Treetops Adventure

What Treetops Adventure does

Treetops Adventure (legal entity: Trees Adventure Pty Ltd) operates 15 outdoor adventure parks across all six Australian states, delivering aerial tree ropes courses, ziplining, and complementary experiences such as the Zipcoaster rollercoaster-zipline hybrid, Networld elevated playgrounds, guided rainforest zipline tours, Segway tours, mountain bike hire, and a pole-based high ropes sub-brand called Next Level. The core technology consists of self-guided aerial courses suspended in forest canopies at heights ranging from 2 to 25 metres, featuring ziplines, swinging bridges, cargo nets, and over 100 obstacles per park, with safety belay systems and eco-friendly construction that allows native trees to continue growing. Courses are designed, built, maintained, and operated in-house by qualified riggers, carpenters, and operations teams. The company operates a sub-brand at Taronga Zoo (Wild Ropes) and at Sunshine Coast Plaza (Next Level) under partnership agreements. It was acquired by Experience Co Limited (ASX:EXP) in December 2021.

Treetops Adventure operates a direct-to-consumer, transactional revenue model with all revenue generated through its own online booking platform at booking.treetopsadventure.com.au plus on-site walk-ins. Pricing follows unit-based session billing that varies by location, age group, and weekday versus weekend/holiday demand, ranging from approximately $28 (Networld) to $308 (Ultimate Daintree full-day experience). Supplementary revenue streams include birthday party packages, school excursion bookings (leveraging Preferred Supplier for Education 2026 status), corporate group bookings with 10% discount for 10+ guests, Kids Club guided sessions, gift vouchers with 3-year validity, and small retail add-ons (grip gloves, snacks, bike rentals). Afterpay was added in June 2025 to broaden accessibility. Customer segments are diversified across families with children, schools, birthday party organisers, corporate groups, and regional tourists, with marketing concentrated on Facebook, Instagram, TikTok, SEO, and email.

Name

Treetops Adventure

Legal name

Trees Adventure Pty Ltd

Website

https://treetopsadventure.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Treetops Adventure operates 15 aerial adventure parks across Australia offering self-guided tree ropes courses, ziplining, and experiences like Zipcoaster and Networld, serving families, schools, corporate groups, and tourists through direct online booking.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism

NAICS

Amusement and Theme Parks (71311), Tour Operators (56152), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Aerial Adventure Parks (Multi-Element Courses) (THAAACAC)

akta.pro secondary industries

Zipline, Ropes Courses & Aerial Adventure Parks (THAJABAC), Zipline & Canopy Tour Parks (THAAACAA), Jungle/Rainforest Expedition & Survival Tour Operators (THAAADAI)

Keywords

• Treetop adventure courses
• Aerial obstacle courses
• Zipline canopy tours
• High ropes experiences
• Outdoor adventure parks

Headquarters

HQ city

Pennant Hills

HQ country

Australia

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Adventure Session Tickets: Core revenue from ticket sales for Tree Ropes Courses, Zipcoaster, Networld, Zipline Tours, and other experiences. Variable pricing by age group, day of week, and location. Session-based entry with booked timeslots.
2. Kids Club Guided Sessions: 2.5-hour guided climbing sessions for kids aged 8-12 led by Treetops instructors. Parents watch from ground while kids climb. Available during school holidays and select weekends.
3. Birthday Party Packages: Birthday party packages including optional party host hire and picnic table rental. Packages tailored per location with various add-ons available.
4. School Excursion Bookings: Dedicated school excursion packages with team-building focus. Preferred Supplier for Education 2026 status enables institutional bookings.
5. Group Bookings and Team Building: Group bookings for corporate team building and events. 10% discount for groups of 10 or more guests. Customizable experiences available.
6. Gift Vouchers: Gift vouchers valid for 3 years from purchase date. Available by preset value or by specific experience. Location-specific but transferable to other parks.
7. Retail and Add-ons: Grip gloves ($5.50), drinks and snacks at kiosks, mountain bike rentals at Hollybank. Optional add-ons like Zipline Express at Canberra.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Treetops Adventure operates self-guided aerial adventure courses built in forest canopies, featuring ziplines, swinging bridges, cargo nets, and other obstacles at heights up to 25 metres. The company runs 15 park locations across Australia, offering distinct experiences such as the Zipcoaster (zipline-roller coaster hybrid), Networld (elevated net playground), guided Zipline Tours through rainforests, Segway Tours, mountain bike hire, and Kids Club supervised sessions, alongside birthday party, school excursion, and corporate group packages.

