Select Painting
Select Painting is a privately held, multi-division painting and coatings services company founded in 2005, serving residential, commercial, and industrial customers across South Dakota, Iowa, Minnesota, and Kansas City through its core Select Painting, Select Coatings, and Select Cabinets brands.
- Company typePrivate
- Founded2005
- HeadquartersSioux Falls, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Select Painting does
Select Painting is a privately held, founder-owned painting and surface services company founded in 2005 and headquartered in Harrisburg, South Dakota. The company operates a multi-division services platform spanning residential painting (interior, exterior, deck staining, cabinet painting, door/millwork, whitewashing brick, wallcovering), commercial painting (offices, schools, medical, hospitality, retail, education, multi-family, HOAs), specialty industrial coatings (fireproofing, secondary containment, wastewater facilities, bridge/structural steel, media/sandblasting), concrete floor coatings under the Select Coatings sub-brand, garage cabinetry under the Select Cabinets sub-brand, and home repair/remodeling services. The company employs a "large crew" of tradespeople paid hourly ($10-$14 base, up to $21 for production associates) with 40-hour guarantees, and serves a 200+ mile radius across South Dakota, Iowa, and Minnesota, with an emerging field operation in Kansas City.
The business model is project-based, direct-to-consumer and direct-to-commercial sales executed without intermediaries. Revenue is generated primarily through quote-based one-time service contracts (free estimates, no final payment until satisfaction), with a recurring maintenance painting program for commercial clients serving as a small recurring component. The customer base is bifurcated between residential homeowners served through self-serve online booking (TimeTap), phone (605.728.2598), and website lead forms, and commercial/industrial clients (Avera, Hilton Garden Inn, Best Western, Planet Fitness, SDSU, Washington Pavilion, Electronic Systems Inc., Steeplechase Apartments, Origin Strength, Central Church, FCA Performance Center) won through on-site estimating by a dedicated sales team (VP Sales, estimators Derek Colace and Ben Krush).
Distribution and marketing rely on a multi-channel mix: 38+ SEO-optimized location landing pages, an active blog, Facebook/Instagram/YouTube organic social, online booking, free-estimate forms, traditional advertising (TV, flyers, signage), and a strong referral/word-of-mouth loop reinforced by 14 consecutive years of Local Best #1 recognition in Sioux Falls. The company has completed 8,000+ projects since inception, holds 650+ combined Google reviews, and operates formal sub-brand identities (Select Coatings and Select Cabinets) with dedicated websites. The company is privately held by President/Owner Matt Bertsch with no disclosed institutional investors, funding rounds, or M&A activity.
Select Painting firmographics
Firmographics- Name
- Select Painting
- Legal name
- Select Painting
- Website
- https://selectpainting.biz
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Select Painting is a privately held, multi-division painting and coatings services company founded in 2005, serving residential, commercial, and industrial customers across South Dakota, Iowa, Minnesota, and Kansas City through its core Select Painting, Select Coatings, and Select Cabinets brands.
- Ownership category
- akta.pro rank
Select Painting industry classification
Industry- Product category
- Painting & Surface Coatings Services
- NAICS
- Painting and Wall Covering Contractors (23832), Painting and Wall Covering Contractors (238320), Building Finishing Contractors (2383)
- SIC
- Construction - Special Trade Contractors (1700), Coating, Engraving & Allied Services (3470), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)
- akta.pro secondary industries
- Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA), Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI)
Keywords
Where Select Painting is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Select Painting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure, Supply Chain
Revenue model
- Residential Painting Services: One-time project-based revenue from interior and exterior residential painting, deck staining, cabinet painting, door/millwork, and whitewashing brick services. Price quoted via free estimates.
- Commercial Painting Services: Project-based revenue from commercial painting including offices, schools, hotels, retail, industrial facilities, and multi-family properties. Also includes maintenance painting programs with recurring schedules.
- Specialty Coating Services: Revenue from concrete coatings (2M+ sq ft installed), media/sandblasting, fireproof coating application, secondary containment coatings, and wastewater treatment facility coatings. Includes shop sandblasting services.
- Home Repair & Remodeling Services: Revenue from drywall repair, siding repair, masonry repairs, basement remodels, and small to mid-size commercial remodels. Self-performed to maintain quality control.
- Garage Cabinets & Organization: Revenue from custom garage storage solutions including powder-coated MDF cabinets, 3D CAD design, and various accessories. Premium customized storage products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Estimate - Initial consultation at no cost |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Select Painting product offering
Product offeringCore offering
Select Painting is a full-service painting and surface coatings contractor delivering interior and exterior residential painting, commercial and industrial painting, specialty coatings (fireproof, secondary containment, wastewater, structural steel), concrete floor coatings under the Select Coatings sub-brand, garage cabinet and organization systems under the Select Cabinets sub-brand, and self-performed home repair and remodeling services. The company serves homeowners, commercial property owners, property managers, HOAs, hotels, schools, healthcare facilities, and industrial sites across South Dakota, Iowa, and Minnesota within a 200+ mile radius from Sioux Falls.
Product overview
Select Painting is a full-service painting company offering residential and commercial painting, concrete coatings, garage organization, and home repair services. The portfolio includes core painting services (interior, exterior, deck staining, cabinet painting, door/millwork, whitewashing brick, wallcovering), commercial painting (including blueprint painting, maintenance services, media/sand blasting, fireproof coatings, secondary containment, wastewater facilities, industrial steel), concrete coatings under the Select Coatings sub-brand (residential, commercial, industrial floor systems), garage organization under the Select Cabinets sub-brand, and home repair services (drywall, siding, masonry, basement remodels, commercial remodels). The company operates across South Dakota, Iowa, and Minnesota serving a 200+ mile radius.
Differentiator
Problem solved
Functional benefit
Brands
- Select Coatings: Concrete coatings division specializing in residential, commercial, and industrial floor systems with flake colors, quartz colors, epoxy coatings, and metallic finishes.
- Select Cabinets
Products and services
- Interior Painting Professional interior painting for walls, ceilings, trim, railings, doors, and cabinets using a 6-step systematic process from estimate through final inspection, for homeowners and residential property owners in the Sioux Falls tri-state region.
- Exterior Painting Full exterior home painting using a 6-step process including power washing, surface preparation, and professional application, backed by a 5-year warranty, for homeowners in South Dakota, Iowa, and Minnesota.
- Deck & Fence Staining Professional deck and fence staining services that protect wood from moisture, UV rays, and weather damage, using quality preparation and application techniques, for residential property owners.
- Cabinet Painting Kitchen cabinet painting and refinishing using spray application for factory-like finishes, including door removal, prep, priming, and professional topcoat sealing, positioned as costing 60–70% less than full cabinet replacement.
- Door & Millwork Painting Expert door, trim, and millwork painting with precision application techniques for crisp lines and durable interior finishes, for residential homeowners.
- Whitewashing Brick Professional brick whitewashing for interior and exterior applications on homes, offices, and commercial spaces, for property owners seeking to refresh brick surfaces.
- Wallcovering Removal & Installation Professional wallpaper removal and new wallcovering installation with proper surface preparation, priming, and precision installation, for residential customers.
- Commercial Painting Commercial repaint services for retail stores, multi-family properties, educational facilities, HOAs, hotels, and new construction builds, including scheduled maintenance painting programs, for commercial property owners and facility managers.
- Commercial Blueprint Painting Blueprint-based commercial painting working directly from plans and specifications to produce accurate estimates and reliable project execution, for new construction and tenant improvement projects.
- Maintenance Painting Services Scheduled maintenance painting programs for commercial and industrial properties to prevent rust, corrosion, and surface deterioration on a recurring basis, for facility owners and managers seeking preventive maintenance.
- Media & Sandblasting Professional sandblasting and media blasting services to remove paint, rust, corrosion, and heavy coatings from industrial equipment and structures, including both field and shop-based services, for industrial and commercial clients.
- Fireproof Coating Application Professional application of intumescent and fire-resistant coatings for commercial and industrial surfaces to meet building safety codes, for facility owners needing code-compliant fire protection.
- Secondary Containment Coatings High-performance containment coatings designed to withstand harsh chemicals and demanding industrial environments, for industrial facilities with chemical-handling requirements.
- Wastewater Treatment Facility Coatings Specialized coatings for wastewater treatment facilities that withstand constant moisture, chemicals, and harsh environments, for municipal and industrial wastewater operators.
- Industrial Bridge & Structural Steel Coating High-performance coating systems for industrial bridges and structural steel to protect against weather, traffic, moisture, and corrosion, for infrastructure and industrial asset owners.
- Siding Repair Professional siding repair and selective replacement to restore protection and curb appeal, covering cedar, vinyl, cement, shakes, and LP Smartside, for residential homeowners.
- Masonry Repairs Professional minor masonry repairs including crack evaluation, surface preparation, mortar replacement, concrete repair, and joint sealing, for residential property owners.
- Basement Remodels Self-performed basement remodeling services including consultation, design, framing, rough-ins, drywall, and professional painting, for homeowners seeking a single-source remodel partner.
- Commercial Remodels Small to mid-size commercial remodel services including consultation, demolition, framing, electrical, plumbing, drywall, and paint, self-performed by Select Painting crews for quality control.
- Multi-Family Painting Professional apartment and multi-family painting including unit turnovers, exterior painting, and common area painting with minimal tenant disruption, for property managers and multi-family owners.
- HOA Painting Routine maintenance and repaint services for homeowners associations to preserve community appearance and protect property values, for HOA boards and management companies.
- Hotel & Resort Painting Hotel and hospitality painting including interior, exterior, parking structures, lobbies, and pressure washing, for hotel and resort operators.
