CityKids

What CityKids does

CityKids B.V. is a Rotterdam-based private medical child care institution (Medische Kindzorg Instelling) founded in 2012 by Maritza Russel. The organization provides an integrated portfolio of nursing, developmental, diagnostic, therapeutic, and protected-living services for children and youth aged 0-23 with physical, intellectual, and/or developmental disabilities, autism spectrum disorders, and chronic medical conditions. The core service architecture combines a nursing pediatric day center (Verpleegkundig kinderdagcentrum, ages 0-6), a development center (Ontwikkelcentrum, ages 0-14), a discovery center (Ontdekkingscentrum, ages 5-14), the FORS Dagcentrum (ages 10-18), and De Pastorie (protected/assisted living for young males ages 14-23), supported by ambulatory family guidance (PPG), GZ-psychologist diagnostics, and co-located therapy services (logopedie, fysiotherapie, ergotherapie). Methodologies include Kleine Stapjes, Geef me de Vijf, LACCS, Triple-C, and CED-leerlijnen, with small groups capped at 8 children and multidisciplinary clinical teams per location.

The business model is fundamentally B2G/B2B2C: CityKids is a contracted care provider under Dutch public healthcare funding frameworks, primarily Jeugdwet (municipal youth care, contracted by Rotterdam, BAR municipalities, and Capelle aan den IJssel), Wet Langdurige Zorg (WLZ long-term care via CIZ indications, with Achmea among contracted insurers), and Zorgverzekeringswet (Zvw health insurance, requiring specialist referral). Revenue is generated through Zorg in Natura (ZIN) direct contracts with municipalities and insurers as main contractor (hoofdaannemer), supplemented by Persoons Gebonden Budget (PGB) arrangements where families purchase care directly, and Stichting Vrienden van CityKids fundraising for non-budgeted activities. Pricing is not publicly disclosed and is governed by public tariff frameworks. The organization operates 13+ locations across three regions (Rotterdam, Haaglanden, Zuid-Hollandse eilanden), holds HKZ-ISO 9001 and Ministry of VWS IKZ certifications, and is a member of BINKZ. Customer acquisition relies on professional referrals from hospitals, general practitioners, youth healthcare doctors, and municipal access points, processed through a central Indicatiebeheer (case management) department, supplemented by word-of-mouth from families and municipal contracting.

With 51-100 employees and consistent client satisfaction scores of 8.1-8.4 out of 10 (2019-2025), CityKids has scaled from a single Rotterdam location in 2012 to a multi-region provider with 13+ sites, most recently adding De Kade in Spijkenisse (August 2023) and consolidating headquarters at Voorburgstraat 298C. Strategic expansion has moved the service model from day-only treatment toward 24-hour residential care (Blessing Zuidland, 2022) and protected living (De Pastorie, 2019), with adjacent clinical capability added via the jointly-controlled De Kinderzorg Kliniek (2022). The entity is privately held with no disclosed external investors, governed by a Supervisory Board (Raad van Commissarissen) and a charitable foundation (Stichting Vrienden van CityKids).

Name

CityKids

Legal name

CityKids B.V.

Website

https://citykids.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

CityKids B.V. is a Rotterdam-based private medical child care institution operating 13+ locations across the Netherlands, providing nursing, developmental, diagnostic, and protected-living services for children and youth aged 0-23 with disabilities and medical needs, funded via Dutch public healthcare frameworks (Jeugdwet, WLZ, Zvw) and personal budgets.

