What AE Prat does

Associació Esportiva Prat (AE Prat) is a private, member-owned football sports association founded in 1945 and headquartered at Estadi Municipal Sagnier in El Prat de Llobregat, Barcelona, Spain. The club operates a Men's First Team competing in the 3a RFEF (fourth tier of Spanish football), a Women's First Team in Primera Catalana, and a youth academy (futbol formatiu) of more than 600 athletes organized across 50+ teams and age categories from prebenjamín through juvenil, including male, female, and inclusive sections. The club runs the Fundació AE Prat, which operates the AE Prat Genuine inclusive team for players with Intellectual Disabilities and serves as the club's social-mission arm, including a partnership with Orgull Potablava addressing homophobia in sport.

Core products include the competitive first teams, the youth development pipeline, season membership subscriptions across four tiers (Carnet Abonat €50, Carnet Soci €150, Carnet Soci VIP €250, Carnet Infantil €15), matchday ticketing from €15, corporate sponsorship packages, seasonal youth camps (e.g., Christmas Casal at €40), PF Cards merchandise at €25, and Football Club live-streaming subscriptions at €4.99/month or €29.99/year. Revenue mechanics are diversified across recurring memberships, sponsorship (main sponsor Carrefour, institutional sponsor Ajuntament del Prat, plus eight official sponsors), matchday, merchandise, camps, and digital streaming.

Underlying technology is a third-party SaaS stack: the 360player platform powers digital club management (team websites, staff-family communication, administrative procedures, player development tracking, video recording, and statistics); the Clupik platform handles online player registration; Compra tu entrada manages digital ticketing with QR codes; and Football Club delivers live-streamed matches. Distribution is primarily direct via the club's website, stadium box office, and a Compra tu entrada integration, with social media (Twitter, Facebook, Instagram, YouTube) and earned media supporting demand generation. The organization employs 51-100 staff across technical, operational, and governance functions and is led by President Luis Quiñonero Ruiz with a renewed board and sports leadership installed from mid-2023 onward.

Name

AE Prat

Legal name

Associació Esportiva Prat

Website

https://aeprat.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

AE Prat is a member-owned Spanish football association based in El Prat de Llobregat, Barcelona, founded in 1945, operating a Men's First Team in 3a RFEF, a Women's First Team, a 600+ athlete youth academy across 50+ teams, and a Foundation running inclusive football programs for the local community.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Football club operations
• Youth football academy
• Season membership sales
• Inclusive sports programs
• Football sports camps

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Season Memberships / Abonaments: The club generates primary recurring revenue through season membership tiers: Carnet abonat (50€), Carnet soci (150€), Carnet soci VIP (250€), and Carnet infantil (15€ for under-16s). These provide access to all first team, reserve team, and covered stand seating depending on tier.
2. Matchday Ticket Sales: Revenue from ticket sales at stadium box offices for first team matches, with pricing starting from 15.00€ per match, variable by competition and match importance.
3. Sponsorship & Partnerships: Corporate sponsorship across tiers: main sponsor (Carrefour), institutional sponsor (Ajuntament del Prat), women's section sponsor (Ledr), youth football sponsor (Baltasar), and official sponsors (Plastiverdi, Tradisa, Kia, Vertix, Estrella Damm, Nacex, Bodegas). Sponsors receive brand visibility on match shirts, website, and stadium signage.
4. Merchandise & PF Cards: Sale of personalized PF Cards (25€ per card) featuring individual and team photos for youth players, and other merchandise items.
5. Sports Camps & Programs: Revenue from seasonal campus programs such as the Christmas Casal at 40€ per child, targeting youth players born 2009-2016.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

AE Prat is a community football club that operates competitive men's and women's first teams, a youth academy (Futbol Formatiu) of 600+ athletes across 50+ teams, and an inclusive football program (AE Prat Genuine) for players with Intellectual Disabilities. The club monetizes its activity through season memberships (€50-€250), matchday tickets (from €15), youth registration, sports camps, merchandise (PF Cards), live-stream subscriptions (€4.99/month or €29.99/year), and corporate sponsorship packages across main, institutional, women's section, youth football, and official tiers.

Product overview

AE Prat (Associació Esportiva Prat) is a football sports club based in El Prat de Llobregat, Barcelona, with over 75 years of history. The club operates a unified product portfolio centered on football/soccer competition and youth development. Core offerings include the Men's First Team competing in 3a RFEF/Lliga Elit, a Women's First Team in Primera Catalana, and an extensive Youth Academy (Futbol Formatiu) with over 600 athletes spanning Prat B, Juvenile, Cadet, Infantil, Aleví, Benjamí, and Prebenjamí categories for both genders. The club's foundation supports the AE Prat Genuine team for athletes with Intellectual Disabilities. Additional products and services include season membership packages (Carnet Abonat, Carnet Soci, Carnet Soci VIP, Infant Membership), match ticketing, youth camps (Campus de Nadal, Campus de Setmana Santa), PF Cards merchandise, and online registration via Clupik platform.

