Beauty Lux Skin Care

What Beauty Lux Skin Care does

Beauty Lux Skin Care is an Indonesian privately held company (legal entity PT. Beauty Gemilang Indonesia, founded 2020) that operates a hybrid skin clinic and skincare product business. The company runs 7 clinic branches across Yogyakarta, Malang, and Cilacap, delivering both medical aesthetic services (performed by licensed doctors, including a Dermatology and Venereology specialist) and non-medical aesthetic services (performed by beauticians) for face and body treatments using modern clinical technology.

Complementing the clinic network, Beauty Lux sells a direct-to-consumer skincare product line under the Beauty Lux Skin (BLS) sub-brand, comprising 11 BPOM-certified SKUs across two regimens: the Lux Acne line (targeting oily and acne-prone skin with Niacinamide and Centella asiatica Extract) and the Lux Glow line (targeting brightening with Vitamin C, Glutathione, and Tranexamic Acid), plus a premium Lux C Serum (15% Vitamin C). Products are priced between Rp55,000 and Rp95,000 and sold through the company's own e-commerce storefront.

The business model combines professional services revenue (clinic treatments) with consumer goods revenue (DTC skincare), with customer acquisition driven by physical clinic footfall, organic social media presence (Instagram, Facebook, X), and WhatsApp-based consultation booking. The company has stated a strategic intent to grow into a national brand with the broadest clinic network in Indonesia, supported by active hiring and a vertically integrated clinic-to-product funnel.

Name

Beauty Lux Skin Care

Legal name

PT. Beauty Gemilang Indonesia

Website

https://beautyluxskincare.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Beauty Lux Skin Care is an Indonesian private company operating 7 skin clinics across Yogyakarta, Malang, and Cilacap and selling 11 BPOM-certified Beauty Lux Skin skincare products direct-to-consumer, serving Indonesian consumers seeking medical and aesthetic skin treatments.

Ownership category

akta.pro rank

Product category

Skincare & Aesthetic Clinic Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Other Personal Care Services (81219)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Classic/European Facials (HSALADAA)

Keywords

• Skincare products
• Aesthetic clinic services
• Facial treatments
• Dermatology services
• Cosmetics manufacturing

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Clinic Treatment Services: Revenue from skin clinic services including medical treatments performed by specialist doctors and non-medical aesthetic treatments performed by beauticians. Services cover face and body treatments. Currently 7 clinic branches across Yogyakarta, Malang & Cilacap.
2. Skincare Product Sales: Sale of Beauty Lux Skin (BLS) branded skincare products through e-commerce. Products include facial washes, serums, toners, sunscreens, and night creams. All products are BPOM certified.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Beauty Lux Skin Care operates a chain of 7 skin and aesthetic clinics across Yogyakarta, Malang, and Cilacap in Indonesia, offering both medical skin treatments performed by specialist doctors (including a Dermatologist & Venereology specialist) and non-medical aesthetic treatments performed by beauticians for face and body. The company also manufactures and sells its own Beauty Lux Skin (BLS) branded skincare line of 11 BPOM-certified products (facial washes, toners, serums, sunscreens, and night creams) targeted at acne-prone and brightening/glow needs.

Product overview

Beauty Lux Skin Care operates as a skin clinic chain (7 clinics across Yogyakarta, Malang, and Cilacap, Indonesia) and sells skincare products under the 'Beauty Lux Skin' sub-brand. The product portfolio consists of 11 distinct skincare offerings organized into two lines: the LUX ACNE line (Night Cream, Serum, Suncreen, Toner) formulated for oily and acne-prone skin with Niacinamide and Centella asiatica Extract; and the LUX GLOW line (Night Cream, Serum, Sunscreen, Toner) designed for brightening and whitening with ingredients like Vitamin C, Glutathione, and Tranexamic Acid. Both lines share complementary products including two Facial Washes (for Glow and for Oily skin types) and a Vitamin C Serum (15% concentration). All products are BPOM certified (Indonesia's FDA equivalent) and are sold directly through their website at price points ranging from Rp55,000 to Rp95,000.

Differentiator

Problem solved

Functional benefit

Brands

• Beauty Lux Skin: BPOM certified skincare product line including facial cleansers, toners, serums, sunscreens, and night creams for acne-prone and glowing skin treatments

Products and services

• Beauty Lux Clinic Treatments (Medical & Non-Medical Aesthetic Services)
• LUX C SERUM

Quantifiable outcome

• BPOM certified products ensuring safety and regulatory compliance for all Beauty Lux Skin branded skincare items.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ZAP Clinic: Indonesian aesthetic clinic chain offering hair removal, skin treatments, and beauty services with its own product line. Comparable as a multi-branch Indonesian aesthetic clinic operator targeting similar beauty-conscious consumers.
• Miracle Aesthetic Clinic: Established Indonesian aesthetic clinic chain providing non-invasive beauty treatments with proprietary skincare products. Comparable clinic-plus-product business model targeting Indonesian consumers seeking skin and aesthetic improvements.
• Natasha Skin Care: Large Indonesian beauty clinic chain with hundreds of branches nationwide offering facial treatments and selling its own branded skincare line. Highly comparable dual-revenue (clinic + product) model targeting mass-market Indonesian consumers with affordable pricing.
• ERHA Dermatology: Indonesia's largest dermatology-focused clinic chain offering medical and aesthetic skin treatments across dozens of branches nationwide. Directly comparable to Beauty Lux because it combines specialist-doctor-led clinical services with proprietary skincare products, targeting the same Indonesian consumer for skin health and aesthetic outcomes.
• MS Glow Aesthetic Clinic: Indonesian aesthetic clinic chain paired with a fast-growing MS Glow skincare product line covering whitening, acne, and anti-aging. Closely mirrors Beauty Lux's clinic-plus-product model with a similar mass-market price point and Indonesian consumer target.

Broad incumbents

• Wardah: One of Indonesia's largest halal-positioned mass-market cosmetics and skincare brands with nationwide retail distribution. Comparable product category and price tier, but operates as a pure consumer goods brand without a clinical services arm.
• Emina Cosmetics: Indonesia-based mass-market beauty brand owned by Paragon Corp, targeting younger consumers with affordable skincare and cosmetics. Comparable price tier and Indonesian consumer target, though broader in category scope and without clinic services.

Emerging players

• Somethinc: Indonesian direct-to-consumer skincare brand with strong digital marketing, affordable pricing, and a broad product range including serums and sunscreens. Comparable product category and pricing tier, though operates without the clinic footprint.
• Scarlett Whitening: Indonesian mass-market skincare brand with strong social media presence and affordable whitening/brightening product line. Comparable price tier and target consumer, though without physical clinic infrastructure.
• Avoskin: Indonesian local skincare brand focused on dermatologist-formulated, BPOM-certified products for acne, brightening, and anti-aging. Comparable product positioning and Indonesian consumer base, operating through e-commerce rather than clinics.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Beautyluxclinic
• Facebookfacebook.com/beautyluxskincare.headoffice
• Instagraminstagram.com/beautyluxskincare
• LinkedInlinkedin.com/company/beautyluxskincare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty Lux Skin Care