- Retail Store Painting Commercial painting for retail stores including department stores, supermarkets, specialty stores, malls, and warehouses, for retail property owners and operators.
- Education Facility Painting Professional painting for educational institutions including elementary schools, colleges, and universities with minimal disruption to operations, for school and university facility managers.
- Select Coatings (Concrete Floor Coatings) Concrete coatings sub-brand offering residential, commercial, and industrial floor systems including epoxy, polyurea, urethane cement, decorative, grind-and-clear, metallic, quartz, and safety line striping systems, for residential, commercial, and industrial customers.
- Select Cabinets (Garage Storage & Organization) Garage cabinets and organization sub-brand featuring powder-coated MDF cabinets with dovetail construction and soft-close hinges, designed using 3D CAD software, for homeowners seeking customized garage storage.
- Carpentry & Drywall Professional drywall repair and carpentry services including inspection, patching, crack repair, replacement, sanding, finishing, and painting, for residential homeowners.
Quantifiable outcome
- 8,000+ projects completed since 2005
- +3 more outcomes
Companies that use Select Painting
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Select Painting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Select Painting partnerships and signals
Strategic signalScale indicators7 records
Recent moves8 records
Expansion highlights6 records
Select Painting competitors and assessment
Company assessmentDirect peers
- WOW 1 Day Painting: Residential and commercial painting franchise known for rapid completion and warranty-backed work. Comparable to Select Painting in interior/exterior service breadth and reputation-led demand generation.
- Painter Bros: Franchised painting services company offering residential, commercial, and specialty painting with a focus on customer experience and brand reputation. Comparable across service mix and target segments.
- 360° Painting: Franchised painting services company covering residential and commercial projects with warranty-backed work. Comparable to Select Painting in service scope and brand-driven growth model.
- ProTect Painters: Franchised residential and commercial painting company with warranty-driven positioning and similar service portfolio to Select Painting.
- Fresh Coat Painters: Franchised residential and commercial painting brand with a defined process and customer-first positioning. Directly comparable to Select Painting's project-based, review-driven local brand model.
- Painter's USA: Regional commercial and industrial painting contractor with strong specialty coatings and maintenance program offerings. Comparable to Select Painting's commercial/industrial division and coatings work.
- Five Star Painting: Franchised residential and commercial painting contractor delivering interior, exterior, and specialty services. Closely comparable to Select Painting's multi-division offering and customer base.
- CertaPro Painters: Largest franchised residential and commercial painting brand in North America, offering interior, exterior, and specialty coatings with a similar owner-operator service model. Most directly comparable in scope and target customer to Select Painting.
Others
- Angi (formerly Angie's List): Lead-generation marketplace that connects homeowners with local painters and home-services contractors including painting companies similar to Select Painting. Relevant ecosystem participant but not a direct service competitor.
- Sherwin-Williams: Major paint and coatings manufacturer supplying products used by Select Painting and its peers. Enabling supplier rather than competitor; relevant to the value chain but not directly comparable as a service provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Select Painting social profiles
Digital presenceSelect Painting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Painting leadership team
Management profileNumber of profiles
Profiles8 records
Select Painting subsidiaries and ownership
Company hierarchySubsidiaries2 records
Select Painting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Painting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Painting
What does Select Painting do?
Select Painting is a full-service painting and surface coatings contractor delivering interior and exterior residential painting, commercial and industrial painting, specialty coatings (fireproof, secondary containment, wastewater, structural steel), concrete floor coatings under the Select Coatings sub-brand, garage cabinet and organization systems under the Select Cabinets sub-brand, and self-performed home repair and remodeling services. The company serves homeowners, commercial property owners, property managers, HOAs, hotels, schools, healthcare facilities, and industrial sites across South Dakota, Iowa, and Minnesota within a 200+ mile radius from Sioux Falls.
Is Select Painting a public or private company?
Select Painting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Select Painting founded?
Select Painting was founded in 2005. It employs 11 to 50 people.
Where is Select Painting based?
Select Painting is headquartered in Sioux Falls, United States, in the North America region.
How does Select Painting make money?
Five revenue lines are on record. Residential Painting Services are the primary driver. The others are commercial Painting Services, specialty Coating Services, home Repair & Remodeling Services and garage Cabinets & Organization.
Who are Select Painting's main competitors?
Direct peers on record are WOW 1 Day Painting, Painter Bros, 360° Painting, ProTect Painters, Fresh Coat Painters, Painter's USA, Five Star Painting and CertaPro Painters. Others are Angi (formerly Angie's List) and Sherwin-Williams.
Does Select Painting have an API?
No public API is recorded for Select Painting.
What industry is Select Painting in?
Select Painting's product category is Painting & Surface Coatings Services. Its primary akta.pro industry code is IMAIAKAA, Architectural & Decorative Painting (Interior/Exterior), with a secondary code of HSAPAHAA, Interior Painting (Walls, Ceilings, Trim). Its NAICS code is 23832 and its SIC code is 1700.