Die Autohauskenner

What Die Autohauskenner does

Die Autohauskenner GmbH is a German online review and reputation management platform focused exclusively on automotive retail. Founded in 2013 and headquartered in Lippstadt, the company operates a two-sided portal where car buyers can read and submit reviews of German car dealerships free of charge, while car dealerships and dealer groups pay subscription and licensing fees to participate as platform partners. The platform aggregates reviews from multiple sources, including direct platform submissions, Google, Facebook, mobile.de, AutoScout24, manufacturer surveys, and DMS/CRM-integrated customer feedback, with a stated base of more than 3 million customer reviews and 1,500+ recommended dealerships across Germany.

The product suite consists of a consumer-facing review portal (autohauskenner.de), an authenticated dealer dashboard (Händler-Account / Cockpit) for multi-location and multi-source review management, a trust seal (Autohauskenner Plus Siegel) for display on dealer websites and vehicle listings, a five-factor Vertrauensfaktoren system for review credibility assessment, the FIN Check vehicle history verification module launched in 2024, and the Marktschnitt benchmark comparing each dealer to the platform-wide average. Underlying technology includes proprietary trust factor methodology scientifically supervised by Fachhochschule Südwestfalen, integrations with major vehicle marketplaces, and DMS/CRM connectors that trigger automated post-sale and post-service customer surveys.

The business model is B2B subscription and widget licensing on the dealer side, paired with a free consumer side that drives organic demand through Google SEO (Nr. 1 for "Autohaus bewerten"), editorial content, and press coverage. The company is privately held with no disclosed funding rounds, no parent company, and no external investors mentioned in available materials; it operates as a German GmbH. Distribution on the dealer side is built through formal partnerships with eight German automotive dealer associations and channel integrations with mobile.de, AutoScout24, and Google.

Name

Die Autohauskenner

Legal name

Die Autohauskenner GmbH

Website

https://autohauskenner.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Die Autohauskenner is a German online review platform for automotive retail that aggregates customer reviews from multiple sources and provides subscription-based reputation management tools, trust seals, and FIN vehicle history verification to 1,500+ car dealerships across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Lippstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Dealer Subscription / Partnership Fees: Car dealerships and dealer groups pay a fee to join the platform as participating partners, gaining access to the trust seal display, review aggregation dashboard, trust factor visibility, FIN Check certification, and reputation management tools. The platform explicitly states dealers pay a fee for these services.
2. Plugin/Widget Embedding: Dealer websites embed the Autohauskenner plugin (widget) on their own sites, creating a data connection between the dealer website and the Autohauskenner platform servers, transmitting visitor IP addresses and review information, with fees paid by the dealer.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Die Autohauskenner operates a web-based review management platform for car dealerships in Germany, where consumers can search, rate, and compare dealerships based on verified reviews with trust factors. Car dealerships and dealer groups pay subscriptions to access a centralized dashboard for multi-location review management, automated review generation via DMS/CRM integrations, trust seals, and the FIN Check vehicle history verification feature.

Product overview

Die Autohauskenner operates a review management platform for car dealerships in Germany, consisting of a core review portal enabling customers to search, rate, and compare dealerships, with integrated dealer dashboards (Händler-Account/Cockpit) for reputation management. The platform features trust factors (Vertrauensfaktoren) for review credibility assessment, automated review generation through DMS/CRM integrations, the FIN Check module for vehicle history verification, and the Marktschnitt benchmark comparison tool. The Top-Empfehlungen feature highlights top-rated dealerships across categories including Autohäuser, Onlineshops, Sportwagen, Caravan, Classic Cars, and Mehrmarken Center.

Differentiator

Problem solved

Functional benefit

Products and services

• Autohauskenner Review Platform Online review platform for car dealerships in Germany where consumers can search, rate, and compare dealerships using verified reviews with voluntary trust factors.
• Händler-Account / Dealer Cockpit

