Amplifon

What Amplifon does

Amplifon S.p.A. is an Italy-headquartered (Milan), publicly listed (Milan Stock Exchange: AMP.MI) global hearing healthcare company founded in 1950, operating more than 10,000 retail clinics across 29 countries in Europe, Asia, Oceania, the Middle East, and the Americas. The company operates under multiple regional brands including Miracle-Ear (USA), Gaes (Spain/Latin America), Audika, Bay Audiology, Attune Hearing, Beter Horen, Minisom, and Dilworth Hearing, and has served more than 5 million customers over its 70-plus year history. Its core offering is end-to-end hearing care: free initial hearing tests, audiology consultations, hearing aid fitting and adjustment, ongoing aftercare, hearing aid insurance, and accessories — with clinical care delivered through owned retail clinics and, in Australia, inside Bupa Optical & Hearing locations under a channel partnership. Amplifon India, with ~240 points of sale, is being divested to Hearzap in 2026.

The technology stack is anchored by a portfolio of branded hearing aid families covering the price-performance spectrum: Ampli-Easy (entry-level), Ampli-Energy (rechargeable), Ampli-Connect (Bluetooth-enabled), Ampli-Power (high-power for severe loss), Ampli-Mini (discreet in-ear), and the flagship Ampli-Mini AI (on-device AI noise reduction). Core device technology is sourced through partnerships with major hearing aid manufacturers — notably Oticon (Zeal mini hearing aid with AI and Bluetooth) and Phonak (Virto I-R, the first rechargeable custom in-ear hearing aid) — supplemented by Amplifon's own patented hearing test protocol for personalized fitting. The company also operates the Amplifon CRS mobile application and remote hearing services for at-home tuning, and runs the AmpliCards/AmpliRewards loyalty and referral programs.

Amplifon's business model combines transactional device sales (one-time purchase of hearing aids across tiers, with promotional discounts up to 25% and financing payment plans), recurring aftercare and maintenance services, and government-reimbursed care (notably the Australian Government Hearing Services Program, which provides free devices to eligible pensioners). Customer acquisition is driven by free hearing tests as a lead magnet, supported by SEO, social media, content marketing, referral programs, and seasonal campaigns. Distribution is predominantly owned retail clinics with selected channel partnerships (Bupa, Coop Switzerland Supercard loyalty). The 2026 strategic posture emphasizes portfolio simplification (divestiture of India), brand consolidation (Hidden Hearing → Audika in the UK), and premium-product expansion via new AI-powered and rechargeable device launches.

Name

Amplifon

Legal name

Amplifon S.p.A.

Website

https://amplifon.com

Company type

Public

Founded year

1950

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Amplifon is a publicly listed Italian global hearing healthcare retailer operating 10,000+ clinics in 29 countries, providing hearing tests, hearing aids, fittings, and lifetime aftercare services to adults with hearing loss and government-subsidized pensioner programs.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213), Medical and Diagnostic Laboratories (6215), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing care services
• Hearing aids retail
• Audiologist services
• Hearing assessments
• Hearing aid fittings

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hearing Aid Sales: Amplifon generates primary revenue from the sale of hearing aids across various technology tiers (basic to AI-powered). Products range from budget-friendly options to premium devices with advanced features like Bluetooth connectivity and rechargeability.
2. Hearing Assessment Services: Revenue from comprehensive hearing assessments and audiologist consultations. Initial hearing tests are offered free as customer acquisition, with paid comprehensive assessments following detection of hearing loss.
3. Aftercare and Maintenance Services: Ongoing revenue from hearing aid adjustments, routine tune-ups, repairs, insurance, and upgrade services. The company emphasizes lifetime aftercare programs.
4. Government Hearing Services Program: In Australia, Amplifon participates in the Australian Government Hearing Services Program, providing subsidized hearing aids to eligible pensioners at no cost to the customer.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Amplifon provides hearing healthcare services through a global network of more than 10,000 retail clinics in 29 countries. The company conducts hearing tests, fits and sells hearing aids from its own branded product families (Ampli-Mini AI, Ampli-Easy, Ampli-Energy, Ampli-Connect, Ampli-Power) as well as partner-manufacturer devices (Oticon, Phonak), and delivers ongoing aftercare including adjustments, repairs, insurance, and remote tuning.

