ReviewTrackers
ReviewTrackers is a Chicago-based SaaS platform that helps multi-location brands and franchises monitor reviews across 80+ sites, run NLP-powered sentiment analytics, manage local listings, and benchmark competitors. It serves 150,000+ businesses across hospitality, healthcare, financial services, automotive, retail, and consumer services via direct sales, agency partners, and embedded marketplace integrations.
- Company typePrivate
- Founded2012
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ReviewTrackers does
ReviewTrackers is a Chicago-based SaaS company, founded in 2012, that provides online reputation management and customer feedback software to multi-location brands and franchise operators. Its platform aggregates reviews and social signals from more than 80 sources including Google, Facebook, Yelp, TripAdvisor, Apple Maps, Trustpilot, OpenTable, and Healthgrades, and routes them into a single workflow for monitoring, response, and alert management. A core differentiator is an NLP-driven Customer Experience Analytics engine that categorizes unstructured review text by sentiment and topic, alongside a competitor benchmarking module and a local listings management product that automates directory and business profile updates.
The product surface spans Reputation Management, Local SEO Software, Customer Experience Analytics, Competitor Analysis, Social + Reviews, Local Listing Management, plus add-on modules for Employer Brand Monitoring, Software Brand Monitoring, and App Store Monitoring, with iOS and Android mobile apps and an API for partners. The company sells primarily to enterprise and mid-market multi-location operators across hospitality, healthcare, financial services, automotive, retail, insurance, legal, and consumer services, with named customers including OneMain Financial, Carvana, American Family Insurance, Culligan, Ashley Furniture Homestore, Life Storage, Taco Time, Rural King, Check Into Cash, and DecisionOne Dental. The revenue model is tiered annual SaaS subscription with partner-driven white-label, agency multi-tenant, and reseller programs that extend reach without proportional direct sales headcount.
ReviewTrackers firmographics
Firmographics- Name
- ReviewTrackers
- Legal name
- Review Trackers, Inc.
- Website
- https://reviewtrackers.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ReviewTrackers is a Chicago-based SaaS platform that helps multi-location brands and franchises monitor reviews across 80+ sites, run NLP-powered sentiment analytics, manage local listings, and benchmark competitors. It serves 150,000+ businesses across hospitality, healthcare, financial services, automotive, retail, and consumer services via direct sales, agency partners, and embedded marketplace integrations.
- Ownership category
- akta.pro rank
ReviewTrackers industry classification
Industry- Product category
- Online Reputation Management Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
- akta.pro secondary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
Keywords
Where ReviewTrackers is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
ReviewTrackers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: ReviewTrackers operates as a cloud-based SaaS platform offering subscription-based access to its reputation management and customer feedback software. Pricing is tiered with plans supporting account expansion and growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tiered pricing plans with customization options |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
ReviewTrackers product offering
Product offeringCore offering
ReviewTrackers is a cloud-based online reputation management and customer feedback SaaS platform that enables multi-location businesses to monitor and respond to reviews from over 80 sites (Google, Facebook, Yelp, TripAdvisor, OpenTable, Healthgrades, Trustpilot) within a single dashboard. The platform uses NLP-powered customer experience analytics to extract sentiment and themes from unstructured review data, supports local listings management to ensure consistent brand information across directories, and provides competitor benchmarking. It is sold primarily to multi-location brands, franchises, agencies, and resellers through enterprise sales and partner channels.
Product overview
ReviewTrackers offers a unified online reputation management software platform designed for multi-location brands. The core product consists of Reputation Management, Local SEO Software, Customer Experience Analytics, Competitor Analysis, Social + Reviews, and Local Listing Management, supplemented by business goal modules for Customer Acquisition and Retention. Additional add-on modules include Employer Brand Monitoring, Software Brand Monitoring, and App Store Monitoring. The platform also offers a White Label Solution for resellers and Partner Scorecards for agency partners. Mobile apps for iOS and Android enable on-the-go reputation management.