Ownership category

akta.pro rank

Product category

Pediatric Day Care and Medical Child Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Child and Youth Services (62411), Residential Intellectual and Developmental Disability Facilities (62321), Child Care Services (62441), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC), Therapeutic/Behavioral & Residential Treatment K–12 Schools (EDAJABAI), Interagency Coordination & Case Management (VR, DD, Medicaid Waivers) (EDAKANAM), SLP Consultation, Teacher/Parent Coaching & Home Program Support (EDAKAEAN)

Keywords

• Pediatric day care
• Medical child care
• Developmental disability services
• Nursing pediatric care
• Autism care services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Jeugdwet (Youth Act) funding: Municipal-contracted care under the Jeugdwet for youth up to 18. Financed and indicated by the municipality where the youth resides, often delegated to district teams or Centrum voor Jeugd en Gezin (CJG). CityKids is contracted by municipalities including Rotterdam, BAR municipalities, and Capelle aan den IJssel.
2. Wet Langdurige Zorg (WLZ) funding: Long-term care insurance framework for children needing permanent care. Indicated by CIZ (Centrum voor Indicatiestelling). CityKids is contracted as main contractor under WLZ ZIN (Zorg in Natura).
3. Zorgverzekeringswet (Health Insurance Act) – Zvw: Nursing care requiring specialist referral. Indicated by specialist doctors. CityKids works with indicerend kinderverpleegkundigen who can set PGB indications from Zvw.
4. Persoons Gebonden Budget (PGB) – Personal Budget: Self-directed care budget enabling families to choose their care provider. Available across Jeugdwet, WLZ, and Zvw funding streams. CityKids accepts PGB arrangements.
5. Stichting Vrienden van CityKids – Supplementary funding: Foundation raises funds for non-budgeted activities, outings, and developmental materials not covered by regular healthcare budgets. Provides supplementary social activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CityKids is a Dutch Medische Kindzorg Instelling (Medical Child Care Institution) providing nursing day care, developmental treatment, therapy services, family support, and protected living for children and youth aged 0-23 with developmental delays, intellectual disabilities, autism spectrum disorders, physical disabilities, and/or pediatric nursing care needs. Services are delivered across 13+ locations through multidisciplinary teams including children's nurses, orthopedagogues, GZ-psychologists, and behavioral scientists, using specialized methodologies such as Kleine Stapjes, Geef me de Vijf, LACCS, and Triple-C.

Product overview

CityKids is a Medische Kindzorg Instelling (Medical Child Care Institution) offering an integrated portfolio of care and treatment services for children and youth aged 0-23 with disabilities and/or nursing care needs. The core offerings include the Ontwikkelcentrum for children aged 0-14, the Verpleegkundig kinderdagcentrum for children aged 0-6, De Pastorie for protected/assisted living (ages 14-23), and FORS Dagcentrum for day treatment (ages 10-18). Supporting services include pre-logopedie, kinderfysiotherapie, diagnostic services by GZ-psychologists, and ambulante begeleiding. CityKids operates across 14 locations in the Rotterdam, The Hague, and Zuid-Hollandse eilanden regions, with treatment approaches including Kleine Stapjes, Geef me de Vijf, LACCS, Triple-C, and CED-leerlijnen methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• De Kinderzorg Kliniek: A multidisciplinary child health center providing care and treatment for children with feeding problems and regulation/crying issues, operating within Het Droomhuis in Rotterdam.

