What Styly does

STYLY, Inc. (株式会社STYLY, formerly Psychic VR Lab Co., Ltd., founded 2016 and rebranded January 2024) is a Japanese spatial computing platform company headquartered in Shinjuku, Tokyo. It operates a no-code/low-code XR creation and distribution platform centered on STYLY Studio, a web browser-based authoring tool that supports 3D model and Unity content uploads, city-template markerless AR scenes, and analytics. Distribution endpoints span the STYLY Mobile App (iOS/Android), VR headsets (PICO, Meta Quest, SteamVR), Apple Vision Pro (via STYLY for Vision Pro with Google Gemini multimodal AI integration), and the WebAR product (created via the May 2026 brand merger with palan). The platform is anchored on Visual Positioning System (VPS) technology, delivered through Immersal integration, that anchors AR scenes to real-world locations for city-scale deployments, with City Anchor and Location Marker tools made publicly available at no cost in December 2024.

The business serves three core customer segments: (1) municipalities and government bodies in Japan (MLIT/PLATEAU, Tokyo Metropolitan Government, Shibuya Ward, JNTO) seeking urban XR, smart-city, and tourism applications; (2) real estate developers, commercial facilities, and enterprise brands (Tokyu Corporation, Asahi Breweries, ES-CON JAPAN, KDDI, Tokyo Dome City) seeking immersive marketing and retailtainment; and (3) a global community of 100,000+ creators across 39 countries who have produced 200,000+ digital content pieces spanning art, music, fashion, and video. The company monetizes through tiered enterprise subscriptions, professional services (government rate cards disclosed), event ticketing (¥1,500/person at the STYLY ULTRA EXPERIENCE CAFE at Shibuya Sakura Stage), and creator ecosystem monetization. Founder-led under CEO Masahiro Yamaguchi, STYLY has raised strategic capital from Mitsubishi Corporation and ES-CON JAPAN, and is recognized with the AWE AUGGIE AWARDS 2024 Best Creator & Authoring Tool and Unity Awards Runner-Up for Best Tutorial Series.

Name

Styly

Legal name

STYLY, Inc. (株式会社STYLY)

Website

https://styly.inc

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

STYLY is a Japanese spatial computing platform that enables no-code XR creation and urban-scale AR distribution across mobile, VR headsets, and Apple Vision Pro. It serves 100,000+ creators globally and enterprise clients including municipalities, real estate developers, and brands in Japan.

Ownership category

akta.pro rank

Product category

Spatial Computing / XR Platform

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Spatial computing platform
• XR content creation
• Augmented reality software
• Location-based experiences
• Immersive media platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription / Paid Plans: Tiered paid account plans for businesses and municipalities to access advanced STYLY platform features for urban XR projects, city anchors, and location markers.
2. Freemium with Premium Features: Free tier for individual creators; premium/paid tier for businesses requiring advanced urban XR capabilities. City Anchor and Location Marker tools were made generally available at no cost in December 2024.
3. Event & Experience Ticketing: Paid ticketed experiences such as THE MOON CRUISE VR space travel at Tokyo Dome City and STYLY ULTRA EXPERIENCE CAFE sessions (e.g., ¥1,500/person for XR mystery experience).
4. Urban & Spatial Produce / Project Services: Fee-for-service XR production and co-creation projects for municipalities, real estate developers, and commercial facilities, including permanent VR installations and AR tourism content.
5. Creator Economy & Content Distribution: Platform hosting over 200,000 digital content pieces from 100,000+ global creators, with monetization through content marketplace and creator ecosystem services.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels14 records

Core offering

STYLY is a spatial layer platform for the Spatial Computing era that bridges digital and physical realms. The company enables the creation, distribution, and experience of XR content in urban and living spaces, supporting web-based XR authoring without coding and multi-platform distribution across Apple Vision Pro, Meta Quest, PICO, mobile, and WebAR.

Product overview

STYLY is a spatial layer platform for the Spatial Computing era that bridges digital and physical realms, enabling creation, distribution, and experience of XR content linked to urban and living spaces. The platform centers on STYLY Studio (web browser-based XR scene creation tool), STYLY Mobile App (smartphone-based XR experience), and STYLY for Vision Pro (Apple Vision Pro application). Supporting products include STYLY WebAR (web-based AR via palan merger), STYLY-MDM for LBE (open-source VR device management for location-based entertainment), STYLY Studio Data Analytics, and STYLY ULTRA EXPERIENCE CAFE. Creator ecosystem programs include NEWVIEW SCHOOL and NEWVIEW AWARDS. The platform serves over 100,000 creators across 39 countries with more than 200,000 digital contents distributed, spanning art, music, fashion, and video content.

