What WildNets does

WildNets is an Australian private adventure park operator founded in 2022 and headquartered in Innes Park, Australia, with physical parks located in New South Wales. The company's core offering consists of two product formats: (1) Suspended Nets — giant netted playgrounds suspended in treetops featuring color-coded rooms of varying intensity (green, blue, red) with ball pits, mazes, treehouses, slides, and inflatables, available at the Port Macquarie location; and (2) Treetop Ropes Courses — split into a Kids Course for ages 3–7 with 40 challenges across 4 courses at up to 5 meters height, and a Big Course for ages 8+ with over 70 challenges across 5 courses including ziplines and platforms up to 20 meters high. Combined, each park offers over 100 challenges built within native forest settings designed to minimize environmental impact.

The business operates on a direct-to-consumer model with per-person unit pricing ranging from $15 (infants and school groups) to $59 (Big Ropes Course), supplemented by group discounts (5% for 4–9 people, 10% for 10+), bundled combo packages (20% off combined Suspended Nets + Ropes), and digital gift cards. Online booking is handled through a FareHarbor integration; phone reservations are used for groups of 10+, school excursions, and special occasions including birthdays, corporate team building, hen/stag parties, and Christmas parties. Marketing runs through Instagram, Facebook, and an email newsletter, with a visual content strategy emphasizing forest experiences and conservation.

WildNets monetizes through a single physical product (adventure park admission) but differentiates via a mission-driven 50% profit-share commitment to Koala Conservation Australia's Wild Koala Breeding Program, anchored at the Port Macquarie Guulabaa – Place of Koala destination. The company has secured regulated operational access through partnerships with Forestry Corporation of NSW (Cowarra State Forest) and the National Parks and Wildlife Service (Blue Gum Hills Regional Park, Newcastle, won via competitive tender in October 2025). Customer segments span families with children, school groups, corporate teams, and adventure seekers, with no disclosed institutional investors, funding rounds, or revenue figures in the public record.

Name

WildNets

Legal name

WildNets

Website

https://wildnets.com.au

Company type

Private

Founded year

2022

Operating status

Operating

Ownership category

akta.pro rank

Product category

Adventure Park Recreation

NAICS

Amusement and Theme Parks (71311), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industry

Zipline & Canopy Tour Parks (THAAACAA)

Keywords

• Adventure park services
• Treetop ropes course
• Suspended net playground
• Outdoor recreation activities
• Eco-tourism attractions

Headquarters

HQ city

Innes Park

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales - High Rope Courses: Per-person admission fees for treetop ropes course experiences. Pricing varies by age group and course type (Kids vs Big ropes course). Online booking required with limited participants per session.
2. Ticket Sales - Suspended Nets: Per-person admission for suspended net playground experiences. Age-based pricing tiers from infants (1-3 years) to seniors (60+ years). All activities included with ticket admission.
3. Gift Cards and Vouchers: Digital gift cards sold online for both Newcastle and Port Macquarie locations. Purchasers can select denomination and personalize for recipients. Gift card sales are final and non-refundable.
4. Group Bookings and Events: Specialized pricing for school groups ($15 per student with free teacher supervision ratios), birthday parties, corporate team building events, and group gatherings of 10 or more people. Group bookings require phone reservation.
5. Combo Packages: Bundled tickets combining Suspended Nets with Treetop Ropes Course at 20% discount, encouraging cross-purchase and extended visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WildNets operates eco-friendly adventure parks featuring Suspended Nets (giant treetop netted playgrounds) and Treetop Ropes Courses for children and adults across two NSW locations (Port Macquarie and Newcastle). Visitors book time slots online for climbing, bouncing, ziplining, and obstacle-based activities in native forest settings, with 50% of profits directed to koala conservation.

