Transurc

What Transurc does

Transurc — formally Associação das Empresas de Transporte Coletivo Urbano de Campinas — is a private industry association that operates the Bilhete Único electronic ticketing system for the urban bus network of Campinas and the Região Metropolitana de Campinas in the state of São Paulo, Brazil. The Bilhete Único platform supports seven card variants (Comum, Vale-Transporte, Escolar, Universitário, Gratuito/Idoso, and Especial) and enables 2-hour inter-line integration, allowing passengers to transfer between buses within a single fare window. The system is used by approximately 99% of Campinas bus riders and covers a fleet of 902 vehicles across 233 lines plus 55 PAI accessible-transport vans operated by member concessionárias (VB Transportes, Itajaí, Onicamp, Expresso CampiBus, and Coletivos Pádova). Distribution runs through 11 terminal service points, a mobile Expresso Bilhete Único unit, 300+ authorized representatives, self-service kiosks, and digital channels including the Transurc Smart app and integrations with Cittamobi and RecargaPay.

Revenue mechanics are anchored to regulated fare pricing (R$5.70 cash / R$6.20 QR code for the Comum card), with discounted fares for students (60% off), university students (50% off), and free travel for seniors and disabled persons, plus employer-subsidized Vale-Transporte. As an association, Transurc's direct revenue is not publicly disclosed; fare revenue is collected by member concessionárias, while Transurc functions as a clearinghouse, technology operator, and industry representative working alongside municipal authority Emdec and union SetCamp. Specialized offerings include the PAI door-to-door accessible transport service (~11,000 monthly trips) and the Escolas nas Garagens civic education program (over 145,000 children served since 2004). The pricing model is fully regulated by the municipality, leaving Transurc with limited commercial levers and positioning the entity as an infrastructure operator rather than a discretionary-spend business.

Name

Transurc

Legal name

Associação das Empresas de Transporte Coletivo Urbano de Campinas

Website

https://transurc.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Transurc is the Campinas municipal association operating the Bilhete Único electronic ticketing system, serving nearly 99% of local bus riders across 902 vehicles and 233 lines with integrated multi-card fare payment.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Urban Transit Systems (4851)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Integrated Ticketing & Fare Management (Capping, Passes, Validators) (THADALAC)

Keywords

• Urban public transport
• Electronic ticketing system
• Transit fare collection
• Smart card payment
• Bus transport services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Public Transport Fares: Transurc collects and manages fares from urban bus passengers in Campinas through the Bilhete Único electronic ticketing system. Revenue is generated from seven types of cards: Comum (R$5.70 cash, R$6.20 QR code), Vale-Transporte, Escolar (60% discount), Universitario (50% discount), Gratuito, Idoso, and Especial. Integration between buses within 2 hours costs one fare; a third bus incurs R$0.50 transfer fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Transurc operates the Bilhete Único electronic ticketing system for urban public bus transport in Campinas, Brazil, managing fare collection across 902 buses, 233 lines, and 55 accessible PAI vans. The system supports seven card types (Comum, Vale-Transporte, Escolar, Universitário, Gratuito, Idoso, Especial) with 2-hour transfer integration, and is accessible through physical terminals, mobile apps, self-service kiosks, and digital recharge platforms.

Product overview

Transurc operates the Bilhete Único electronic ticketing system for Campinas urban public transport, managing seven distinct card variants (Comum, Vale-Transporte, Escolar, Universitário, Gratuito, Idoso, and Especial) that provide card-based fare payment with integration benefits across multiple bus rides. The system is supported by mobile applications (Transurc Smart, Cittamobi, and RecargaPay integrations), self-service kiosks at major terminals, and the Expresso Bilhete Único mobile service unit. Specialized services include the PAI accessible transportation program, while educational and community outreach is delivered through the Escolas nas Garagens program.

Differentiator

Problem solved

Functional benefit

Brands

• Bilhete Único: Sistema de bilhetagem eletrônica utilizado no transporte coletivo de Campinas, com cartões para diferentes tipos de usuários: Comum, Vale-Transporte, Escolar, Universitário, Idoso, Gratuito e Especial.
• App Transurc Smart
• Escolas nas Garagens
• PAI - Programa de Acessibilidade Inclusiva

Products and services

• Bilhete Único Electronic Ticketing System Electronic smart card ticketing system for urban bus transport in Campinas covering 902 buses, 233 lines. Supports seven card variants for different passenger profiles, with 2-hour transfer integration allowing multiple bus rides for one fare.
• App Transurc Smart Official mobile application for Bilhete Único users enabling balance checking, QR code ticket purchase, and card management services.
• Self-Service Kiosks (ATM) Automated self-service terminals at major bus terminals for Bilhete Único Comum recharge with bank card payment support. Located at Terminal Central (3 units), Metropolitano, Ouro Verde, and Barão Geraldo.
• Expresso Bilhete Único Mobile Service Unit Mobile service micro-bus that travels to various city locations providing on-the-spot Bilhete Único registration, instant card issuance, and balance recharge services for Campinas residents.
• PAI - Programa de Acessibilidade Inclusiva Free specialized door-to-door transport service for severely physically disabled individuals using wheelchairs or walkers, serving approximately 11,000 monthly trips for medical appointments, rehabilitation, and work transportation. Operated with 55 PAI vans.
• Escolas nas Garagens Educational Program Educational program taking 5th-grade public school students on bus tours to learn about citizenship, environmental preservation, Campinas history, and public transit system. Has served over 145,000 children since 2004, with 1,335 children in H1 2026.

Quantifiable outcome

• Nearly 99% of Campinas bus users utilize the Bilhete Único system
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CittamobicoreTechnology or Integration · 20 February 2026Transurc partnered with Cittamobi to enable Bilhete Único Comum recharge through the Cittamobi mobile app. Users can check real-time bus locations and recharge transit cards via PIX payment with a R$0.99 convenience fee per transaction.
• RecargaPaycoreTechnology or Integration · 20 January 2026Transurc partnered with RecargaPay (a financial platform with over 10 million clients in Brazil) to enable Bilhete Único Comum recharge via the RecargaPay app. Supports payment via wallet balance, PIX, or credit card. Credit card payments earn 1.5% cashback.
• SetCamp (Sindicato das Empresas de Transporte de Passageiros da RMC)coreStrategic or Co-development PartnerSetCamp is the union of passenger transport companies of the Região Metropolitana de Campinas. Transurc and SetCamp jointly organize key campaigns including the annual Campanha do Agasalho (clothing drive, 20th edition), the Escolas nas Garagens educational program, the Natal Caminhos dos Sonhos Christmas campaign, and health awareness initiatives. This is a core strategic partnership for community engagement and CSR activities.
• VB Transportes e Turismo (VB1 and VB3)coreStrategic or Co-development PartnerVB1 operates area 1 (blue lines) covering Ouro Verde, Vila União, and Corredor Amoreiras. VB3 operates area 3 (green lines) as part of Consórcio Urbcamp. Both are member concessionárias of Transurc.
• Itajaí Transportes ColetivoscoreStrategic or Co-development PartnerItajaí operates area 2 (red lines) covering Campo Grande, Nova Europa, and Vila Formosa. It is a member concessionária of Transurc and part of Consórcio Cidade de Campinas (Concicamp). Invested R$3.48 million in fleet renewal (14 new buses including 2 articulated units).
• Onicamp Transporte ColetivocoreStrategic or Co-development PartnerOnicamp operates area 4 (dark blue lines) covering Rodovia Santos Dumont and Viracopos. It is a member concessionária of Transurc and part of Consórcio Cidade de Campinas (Concicamp). Invested R$1.29 million in fleet renewal (6 new buses).
• Expresso CampiBuscoreStrategic or Co-development PartnerPart of Consórcio Cidade de Campinas (Concicamp), operating red lines covering Campo Grande, Padre Anchieta, and John Boyd Dunlop corridor. Member concessionária of Transurc.
• Coletivos PádovacoreStrategic or Co-development PartnerMember concessionária of Transurc, operating as part of Consórcio Urbcamp in Campinas.
• Emdec (Empresa Municipal de Desenvolvimento de Campinas)coreStrategic or Co-development PartnerEmdec is the municipal authority managing transport and traffic in Campinas. Transurc works with Emdec on the Escolas nas Garagens program (signaling and traffic management during field trips), fleet inspections, PAI service oversight, fare policy, and the Motorista Nota 10 award program.
• ABPF (Associação Brasileira de Preservação Ferroviária)minorStrategic or Co-development PartnerABPF collaborates with Transurc on the Escolas nas Garagens program, providing the prize of a free Maria Fumaça (steam train) excursion to Jaguariúna for winners of the painting contest.
• Associação Beneficente Acácia de Sousas (Abas)minorGTM or Marketing PartnerAbas, a public utility entity founded in 2010 in Sousas district, assists Transurc and SetCamp in the Campanha do Agasalho clothing drive by sorting donated clothing items at its headquarters.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Uber: Global ride-hailing incumbent with strong presence in Campinas and other Brazilian metros. Comparable as a competing urban mobility mode that erodes bus ridership and reduces the fare-collection base supporting Transurc's ticketing system.
• 99 (99app): Brazil's largest ride-hailing platform and a direct competitor to urban bus ridership. While not a ticketing peer, 99 represents the primary modal-substitution threat to Transurc's affiliated bus concessionárias and indirectly to Transurc's transaction-fee economics.