Quantifiable outcome

• Platform has been operating for over 12 years with more than 3 million customer reviews collected
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• TECHNO (Techno Einkauf)coreChannel Partner/ Reseller/ DistributorGerman automotive dealer purchasing/association organization. Partnership enables referral of member dealerships to the Autohauskenner platform and co-marketing activities.
• APS (Automobilverbund Parkinson & Schartner)coreChannel Partner/ Reseller/ DistributorGerman automotive dealer association providing marketing and purchasing services to member dealerships. Referral and co-marketing partnership with Autohauskenner.
• MB Business PartnercoreChannel Partner/ Reseller/ DistributorMercedes-Benz dealer business partner network. Partnership for reaching and onboarding Mercedes-Benz dealership groups onto the Autohauskenner platform.
• VDOH (Verband Deutscher Opel Händler)minorChannel Partner/ Reseller/ DistributorGerman Opel dealer association. Partnership for dealer referral and access to Opel dealership network.
• TLHV (Toyota Land Händlerverband)minorChannel Partner/ Reseller/ DistributorToyota dealer association in Germany. Partnership for dealer referral to the Autohauskenner platform.
• VDNH (Nissan Händlerverband)minorChannel Partner/ Reseller/ DistributorNissan dealer association in Germany. Partnership for dealer referral and platform access.
• VCDP (Verband Caravan und Delta Pflegedienste / possibly a dealer association)minorChannel Partner/ Reseller/ DistributorListed as a dealer association partner on the Kooperationspartner page. Specific focus area unclear from available data.
• ELN (possibly a dealer network)minorChannel Partner/ Reseller/ DistributorListed as a dealer association partner. Specific details not disclosed in available source data.
• CardentitycoreTechnology or IntegrationData provider for the FIN Check vehicle history verification feature. Supplies comprehensive European and German damage data from insurers, appraisers, workshops, dealerships, and body shops for vehicle history verification against hidden damage and mileage manipulation.
• Fachhochschule SüdwestfalenminorStrategic or Co-development PartnerUniversity partner providing scientific/academic guidance and validation for the platform's review methodology. The portal follows a new approach that is scientifically supervised by this university.
• mobile.decoreChannel Partner/ Reseller/ DistributorGermany's largest online vehicle marketplace. Partnership enables display of Autohauskenner trust badges on dealer listings on mobile.de, while reviews from mobile.de are aggregated on the Autohauskenner platform.
• AutoScout24coreChannel Partner/ Reseller/ DistributorMajor European automotive marketplace. Integration mirrors mobile.de partnership — dealer ratings and trust badges displayed on AutoScout24 listings, with reviews from AutoScout24 also aggregated on Autohauskenner.
• GooglecoreChannel Partner/ Reseller/ DistributorPrimary external review source aggregated on the platform. Google review links are managed through the dealer dashboard, and Google reviews form a significant portion of aggregated dealer ratings on Autohauskenner.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• mobile.de: Germany's largest vehicle marketplace. Comparable as both a partner and an indirect competitor: mobile.de aggregates its own dealer ratings and could disintermediate dedicated review portals if it deepens native trust features.
• Trustpilot: Global review platform with significant DACH presence and broad vertical coverage. Comparable as an incumbent alternative for review aggregation, trust signals, and SEO/AI visibility, though not automotive-specialized.
• AutoScout24: Major European vehicle marketplace with its own dealer rating system. Comparable as a partner and potential substitute for dealer trust signals at the point of vehicle listing and discovery.

Direct peers

• eKomi: Berlin-based review and customer feedback SaaS platform serving European enterprises. Closely comparable feature set: verified review collection, trust seals, multi-source integration, and dealer/retail vertical focus.
• ReviewTrackers: Review monitoring and reputation management platform for multi-location businesses. Comparable on centralized dashboards, multi-source review aggregation, and dealer/automotive customer segments.
• Reputation.com: Enterprise reputation management platform serving automotive and multi-location retail. Comparable on review aggregation, multi-platform dashboards, and AI-powered visibility — a model Autohauskenner could grow into.
• Birdeye: Multi-location reputation management SaaS platform serving automotive dealers and other franchised businesses in the US and globally. Closely comparable on review generation, dashboard, and AI-driven reputation features.
• KennstDuEinen: German consumer review portal covering local businesses across categories. Comparable as a German-market review platform with similar mechanics (search, rate, compare), though not automotive-specialized.
• ProvenExpert: German-language online review platform serving SMBs and professional services firms, directly comparable to Autohauskenner's review aggregation, trust seal, and dealer-facing dashboard model in the DACH market.

Others

• Capterra: Software marketplace and review platform. Thematically comparable as a trust-signal-driven discovery destination, though Capterra reviews software products rather than end-user service providers like automotive dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/autohauskenner
• Xx.com/Autohaus_kenner
• LinkedInlinkedin.com/company/autohauskenner

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die Autohauskenner