Rising Stars Pediatric Dentistry & Orthodontics

What Rising Stars Pediatric Dentistry & Orthodontics does

Rising Stars Pediatric Dentistry & Orthodontics is a private, dual-specialty dental practice operating two clinical locations — a flagship in Austin, TX (14005 US-183 Hwy Ste. 800) and a satellite in Marble Falls, TX (608 Gateway Central #201) — serving families from infancy through adulthood across the Central Texas corridor including Cedar Park. Founded in 2015 by Dr. Nicholas Bumacod (DMD) and Dr. Sarah Park (DDS), the practice combines pediatric dentistry (preventive care, sealants, fluoride, restorative work, sedation, special-needs dentistry, and emergency services) with orthodontic treatment (metal, ceramic, and gold braces plus Invisalign/Invisalign First) under one roof. The Texas Tongue-Tie Center operates as a sub-brand delivering laser frenectomy procedures, lactation support, orofacial myofunctional therapy, and speech-therapy referrals. Clinical technology includes iTero 3D intraoral scanning, digital X-ray imaging (up to 90% less radiation than film), and dental laser systems for soft- and hard-tissue procedures.

The practice generates revenue through fee-for-service dental procedures, multi-month orthodontic treatment plans, a recurring in-house dental membership plan for uninsured patients, and a doctor-referral channel. Pricing is per-case with promotional acquisition levers including a $99 new-patient special, a $1,000-off orthodontic treatment offer, and 0% financing with low down payments. The practice accepts most PPO insurance, Texas Medicaid (DentaQuest, MCNA, THMP), and CHIP coverage (up to $500 annually). Patient acquisition is built on local-area SEO (Cedar Park and Marble Falls service pages), Google reviews, free orthodontic consultations, and online scheduling via the MeetAxle platform. The practice holds a Platinum Plus Invisalign Provider designation from Align Technology and is staffed by board-certified pediatric dentists and orthodontists affiliated with the AAPD, ABPD, ADA, and AAO.

No funding rounds, M&A activity, parent entities, or institutional investors are disclosed; the practice appears to be independently operated by its founding dentists with a headcount of 1–10 employees.

Name

Rising Stars Pediatric Dentistry & Orthodontics

Legal name

Rising Stars Pediatric Dentistry & Orthodontics

Website

https://risingstarsdental.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rising Stars Pediatric Dentistry & Orthodontics is a private, dual-specialty dental practice operating two locations in Austin and Marble Falls, TX, serving Central Texas families from infancy through adulthood with pediatric dentistry, orthodontics, and the Texas Tongue-Tie Center sub-brand.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry Services

NAICS

Offices of Dentists (62121), Offices of Dentists (6212)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Special Needs Pediatric Dentistry (HLABAGAD), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI)

Keywords

• Pediatric dental care
• Orthodontic treatment
• Tongue-tie treatment
• Preventive dentistry
• Dental services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pediatric Dental Services: Fee-for-service pediatric dental procedures including routine exams, cleanings, fluoride treatments, dental sealants, tooth-colored fillings, stainless steel crowns, tooth extractions, space maintainers, pulpotomies, emergency care, and mouthguards/nightguards. Revenue collected through insurance reimbursement, Medicaid/CHIP, self-pay, and financing arrangements.
2. Orthodontic Treatment: Orthodontic services including traditional metal braces, ceramic braces, gold braces, and Invisalign/Invisalign First aligners. Treatment typically spans 6–24 months. Revenue collected via insurance, Medicaid, financing plans (0% financing, low down payments), and self-pay.
3. Tongue-Tie Treatment (Texas Tongue-Tie Center): Laser frenotomy/frenectomy procedures for infants, older children, and adults addressing tongue-tie and lip-tie conditions. Often paired with lactation support, orofacial myofunctional therapy (OMT), and speech therapy referrals.
4. Sedation Dentistry: Sedation options ranging from nitrous oxide (laughing gas) to deep sedation/general anesthesia, administered by trained anesthesiologists for patients with dental anxiety or complex procedures.
5. Dental Membership Plan: Annual membership plan for uninsured patients offering preventive dental care (checkups, cleanings, x-rays) and discounts on additional treatments. One-time enrollment fee plus recurring annual membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rising Stars Pediatric Dentistry & Orthodontics operates a private dental practice providing pediatric dental care and orthodontic treatment for children. The practice also operates a sub-brand, Texas Tongue-Tie Center, focused on tongue-tie diagnosis and treatment. Services are delivered through physical clinic locations in Austin and Marble Falls, Texas, supported by digital imaging and online scheduling technology.