Others

• Cittamobi: Brazilian transit technology platform providing mobile apps for real-time bus tracking and digital ticketing. Already integrated with Transurc's Bilhete Único system via a 2026 partnership; comparable as the enabling technology layer for municipal transit digitalization.
• RecargaPay: Brazilian fintech platform with 10M+ users offering digital wallet, PIX, and credit card top-up services. Integrated with Transurc in January 2026 to enable Bilhete Único recharge; relevant as an open-loop payment channel that could disintermediate closed-loop transit cards.
• Associação Nacional das Empresas de Transportes Urbanos (NTU): Brazilian national association of urban public transport operators. Comparable as a peer-tier industry body representing the same set of operators as Transurc, but at national rather than municipal level; relevant for benchmarking governance, regulation, and policy positioning.
• Moovit: Global transit data and journey-planning platform with significant Brazilian coverage. Comparable as an enabling ecosystem player that aggregates municipal transit data including Campinas, and could partner with or compete against Transurc on rider-facing digital services.

Direct peers

• RioCard: Operates the RioCard electronic ticketing system for Rio de Janeiro's bus, BRT, metro, and light rail networks with fare integration. Closest functional analog to Transurc's Bilhete Único, including multi-modal integration and multiple card variants.
• URBS (Cartão Transporte de Curitiba): Municipal transit authority in Curitiba managing the integrated electronic ticketing system for the city's renowned BRT and bus network. Comparable as a regulated municipal transit ticketing operator in a major Brazilian metro.
• SPTrans (Bilhete Único de São Paulo): São Paulo's municipal transit authority operates the namesake Bilhete Único integrated ticketing system serving one of the largest bus networks in the world. Highly comparable to Transurc in core function—electronic fare integration with transfer benefits and multiple card types—but at vastly greater scale.
• SETTRANS / BHTrans (Bilhete Único de Belo Horizonte): Belo Horizonte's transit authority operates an integrated electronic ticketing system for the city's bus network, including the 'Bilhete Único' integration concept. Functionally identical operating model to Transurc in a different Brazilian state capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/transurc
• Facebookfacebook.com/transurc
• LinkedInlinkedin.com/company/transurc
• Instagraminstagram.com/transurc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transurc