Cribb Insurance Group Inc
Cribb Insurance Group Inc is a privately held, founder-owned independent insurance agency in Bentonville, Arkansas that represents 40+ carriers to compare and place personal and commercial coverage for households and small businesses across Northwest Arkansas.
- Company typePrivate
- Founded-
- HeadquartersBentonville, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Cribb Insurance Group Inc does
Cribb Insurance Group Inc is a privately held, founder-owned independent insurance agency headquartered in Bentonville, Arkansas, serving individual consumers, families, and small-to-medium businesses across Northwest Arkansas. The agency represents 40+ insurance carriers — including Progressive, GEICO, Allstate, Travelers, Nationwide, Liberty Mutual, Chubb, Cincinnati, and Berkshire Hathaway affiliates — and earns revenue primarily through carrier commissions on personal and commercial policies written and renewed, supplemented by brokerage and advisory fees for policy reviews, coverage comparisons, and claims guidance. Its product surface spans personal lines (auto, homeowners, life, umbrella, renters, landlord, motorcycle, boat, ATV/UTV, collector car, flood, earthquake, high-net-worth, pet, travel, and specialty dwelling) and commercial lines (general liability, commercial auto, workers comp, professional liability, cyber, D&O, EPLI, contractors, restaurants, healthcare, and bonds, among others).
The underlying technology stack is modest: no proprietary core platform is described, and distribution runs through a single physical office, an inside-sales team reachable by phone and email, and self-service online quote portals (personal and commercial) backed by an Ezlynx-powered customer service portal. The company's only disclosed AI-enabled asset is Coverage Compare (coveragecompare.cribbinsurance.com), an AI-powered policy review tool that converts uploaded insurance policies and quotes into plain-English comparisons; the company cites no proprietary models, training pipelines, or in-house AI research. Marketing is driven by localized SEO content, Google and Meta paid acquisition, a structured customer referral program with a stated 90% quote-completion SLA within 24 hours, and 300+ public customer reviews that establish local credibility.
The business model is a traditional independent agency commission model distributed across a broad long-tail of households and SMBs rather than concentrated on any named enterprise account. Operating geography is concentrated in Northwest Arkansas (Bentonville, Rogers, Fayetteville, Springdale, Bella Vista, Centerton, Cave Springs, Pea Ridge, Gravette, and Siloam Springs), with no evidence of multi-state expansion, institutional capital, M&A activity, or external ownership. The agency markets 25+ years of Arkansas insurance experience as its primary credibility signal alongside carrier breadth and the Cribby the Chameleon brand mascot.
Cribb Insurance Group Inc firmographics
Firmographics- Name
- Cribb Insurance Group Inc
- Legal name
- Cribb Insurance Group Inc
- Website
- https://cribbinsurance.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Cribb Insurance Group Inc is a privately held, founder-owned independent insurance agency in Bentonville, Arkansas that represents 40+ carriers to compare and place personal and commercial coverage for households and small businesses across Northwest Arkansas.
- Ownership category
- akta.pro rank
Where Cribb Insurance Group Inc is headquartered
LocationHeadquarters
- HQ city
- Bentonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cribb Insurance Group Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Carrier Commissions: Cribb Insurance Group earns commissions from the 40+ insurance carriers they represent for each policy written and renewed. As an independent agency, they receive a percentage of the premium as commission from each carrier for binding, servicing, and renewing insurance policies.
- Insurance Brokerage Fees: Fees charged for insurance brokerage and advisory services including policy reviews, coverage comparisons, and claims guidance provided to customers throughout the policy lifecycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-coverage auto insurance (illustrative monthly range) |
| Subscription | Annual | Bundled home insurance for a $400,000 NWA home (illustrative annual range) |
| Subscription | Annual | Average Bentonville home insurance premium (2026 estimate) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Cribb Insurance Group Inc product offering
Product offeringCore offering
Cribb Insurance Group Inc is an independent insurance agency that sells and services personal and commercial insurance policies on behalf of 40+ insurance carriers, acting as the local retail distribution and advisory layer between carriers and Northwest Arkansas customers. The agency compares coverage and pricing across carriers for auto, home, life, umbrella, renters, landlord, business, workers compensation, cyber liability, and dozens of specialty lines, and operates Coverage Compare, an AI-powered tool that turns complex policies into plain-English comparisons.