Product overview

Treetops Adventure operates 15 outdoor adventure parks across Australia offering treetop and high-ropes experiences. The core product is Tree Ropes Courses (self-guided aerial adventures with ziplines, bridges, and obstacles at heights up to 25 metres). The portfolio includes distinctive attractions like Zipcoaster (rollercoaster-zipline hybrid), Networld (elevated playground on nets), Zipline Tours (guided rainforest experiences in Tasmania and Queensland), and Next Level (pole-based high ropes in Sunshine Coast). Additional offerings include Kids Club (instructor-guided sessions for children), Segway Tours, Mountain Bike Hire, Wild Ropes at Taronga Zoo, Twilight Zipline Tours, and Ultimate Daintree Tours. The company also provides service packages for birthday parties, school excursions, and corporate group bookings. The business operates as part of Experience Co (ASX:EXP) and offers payment flexibility through Afterpay.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Ropes: Treetops Adventure location at Taronga Zoo, Sydney, featuring high ropes courses with views of Sydney Harbour. Operated in partnership with Taronga Zoo.
• Next Level

Products and services

• Tree Ropes Courses

Quantifiable outcome

• Over 2 million visitors served since opening in 2010
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• WildnetsmajorStrategic or Co-development Partner · 8 November 2025Wildnets took over operations of Newcastle's Treetops Adventure Park on November 8 after winning a competitive tender from the National Parks and Wildlife Service. The park closed on October 26 before Wildnets assumed operations.
• Taronga ZoocoreStrategic or Co-development PartnerTreetops Adventure operates Wild Ropes inside Taronga Zoo with breathtaking Sydney Harbour views. Zoo entry and Wild Ropes tickets are sold separately but marketed together. Located behind top entrance next to Tree Kangaroos.
• Daintree ToursminorChannel Partner/ Reseller/ DistributorDaintree Tours operates the Ultimate Daintree Tour package that includes ziplining with Treetops Adventure Cape Tribulation, plus river cruise, lunch, and Port Douglas pickups.
• Forestry NSWcoreStrategic or Co-development PartnerTreetops Adventure Central Coast operates within Ourimbah State Forest under agreement with Forestry NSW. Logo displayed on park materials.
• LandownerscoreStrategic or Co-development PartnerOngoing landowner partnership program seeking potential new sites. Landowners with suitable land can fill out partnership inquiry form on company website.
• Lane Poole Reserve / WA ParkscoreStrategic or Co-development PartnerTreetops Adventure Dwellingup operates within Lane Poole Reserve in Western Australia under park management agreements.
• Yanchep National Park / DBCAcoreStrategic or Co-development PartnerTreetops Adventure Yanchep operates within Yanchep National Park under Department of Biodiversity, Conservation and Attractions management. National Park entry fees separate from adventure tickets.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Go Ape: Go Ape is the UK's largest operator of treetop adventure, zipline, and high ropes courses with multiple locations across the UK and US. Directly comparable multi-element aerial adventure format, similar self-guided climbing model, and comparable B2C revenue mix.
• Cairns ZOOM & Wildlife Dome: Cairns ZOOM operates a multi-element zipline, ropes course, and adventure dome in tropical Queensland. Comparable aerial adventure format targeting tourist segment, and a regional Australian competitor with overlapping rainforest-adjacent positioning.
• Zip World: Zip World operates multiple adventure parks across the UK featuring ziplines, high ropes, and unique thrill attractions (including roller-coaster-style zipline hybrids comparable to Treetops' Zipcoaster). Same category of multi-attraction adventure destination targeting families and groups.
• WildPlay Element Parks: WildPlay operates aerial adventure parks and zipline courses across Canada, offering self-guided climbing courses, suspended playgrounds, and ziplines in natural settings. Closely comparable product mix, customer demographic, and self-guided safety belay model.
• Scenic World Blue Mountains: Scenic World operates cableway, railway, and scenic adventure experiences in the Blue Mountains, NSW, including forest-based attractions. Regional Australian competitor in the adventure-in-nature category, sharing similar tourist demographics and forest-canopy positioning.
• TreeTop Challenge: TreeTop Challenge operates multiple zipline and high ropes adventure parks in Queensland and New South Wales, Australia. Direct competitor with similar aerial obstacle format targeting families and tourists.
• The Adventure Park at Sandy Spring Friends School: The Adventure Park USA operates multiple aerial adventure courses in the United States featuring self-guided climbing, ziplines, and ropes courses. Closely mirrors Treetops' Tree Ropes Course model in both technology and self-guided customer experience.
• Wildnets: Wildnets is an Australian aerial adventure operator that directly took over Treetops Adventure's Newcastle park in November 2025 after winning a competitive tender from the National Parks and Wildlife Service. Same category, same Australian market, and a proven competitive threat on government land.

Others

• Skydive Australia: Skydive Australia is a sister brand under Experience Co Limited (ASX:EXP), the same parent that owns Treetops Adventure. Provides a useful comparison for parent-level strategy and cross-promotion opportunities within the same corporate portfolio.

Broad incumbents

• Village Roadshow Theme Parks: Village Roadshow operates Sea World, Wet'n'Wild, and other Australian theme parks. A broader incumbent in the Australian attractions industry; overlaps on family leisure demographic but operates as a multi-attraction destination rather than a focused aerial adventure specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TreetopsAdventure
• LinkedInlinkedin.com/company/treetopsadventure/posts/?feedView=all
• Instagraminstagram.com/treetopsadventureaust
• TikToktiktok.com/@treetopsadventureaus?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treetops Adventure