Product overview

Amplifon is a global hearing healthcare company operating over 10,000 clinics in 29 countries with 70+ years of experience. The company offers a comprehensive hearing care ecosystem consisting of multiple hearing aid product families (Ampli-Mini AI, Ampli-Mini, Ampli-Easy, Ampli-Energy, Ampli-Connect, Ampli-Power) covering different market segments from budget to premium, along with assistive listening devices, hearing protection products, and hearing aid accessories. Core services include hearing tests, comprehensive hearing assessments, hearing aid fitting and adjustment, hearing aid insurance, remote hearing services, and aftercare support. The product portfolio also includes cochlear and BAHA implants for severe hearing loss. Amplifon operates through owned clinics as well as partnerships with healthcare providers like Bupa, and offers a mobile app for customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• AmpliCards: Amplifon's rewards program allowing customers to earn gift vouchers by referring friends for free hearing tests or hearing aid purchases.
• AmpliRewards
• Amplifon CRS

Products and services

• Ampli-Mini AI World's smallest AI-powered hearing aids using artificial intelligence to scan and reduce background sounds while clarifying voice, targeting adults with hearing loss seeking premium discreet devices.
• Ampli-Mini Invisible and discreet hearing aids designed for comfort and subtlety, for adults with hearing loss who prioritize an inconspicuous form factor.
• Ampli-Easy Affordable hearing aids with superb sound quality aimed at budget-conscious customers with hearing loss.
• Ampli-Energy Rechargeable hearing aids eliminating the need for disposable batteries, providing everyday convenience for hearing aid users.
• Ampli-Connect Hearing aids with state-of-the-art Bluetooth connectivity that pair with smartphones, TVs, and other devices, for users seeking integrated audio experiences.
• Ampli-Power High power hearing aids delivering elevated performance for users with significant hearing loss.
• Hearing Aids (Full Range) Wide range of hearing aid styles including in-the-ear, behind-the-ear, and receiver-in-canal models, with features such as rechargeability, invisibility, and Bluetooth connectivity, for consumers at various technology and price tiers.
• Hearing Tests and Assessments Free hearing tests and comprehensive hearing assessments conducted by qualified hearing professionals in clinic, plus online self-serve hearing checks, for adults seeking to evaluate their hearing.
• Assistive Listening Devices Amplified phones, headphones, alarm clocks, alerting systems, and personal amplifiers for individuals with hearing difficulties.
• Hearing Protection Products Earplugs for sleeping, swimming, shooting, hunting, concerts, and musicians, plus general noise reduction products for consumers needing hearing protection.
• Hearing Aid Accessories Remotes, wireless accessories, batteries, chargers, cleaning products, and maintenance supplies for hearing aids.
• Hearing Aid Insurance Insurance coverage for hearing aids against loss, damage, and theft for customers purchasing Amplifon devices.
• Cochlear and BAHA Implants Cochlear implants and Bone Anchored Hearing Aids (BAHA) for individuals with severe to profound hearing loss.
• Amplifon App Mobile application (Amplifon CRS) for hearing aid management and customer engagement, enabling customers to track hearing health and manage appointments.
• Remote Hearing Services Remote tuning and adjustment services allowing audiologists to adjust hearing aids from a distance for existing hearing aid customers.
• Oticon Zeal (Partner-Manufactured Hearing Aid) Oticon Zeal mini hearing aid with AI and Bluetooth connectivity, supplied to Amplifon customers through the technology partnership with Oticon.
• Phonak Virto I-R (Partner-Manufactured Hearing Aid) Phonak Virto I-R rechargeable custom in-ear hearing aid, supplied to Amplifon customers through the technology partnership with Phonak.

Quantifiable outcome

• Serving over 5 million customers globally
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, minor and strategic.