Products and services

• Ontwikkelcentrum (Development Center) Provides day treatment for children aged 0-14 with developmental delays, intellectual disabilities, autism spectrum disorders, and accompanying issues. Offers day programs with developmental activities and individual treatment goals in small groups with multidisciplinary teams.
• Verpleegkundig kinderdagcentrum (Nursing Child Day Center) Provides specialized nursing care for children aged 0-6 with chronic or long-term illnesses and nursing care needs, delivered by pediatric nurses and pedagogical staff with integrated care plans.
• De Pastorie (Protected Living) Protected and assisted living facility for young men aged 14-23 with intellectual disabilities and/or autism spectrum disorder. Offers competency-based approach toward independence with 12 homelike furnished rooms and common living spaces, using Triple-C, Geweldloos Verzet, and Geef me de 5 methodologies.
• FORS Dagcentrum Day treatment center for youth aged 10-18 with WLZ indication, serving those with severe to moderate intellectual disabilities and/or autism spectrum diagnoses. Focuses on self-reliance through structured daily programs including cognitive development, ADL, and social/communicative skills.
• Ambulante begeleiding (Ambulatory Guidance / PPG) Family support and individual ambulatory guidance for children and youth aged 0-25 with somatic conditions, autism spectrum disorders, behavioral disorders, and/or developmental delays. Includes support in home and school settings using the 'One family, one plan' methodology.
• Pre-logopedie (Pre-Speech Therapy) Specialized eating and drinking problem therapy for young children, investigating possible causes and advising/guiding parents and caregivers in treatment.
• Kinderfysiotherapie (Children's Physiotherapy) Physiotherapy services for children with medical care needs who have disturbed motor development, helping them learn to cope with limited possibilities and move optimally in adapted ways.
• Diagnostiek (Diagnostics by GZ-Psychologist) Comprehensive diagnostic examinations including intelligence research, developmental research, autism research, and large psychological research to identify possibilities and limitations of children with developmental delays, performed by GZ-psychologist and orthopedagogue.
• Het Plein Day treatment program for clients aged 12-18 with autism and/or intellectual disability who have dropped out of education. Works on personal/social development, school, digital, work-related skills, creativity, and health with CED learning lines and Heilige Boontjes sheltered work partnerships.
• Ontdekkingscentrum (Discovery Center) Treatment for children aged 5-14 with multiple disabilities, developmental delay, or autism. Self-reliance is central with daily ADL stimulation and cognitive development within small groups, including horse riding therapy via Manege De Hazelaar partnership.

Quantifiable outcome

• Client satisfaction score of 8.1 out of 10 (2025), with scores of 8.3 (2019), 8.4 (2021), 8.3 (2023)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BINKZ (Branchevereniging Integrale KindZorg)coreOthersBINKZ is the branch association for Integrale Kindzorg (integrated child care), established in July 2018. CityKids is a member. BINKZ advocates for its members' interests, develops and shares knowledge about care for (seriously) ill children, and promotes the introduction of Integrale Kindzorg (MKS/Medisch Kindzorgsysteem). CityKids also adheres to the BINKZ branch quality standards and guidelines.
• Stichting Vrienden van CityKidscoreOthersFoundation that financially and materially supports children and young adults (up to 25) with physical and/or intellectual disabilities or intensive care needs at CityKids. Raises funds for supplementary outings, developmental activities, and materials not covered by regular care budgets. Coordinates promotional activities with sponsors. Based at the head office.
• Hogeschool RotterdamminorStrategic or Co-development PartnerStudents from Hogeschool Rotterdam (Logopedie, Gezondheidszorgtechnologie, Ergotherapie, Fysiotherapie, Human Technology) participate in the minor+ Zorg Slimmer Beter program, collaborating with CityKids on innovative projects for De Pastorie, thespreekuurcarrousel, and safety.
• De Kinderzorg KliniekcoreStrategic or Co-development PartnerMultidisciplinary child health center co-located at Het Droomhuis in Rotterdam. Under the leadership of various pediatricians, they provide care and treatment outside hospital walls for children with feeding problems and regulation/crying issues. Established 18 April 2022. Also housed at De Parel (Delft) location.
• Stichting KruimeltjeminorOthersStichting Kruimeltje donated the complete furnishing for De Pastorie protected living facility, through its donors. Active in the pastorie initiative with CityKids and Stichting Behoud Heilige Familiekerk.
• Stichting Behoud Heilige FamiliekerkcoreStrategic or Co-development PartnerOwner of the Heilige Familiekerk building acquired in 2016. Collaborates with CityKids to transform the church into a comprehensive child care center, with De Pastorie being the first phase. Together they are creating an integrated child care center for chronically ill children.
• Stichting Bloemfleur / AcatominorChannel Partner/ Reseller/ DistributorSince October 2019, CityKids offers day activities for youth with autism in collaboration with Stichting Bloemfleur / Acato at two locations in Rotterdam (Goudserijweg 90 and Ruivenstraat 81).
• Sophia Revalidatie (Sophia Revalidatiecentrum Delft)minorStrategic or Co-development PartnerPartnership with Sophia Revalidatie for the location in Delft. Started August 2018. CityKids De Parel is housed in the Sophia Revalidatie building, enabling integrated care delivery.
• Kindcentrum Nova (Barendrecht)minorStrategic or Co-development Partner3 Ambachten location operates as part of Kindcentrum Nova together with regular childcare KIBEO and Daltonschool De Zeppelin, providing a seamless environment for children from a young age.
• Kindcentrum De Samenstroom (Hellevoetsluis)minorStrategic or Co-development PartnerDe Samenstroom is housed within Kindcentrum De Samenstroom, offering education, care, and treatment under one roof for integrated child development.
• Heilige BoontjesminorOthersSocial enterprise providing sheltered work experience opportunities at Het Plein location for youth with autism/intellectual disability transitioning toward work or education.
• JeugdstemminorOthersIndependent organization of trusted persons in youth care. Jeugdstem provides free support to children, youth, and adults with questions or complaints about youth care. CityKids informs parents about this external trusted person service.