Product overview
Cribb Insurance Group Inc is an independent insurance agency in Bentonville, Arkansas offering a broad portfolio of personal and commercial insurance products through a carrier comparison platform that represents 40+ insurance carriers. The core offering is the carrier comparison platform — an independent agency model enabling customers to compare auto, home, life, umbrella, and business insurance across multiple carriers. The main AI-powered product is Coverage Compare, which transforms complex insurance policies into plain-English comparisons. The product portfolio spans personal lines (auto, homeowners, life, umbrella, renters, landlord, motorcycle, boat, ATV/UTV, collector car, condo, e-bike, earthquake, flood, high net worth, mobile home, pet health, RV, specialty dwelling, travel, and wedding insurance) and commercial lines (business property, general liability, commercial auto, workers comp, professional liability, cyber liability, bonds, builders risk, business interruption, cargo, church, commercial umbrella, contractors, D&O, EPLI, farm/crop, fitness/gym, garage, golf/country club, group benefits, healthcare facilities, home healthcare, and restaurant insurance). The service model centers on a local Northwest Arkansas agency with online quoting tools, an AI-powered policy review tool, and an online customer service portal.
Differentiator
Problem solved
Functional benefit
Brands
- Cribby the Chameleon: Official mascot of Cribb Insurance Group representing flexible coverage guidance and the adaptability of an independent insurance agency serving changing customer needs.
- Coverage Compare
Products and services
- Personal Auto Insurance Auto insurance for drivers, families, teen drivers, new vehicles, and bundled home and auto policies, with coverage and pricing compared across 40+ carrier partners in the Northwest Arkansas market.
- Homeowners Insurance Homeowners insurance protecting homes, belongings, liability exposure, and mortgage investments, offered across 40+ carrier partners for Northwest Arkansas homeowners.
- Life Insurance Life insurance products including term, whole, universal, family, senior, and final expense options, available through multiple carrier partners.
- Personal Umbrella Insurance Personal umbrella liability insurance providing additional protection above home, auto, rental, or other underlying policies.
- Renters Insurance Affordable renters insurance covering personal belongings, liability, and temporary living expenses for tenants.
- Landlord Insurance
Quantifiable outcome
- 90% of insurance quotes completed within 24 hours or less
- +3 more outcomes
Companies that use Cribb Insurance Group Inc
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Cribb Insurance Group Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
Cribb Insurance Group Inc partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core.
- Progressive InsurancecoreProgressive Insurance is one of 40+ insurance carriers represented by Cribb Insurance Group. Cribb compares Progressive's auto, home, and other personal lines products alongside other carriers to help NWA customers find the best price and coverage fit.
- GEICO InsurancecoreGEICO Insurance is one of 40+ insurance carriers represented by Cribb Insurance Group. Cribb provides access to GEICO's competitive auto and home insurance products for Northwest Arkansas customers.
- Allstate InsurancecoreAllstate Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group for auto, home, and personal insurance products in Northwest Arkansas.
- Travelers InsurancecoreTravelers Insurance is among the 40+ insurance carriers represented by Cribb Insurance Group, providing personal and commercial insurance products to NWA customers.
- Nationwide InsurancecoreNationwide Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group for auto, home, and business insurance products in Northwest Arkansas.
- Liberty MutualcoreLiberty Mutual is one of the 40+ insurance carriers represented by Cribb Insurance Group, offering personal and commercial insurance options to NWA customers.
- Chubb InsurancecoreChubb Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group. Chubb serves high-net-worth and commercial insurance customers in Northwest Arkansas.
- Foremost InsurancecoreForemost Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group, offering specialty products including landlord and manufactured home insurance.
- Stillwater InsurancecoreStillwater Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group for personal and commercial insurance products in Northwest Arkansas.
- Auto-Owners InsurancecoreAuto-Owners Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group for auto, home, and business insurance products in Northwest Arkansas.
- Acuity InsurancecoreAcuity Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group. Actual customer data from Cribb shows Acuity bundled home premiums for a five-year-old $400,000 NWA home at approximately $1,568/year.
- The Hartford InsurancecoreThe Hartford Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group, offering business and personal insurance products to NWA customers.
- National General InsurancecoreNational General Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group, providing auto and home insurance products.
- Obie InsurancecoreObie Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group, offering landlord and rental property insurance products.
- Steadily InsurancecoreSteadily Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group, specializing in landlord insurance products for NWA property owners.
- Branch InsurancecoreBranch Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group for personal insurance products in Northwest Arkansas.
- NAICO Insurance (National American Insurance Company)coreNAICO (National American Insurance Company) is one of the 40+ insurance carriers represented by Cribb Insurance Group for commercial and personal insurance products.
- Cincinnati InsurancecoreCincinnati Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group. Actual customer data from Cribb shows Cincinnati as the lowest estimated rate at approximately $1,362/year for bundled home insurance on a five-year-old $400,000 NWA home (auto bundle required).