Differentiator

Problem solved

Functional benefit

Brands

• AE Prat Genuine: Inclusive football team for children with Intellectual Disabilities (DI), part of the AE Prat Foundation program.
• Team B

Products and services

• Men's First Team (Primer Equip Masculí)
• Women's First Team (Primer Equip Femení)
• Youth Academy (Futbol Formatiu / Futbol Base)
• AE Prat Genuine (Inclusive Football Program)
• Season Membership Packages (Carnet Abonat, Soci, Soci VIP, Infantil)
• Match Tickets
• Football Club Live Streaming Subscription
• Campus de Nadal (Christmas Sports Camp)
• PF Cards (Personalized Photo Cards)
• Corporate Sponsorship Packages

Quantifiable outcome

• Five youth teams achieved promotion in the 2022-23 season following implementation of the new unified training methodology.
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Logik CliniccoreStrategic or Co-development Partner · 31 May 2023Logik Clinic is a comprehensive health, sports, and wellness center. The agreement covers player medical care (physiotherapy, sports rehabilitation, hyperbaric medicine) at preferential rates (20% discount plus free first assessment for players), priority ecography and treatment within 24-48h, referral to Dexeus specialists, and 10% discount for club members and supporters.
• 360playercoreTechnology or Integration · 2 May 2023360player is an integral sports management platform and one of the main drivers of digital transformation in the sector. The agreement enables digital club management (team websites, staff-family communication, administrative procedures), and player development tracking with video recording, session planning, and performance statistics across all teams.
• Orgull PotablavacoreStrategic or Co-development Partner · 17 April 2023Association committed to fighting homophobia in sport. The collaboration agreement aims to raise visibility of this serious social issue and work together to address it, aligning with AE Prat's values-based approach to football.
• PFotoalbumsminorOthers · 1 April 2023PFotoalbums produces personalized PF Cards for youth players (42x30cm PVC laminated cards with individual photos, jersey numbers, and team photos). Orders placed through team delegates/coaches and paid via Bizum. Price 25€ per card.
• Club Atlètic Prat DeltacoreStrategic or Co-development Partner · 29 April 2022Fusion agreement between Associació Esportiva Prat and Club Atlètic Prat Delta, effective from season 2022-23, approved at the extraordinary assembly on April 29, 2022. This merger significantly strengthened the club's youth base and organizational capacity.
• CarrefourcoreGTM or Marketing PartnerCarrefour is the main sponsor (patrocinador principal) of AE Prat. As the primary commercial sponsor, Carrefour's logo appears prominently on the first team's match shirt and across the club's digital and physical branding. This sponsorship provides critical revenue for the club's operations and youth development programs.
• Ajuntament del Prat de Llobregat (Municipal Government)coreGTM or Marketing PartnerThe municipal government of El Prat de Llobregat serves as the institutional sponsor of AE Prat, providing public funding and institutional support. The partnership is central to the club's community mission and reflects the city's commitment to sport as a social development tool.
• LedrcoreGTM or Marketing PartnerLedr is the official sponsor of the women's football section (patrocinador secció femení), supporting the growth and visibility of the women's team in its competitions.
• BaltasarcoreGTM or Marketing PartnerBaltasar is the youth football sponsor (patrocinador futbol formatiu), supporting the club's 50+ youth teams and academy operations across all categories.
• PlastiverdiminorGTM or Marketing PartnerPlastiverdi is one of the official sponsors of AE Prat, featured on club branding and website partner sections.
• TradisaminorGTM or Marketing PartnerTradisa is one of the official sponsors of AE Prat, featured on club branding and website partner sections.
• KiaminorGTM or Marketing PartnerKia is one of the official sponsors of AE Prat, featured on club branding and website partner sections.
• VertixminorGTM or Marketing PartnerVertix is one of the official sponsors of AE Prat, featured on club branding and website partner sections.
• Estrella DammminorGTM or Marketing PartnerEstrella Damm is one of the official sponsors of AE Prat, featured on club branding and website partner sections.
• NacexminorGTM or Marketing PartnerNacex is one of the official sponsors of AE Prat, featured on club branding and website partner sections.
• BodegasminorGTM or Marketing PartnerBodegas is one of the official sponsors of AE Prat, featured on club branding and website partner sections.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CE Europa: Barcelona-based football club with a long history, competitive senior teams in regional divisions, and an established youth development program. Directly comparable in geography, scale, and club-versus-club structure.
• UE Cornellà: Football club from Cornellà de Llobregat, in the immediate Baix Llobregat catchment area of AE Prat. Competes in similar regional divisions and shares the same demographic and sponsor pool.
• CF Damm: Catalan amateur/youth-development football club based in Barcelona, operating with a similar community-and-academy-driven model and fielding competitive teams in regional Spanish divisions. Directly comparable to AE Prat in scale, mission, and division level.
• CF Montañesa: Barcelona-area amateur football club competing in regional tiers with a youth development focus. Comparable in scale, member-driven structure, and competitive positioning to AE Prat.
• CF Gavà: Municipal football club from Gavà, immediately adjacent to El Prat de Llobregat in the Baix Llobregat region. Similar population base, similar regional division participation, and a comparable community-and-youth operating model.
• CF Badalona: Historic Catalan football club from Badalona, operating in similar regional divisions with a comparable community-and-academy model and member ownership structure.
• UE Sant Andreu: Historic Barcelona-area football club competing in similar regional tiers, with a comparable member-based structure, significant youth academy, and community identity. Closely mirrors AE Prat's operating model and competitive environment.

Broad incumbents

• FC Barcelona Youth Academy (La Masia): The dominant youth academy in the region that competes for the same talent pool as AE Prat. Not a direct competitor for first-team matches but a major benchmark and competitor for player recruitment in El Prat de Llobregat and surrounding areas.
• RCD Espanyol B: Reserve team of professional RCD Espanyol, also active in the lower tiers of Spanish football in the same Barcelona ecosystem. Comparable at the level of competition and youth development integration, though backed by a much larger professional parent club.

Others

• Orgull Potablava: Association that AE Prat partnered with to fight homophobia in sport. Adjacent ecosystem partner rather than a direct competitor; included as a peer for thematic comparison on the social-inclusion mission that increasingly differentiates AE Prat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aeprat1945
• YouTubeyoutube.com/user/aeprat1945
• Facebookfacebook.com/aeprat1945
• Instagraminstagram.com/aeprat1945

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AE Prat