• HearzapcoreChannel Partner/ Reseller/ Distributor · 19 May 2026Hearzap has signed an agreement to acquire Amplifon India, the Indian arm of Italy-based Amplifon, backed by its investor 360 ONE Asset Management. The acquisition adds approximately 240 Amplifon India points of sale to Hearzap's existing network, creating a combined entity operating around 420 hearing care centers across India.
• BupacoreChannel Partner/ Reseller/ DistributorBupa and Amplifon have partnered together to operate hearing clinics within Bupa Optical & Hearing retail locations across Australia. Bupa customers receive special offers instore and Amplifon benefits from Bupa's healthcare brand credibility and customer base access. Over 350 partner locations operate across Australia including major shopping centers.
• Coop SwitzerlandminorGTM or Marketing PartnerAmplifon Switzerland partners with Coop Supermarket's Supercard loyalty program. Customers can collect Superpoints Coop at every Amplifon purchase. Special promotions offer bonus superpoints (e.g., 10,000 additional Superpoints as a welcome gift).
• OticonstrategicTechnology or IntegrationOticon is a hearing aid technology partner supplying advanced hearing devices including the Oticon Zeal - a mini hearing aid with AI and Bluetooth technology. Amplifon offers Oticon products as part of its hearing solutions portfolio.
• PhonakstrategicTechnology or IntegrationPhonak supplies hearing aid technology to Amplifon, including the Virto I-R - the first rechargeable custom in-ear hearing aid. Amplifon features Phonak products prominently in its Swiss and other market offerings.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Demant: Danish parent of Oticon, Bernafon, Sonic, and Philips Hearing Solutions. Operates retail networks globally and is both a key supplier and a direct retail competitor to Amplifon in Europe, North America, and Asia-Pacific.
• HearingLife: Large Canadian hearing care clinic network offering hearing tests, hearing aids, and aftercare. A direct retail-clinic peer to Amplifon with comparable service model and B2C acquisition approach in Canada and select international markets.
• Sonova: Swiss hearing-care group owning Phonak, Unitron, and Hansaton. Vertically integrated manufacturer and retailer with global store networks — the closest pure-play peer to Amplifon across the device-plus-retail value chain.
• WS Audiology: Global hearing care retail and device company formed from the merger of Widex and Sivantos (parent of Signia). Operates a comparable multi-brand, multi-channel hearing care retail footprint across Europe, the Americas, and Asia — directly competing with Amplifon in retail clinic scale.
• Connect Hearing: National hearing care clinic chain (a Sonova-owned retail brand) operating audiology, hearing aid fitting, and aftercare services in the US and Canada. Directly comparable retail hearing-care delivery model to Amplifon's owned-clinic footprint.
• GN Store Nord (GN Hearing): Owner of ReSound, Beltone, and Jabra; operates hearing-aid retail and tele-audiology assets including Lively. Direct competitor across hearing-aid manufacturing, retail clinics, and DTC channels overlapping with Amplifon's value chain.
• Starkey Hearing Technologies: US-based hearing-aid manufacturer and retailer with a global clinic franchise model. Competes with Amplifon across premium device tiers and direct patient service delivery in North America and select international markets.

Emerging players

• Lexie Hearing: Online subscription-based hearing aid retailer powered by Bose technology, selling direct-to-consumer at sub-clinic price points. Emerging DTC peer illustrating the digital channel pressure on Amplifon's retail clinic model.
• Eargo: US-based DTC/online hearing aid company offering self-fitting, direct-to-consumer hearing aids at lower price points. Represents the emerging OTC/DTC competitive threat to traditional clinic retail models like Amplifon's.

Broad incumbents

• Cochlear Limited: Australian global leader in implantable hearing solutions (cochlear implants, bone-anchored hearing aids). Adjacent competitor offering surgical hearing solutions for severe-to-profound loss, a category Amplifon distributes but does not manufacture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AmplifonUK
• Facebookfacebook.com/amplifonindia
• Xx.com/AmplifonI18383
• LinkedInlinkedin.com/company/amplifon-india-malviya-nagar-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplifon