Name

Heilige Boontjes

Legal name

Heilige Boontjes B.V.

Website

https://heiligeboontjes.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Espresso Bars & Coffee Bars (THAFADAD)

akta.pro secondary industry

Coffee Chains & Franchise Cafes (THAFADAB)

Keywords

• Specialty coffee retail
• Direct trade coffee
• Social enterprise coffee
• Coffee subscription service
• Youth reintegration programs

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce product sales (B2C): Direct consumer sales through the owned webshop. Product range includes coffee beans, matcha, tea, merchandise, books, and gift packages. One-time purchase model with options for ground or whole bean coffee in various weights (250gr, 1kg, 2kg, 5kg).
2. Coffee subscription service: Monthly auto-delivery of coffee in 1–5 kilo quantities. Customers subscribe to a recurring monthly shipment. Monthly cancellable. Loyalty rewards for subscribers including discounts and free coffee.
3. Grand Café and on-site hospitality: Physical café on Eendrachtsplein 3, Rotterdam, serving coffee and food. Also offers meeting room rentals at the same location.
4. Corporate coffee solutions: Business-to-business coffee supply to companies, mobile coffee cart rental (HB op locatie) for events, and corporate meeting space rental.
5. Penthouse Prison B&B: Bed & breakfast accommodation in a former police cell complex at Eendrachtsplein, Rotterdam. Bookable via AirBnB and Booking.com. Sleeps up to five guests in individual cells.
6. Donations and SROI programs: Donations accepted via iDEAL, credit card, bank transfer, and Bancontact. The company operates both a business (Heilige Boontjes B.V.) and a foundation (Stichting Heilige Boontjes) focused on social return on investment (SROI) and youth reintegration trajectories.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Heilige Boontjes is a Dutch specialty coffee roaster and social enterprise that roasts, packages, and sells premium coffee (Blend 010, Brazil Cascavel Verde, Hier En Daar Mild and Dark Roast), matcha, and tea through an owned e-commerce webshop, a Grand Café at Eendrachtsplein in Rotterdam, and corporate B2B channels. The company also operates the Penthouse Prison B&B, a mobile coffee cart for events, and meeting space rentals, while running youth reintegration trajectories for vulnerable young people aged 17-27 through its associated foundation.

Differentiator

Problem solved

Functional benefit

Brands

• Penthouse Prison: A bed & breakfast accommodation in a former police cell complex at Eendrachtsplein in Rotterdam, operated by Heilige Boontjes.

Products and services

• Blend 010 Coffee Heilige Boontjes' flagship blend combining 100% Arabica beans from Brazil, Honduras, Peru and Vietnam. Steeply roasted with lightly fruity notes and a mild pleasant finish. Available as whole beans or ground for drip filter in 250gr, 1kg, 2kg, and 5kg pack sizes.
• Brazil Cascavel Verde Coffee Single-origin specialty coffee from the Cascavel Verde cooperative in Brazil, grown at 800-1100m altitude, with a Specialty Coffee Association cupping score of 84. Available as whole beans, espresso grind, or drip filter grind in 250g or 1kg packs.
• Hier En Daar Mild Roast Coffee 100% Arabica coffee sourced directly from African farmers with no middlemen and full traceability. Balanced, slightly sweeter taste with hints of flowers and fruit. €1 per bag sold contributes to micro-credits for coffee farmers to develop their plantations. Roasted and packaged at penitentiary institution Veenhuizen.
• Hier En Daar Dark Roast Coffee A powerful, deeply roasted blend of Arabica and Robusta beans sourced from Africa with rich notes of nuts, herbs, and chocolate. €1 from each bag sold goes to micro-credits for African coffee farmers. Roasted and packaged at penitentiary institution Veenhuizen.
• Matcha (Ceremonial, Premium Daily, Bio Daily) Organic Japanese matcha in three grades: Ceremonial Highest Quality (first harvest, soft and elegant taste, €19.95/40gr retail, €475/kg B2B), Premium Daily Grade (first and second harvest blend, €14.95/40gr retail, €350/kg B2B), and Bio Daily Drinking 1kg (B2B).
• Special T Earl Grey Tea Black Earl Grey tea infused with sun-dried orange and real caramel pieces, presented in 100g packs, often bundled with a tea egg in the T-Pakket.
• Coffee Subscription Service Recurring monthly delivery subscription for Blend 010 (from €24.50/month), Brazil (from €29.50/month), Hier En Daar Dark Roast (from €27.50/month), and Hier En Daar Mild Roast. Options of 1-5kg per month, monthly cancellable, with loyalty rewards including discounts and free coffee.
• Sample Packs Discovery variety packs containing all Heilige Boontjes coffee types (Hier En Daar Mild Roast, Hier En Daar Dark Roast, Brazil, Blend #1, and Blend 010) in three sizes: Small 5 x 250gr (€42.50), Medium 5 x 1kg (€140.00), and Large 5 x 2kg (€280.00). Available as whole bean or ground.
• Gift Sets Multiple gift packages combining Brazil coffee with branded merchandise: Giftset Single Mok (€22.50-€25.00), Giftset Double Mok (€32.50-€35.00), Giftset Brazil Big (€42.50-€45.00). Optional gift packaging available for €2.50 extra.
• Support de Boontjes Pakket Bundle of 2kg Brazil 100% Arabica coffee (whole bean or ground) plus a complimentary hand soap pump 'Was je handen in onschuld'. Currently discounted to €59.00 (originally €64.95).
• Perspectiefkaarten Card Game Card game with 46 inspiration/motivation/activation/reflection cards plus an instruction card, designed for personal growth. Can be used alone or in a team setting. Currently priced at €7.50 (discounted 21% from €9.50).
• Books by Heilige Boontjes Authors Published books by Heilige Boontjes employees including 'Smokkelwaarheden' by David Lopes (€7.50) about his life before joining the Boontjes, and 'Waarom Nou Ik' by David Vonk (€22.95) about his journey from addiction and crime to faith and reintegration.
• HB Magazine (10 Jaar Anniversary Edition) Limited edition HB Magazine celebrating 10 years of Heilige Boontjes (May 2025), featuring stories, interviews, discount coupons, and partner profiles. Priced at €7.50.
• HB Branded Merchandise Branded merchandise including HB totes (€5.00), HB Mugs (€6.95 each / set €13.50), thermoses (€9.95), beanies (€17.50), socks (€8.50), baby rompers (€19.00), keychains (€4.50), RDAM collaboration shirts/hoodies, and matcha sets with bamboo whisks and ceramic bowls (€39.00).
• Gift Cards (Kadobon) Gift vouchers (Kadobon) for the Heilige Boontjes webshop, available in denominations from €10 to €250.
• Penthouse Prison Bed & Breakfast Unique B&B accommodation in a former police cell complex at Eendrachtsplein 3, Rotterdam. Family accommodation for up to 5 guests in individual cells with optional breakfast, lunch, and dinner provided by Heilige Boontjes. Bookable via AirBnB and Booking.com.
• Grand Café at Eendrachtsplein Physical Grand Café at Eendrachtsplein 3, 3015 LA Rotterdam, serving Heilige Boontjes specialty coffee and food. Open Mon-Fri 09:00-18:00, Sat-Sun 10:00-18:00. Customers using their own thermos receive a 10% discount.
• Corporate Coffee Solutions Business-to-business coffee supply service providing specialty coffee for offices and corporate clients across the Netherlands, including dedicated account management and tailored packages. Named customers include Gemeente Rotterdam, Stedin, Nedstack, Hogeschool Rotterdam, and Vermaat.
• Mobile Coffee Cart (HB op locatie) Mobile coffee cart rental service bringing Heilige Boontjes specialty coffee to events, parties, and corporate gatherings at any location.
• Meeting Space Rental (Vergaderen bij HB) Meeting and presentation room rental service at the Eendrachtsplein 3 location in Rotterdam, with on-site Heilige Boontjes coffee service.
• Inspiration Sessions (Inspiratiesessies) Organized inspiration sessions that serve as a marketing and community-building tool, sharing the Heilige Boontjes social mission and coffee experience with teams and groups, often used for corporate team building.

