TruckIQ

What TruckIQ does

TruckIQ is a Canadian commercial truck dealership network headquartered in Oakville, Ontario, operating as a multi-brand, multi-location retail and service platform for heavy-duty trucks and trailers. The company was founded circa 2020 and is privately held by Claude Germain. It consolidates seven regional dealership brands (Nova Truck Centres, Expert Garage, Centre du Camions Mabo, TMS Truck Centre, Cambrian Truck Centre, Antrim Western Star, Royal Freightliner, Freightliner North Bay, and Scotia Diesel Services) across 13+ physical locations in Ontario, Nova Scotia, Quebec, and Newfoundland. TruckIQ is not a technology company; its core capability is a physical dealership and service network. Its core technology is a traditional dealership platform with an inventory-listing website; there are no disclosed proprietary software systems, APIs, or data products.

The company generates revenue across five streams: new truck sales (Western Star, Freightliner, Cascadia and related Daimler brands), pre-owned truck and trailer sales (including Gincor, Deloupe, and Larochelle trailers), parts and accessories distribution from suppliers such as Detroit, Caterpillar, Cummins, Allison, Meritor, Firestone, and Alliance, mechanical service and repair across engine, transmission, drivetrain, and electrical systems, and body shop / collision repair. Financing, leasing, credit, and warranty services are integrated into the sales process through dedicated Financial Services Managers. The go-to-market model is enterprise field sales conducted at physical dealership locations, with sales representatives assigned by region and a website that serves primarily as an online inventory showroom with contact-based lead capture. TruckIQ serves two primary customer segments: commercial fleet operators (heavy-duty, regional hauling, refuse, construction) and owner-operator trucking businesses. The company's core differentiators are its multi-brand one-stop-shop positioning, geographic coverage of Eastern Canada, and OEM certifications including Detroit's Elite Support designation.

Name

TruckIQ

Legal name

TruckIQ

Website

https://truckiq.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

TruckIQ is a Canadian commercial truck dealership network operating 13+ locations across Ontario, Nova Scotia, Quebec, and Newfoundland. It sells Western Star and Freightliner trucks, pre-owned vehicles, and trailers, and provides parts, service, body shop, and financing to commercial fleet operators and owner-operators.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Heavy Duty Truck Manufacturing (33612), Truck Trailer Manufacturing (336212)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510), Truck & Bus Bodies (3713)

akta.pro primary industry

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB)

akta.pro secondary industry

Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF)

Keywords

• Commercial truck dealership
• Heavy truck sales
• Truck parts service
• Commercial vehicle financing
• Truck body shop

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Truck Sales: Sale of new commercial trucks including Western Star, Freightliner, and other brands. Includes special orders for specific configurations.
2. Pre-Owned Truck Sales: Sale of pre-owned commercial trucks and trailers through dealership network.
3. Parts & Accessories: Sales of truck parts from suppliers such as Detroit, Caterpillar, Meritor, Alliance, Cummins, Firestone, Allison. Also offers used parts at competitive prices.
4. Service & Repairs: Maintenance and repair services for commercial trucks including engine repairs, transmission repairs, drivetrain repairs, electrical systems, body work, and general repairs.
5. Financing Services: Truck financing assistance including leasing, financing, credit and warranty options. Works with customers regardless of credit history.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

TruckIQ is a Canadian commercial truck dealership network that sells new and pre-owned heavy-duty trucks (Western Star, Freightliner, Cascadia) and trailers (Gincor, Larochelle, Deloupe), and provides integrated parts, mechanical repair, body shop, and financing services through seven dealership brands operating 13+ physical locations across Ontario, Nova Scotia, Quebec, and Newfoundland. The company serves commercial fleet operators and owner-operator trucking businesses with a one-stop, multi-brand retail and aftermarket offering anchored by Daimler brand representation and Detroit Diesel Elite Support Certified service credentials.

Product overview

TruckIQ is a Canadian commercial truck dealership network operating as a unified multi-location platform. The core offering consists of new and pre-owned truck sales (featuring brands such as Western Star, Freightliner, Cascadia, Larochelle, Gincor, and Deloupe), trailer sales, and a comprehensive service ecosystem that includes parts & accessories distribution, mechanical repairs, and body shop services. The portfolio spans 13+ locations across Ontario, Nova Scotia, Quebec, and Newfoundland, with Elite Support Certified locations offering premium service levels. Financing and leasing are integrated into the sales process through dedicated Financial Services Managers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Trucks New commercial truck sales across 14 truck models including Western Star, Freightliner, Cascadia, and other major commercial truck brands for the Canadian market, with special orders available for specific configurations.
• Pre-Owned Trucks Pre-owned commercial truck sales featuring certified inspected vehicles with financing options available through the TruckIQ dealership network.
• Trailers Trailer sales including live bottom trailers, refuse trailers, dry van bodies, quad axle, and tri-axle configurations from manufacturers such as Gincor, Deloupe, and Larochelle.
• Financing Services Truck financing, leasing, credit, and warranty options facilitated through Financial Services Managers at Nova Truck Centres and Centre du Camions Mabo locations, available to customers regardless of credit history.
• Parts & Accessories Parts and accessories distribution across seven dealerships with an extensive selection from suppliers such as Detroit, Caterpillar, Meritor, Alliance, Cummins, Firestone, and Allison, with used parts also available at competitive prices.
• Service & Repairs Mechanical repair services including engine repairs (Detroit Diesel, Cummins, Mercedes, Caterpillar, Mitsubishi), transmission repairs (Allison, Fuller), drivetrain repairs, suspension repairs, brake system repairs, electrical systems, and steering system repairs across all dealership locations.
• Body Shop Collision and restoration body shop services utilizing up-to-date technology for everything from minor fender benders to complete restorations, including sandblasting, painting, welding, custom fabrication, windshield replacement, and partial or full vehicle restorations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Detroit (Daimler)minorOthersParts supplier for Detroit Diesel engines and related components. Several TruckIQ dealerships are Elite Support Certified for Detroit products.
• CaterpillarminorOthersParts supplier for Caterpillar engines. Cat engines are serviced at select TruckIQ locations including Centre du Camions Mabo.
• CumminsminorOthersCummins engine parts and service provider. Dealerships including TMS Truck Centre, Cambrian Truck Centre, and others provide Cummins repairs.
• MeritorminorOthersMeritor axle parts supplier. Meritor axles are serviced at locations including Cambrian Truck Centre.
• FirestoneminorOthersFirestone tire supplier for commercial truck applications.
• AllianceminorOthersAlliance truck parts and accessories supplier.
• Western Star (Daimler)coreOthersPrimary truck brand sold through multiple TruckIQ dealerships. Antrim Western Star and Highway Western Star are dedicated Western Star dealers.
• Freightliner (Daimler)coreOthersPrimary truck brand sold through Freightliner and Freightliner-associated dealerships including Royal Freightliner and Freightliner North Bay.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Volvo Trucks: Global heavy-duty truck OEM (Volvo and Mack) that competes with Daimler brands TruckIQ carries; relevant as an alternative OEM whose dealer network competes for the same fleet customers in Canada.
• Peterbilt: PACCAR-owned premium heavy-duty truck OEM with a strong Canadian dealer presence; relevant alternative OEM whose franchise performance influences TruckIQ's Daimler franchise allocations and competitive positioning.
• International: Navistar-owned North American medium- and heavy-duty truck OEM; competitor OEM whose dealer network overlaps with TruckIQ's customer base, particularly in vocational and medium-duty segments.
• Daimler Truck North America: Parent manufacturer of the Western Star and Freightliner brands that TruckIQ sells; not a direct competitor but a critical OEM relationship that shapes TruckIQ's franchise economics, allocation, and product roadmap.

Direct peers

• Premier Truck Group: Multi-brand commercial truck dealer carrying Freightliner, Western Star, and other OEMs across the US; comparable in full-service dealership offering, parts distribution scale, and body shop integration.
• Velocity Vehicle Group: Daimler Truck dealer group operating Western Star and Freightliner franchises across the Western US; directly comparable OEM brand portfolio, integrated service offering, and multi-location dealer model.
• Rush Enterprises: Largest Peterbilt and International dealer group in North America with a similar multi-location, full-service (sales, parts, service, body shop) commercial truck dealership model; directly comparable in scale, OEM franchise model, and aftermarket revenue mix.
• MHC Kenworth: Large multi-location Kenworth dealer group with sales, parts, service, leasing, and body shop; comparable in dealer scale, geographic distribution strategy, and integrated service model, though with a different OEM (PACCAR).
• SelecTrucks: Daimler-owned used commercial truck retail network carrying pre-owned Freightliner and Western Star trucks; directly comparable on the pre-owned truck and Daimler-brand portions of TruckIQ's business.

Regional players

• Inland Group: Western Canada-based commercial truck and equipment dealer group; comparable Canadian dealer model, but operates in a non-overlapping geography (Western provinces), making it a regional peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruckIQ