What Webcente does

Webcente operates Kaiyun Sports (开云体育) / Jiangnan Sports (江南体育), an online entertainment platform offering sports betting, live casino, esports wagering, lottery, and chess/card games. Founded in 2022 in China, the company targets Chinese-speaking populations globally and claims 6.8 million+ registered members served by a 1,100-1,200-person organization. The platform is accessed through proprietary web properties, mobile applications for iOS and Android, dedicated chess/card apps, and a custom Windows/Mac login tool designed to circumvent website blocking. Underlying technology runs on Alibaba Cloud and AWS with distributed storage, ISO/IEC 27001:2013-certified security infrastructure, 256-bit SSL encryption, and an in-house exclusive security mechanism and cloud-encrypted payment system. The company has obtained ISO/IEC 17025, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 20000-1, and (ISC)² certifications, plus official designated platform status for the 2026 FIFA World Cup.

The business runs a direct-to-consumer, product-led go-to-market with a freemium promotional model: deposit bonuses scale from CNY 28 (CNY 300 deposit) to CNY 5,288 plus iPad Pro (CNY 500,000 deposit), with a claimed 90% cashback rate and 99%+ refund rate during promotional periods. Revenue derives from house-edge commissions on sports betting (2,000+ event options, 50,000+ monthly live events), casino (PG, PP, MG Electronic, Playtech), esports, and a tiered VIP subscription-style program with dedicated account managers. Customer acquisition is heavily concentrated in premium sports sponsorships across eight top European football clubs (Manchester United, Bayern Munich, Paris Saint-Germain, Juventus, AC Milan, Lyon, Argentina national team, Leicester City) plus Italian legend Filippo Inzaghi as brand ambassador. Content supply comes from BOB Sports, OB Sports, OB Sports, Playtech, and multiple chess/card venue operators. Operational geographies span China, the UK, Germany, France, and Italy at minimum, with global claims.

Name

Webcente

Legal name

江楠体育 (Jiangnan Sports)

Website

https://webcente.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Webcente operates Kaiyun Sports, a Chinese-market online entertainment and sports betting platform founded in 2022, serving 6.8 million+ registered members globally with sports betting, casino, esports, and lottery products distributed through proprietary mobile and desktop apps.

Ownership category

akta.pro rank

Product category

Online Sports Betting and Gambling

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)

Keywords

• Online sports betting
• Live casino gaming
• Esports wagering
• Online lottery services
• Chess card games

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. Sports Betting Commission: The platform takes a commission/house edge on sports betting transactions across thousands of live events monthly. Users can place bets on 1X2, Asian handicap, over/under, and other betting markets across more than 2,000 sporting event options.
2. Online Casino and Gaming: Revenue from casino games, card games, electronic gaming, and lottery products. The platform hosts games from multiple providers including PG Electronic, PP Electronic, MG Electronic, and live dealer games.
3. Esports Betting: Betting services for esports competitions including League of Legends, DOTA2, Honor of Kings, and other competitive gaming titles.
4. VIP and Promotional Programs: Revenue generated from high-value VIP players who receive personalized services, exclusive bonuses, and preferential odds. The platform offers tiered VIP levels with increasing benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Webcente (Jiangnan Sports / Kaiyun Sports) operates an online gambling and entertainment platform that takes commissions on sports betting (football, basketball, tennis, esports), live casino games, electronic gaming, lottery, and chess/card games. The platform serves individual Chinese-speaking consumers globally via proprietary web, iOS/Android mobile apps, and Windows/Mac desktop tools, monetizing primarily through transaction-based house edge on bets and tiered VIP/promotional programs.

Product overview

Jiangnan Sports (开云体育/Webcente) is a unified online entertainment platform operating under a single core brand, offering a suite of integrated gambling and betting services. The portfolio centers on the main Jiangnan Sports platform supplemented by dedicated mobile apps (Full-Site App, Chess & Card App) and a desktop login tool. All sub-products are marketed and delivered under the overarching Jiangnan Sports brand, with the platform providing sports betting, live casino, electronic gaming, lottery, esports, and chess & card games as interconnected service verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Jiangnan Sports (Kaiyun Sports) Online Entertainment Platform A comprehensive online gambling platform that hosts sports betting (with 2,000+ event options, in-play wagering across 50,000+ monthly events), live casino, electronic gaming, lottery, esports betting, and chess/card games. Targets individual Chinese-speaking consumers globally and operates under the Jiangnan Sports / Kaiyun Sports brands.
• Jiangnan Sports Full-Site App Cross-platform mobile application integrating sports betting, electronic gaming, lottery, esports, and chess/card games into a single client, supporting iOS, Android, and mobile web for global access without geo-restrictions.
• Jiangnan Sports Chess & Card App Specialized mobile app for chess and card gaming with multiple integrated venues, officially operated and certified to European safety standards, targeting players interested in dedicated card and board game content.
• Jiangnan Sports Login Tool (Desktop Client) Proprietary Windows/Mac desktop client that connects users directly to the Jiangnan Sports platform and bypasses website access blocking, providing a stable access channel for desktop users.

Quantifiable outcome

• 6.8 million+ registered members served
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered major, flagship and core.

