Team Marketing Agency

What Team Marketing Agency does

Team Marketing Agency (TEAM) is an Australian full-service marketing agency founded in 2020, headquartered in Perth with a regional office in Blackwall, NSW. The firm operates exclusively in the Mining Equipment, Technology and Services (METS) vertical and positions itself as a fractional-CMO alternative for METS businesses not ready to hire a full in-house marketing function. Service coverage includes strategic marketing consulting, brand and content development, web design, SEO/SEM, paid and organic social media across LinkedIn, YouTube, Facebook, Twitter and Instagram, EDM, CRM builds and maintenance (Salesforce, HubSpot, Zoho, Dynamics 365), video production including 2D/3D animation, market intelligence, and translation across 100+ languages.

The agency's technology backbone consists of CRM and marketing-automation integrations (Salesforce/Pardot, Dynamics 365, Mailchimp, Campaign Monitor, Marketo, HubSpot), paid ad platforms (Google, LinkedIn, Facebook, Twitter), web and social analytics (Google Analytics, LinkedIn Page, YouTube Analytics, Facebook/Instagram business), and custom Power BI dashboards marketed as a standalone Power BI Managed Services product with Standard and Premium source tiers. Revenue is generated through three tiered monthly retainers — RED (clients with sub-AUD 50K marketing budgets), BLUE (up to AUD 150K) and GOLD (AUD 200K+) — plus tailored project-based work for websites, CRM builds, photography, special effects, app development and translation. A sub-brand, TEAM Sales Network, extends the offering into sales-side execution including Lead Miner (up to 300 qualified contacts/month), CRM upload, fractional Chief Sales Officer service, Sales Coordinator support, stakeholder list building, appointment setting, direct outreach, quoting, and negotiation/closing.

The firm operates a single-country direct sales motion via website enquiry, email and phone, with no disclosed external investors, no funding rounds, and 1-10 employees per firmographic data. Founded by Ben Johnson (Managing Director), the leadership team includes Andrew Kindon (Director, TMA WA), Sarah Reynolds (General Manager, TMA NSW), Pete Coole (Director), Florian Yates (Content and Communications Manager) and Shadi Kheder (Director of Business Development).

Name

Team Marketing Agency

Legal name

Team Marketing Agency

Website

https://teamagency.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Team Marketing Agency is a Perth-based full-service marketing agency exclusively serving the Australian Mining Equipment, Technology and Services (METS) sector, offering tiered retainer packages covering strategy, creative, web, SEO/SEM, video, CRM, analytics, and translation.

Ownership category

akta.pro rank

Product category

B2B Marketing Services for the Mining and METS Sector

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAGAC

Event Staffing & Brand Ambassadors

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

Keywords

• Mining sector marketing
• METS marketing services
• Retainer-based marketing
• Fractional CMO services
• B2B marketing agency

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Monthly Retainer Services: Recurring monthly retainer packages (RED, BLUE, GOLD tiers) providing ongoing access to marketing team including dedicated Marketing Coordinator, content writing, graphic design, web development, SEO, SEM, social media, email marketing, video production, CRM support and Power BI reporting. No hourly caps or upfront consulting fees.
2. Project-Based Services: Specialist services outside retainer standard inclusions quoted hourly or by completed project. Includes new website builds, new CRM builds, photography, special effects/video, app development, translation services.
3. Translation Services: Professional translation and localisation services for mining and METS industry, certified by ATC and ISO standards, covering over 100 languages. Includes document translation, video localisation, subtitling, website and software localisation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Team Marketing Agency is a retainer-based full-service marketing agency that delivers marketing strategy, brand strategy, content, design, web, SEO/SEM, social media, email, CRM, video production, market intelligence and Power BI reporting exclusively to Mining Equipment, Technology and Services (METS) businesses. Services are sold via flat monthly retainer packages (Red, Blue, Gold) with no upfront costs, supplemented by project-based specialist services such as website builds, CRM builds, photography, app development and translation/localisation.