Differentiator

Problem solved

Functional benefit

Brands

• STYLY Studio: Web browser-based XR scene creation and editing tool for creating and distributing AR/VR content.
• STYLY WebAR
• STYLY for Vision Pro
• STYLY Spatial Computing Lab (SSCL)

Products and services

• STYLY Studio
• STYLY Mobile App
• STYLY for Vision Pro
• STYLY WebAR
• STYLY-MDM for LBE
• STYLY ULTRA EXPERIENCE CAFE
• STYLY Remote Production

Quantifiable outcome

• 100,000+ creators in 39 countries using the platform
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature8 records

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Tokyu CorporationflagshipStrategic or Co-development PartnerPlatinum sponsor of NEWVIEW AWARDS 2024. Tokyu Corporation presents the TOKYU CORPORATION PRIZE, inspiring AR game development for Shibuya. Strategic collaboration leveraging Tokyu's urban real estate presence in Shibuya with STYLY's spatial computing platform.
• Asahi BreweriesflagshipStrategic or Co-development PartnerGold sponsor of NEWVIEW AWARDS 2024. Asahi Breweries presents ASAHI BREWERIES PRIZE, exploring XR content co-creation for pop-up stores and marketing initiatives. Collaboration between XR creators and beverage brand marketing teams.
• PARCO Co., Ltd.flagshipStrategic or Co-development PartnerCo-founder of the NEWVIEW project alongside STYLY and Loftwork. PARCO brings fashion, art, and culture domain expertise to the initiative, contributing to the creative direction and creator ecosystem development.
• Loftwork Inc.flagshipStrategic or Co-development PartnerCo-founder of the NEWVIEW project alongside STYLY and PARCO. Loftwork provides creative platform expertise and global maker community connections for the initiative.
• ES-CON JAPANcoreStrategic or Co-development PartnerCapital and business alliance with real estate developer ES-CON JAPAN to accelerate urban XR/spatial computing ventures. Focus on integrating STYLY's spatial layer platform with ES-CON JAPAN's urban real estate development projects.
• PLATEAU (Ministry of Land, Infrastructure, Transport and Tourism)flagshipStrategic or Co-development PartnerSTYLY provided its spatial layer platform for AUGMENTED SITUATION D: The Dream of Roaming Cities, a roaming XR art festival using PLATEAU 3D urban models. Collaboration with cities of Kanazawa, Osaka, and Hiroshima to co-create interactive XR art. MLIT promotes PLATEAU as the foundation for Society 5.0.
• Tokyu Land CorporationcoreStrategic or Co-development PartnerTokyu Land and STYLY, along with Tokyu Resorts & Stays, launched a permanent environmental VR experience at a resort in Japan (March 2026). Collaboration on Animalook VR content integrated into resort facilities.
• 404 Not Found (Shibuya Sakura Stage)coreChannel Partner/ Reseller/ DistributorCreative hub at Shibuya Sakura Stage hosting STYLY ULTRA EXPERIENCE CAFE. STYLY co-creates immersive experiences with resident indie creators including XR mystery content and ongoing XR events at the venue.
• Shibuya Sakura StagecoreStrategic or Co-development PartnerShibuya Sakura Stage is a mixed-use development in Shibuya that hosts the 404 Not Found creative hub where STYLY operates its experience cafe and XR events.
• Immersal (by Codeminders)coreTechnology or IntegrationImmersal VPS technology integration enables high-precision location-based AR on a wide scale. STYLY uses Immersal for markerless AR scene deployment at specific indoor and outdoor locations, enabling city-scale AR experiences.
• KDDIcoreGTM or Marketing PartnerSTYLY showcased Apple Vision Pro retailtainment content at KDDI's booth during MWC Barcelona 2025. STYLY content featured as part of KDDI's Startup Innovation initiative promoting startups and future lifestyle technologies.
• Jikei COM GroupminorStrategic or Co-development PartnerSTYLY launched XR content development curriculum for Jikei COM Group's 11 vocational schools and colleges across Japan. Program focused on Apple Vision Pro content development with generative AI, supporting next-generation XR talent development.
• ApplecoreTechnology or IntegrationSTYLY for Vision Pro application developed for Apple Vision Pro, leveraging enterprise APIs (camera access via visionOS enterprise API announced at WWDC 2024) and integration with multimodal AI Google Gemini. STYLY Spatial Computing Lab focuses on Vision Pro-compatible business creation.
• PICOcoreTechnology or IntegrationSTYLY supports PICO VR headsets including PICO 4 Ultra. PICO and Quest versions of STYLY updated to Unity 2022 (STYLY 3.2), enabling creators to deliver high-definition XR content to PICO devices.
• AIR RACE XcoreStrategic or Co-development PartnerSTYLY serves as the spatial computing platform for AIR RACE X, enabling AR race visualization where aircraft appear in streets of Shibuya. STYLY powers the digital round viewing experience at urban public venues.
• Tokyo Dome CitycoreStrategic or Co-development PartnerSTYLY providing VR space travel experience for THE MOON CRUISE at Tokyo Dome City's Space Travelium TeNQ. Ticketed VR experience where visitors board rocket, journey through space, and explore the moon.
• Anycolor Inc. (Nijisanji)minorStrategic or Co-development PartnerSTYLY provided AR photo spot for Nijisanji 7th Anniversary Festival (Nijisanji Festival 2025) and Nijisanji Festival 2026, creating immersive AR experiences for virtual YouTuber fans.
• Harvard Business SchoolminorStrategic or Co-development PartnerSTYLY selected as host for Harvard Business School Immersive Field Course for second consecutive year (2024-2025). STYLY showcased XR initiatives and collaborated with students on tourism-themed project proposals.
• Culture Agency of JapanminorStrategic or Co-development PartnerSTYLY participated in Culture Agency's Creator Support Fund Progress Report, presenting the Immersive Media Lab++ project with Jikei COM Group for immersive video content creator development.
• Japan National Tourism OrganizationminorStrategic or Co-development PartnerJNTO participated as stakeholder in HBS Immersive Field Course 2024/2025, providing tourism insights for student project teams analyzing XR applications in Japanese tourism.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Snap (Lens Studio): Snap's Lens Studio is a free AR creation tool for Snapchat's lens ecosystem, with a large global creator community. Comparable to STYLY in the no-code AR authoring category, but with Snap's billion-user distribution network as a major advantage.
• Adobe (Aero): Adobe Aero is a no-code AR authoring tool bundled within Adobe's creative cloud ecosystem, targeting designers and creative professionals. Comparable to STYLY Studio for no-code XR creation, but distributed through Adobe's much larger creative software platform.
• Apple (Reality Composer / RealityKit): Apple's Reality Composer and RealityKit are native AR/spatial computing authoring tools for iOS and visionOS devices. STYLY for Vision Pro integrates with visionOS enterprise APIs, positioning Apple as both a critical partner and a competing first-party creation platform.
• Meta (Spark AR): Meta's Spark AR platform powers AR effects across Instagram, Facebook, and Meta's VR/MR devices (Quest). Overlaps with STYLY's multi-device XR strategy and creator ecosystem approach, with Meta's massive social distribution as a key differentiation.