Product overview

WildNets Adventure Park is an eco-friendly outdoor adventure company operating treetop playgrounds across two locations in NSW, Australia (Newcastle and Port Macquarie). The core product consists of Suspended Nets (a giant netted playground in treetops with ball pits, mazes, and inflatables) and Treetop Ropes Courses (available in two variants: Kids Course for ages 3-7 with 40 challenges, and Big Course for ages 8+ with over 70 challenges including ziplines and suspended bridges). Additional offerings include birthday parties, school groups, group events, team building programs, and gift cards. The company commits 50% of profits to koala conservation efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Suspended Nets Giant netted playground suspended in treetops where visitors bounce, climb, and explore through color-coded rooms (green beginners, blue intermediate, red advanced) featuring ball pits, mazes, treehouses, slides, bridges, and inflatables. Available at Port Macquarie location for all ages from infants (1-3 years) to seniors (60+ years).
• Kids Treetop Ropes Course High rope adventure course designed for children aged 3-7 years featuring 4 courses with 40 unique challenges at platforms up to 5 metres high. Provides a two-hour supervised experience with 1 ground-supervising adult required per child.
• Big Treetop Ropes Course

Quantifiable outcome

• 50% of profits donated to wild koala conservation
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Parks and Wildlife Service (NPWS)coreChannel Partner/ Reseller/ Distributor · 20 October 2025Won competitive tender from NPWS to take over operations of Newcastle's Treetops Adventure Park starting November 8. Transition involves installing WildNets' own safety equipment and expanding offerings across all age groups. Park first opened in 2010.
• Koala Conservation AustraliacoreStrategic or Co-development PartnerWildNets commits 50% of all profits to support Koala Conservation Australia's world-first Wild Koala Breeding Program at Guulabaa. The program aims to breed healthy koalas from the wild to address declining populations. Partnership is central to WildNets' environmental mission and provides visitors with direct connection to conservation impact.
• Guulabaa – Place of KoalacoreStrategic or Co-development PartnerWildNets is part of Guulabaa – Place of Koala in Cowarra State Forest, a world-class nature destination featuring the adventure park, walking trails, Aboriginal art, and koala conservation facilities. The location hosts the world's first wild koala breeding facility and the iconic Big Koala sculpture.
• Forestry Corporation of NSWcoreStrategic or Co-development PartnerPartnership with Forestry Corporation for operation within Cowarra State Forest. Guulabaa Way location sits on Forestry Corporation managed land. Collaboration for visitor experience development including walking tracks and environmental preservation.
• Hello KoalasminorStrategic or Co-development PartnerPartnership with Hello Koalas sculpture trail featuring the iconic 2.5 metre koala guardian sculpture at WildNets Port Macquarie. Part of broader regional art initiative showcasing koala conservation through public art.
• Bunyah Local Aboriginal Lands CouncilminorStrategic or Co-development PartnerPartnership acknowledging Traditional Custodians of the land. Bunyah Local Aboriginal Lands Council is one of the partner organizations in the Guulabaa initiative, celebrating the Biripi people and Aboriginal culture.
• Bunyah Mobile CaféminorOthersBunyah mobile café planned to provide refreshments and snacks at WildNets Port Macquarie location. Will fuel visitors' adventures with food and beverage offerings.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Australia Zoo: Large wildlife and adventure park operator with conservation mission (Steve Irwin/Wildlife Warriors), offering a comparable mix of conservation-tied family entertainment at much greater scale than WildNets.
• Jamberoo Action Park: NSW-based outdoor family theme park offering rides and adventure attractions; competes for regional family leisure spend in the same coastal NSW corridor.
• Currumbin Wildlife Sanctuary: Major Queensland wildlife/conservation attraction combining native animal encounters with adventure activities; broader incumbent in the eco-wildlife-leisure category where WildNets competes for family day-trip spend.

Direct peers

• Glenworth Valley Outdoor Adventures: NSW Central Coast outdoor adventure operator offering horse riding, kayaking and quad biking—regional direct peer for outdoor adventure seekers, corporate groups and school excursions near WildNets' Newcastle catchment.
• Illawarra Fly Treetop Adventures: NSW-based treetop adventure attraction including elevated walkways and zipline experiences within native forest, overlapping with WildNets' canopy/ropes positioning in the same Australian market.
• TreeTop Wild: Australian operator of treetop and zipline adventure courses targeting families and groups, directly comparable product mix to WildNets' high rope courses.
• TreeTop Adventure: Australia's largest chain of treetop adventure/high rope courses with multiple locations, directly competing with WildNets on high rope course experiences, age-based tiers, and forest park settings.

Regional players

• Scenic World Blue Mountains: Major NSW forest-based attraction featuring elevated walkways, cableway and rainforest experiences in a natural setting—adjacent nature-anchored leisure destination competing for intrastate tourist itineraries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WildNets
• Instagraminstagram.com/wildnets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WildNets