Product overview

Rising Stars Pediatric Dentistry & Orthodontics is a dual-specialty pediatric dental and orthodontic practice offering comprehensive oral health care for children from infancy through adulthood. The practice operates as a unified service offering combining core pediatric dentistry services (routine exams, cleanings, preventive care, restorative treatments) with orthodontic treatments (traditional metal braces, ceramic braces, gold braces, and Invisalign). The practice also houses the Texas Tongue-Tie Center, providing specialized tongue-tie diagnosis and laser treatment services. The portfolio includes preventive treatments (dental sealants, fluoride treatments), restorative services (fillings, crowns, extractions), sedation dentistry, special needs dentistry, and emergency dental care. Technology offerings include iTero 3D scanning, digital X-rays, and laser dentistry. The practice operates two locations in Austin and Marble Falls, TX, and offers a dental membership plan for uninsured patients.

Differentiator

Problem solved

Functional benefit

Brands

• Texas Tongue-Tie Center: A specialized center within the practice offering tongue-tie and lip-tie surgical treatments using laser technology, supporting breastfeeding, speech development, and orofacial function.

Products and services

• Pediatric Dentistry Comprehensive dental care for children, including preventive, diagnostic, and restorative services delivered in a child-friendly clinic environment. Targeted at infants, children, and adolescents in the Austin and Marble Falls, Texas regions.
• Orthodontics Orthodontic treatment for children and adolescents, including teeth alignment and bite correction. Services are designed for pediatric and teenage patients.
• Texas Tongue-Tie Center A sub-brand of Rising Stars specializing in the diagnosis and treatment of tongue-tie (ankyloglossia) in pediatric patients. Targeted at infants and children with breastfeeding, speech, or oral function challenges related to tongue-tie.

Quantifiable outcome

• Digital X-rays emit up to 90% less radiation compared to traditional film X-rays
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Heartland Dental: Largest dental support organization in the U.S., backing thousands of doctor offices across general and specialty categories. Comparable as a broad-incumbent DSO with pediatric/ortho capability and a natural roll-up counterparty for a small specialty practice.
• Sonrava Health: Parent of Western Dental and other multi-specialty dental brands, with national pediatric and orthodontic footprints. Comparable as a large incumbent platform competing for the same dual-specialty, Medicaid-accepting family demographic.
• Western Dental & Orthodontics: Large multi-specialty dental group with deep pediatric and orthodontic exposure, strong Medicaid/CHIP participation, and a high Invisalign case volume. Comparable as a scaled incumbent competing for the same price-sensitive family segment.
• Sage Dental: Multi-specialty DSO offering pediatric dentistry, orthodontics, and general dentistry across multiple states. Comparable broad incumbent in scope of services, insurance participation, and group-practice operating model.
• Great Expressions Dental Centers: Multi-specialty DSO offering general dentistry, pediatric dentistry, and orthodontics across the U.S., with active Medicaid/insurance participation. Comparable broad incumbent with overlapping service lines, payer mix, and acquisition appetite in Texas.
• Pacific Dental Services: One of the largest DSOs in the U.S., supporting general and specialty practices including pediatric dentistry and orthodontics. Comparable as a broad incumbent that competes for the same family demographic in Texas and represents a likely acquirer of a credentialed specialty operator like Rising Stars.
• Aspen Dental: National DSO with broad general and specialty dental offerings and an active model of acquiring independent practices. Comparable broad incumbent with an explicit acquisition strategy that creates competitive pressure in suburban Texas markets.

Others

• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners — both core technologies used by Rising Stars. Comparable as the primary technology vendor whose Platinum Plus tiering and scanner roadmap directly shape the practice's orthodontic offering and unit economics.

Direct peers

• Smile Doctors: Largest orthodontics-focused DSO in the U.S., headquartered in Texas. Directly comparable to Rising Stars' orthodontic arm: braces/Invisalign mix, high Invisalign provider tiering, and Texas market overlap create a direct specialty competitor and a likely roll-up acquirer.
• Kids Dental Brands: Pediatric dental DSO with a multi-location, pediatric-only focus plus in-house orthodontics. Directly comparable to Rising Stars on patient age band, dual pediatric/ortho offering, Medicaid acceptance, and group-practice operating model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RisingStarsPediatricDentistry
• LinkedInlinkedin.com/company/rising-stars-pediatric-dentistry---lakeline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rising Stars Pediatric Dentistry & Orthodontics