- Berkshire Hathaway GuardcoreBerkshire Hathaway Guard is one of the 40+ insurance carriers represented by Cribb Insurance Group for commercial insurance products in Northwest Arkansas.
- Berkshire Hathaway Homestate CompanycoreBerkshire Hathaway Homestate Company is one of the 40+ insurance carriers represented by Cribb Insurance Group for commercial insurance products.
- Lumen Select InsurancecoreLumen Select Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group for personal insurance products.
- Aegis Specialty InsurancecoreAegis Specialty Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group for specialty insurance products.
- American Modern InsurancecoreAmerican Modern Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group for specialty insurance products.
- USLI InsurancecoreUSLI Insurance is one of the 40+ insurance carriers represented by Cribb Insurance Group for commercial insurance products.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Cribb Insurance Group Inc competitors and assessment
Company assessmentDirect peers
- Leavitt Group: A national network of independent insurance agencies offering personal and commercial lines through multiple carrier partnerships, structurally identical to Cribb's independent agency model but scaled across many regional offices. Directly comparable as a multi-carrier independent agency operator.
- Insurance Office of America: Large independent insurance brokerage providing personal and commercial lines through multiple carrier partnerships. Operates the same independent distribution model as Cribb at significantly larger scale, making it a relevant strategic comp.
- Heffernan Insurance Brokers: Mid-sized independent insurance brokerage placing personal, commercial, and specialty lines through multiple carrier partners. Closely matches Cribb's independent distribution model serving SMB and consumer clients with carrier comparison.
- RPS Insurance (Risk Placement Services): National wholesale and retail independent insurance distributor placing specialty and standard commercial and personal lines through carrier networks. Directly comparable independent distribution model to Cribb's.
- Goosehead Insurance: Independent personal-lines agency franchise leveraging carrier comparison across dozens of carriers; a public-market comparable for the multi-carrier independent agency distribution model Cribb operates. Comparable on GTM even though franchised rather than owner-operated.
Broad incumbents
- Brown & Brown, Inc. National insurance brokerage and risk management firm with diversified personal and commercial product placement. Larger incumbent operating broadly in the same insurance distribution space where Cribb competes.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm offering personal and commercial lines at enterprise scale. Broad incumbent peer for the general insurance distribution category even though it operates at much larger scale than Cribb.
- Marsh McLennan: Largest global insurance broker and risk advisor offering commercial and personal insurance placement. Broad incumbent in the same insurance distribution category where independent agencies like Cribb operate.
Regional players
- Shelter Insurance: Regional mutual/captive-leaning insurance carrier with strong personal lines presence across the Midwest and South. Competes for the same NWA personal-lines customers through its local agent network while operating from a different distribution structure.
- Farm Bureau Insurance of Arkansas: Arkansas-domiciled regional insurer and agency network offering personal and commercial lines to Arkansas households and farms. Directly competes with Cribb for the same Northwest Arkansas consumer base through comparable local agent distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cribb Insurance Group Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cribb Insurance Group Inc leadership team
Management profileNumber of profiles
Cribb Insurance Group Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cribb Insurance Group Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cribb Insurance Group Inc
What does Cribb Insurance Group Inc do?
Cribb Insurance Group Inc is an independent insurance agency that sells and services personal and commercial insurance policies on behalf of 40+ insurance carriers, acting as the local retail distribution and advisory layer between carriers and Northwest Arkansas customers. The agency compares coverage and pricing across carriers for auto, home, life, umbrella, renters, landlord, business, workers compensation, cyber liability, and dozens of specialty lines, and operates Coverage Compare, an AI-powered tool that turns complex policies into plain-English comparisons.
Is Cribb Insurance Group Inc a public or private company?
Cribb Insurance Group Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cribb Insurance Group Inc founded?
Cribb Insurance Group Inc was founded in -1.
Where is Cribb Insurance Group Inc based?
Cribb Insurance Group Inc is headquartered in Bentonville, United States, in the North America region.
How does Cribb Insurance Group Inc make money?
Two revenue lines are on record. Insurance Carrier Commissions are the primary driver. The others are insurance Brokerage Fees.
Who are Cribb Insurance Group Inc's main competitors?
Direct peers on record are Leavitt Group, Insurance Office of America, Heffernan Insurance Brokers, RPS Insurance (Risk Placement Services) and Goosehead Insurance. Broad incumbents are Brown & Brown, Inc., Arthur J. Gallagher & Co. and Marsh McLennan. Regional players are Shelter Insurance and Farm Bureau Insurance of Arkansas.
Does Cribb Insurance Group Inc have an API?
No public API is recorded for Cribb Insurance Group Inc.