Product overview

Team Marketing Agency is a retainer-based full-service marketing agency serving the mining and METS (Mining Equipment, Technology and Services) sector. The company offers a tiered retainer model with Red Team (under $50K budget), Blue Team (up to $150K budget), and Gold Team ($200K+ budget) packages, supplemented by specialist project-based services. Core offerings include strategic marketing consulting with fractional CMO services, Marketing Coordinator access, Graphic Design, Content Writing, Website Development, SEO, SEM, Social Media Management, EDM Marketing, CRM Development, Video Production, 2D & 3D Modelling, Market Intelligence, and Translation Services. The company also provides Power BI Managed Services for marketing analytics, Lead Miner for qualified contact generation, and a full suite of sales services including CSO access, Sales Coordinator, appointment setting, direct outreach, and quoting. Promotional products sourcing is available as an additional service.

Differentiator

Problem solved

Functional benefit

Brands

• TEAM Sales Network: Sales services division that turns interest into action, sourcing and reaching out to new leads, booking meetings, and closing deals to keep pipeline strong and momentum high.

Products and services

• Strategic Consult Fractional CMO service providing strategic marketing leadership, annual marketing plan development, brand strategy, marketing budget planning, and promotional scheduling for METS businesses.
• Marketing Coordinator Dedicated Marketing Coordinator service for campaign management, event coordination, media buying, and KPI reporting with monthly dashboard delivery.
• Graphic Design Creative design services including branding, advertising, image content, logos, and collateral development for mining and METS companies.
• Content Writing Strategic content creation including brochures, case studies, websites, social media, editorials, and media releases, optimized for SEO and lead generation.
• Website Development Custom website design and development services including new site builds, ongoing development, integrations, optimisation, and UX/UI design for mining sector clients.
• Search Engine Optimisation (SEO) SEO services including rankings improvement, content creation, meta-data optimization, link building, on-page technical SEO, and off-page backlink and citation building with monthly progress reports.
• Search Engine Marketing (SEM) Google Ad campaign management including research, ad copywriting, keyword and targeting optimisation, and campaign split testing for paid search advertising.
• Social Media Management Paid and organic social media campaign management across LinkedIn, YouTube, Facebook, Twitter and Instagram, including content creation and performance optimization.
• EDM (Email) Marketing Email marketing campaign management using Mailchimp, Campaign Monitor, and CRM-based platforms, including internal and external campaign management, content creation, and optimization.
• CRM Development Customer relationship management services including new and existing builds, integrations, data population, reporting, and maintenance for platforms like Salesforce, HubSpot, and Zoho.
• Video Production Branded corporate video production for promotional, educational, and training purposes, including professional editing and animations.
• 2D & 3D Modelling Still and animated modelling of products and services using 2D animation and detailed 3D models for mining and industrial products across marketing and training applications.
• Market Intelligence Industry intelligence services providing data on Miners, contractors, EPCs, OEMs, equipment lists, upcoming projects and tenders for the mining and METS sector.
• Photography Professional photography services for products and personnel, either off-site or on-site at mining locations.
• Special Effects Special effects production for video content, typically developed using Adobe After Effects.
• App Development Custom built mobile applications for products and services in the mining and METS industry.
• Translation Services Professional translation and localisation services for marketing assets, campaigns, and collateral in over 100 languages, with mining industry specialists who understand industry terminology and local semantics.
• Power BI Managed Services Marketing analytics and reporting service using Power BI dashboards to visualise data from CRM, email marketing, social media, and advertising platforms, with Standard and Premium source packages.
• Annual Marketing Plan Strategic marketing roadmap including product SWOTS, target-market stakeholder maps, advertising schedules, and content and creative strategies.
• Company-Wide Brand Manual Brand consistency documentation establishing uniform look and feel across all company materials.
• Marketing KPI Dashboard Monthly KPI reporting dashboard covering leads, opportunities, website performance, social media metrics, and paid advertising performance delivered via Power BI.
• Promotional Products Sourcing and supply of branded promotional items, clothing and apparel including mouse mats, power banks, key rings, keep cups, drink bottles, cooler bags, caps, pens, USB drives, and stubby holders.
• Lead Miner Lead generation service delivering up to 300 qualified industry contacts per month, including decision makers at site and corporate level with direct contact details.
• CRM Upload Service Direct upload of qualified contacts into designated CRM systems for streamlined sales and marketing outreach.
• Chief Sales Officer (CSO) Service Fractional CSO service providing senior METS industry sales leadership for strategy and business development.
• Sales Coordinator Dedicated sales support for outreach, lead follow-up, CRM management, meeting scheduling and client communication.
• Stakeholder List Building Tailored stakeholder lists identifying decision makers and influencers at site and corporate levels for targeted sales efforts.
• Appointment Setting Qualified sales meeting scheduling service with key decision makers to support business development.
• Direct Outreach Structured outreach campaigns designed to build interest, open doors, and convert contacts into sales opportunities.
• Quoting Service Professional quote preparation and delivery aligned with client pricing structures and internal processes.
• Negotiation & Closing Service Sales negotiation support for critical final stages, including follow-ups, objection handling, and commercial discussions.