Direct peers

• Niantic (8th Wall): Niantic's 8th Wall is a web-based AR creation and publishing platform with VPS anchoring for location-based AR — directly comparable to STYLY Studio's web-based XR authoring and City Anchor features. Both target creators, enterprise marketers, and agencies seeking no-code XR publishing pipelines.
• Blippar: Blippar provides a web-based AR creation platform (Blippbuilder) for no-code AR experience authoring, with similar creator-and-enterprise dual GTM to STYLY. Both compete in the no-code XR authoring category for brand and agency customers.
• Spatial: Spatial is a spatial computing platform for creating and experiencing immersive 3D content across VR, AR, mobile, and the web. Overlaps with STYLY's cross-device XR publishing strategy and creator-led content model, particularly for metaverse-style experiences.
• Zappar (zapworks): Zappar's zapworks is a web-based AR creation platform with marker and markerless AR publishing, used by brands and agencies. Comparable to STYLY's positioning as a no-code AR authoring tool for both individual creators and enterprise marketers.

Regional players

• Holo Interactive (XR CLOUD): Holo Interactive is a Japan-based XR/spatial computing platform serving Japanese enterprise customers with AR/VR creation and distribution tools. Comparable to STYLY in the Japan XR market, particularly for enterprise and municipal deployments.

Others

• Unity Technologies: Unity is the underlying engine STYLY is built on and also ships its own XR creation tools (Unity Muse, XR Interaction Toolkit). Unity is an enabling technology platform rather than a direct creator-tool competitor, but its evolving XR tooling and pricing changes create both dependency risk and competitive overlap for STYLY.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/styly_app

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Styly