Differentiator
Problem solved
Functional benefit
Products and services
- Reputation Management Software Cloud-based SaaS product that lets multi-location brands monitor, analyze, and respond to customer reviews from 80+ sites (Google, Facebook, Yelp, TripAdvisor, etc.) in a single workflow, with negative-review alerts and response management.
- Local SEO Software Product that helps multi-location businesses improve local search visibility and drive revenue through local SEO strategies tied to review signals and listing accuracy.
- Customer Experience Analytics NLP-powered analytics product that extracts and categorizes keywords and sentiment from unstructured review data, helping brands identify trends, pain points, and operational improvements across locations.
- Competitor Analysis Product providing competitive performance analysis and reputation benchmarking so brands can build strategies to drive customer loyalty and satisfaction relative to local competitors.
- Social + Reviews Product that combines social media monitoring with review management into a single workflow to improve productivity and brand reputation for multi-location brands.
- Local Listing Management Product that automates the distribution and synchronization of business listing information across directories, social media, and business review sites to ensure consistent brand information and boost online ranking.
- Employer Brand Monitoring Add-on product module that helps businesses manage employee feedback and create an engaged workplace by monitoring employer brand reputation.
- Software Brand Monitoring Add-on product module providing insights into customer feedback to improve user experiences specifically for software and technology products.
- App Store Monitoring Add-on product module that allows businesses to monitor, manage, and respond to customer feedback on app stores for their mobile applications.
- White Label Solution Reseller product offering that allows partners to sell ReviewTrackers' reputation management platform as their own branded solution, including API access, custom training, and custom billing.
Quantifiable outcome
- Restaurants responding to 65% of reviews receive an average rating of 4.15, compared to 3.81 for non-responding businesses (TripAdvisor data)
- +4 more outcomes
Companies that use ReviewTrackers
Customer profileNamed customers11 records
Segments9 records
Ideal customer profiles2 records
ReviewTrackers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature8 records
ReviewTrackers partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- HootsuitecoreReviewTrackers is one of Hootsuite's most valued partners. Their world-class social media management platform combined with ReviewTrackers' category-leading reputation management suite helps businesses build a better brand, acquire new customers, and craft unforgettable customer experiences. Jamie Hunter serves as Director of Partnerships at Hootsuite.
- OpenTablecoreReviewTrackers and OpenTable partnership enables restaurants on the OpenTable network to centrally manage and respond to online reviews using ReviewTrackers' platform. Restaurants can listen and respond to reviews across Google and Facebook from one central place, with daily and weekly feedback report summaries and negative feedback alerts. Jon Morin, VP of Product Management at OpenTable, noted that the integration helps restaurants address customer feedback quickly, all directly in OpenTable.
- Google My BusinesscoreReviewTrackers was selected to join the Google My Business Featured Partners Program. The partnership enables businesses to easily manage their GMB business profile and drive customer engagement. Chris Campbell, ReviewTrackers Founder, stated that expanding the partnership with Google is a big step in helping customers strengthen their digital footprint.
- Apple Maps / Apple Business ConnectcoreReviewTrackers integrates with Apple Business Connect to enhance customers' listings accuracy and consistency. Enables businesses to customize the way their brand is seen within Apple Maps and drive engagement.
- TrustpilotmajorIntegration allows businesses to listen and respond to what consumers are saying about them on Trustpilot, the world's most powerful review platform.
- BrandwatchmajorIntegration provides insights from conversations on social, blogs, and online mediums through Brandwatch's social listening capabilities.
- TalkwalkermajorIntegration measures the impact of social presence through analytics and monitoring via Talkwalker's platform.
- WellnessmajorPartnership creates patient-first experiences for healthcare organizations. Enables understanding patient feedback, managing reviews, and responding in-app to increase loyalty and improve experiences.
- A Place for MommajorIntegration aggregates, views, and responds to resident and family feedback to continually improve senior care operations.
