Jip
Jip is the consumer-facing ride-hailing app of Cabonline, a Stockholm-based Nordic taxi platform operating the region's largest network of 4,500+ vehicles, offering consumer booking, corporate travel management, and white-label technical solutions to taxi operators.
- Company typePrivate
- Founded2019
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Jip does
Jip, operating under the broader Cabonline platform, is a Nordic ride-hailing and taxi-technology business headquartered in Stockholm, Sweden. The company runs a mobile application that enables consumers to book, track, and pay for taxi rides, while also serving business customers with organizational travel-management solutions and offering an all-in-one technology platform to independent taxi operators. The platform connects a fleet of 4,500+ vehicles across the Nordics region, marketed as the largest taxi network in the market, and presents three consumer ride tiers — Regular, Comfort, and Large — with in-app pricing and wait-time display.
The underlying technology stack comprises a consumer-facing booking app, a connected driver app, a high-tech dispatch system, integrated payment processing, and supporting infrastructure for map and address data, backup, and customer support. The same stack is productized as a white-label Technical Solutions offering that allows taxi businesses to outsource their booking, dispatch, and payment operations. Distribution is primarily through iOS and Android app stores for consumers, a dedicated business-customer portal for enterprise accounts, and a separate portal serving travel-agency partners.
The business model combines transaction-based revenue from ride bookings (a take-rate on each taxi fare processed through the platform) with recurring B2B subscription revenue from organizational accounts that provide centralized travel-expense management, fleet oversight, and consolidated billing. Customer segmentation is horizontal, spanning individual travelers, business organizations, and travel agencies, with both direct-to-consumer and field-led enterprise sales motions operating in parallel. The company was founded in 2019 and has grown to 501–1,000 employees.
Jip firmographics
Firmographics- Name
- Jip
- Legal name
- Cabonline
- Website
- https://ridejip.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Jip is the consumer-facing ride-hailing app of Cabonline, a Stockholm-based Nordic taxi platform operating the region's largest network of 4,500+ vehicles, offering consumer booking, corporate travel management, and white-label technical solutions to taxi operators.
- Ownership category
- akta.pro rank
Jip industry classification
Industry- Product category
- Taxi & Ride-Hailing Services
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC)
- akta.pro secondary industries
- Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA), Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD), Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments) (THADADAM), Ride-Hailing for Corporate & Business Accounts (THADADAE)
Keywords
Where Jip is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Jip business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Taxi Ride Booking Transaction: Revenue generated from taxi ride bookings where customers use the Cabonline app to book rides. The platform facilitates the transaction between passenger and driver/transporter.
- B2B Business Travel Solutions: Organizational accounts for business customers providing centralized travel expense management, eliminating receipt management through consolidated billing and travel expense collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Regular rides - Standard taxi service |
| Transaction based/ take rate | Pay-as-you-go | Comfort rides - Premium taxi service |
| Transaction based/ take rate | Pay-as-you-go | Large rides - Extra capacity taxi service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Jip product offering
Product offeringCore offering
Jip operates a mobile ride-hailing platform (marketed as Cabonline) that allows users to book, track, and pay for taxi rides across the Nordics, with multiple ride categories (Regular, Comfort, Large) and real-time pricing. The company also provides B2B business solutions for corporate travel management and an all-in-one technical platform (booking, dispatch, payment, driver app, map and address data) sold to taxi operators and transporters.
Product overview
Cabonline operates as a multi-sided taxi platform connecting consumers and businesses through its consumer booking app and enterprise travel management solutions, while simultaneously providing a complete technology stack (B2B Technical Solutions) to independent taxi operators. The core Cabonline App serves individual travelers, while Business Solutions addresses corporate travel needs. The Technical Solutions platform (including Driver App, Dispatch System, and Payment Solutions) is offered as an all-in-one white-label solution to taxi companies, allowing them to focus on customers and drivers while Cabonline provides the technical infrastructure. The network comprises over 4,500 vehicles across the Nordics.
Differentiator
Problem solved
Functional benefit
Products and services
- Cabonline App (Jip) Mobile application enabling users to book and pay for taxi rides, offering Regular, Comfort, and Large ride categories with real-time pricing and wait times. Designed for individual consumers needing personal taxi transportation across the Nordics.