Quantifiable outcome

• Clients can redirect marketing-generated leads, client engagements and new opportunities directly into sales pipeline
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• GALA (Globalization and Localization Association)minorOthersIndustry association for translation and localization companies. TEAM Agency is associated with GALA as part of their translation services industry network.
• AUSTI (Australian Translation Industry)minorOthersAustralian Translation Industry association. TEAM Agency is a member, supporting their ATC certification and ISO translation standards.
• elia (European Language Industry Association)minorOthersEuropean Language Industry Association. TEAM Agency maintains association with international translation industry bodies.
• aalc (American Association of Language Companies)minorOthersAmerican Association of Language Companies. TEAM Agency is associated with this industry body for their translation and localization services.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• Thinkerbell: Australian full-service creative agency with B2B and industrial capabilities. Comparable as an Australian full-service marketing agency competing for the same B2B clients, though less vertically specialised to METS.
• The Brand Agency: Australian full-service marketing and creative agency. Comparable to TMA as a fellow Australian marketing services provider serving enterprise clients, though broader in vertical focus.
• Mitchell Brandtman: Australian B2B marketing agency with industrial and technology strengths. Comparable to TMA as a same-region B2B marketing services provider competing for industrial and technology clients.

Direct peers

• Stone Junction: UK-based B2B PR and marketing agency serving the industrial, engineering and manufacturing sectors. Directly comparable to TMA as a specialist B2B marketing agency targeting niche industrial verticals with retainer-style engagements and dedicated industry expertise.
• Kojo: Australian B2B marketing agency with strong industrial and event marketing capabilities. Comparable to TMA in location, B2B focus, and serving industrial customers with full-service marketing capabilities.
• MANGO Five Media: Australian B2B marketing agency focused on industrial and technology sectors. Comparable to TMA in serving specialist industrial verticals with full-service marketing offerings in Australia.

Broad incumbents

• Bray Leino: UK-based integrated marketing and communications group with significant B2B and industrial sector work. Comparable to TMA in B2B marketing services to industrial verticals, though much larger and broader in scope.
• M&C Saatchi Australia: Established Australian arm of global advertising network offering full-service marketing. Comparable to TMA as a marketing agency capable of serving large METS clients, though without TMA's exclusive vertical specialisation.
• Engine Group: Global marketing services group with B2B and creative capabilities. Comparable to TMA in offering marketing services to enterprise clients, though not vertically specialised to mining/METS.

Emerging players

• Limehouse Creative: B2B-focused industrial marketing agency with capabilities in content, web, and campaign execution. Comparable to TMA as a specialist B2B industrial marketing agency, though smaller and less vertically concentrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/teamagency
• LinkedInlinkedin.com/company/team-marketing-agency
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Marketing Agency