Scale indicators7 records

Recent moves18 records

Expansion highlights5 records

Direct peers

• Pluryn: Pluryn is one of the largest Dutch providers of care and education for children, youth, and adults with disabilities or behavioral problems, offering day treatment, residential care, and ambulatory support. It is the most direct national comparable to CityKids in terms of integrated pediatric disability services and public funding reliance (Jeugdwet, WLZ).

Regional players

• Siza: Siza is a Dutch care provider for people with non-congenital brain injury and intellectual disabilities, primarily in Gelderland and surrounding regions. Comparable IDD service mix (day activities, residential, ambulatory) but geographically separate from CityKids' South Holland footprint.
• Lunet Zorg: Lunet Zorg is a Dutch care provider for people with intellectual disabilities in the Eindhoven region, offering day activities, housing, and ambulatory support. Comparable IDD service model but geographically separate from CityKids.
• Bartiméus: Bartiméus is a Dutch specialist in care for people with visual impairment and (often co-occurring) intellectual disabilities, offering day centers, residential care, and diagnostics. Comparable in multidisciplinary pediatric services and Dutch public funding reliance, but specialized in visual impairment.

Broad incumbents

• Koraal: Koraal is a Dutch care provider for children, youth, and adults with intellectual or multiple disabilities, primarily in Limburg and Noord-Brabant. Comparable service model (specialized day treatment, residential care, ambulatory guidance) but in different regions from CityKids.
• ASVZ: ASVZ is a Dutch care provider for people with intellectual disabilities, operating across Zuid-Holland, Noord-Brabant, and Limburg with day activities, residential locations, and ambulatory support. Directly overlapping geographies (Zuid-Holland) make it a relevant local competitor to CityKids.
• 's Heeren Loo: 's Heeren Loo is one of the largest Dutch care providers for people with intellectual disabilities, operating hundreds of locations nationwide. It is a broad incumbent whose IDD service portfolio (day activities, residential care, ambulatory support) overlaps with CityKids' offerings at much greater scale.
• Philadelphia Zorg: Philadelphia Zorg is a major Dutch care provider for people with intellectual disabilities, supporting thousands of clients across day programs, housing, and ambulatory care. Comparable to CityKids in IDD care delivery and Dutch public funding reliance, but operating at national scale.

Emerging players

• De Parabool: De Parabool is a smaller Dutch provider of specialized youth care, including day treatment and ambulatory family support for children with developmental and behavioral problems. Smaller and more local than CityKids but operating a comparable multidisciplinary pediatric care model under Dutch public funding.

Others

• Stichting VluchtelingenWerk Nederland: VluchtelingenWerk is a large Dutch NGO providing social services and case management to vulnerable populations. While not a direct clinical peer, it represents an adjacent Dutch social-services ecosystem player and potential referral/ecosystem partner for CityKids' ambulatory family support work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/team_citykids
• LinkedInlinkedin.com/company/citykids-nederland

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CityKids