Quantifiable outcome

• 250+ vulnerable young people helped since 2015
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• RDAM® kledingcoreStrategic or Co-development PartnerCollaborative clothing partnership with Rotterdam-based RDAM® kleding for design and Mike Graman Art for artwork. Jointly developed limited-edition merchandise including Heilige Boontjes X RDAM® shirts, hoodies, and Valentine's edition apparel. Products are 100% organic cotton or 85% organic cotton/15% recycled polyester, representing love for Rotterdam and Heilige Boontjes.
• Mike Graman ArtminorStrategic or Co-development PartnerCollaborative artwork contribution to the Heilige Boontjes X RDAM® clothing line. Mike Graman Art designed artwork for shirts and hoodies representing love for the city, coffee, and community.
• KoffielustcoreTechnology or IntegrationCoffee roasting partner. Hier En Daar beans are roasted and packaged at penitentiary institution Veenhuizen by Koffielust, providing meaningful daytime activities for detainees while ensuring quality roasting.
• AirBnBminorChannel Partner/ Reseller/ DistributorBooking platform for the Penthouse Prison B&B accommodation. Allows guests to book the unique former police cell accommodation at Eendrachtsplein 3.
• Booking.comminorChannel Partner/ Reseller/ DistributorBooking platform for the Penthouse Prison B&B accommodation. Secondary booking channel alongside AirBnB.
• VermaatminorChannel Partner/ Reseller/ DistributorCorporate hospitality partner. Vermaat x Heilige Boontjes serves Heilige Boontjes Blend 010 coffee at the Vermaat location on the 22nd floor of De Rotterdam building.
• Young Harvest, Perron Noord, Station RoffaminorChannel Partner/ Reseller/ DistributorRotterdam-based café partners serving Heilige Boontjes Blend 010 coffee, expanding the brand's physical presence in the city.
• Penitentiaire Inrichting VeenhuizencoreStrategic or Co-development PartnerDutch prison institution where Heilige Boontjes Hier En Daar coffee beans are roasted and packaged as a meaningful daytime activity for detainees. Part of the social impact supply chain.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wakuli: Wakuli is an Amsterdam-based specialty coffee brand operating an e-commerce-first D2C model with subscription options and farmer-direct sourcing in Ethiopia. Comparable to Heilige Boontjes for its Dutch-market specialty D2C positioning, subscription engine, and origin-level transparency.
• Lot Sixty One Coffee Roasters: Lot Sixty One is an Amsterdam specialty coffee roaster with a flagship café, B2B wholesale accounts, and a curated single-origin lineup. Highly comparable in business model (specialty roaster + café + wholesale) and Dutch market positioning to Heilige Boontjes.
• Back to Black Coffee: Back to Black is an Amsterdam-based specialty coffee roaster and café operator with direct-trade sourcing and a strong local café + wholesale presence. Comparable as a Dutch specialty roaster competing in the same high-end retail and foodservice channels as Heilige Boontjes.
• Moyee Coffee: Moyee Coffee is a Dutch-headquartered specialty coffee brand built on a 'Fair Chain' impact mission (paying farmers a living income), with direct-trade single origins and D2C/B2B distribution across Europe. It is the closest direct peer to Heilige Boontjes because both combine specialty coffee with a measurable farmer-impact story and pursue B2B + subscription channels.
• Peeze: Peeze is one of the Netherlands' largest specialty coffee roasters, with a long-standing B2B and B2C presence (cafés, office coffee, webshop). Comparable to Heilige Boontjes as a Dutch specialty roaster serving both retail and corporate customers, though at a much larger scale and without the social-reintegration mission.
• Kaffa Koffie: Kaffa Koffie is a Dutch specialty coffee roaster focused on sustainable, direct-trade single origins sold through webshop and foodservice. Comparable as a Dutch specialty roaster competing on origin transparency and sustainability, overlapping with Heilige Boontjes' direct-trade positioning.
• De Koffiejongens: De Koffiejongens is a Dutch specialty coffee company that supplies office coffee, coffee machines, and barista training to businesses across the Netherlands. Comparable to the B2B corporate coffee arm of Heilige Boontjes (Stedin, Nedstack, Hogeschool Rotterdam accounts), serving the same enterprise office-coffee procurement channel.

Broad incumbents

• Simon Lévelt: Simon Lévelt is a heritage Dutch specialty coffee roaster with a national retail footprint of branded coffee shops plus B2B office coffee and webshop. Comparable as a Dutch specialty coffee incumbent serving cafés, businesses, and consumers — significantly larger and more established than Heilige Boontjes.

Regional players

• Caffenation: Caffenation is a Belgian specialty coffee micro-roaster with a flagship café in Antwerp, direct-trade sourcing, and a reputation for high-cupping single origins. Comparable as a Benelux specialty roaster-café hybrid; does not directly compete in the Netherlands but operates in the adjacent Belgian specialty market.

Others

• This Side Up Coffee: This Side Up is an Amsterdam-based green coffee importer focused on transparent, farmer-direct specialty green coffee for small roasters across Europe. Comparable as an adjacent player in the Dutch specialty coffee ecosystem with overlapping direct-trade sourcing principles and farmer relationships, though it operates upstream rather than as a retail brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heiligeboontjes
• Facebookfacebook.com/HB.koffie
• LinkedInlinkedin.com/company/heiligeboontjes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heilige Boontjes