• Leicester City Football ClubmajorGTM or Marketing Partner · 26 April 2023Official partnership agreement signed in April 2023, marking Kaiyun Sports' entry into English football sponsorship and expanding brand visibility in the Premier League market.
• Juventus Football ClubmajorGTM or Marketing Partner · 26 April 2023Strategic partner agreement signed in April 2023 making Juventus the official Asia-Pacific regional partner of Kaiyun Sports. Partnership covers sports, gaming entertainment online/offline interactions to build Asia's top digital sports entertainment platform.
• Manchester UnitedflagshipGTM or Marketing Partner · 1 January 2023Official sponsor of Manchester United football club, providing logo placement and brand visibility during Premier League matches.
• Bayern MunichflagshipGTM or Marketing Partner · 1 January 2023Official sponsor of Bayern Munich football club, providing brand visibility during Bundesliga matches and UEFA competitions.
• Paris Saint-GermainflagshipGTM or Marketing Partner · 1 January 2023Official sponsor of PSG football club, providing brand visibility during Ligue 1 matches and UEFA competitions.
• AC MilanflagshipGTM or Marketing Partner · 1 January 2023Official sponsor of AC Milan football club, providing brand visibility during Serie A matches and UEFA competitions.
• Olympique Lyonnais (Lyon)majorGTM or Marketing Partner · 1 January 2023Official sponsor of Olympique Lyonnais (Lyon) football club, providing brand visibility during Ligue 1 matches.
• Argentina National Football TeamflagshipGTM or Marketing Partner · 1 January 2023Official sponsor of the Argentina national football team (FIFA World Cup champions), providing brand visibility during international competitions.
• BOB SportscoreTechnology or IntegrationGaming product supplier partnership for sports betting content and odds provision.
• 欧宝体育 (OBO Sports)coreTechnology or IntegrationGaming product supplier partnership for sports betting content.
• OB SportscoreTechnology or IntegrationGaming product supplier partnership.
• PlaytechcoreTechnology or IntegrationLeading gaming software provider partnership for casino and betting products.
• PG ElectroniccoreTechnology or IntegrationElectronic gaming content provider partnership.
• PP ElectroniccoreTechnology or IntegrationElectronic gaming content provider partnership.
• MG ElectroniccoreTechnology or IntegrationElectronic gaming content provider partnership.
• Alibaba CloudcoreTechnology or IntegrationCloud infrastructure provider enabling distributed storage and stable service during peak usage periods.
• Amazon Cloud (AWS)coreTechnology or IntegrationCloud infrastructure provider supporting platform scalability and reliability.
• Filippo InzaghimajorGTM or Marketing PartnerItalian football legend serves as brand ambassador and quarterly pleasure icon, embodying values of innovation, persistence, love, inheritance, challenge, and transcendence.
• 泛亚电竞 (Fanya Esports)majorTechnology or IntegrationEsports betting content and odds partnership.
• 高登棋牌 (Golden Chess/Card)majorTechnology or IntegrationChess and card game venue partnership, officially operated with European highest safety certification.
• 天美棋牌 (Tianmei Chess/Card)majorTechnology or IntegrationChess and card game venue partnership.
• 双赢棋牌 (Shuangyi Chess/Card)majorTechnology or IntegrationChess and card game venue partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Betway: Betway is a global online sportsbook and casino operator with a heavy European football sponsorship footprint (Premier League, NBA, esports) — a comparable sports-sponsorship-led incumbent targeting similar bettor demographics.
• Bet365: Bet365 is the world's leading online sportsbook and a broad incumbent covering sports betting, casino, poker, and esports globally — competes for the same betting demand and sets the product/odds benchmark Webcente must match.
• 888 Holdings: 888 Holdings operates multiple regulated online gambling brands (sportsbook, casino, poker) across Europe and Latin America — serves as a broad incumbent comparable on integrated multi-product platform model and casino/sportsbook combination.

Direct peers

• Dafabet: Dafabet is an Asia-rooted online sportsbook and casino operator with extensive European football club sponsorships (including Premier League and La Liga clubs) targeting Asian diaspora markets — closely comparable business model and GTM to Webcente's.
• Pinnacle: Pinnacle is a long-established online sportsbook known for high odds, low margin, and high betting limits serving sharp/professional bettors globally — directly comparable in core sportsbook value proposition emphasizing odds superiority.
• SBOBet: SBOBet is one of Asia's largest online sportsbooks with deep penetration into Chinese-speaking and Southeast Asian markets, multi-product sportsbook and casino offering, and similar reliance on football sponsorships — a closely comparable direct competitor for Webcente.
• 1xBet: 1xBet is a major international sportsbook and casino operator with an extensive portfolio of European football club sponsorships (Serie A, La Liga, AFCON) and Asia/CIS market focus — closely comparable scale and sponsorship-driven marketing model to Webcente.
• Fun88: Fun88 is an Asian-focused online betting platform historically known for sponsorship of English Premier League clubs, with sportsbook plus casino verticals serving Asian and emerging-market users — directly comparable in target market and sponsorship-driven brand strategy.
• Melbet: Melbet is an international online sportsbook and casino operator with extensive football sponsorships and a strong presence across Asia, Africa, and Latin America — closely comparable multi-product platform with similar regulatory footprint to Webcente.

Emerging players

• BK8: BK8 is an Asian-focused online sportsbook and casino brand with growing European football sponsorship presence (e.g., La Liga, Premier League) targeting Southeast Asian markets — comparable in target geography and emerging sponsorship profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/web_cente

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webcente