- Cabonline Business Solutions Enterprise travel management platform providing organizations with consolidated travel expense tracking, receipt management, and centralized reporting for company taxi travel. Targeted at Nordic business organizations seeking centralized billing and expense reporting.
- Cabonline Technical Solutions (B2B) All-in-one technology platform for taxi operators offering booking, dispatch, and payment systems, delivered as a full-scale solution including support, backup, map data, and address data infrastructure. Targeted at taxi businesses and transporters.
- Driver App Modern driver application connected to a high-tech dispatch system, enabling drivers to streamline everyday work through communication with customer centers. Used by taxi drivers operating on the Cabonline network.
- Dispatch System High-tech dispatch system integrated with the driver app, enabling efficient routing and assignment of the 4,500+ vehicle fleet to customer bookings. Core infrastructure for taxi operators.
- Payment Solutions Integrated payment processing capabilities within the taxi booking and dispatch platform, enabling seamless transactions for both consumer and business customers.
Quantifiable outcome
- Simplifies travel expense management by consolidating all travel expenses in one single place
Companies that use Jip
Customer profileSegments3 records
Ideal customer profiles4 records
Jip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jip partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Jip competitors and assessment
Company assessmentRegional players
- Addison Lee: UK-based private-hire and corporate ground-transport operator; comparable as a regional licensed/private-hire platform with corporate account focus similar to Jip's B2B solutions.
Direct peers
- Gett: Corporate-focused ride-hailing platform offering managed business travel and ground transportation, directly comparable to Jip's B2B Business Solutions offering.
- Bolt: European ride-hailing and taxi-dispatch platform operating across the Nordics with similar multi-sided marketplace economics and consumer/B2B offerings.
- Cabify: European multi-country ride-hailing platform with both consumer and corporate offerings, comparable in scope and target customer mix.
- Autocab: Provider of taxi booking and dispatch software to operators across the UK and internationally; competes with Jip's white-label tech stack for taxi-company customers.
- iCabbi: Taxi-dispatch SaaS provider selling booking, dispatch and payment platforms to taxi operators — directly comparable to Jip's white-label Technical Solutions B2B offering.
- Free Now (formerly mytaxi): European taxi-hailing and ride-hailing app originally founded as mytaxi by Daimler; very directly comparable as a multi-sided platform aggregating licensed taxis and ride-hailing across European markets including the Nordics.
Broad incumbents
- Careem: Super-app ride-hailing and delivery platform in the Middle East and North Africa with a corporate-ride product; relevant comparable for multi-product ride-hailing plus B2B expansion.
- Lyft: Major North American ride-hailing incumbent operating a similar consumer-plus-enterprise model, useful as a public-market comparable for marketplace dynamics and unit-economics benchmarks.
- Uber: Global ride-hailing incumbent competing head-on in Nordic consumer markets while also offering enterprise ride solutions overlapping Jip's B2B Business Solutions product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Jip social profiles
Digital presenceJip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jip leadership team
Management profileNumber of profiles
Profiles1 record
Jip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jip
What does Jip do?
Jip operates a mobile ride-hailing platform (marketed as Cabonline) that allows users to book, track, and pay for taxi rides across the Nordics, with multiple ride categories (Regular, Comfort, Large) and real-time pricing. The company also provides B2B business solutions for corporate travel management and an all-in-one technical platform (booking, dispatch, payment, driver app, map and address data) sold to taxi operators and transporters.
Is Jip a public or private company?
Jip is a private company. It is classified as unknown and is currently operating.
When was Jip founded?
Jip was founded in 2019. It employs 501 to 1,000 people.
Where is Jip based?
Jip is headquartered in Stockholm, Sweden, in the Europe region.
How does Jip make money?
Two revenue lines are on record. Taxi Ride Booking Transaction is the primary driver. The others are B2B Business Travel Solutions.
Who are Jip's main competitors?
Addison Lee is listed as a regional player. Direct peers are Gett, Bolt, Cabify, Autocab, iCabbi and Free Now (formerly mytaxi). Broad incumbents are Careem, Lyft and Uber.
Does Jip have an API?
No public API is recorded for Jip.
What industry is Jip in?
Jip's product category is Taxi & Ride-Hailing Services. Its primary akta.pro industry code is THADADAC, E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms), with a secondary code of BPAMAIAE, Ride-Hailing & Taxi Aggregation Platforms. Its NAICS code is 485310 and its SIC code is 4100.