MKEM leadership team
Management profileNumber of profiles
Profiles1 record
MKEM subsidiaries and ownership
Company hierarchySubsidiaries1 record
MKEM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MKEM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MKEM
What does MKEM do?
MKEM is a Toronto-based full-service event management firm that designs and produces live, hybrid, and digital events for corporate and brand clients. Its offerings span event strategy, experiential design (delivered through the MKXM sub-brand), sponsorship development, AV production, and virtual/hybrid event capabilities, providing end-to-end execution from concept through on-site or remote production.
Is MKEM a public or private company?
MKEM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MKEM founded?
MKEM was founded in 2017. It employs 1 to 10 people.
Where is MKEM based?
MKEM is headquartered in Toronto, Canada, in the North America region.
How does MKEM make money?
Three revenue lines are on record. Event Management Services are the primary driver. The others are experiential Marketing Services and sponsorship Development.
Who are MKEM's main competitors?
Broad incumbents on record are Freeman, GES (Global Experience Specialists), Jack Morton Worldwide and George P. Johnson (GPJ). Direct peers are Hargrove, MKG, The Special Event Company, Sparks, Mosaic North America and ITA Group.
Does MKEM have an API?
No public API is recorded for MKEM.
What industry is MKEM in?
MKEM's product category is Event Management Services. Its primary akta.pro industry code is THACAFAA, Strategic Meetings Management (SMM) & Governance. Its NAICS code is 561920 and its SIC code is 8741.