Slug Global
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Slug Global does
Slug Global (legal entity Slug LLC) is a private, Atlanta-based creative agency and art collective founded in 2015 by multidisciplinary artist Brittany Bosco (BOSCO). The company provides an integrated suite of creative services spanning 360-degree branding, set design and installation, animation and illustration, event production, graphic design, video production, web design, and social media strategy, alongside supporting services in creative direction, content production, influencer outreach, and talent relations. Its core capability is producing culturally resonant, immersive brand activations for enterprise clients seeking authentic engagement with Black and Gen Z audiences, including repeat work for Spotify, Meta, REVOLT TV, SHEIN, adidas, Instagram, Foot Locker, and Red Bull.
Slug Global generates revenue primarily through project-based, custom-quoted creative engagements with enterprise clients under multi-year contracts; it also operates a small direct-to-consumer merchandise channel (Field Trip Merch). Beyond client services, the company maintains a proprietary ecosystem of platforms and sub-brands — Put You On (talent discovery), Office Hours (community events), Slug TV (original content), Slug Records (record label), and the Field Trip non-profit initiative — which together serve as both marketing channels and community-building assets. Go-to-market is community-led, relying on the founder's network, in-house artist relationships, and earned media in outlets such as NPR, AdWeek, Forbes, Vogue, and Fast Company. The company is bootstrapped, with no disclosed funding rounds, and operates with a 1-10 person team out of its 2021-opened Atlanta studio headquarters.
Slug Global firmographics
Firmographics- Name
- Slug Global
- Legal name
- Slug LLC
- Website
- https://slugglobal.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Slug Global is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Slug Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Creative Agency Services: Project-based creative services including event production, content production, creative direction, graphic design, web design, animation, video production, and social media strategy. Revenue is generated through client engagements and brand partnerships.
- Merchandise Sales: Direct-to-consumer merchandise sales through the Field Trip Merch shop, offering limited edition apparel including t-shirts and branded items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Slug Global product offering
Product offeringCore offering
Slug Global is a creative agency that delivers branding, set design and installation, animation and illustration, event production, graphic design, video production, web design, and social media strategy services for brands. It pairs these client services with branded merchandise sold through Field Trip Merch and sub-brand initiatives (Put You On, SLUG TV, Office Hours, SLUG Records) that reinforce its cultural footprint.
Product overview
Slug Global is a team of young artists from diverse professional backgrounds specializing in creating thoughtful visual experiences infused with music and culture. The company operates as a multi-service creative agency offering a comprehensive suite of visual and digital services including 360 Degree Branding, Set Design & Installation, Animation & Illustration, Event Production, Graphic Design, Video Production, Web Design, and Social Media Strategy. The agency also provides supporting services such as Creative Direction, Content Production, Influencer Outreach, and Talent Relations. Beyond client work, Slug Global maintains several proprietary platforms and initiatives including Put You On (PYO) - a talent discovery platform, SLUG TV - an original video content series, Office Hours - community events, SLUG Records - a record label, and Field Trip - an environmental justice non-profit initiative. The company also operates a merchandise store (Field Trip Merch) selling branded apparel and accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Field Trip: Environmental justice-focused vertical and non-profit initiative by Slug Global, featuring team retreats and community programs for artists.
- Put You On (PYO)
- Slug Records
- Office Hours
- Slug TV
Products and services
- 360 Degree Branding End-to-end branding service covering brand identity development for consumer brands and cultural campaigns.
- Set Design & Installation Physical set design and installation services for brand activations, events, and content shoots.
- Animation & Illustration Animation and illustration services supporting brand campaigns, content, and visual storytelling.
- Event Production Full-service event production for brand activations and cultural experiences, including engagements such as the Footlocker activation referenced in source material.
- Graphic Design Graphic design services delivering visual assets for brand campaigns and content needs.
- Video Production Video production services for brand campaigns, content shoots, and cultural storytelling.
- Web Design Web design services supporting brand digital experiences and campaign landing pages.
- Social Media Strategy Social media strategy services for brand campaigns, including platform-specific content and audience engagement plans.
- Put You On (PYO) A Slug Global sub-brand platform that spotlights artists and cultural tastemakers, functioning as a curated creative showcase tied to the studio's cultural identity.
- SLUG TV A Slug Global sub-brand media channel for video content and cultural storytelling.
- Office Hours A Slug Global sub-brand initiative tied to the studio's cultural programming.
- SLUG Records A Slug Global sub-brand music initiative connected to the studio's cultural programming.
- Field Trip Merch Direct-to-consumer online merchandise store operated by Slug Global, selling branded apparel and lifestyle products to consumers.
Quantifiable outcome
- Limited edition Sublime collaboration sold out completely within 3 days
- +1 more outcomes
Companies that use Slug Global
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Slug Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Slug Global partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- REVOLT TVcoreMulti-year partnership for experiential events and campaigns including REVOLT WORLD (three-day immersive experience) and the Change Makers mental health awareness initiative. Slug provides creative direction, content production, and event execution for REVOLT's cultural programming.