- HealthgradescoreIntegration aggregates, views, and responds to reviews in-app within Healthgrades to easily triage, respond, and analyze patient feedback.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ReviewTrackers competitors and assessment
Company assessmentDirect peers
- Birdeye: Direct competitor offering a customer experience and reputation management platform with similar multi-location review monitoring, listings management, and AI-driven sentiment analytics for enterprises and franchises.
- Yext: Direct competitor in listings management and reputation management, with a broader platform spanning pages, search, and reviews aimed at multi-location brands.
- Podium: Direct competitor focused on review generation, customer messaging, and payments for local businesses, with comparable multi-location brand use cases.
- Reputation.com: Direct competitor providing enterprise reputation management, social media monitoring, and customer feedback analytics for multi-location operators across verticals.
- Grade.us: Direct competitor offering white-label reputation and review marketing software for agencies and marketing resellers, mirroring ReviewTrackers' agency channel and reseller white-label programs.
Emerging players
- Trustpilot: Review platform with growing B2B SaaS offerings for businesses to collect, manage, and respond to reviews; overlaps with ReviewTrackers' core review monitoring workflow and is an integration partner.
Broad incumbents
- Hootsuite: Broader social media management incumbent that bundles review monitoring and integrates with ReviewTrackers; comparable in customer base and GTM (multi-location brands and SMBs).
- Meltwater: Broader media intelligence and social listening incumbent that overlaps with ReviewTrackers' NLP-driven sentiment analysis and competitive intelligence capabilities for enterprise brands.
- Sprout Social: Broader social media management platform with adjacent review and customer care capabilities; comparable in serving multi-location brands with social-plus-reputation workflows.
Others
- Cision: Adjacent PR and earned media monitoring provider; thematically related through reputation intelligence and used by similar enterprise communications and brand teams.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ReviewTrackers social profiles
Digital presenceReviewTrackers compliance and trust
Trust signalCompliance3 records
ReviewTrackers financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReviewTrackers leadership team
Management profileNumber of profiles
Profiles6 records
ReviewTrackers funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReviewTrackers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReviewTrackers
What does ReviewTrackers do?
ReviewTrackers is a cloud-based online reputation management and customer feedback SaaS platform that enables multi-location businesses to monitor and respond to reviews from over 80 sites (Google, Facebook, Yelp, TripAdvisor, OpenTable, Healthgrades, Trustpilot) within a single dashboard. The platform uses NLP-powered customer experience analytics to extract sentiment and themes from unstructured review data, supports local listings management to ensure consistent brand information across directories, and provides competitor benchmarking. It is sold primarily to multi-location brands, franchises, agencies, and resellers through enterprise sales and partner channels.
Is ReviewTrackers a public or private company?
ReviewTrackers is a private company. It is classified as venture growth investor backed and is currently operating.
When was ReviewTrackers founded?
ReviewTrackers was founded in 2012. It employs 51 to 100 people.
Where is ReviewTrackers based?
ReviewTrackers is headquartered in Chicago, United States, in the North America region.
How does ReviewTrackers make money?
One revenue line is on record: saaS Subscription.
Who are ReviewTrackers's main competitors?
Direct peers on record are Birdeye, Yext, Podium, Reputation.com and Grade.us. Trustpilot is listed as an emerging player. Broad incumbents are Hootsuite, Meltwater and Sprout Social. Cision is listed as an others.
Does ReviewTrackers have an API?
Yes. API access is available for reseller partners to seamlessly integrate their software with ReviewTrackers. The API enables delivering customer experience data points to clients with flexibility. Partners can use the API to sync review data from multiple sources and consolidate it to their platform.
What industry is ReviewTrackers in?
ReviewTrackers's product category is Online Reputation Management Software. Its primary akta.pro industry code is MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research), with a secondary code of BPAMAAAG, Recommendation & Discovery Engines (content/product). Its NAICS code is 541910 and its SIC code is 7310.