- SpotifycorePartnership for RNB First Nights initiative supporting up-and-coming R&B artists. Also collaborated on Spotify Frequency-Ripple Effect activation in the Bay Area targeting Black Gen Z audiences, and Sunday Service Juneteenth event. Slug develops and produces experiential activations for Spotify's artist-focused initiatives.
- SHEINmajorSHEIN 'Skate Club' activation at One Music Festival featuring an innovative skating rink with auxiliary stations designed by Slug for festival attendees.
- Facebook/MetacoreSlug developed and produced Meta's We The Culture initiative including Get Into, CultureCon, Mic On, Creator Spotlight, Meta House, Flex Naija, and Afro Punk events. The program celebrates Black creativity and creates Black equity through content production and community events.
- Instagramcore'Future First' partnership with Melina Matsoukas for Reels storytelling challenge and masterclass to uplift the next generation of Black storytellers at Howard University. Slug provided creative direction for the campaign.
- FootlockermajorPartnership for 'Now & Next: The Voice of The Modern Creative' event featuring workshops, panels, and live performances for 200 emerging creatives of color with globally renowned creators including Laci Jordan, Beija M. Velez, BOSCO, and Corey Wash.
- Red BullmajorPeachtree Tree-House activation for Red Bull Peach flavor soft launch. Slug conceptualized a two-week treehouse installation paying homage to Atlanta's culture, hosting media dinners, private viewings, and closing ceremony.
- Instagram & AfropunkminorInstagram and Afropunk partnership for invitation-only mixer and workshop for Atlanta's 100 Top Creatives. Slug produced the event including content production, event production, guest list curation, influencer outreach, and talent relations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Slug Global competitors and assessment
Company assessmentBroad incumbents
- Anomaly: Larger independent creative and advertising agency with strong cultural-marketing credentials and a global footprint. Comparable in service breadth (creative, experiential, content) but materially larger scale than Slug Global, competing for similar enterprise brand budgets.
- 72andSunny: Global creative agency known for culturally resonant campaigns and experiential work. Comparable to Slug Global in creative philosophy and brand-activation capability, but operates at significantly larger scale with offices in LA, NYC, Amsterdam, and Seoul.
- The Lighthouse | London: Independent creative agency with strong credentials in content, experiential, and cultural marketing for major brands (Google, Heineken). Broader scale and broader service portfolio than Slug Global but competing for the same enterprise creative-services budgets.
Direct peers
- Saturday Morning: Black-owned creative agency focused on social impact and cultural storytelling for major brands. Directly comparable to Slug Global in mission, founder-led boutique model, and client roster of Fortune 500 brands seeking authentic connections with diverse audiences.
- GALE: Independent creative, media, and data agency with strong cultural-marketing credentials. Comparable to Slug Global in offering creative direction, content production, and experiential activations for enterprise clients (BMW, Estée Lauder, Verizon), with a similar boutique-but-enterprise-caliber positioning.
- Burrell Communications Group: Long-standing Chicago-based multicultural creative agency specializing in connecting brands with Black, Hispanic, and Gen Z audiences. Directly comparable to Slug Global in mission (authentic cultural marketing), service mix (creative, content, experiential), and client category (enterprise consumer brands).
- Cashmere: Black-owned creative agency founded by Ted Jackson, focused on storytelling and culturally resonant campaigns for major brands. Comparable to Slug Global in DEI-driven positioning, boutique scale, and enterprise client roster.
- Translation LLC: Independent creative and cultural agency founded by Steve Stoute. Comparable to Slug Global in its focus on brand storytelling that bridges culture and commerce, with a roster of major consumer brands (Google, NBA, Peloton) and emphasis on Black and youth audiences.
- Arts & Science: Independent, founder-led creative agency with strong cultural and experiential marketing capabilities for enterprise brands. Comparable to Slug Global in boutique-but-enterprise model and emphasis on craft-driven creative work for premium clients.
- Majority: Independent creative agency built around diversity, equity, and inclusion principles, serving major brands with cultural-marketing campaigns. Comparable to Slug Global in DEI-driven positioning and enterprise client base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Slug Global social profiles
Digital presenceSlug Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slug Global leadership team
Management profileNumber of profiles
Profiles1 record
Slug Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slug Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slug Global
What does Slug Global do?
Slug Global is a creative agency that delivers branding, set design and installation, animation and illustration, event production, graphic design, video production, web design, and social media strategy services for brands. It pairs these client services with branded merchandise sold through Field Trip Merch and sub-brand initiatives (Put You On, SLUG TV, Office Hours, SLUG Records) that reinforce its cultural footprint.
Is Slug Global a public or private company?
Slug Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Slug Global founded?
Slug Global was founded in 2015. It employs 1 to 10 people.
Where is Slug Global based?
Slug Global is headquartered in Atlanta, United States, in the North America region.
How does Slug Global make money?
Two revenue lines are on record. Creative Agency Services are the primary driver. The others are merchandise Sales.
Who are Slug Global's main competitors?
Broad incumbents on record are Anomaly, 72andSunny and The Lighthouse | London. Direct peers are Saturday Morning, GALE, Burrell Communications Group, Cashmere, Translation LLC, Arts & Science and Majority.
Does Slug Global have an API?
No public API is recorded for Slug Global.