Prime Bites

What Prime Bites does

Prime Bites is a direct-to-consumer brand operating under Alpha Prime Supps (legal entity, Sunrise, FL) that produces and sells protein-fortified baked snacks — brownies, mini muffins, and rice treats — hand-baked in small batches at its Miami bakery. Each brownie delivers 19g of whey protein and 5g of Grade A bovine collagen; mini muffins deliver 15g of protein per pack with approximately half the sugar of classic muffins; rice treats deliver 19g of protein and high fiber. The proprietary soft-baked (rather than pressed) texture is engineered to deliver a real bakery dessert experience while substituting sugar with Erythritol. The portfolio spans 12-pack variety packs, single-flavor SKUs across multiple flavor families, Build Your Own Box customization, and seasonal/limited-edition drops (Strawberry Shortcake, Dubai Variety, Autism Awareness).

The company monetizes through one-time purchases on a Shopify-powered e-commerce site, a recurring Brownie Bunch subscription ($68/box monthly, 15% off plus free merch and shipping), Subscribe & Save on all SKUs, bundles/variety packs, and an emerging physical-retail channel via a U.S. store locator. Distribution is anchored by social commerce: Prime Bites holds the #1 Food & Snack Brand ranking on TikTok Shop, with parallel presence on Instagram and Facebook, UGC-centric product pages, an SMS marketing stack, and an affiliate 'Taste Testers' program. Reported cumulative milestones include 20M+ brownies sold, 40M+ total protein treats, 15,000+ five-star reviews averaging 4.9/5, and 40,000+ families served.

Customer segmentation is horizontal across general health-conscious snackers, fitness/active-lifestyle consumers, and — as a differentiated niche — families with sensory-sensitive children, validated by an Autism Awareness campaign with Tanner Smith (Netflix's Love on The Spectrum) and Channing's Joy Foundation. The company is private, founder/owner-operated with no disclosed VC or PE investment, operates primarily in the U.S. with international shipping enabled, and sells a small line of branded merchandise (plushies, hoodies, lunchboxes) as ancillary inventory.

Name

Prime Bites

Legal name

Alpha Prime Supps

Website

https://primebites.com

Company type

Private

Operating status

Operating

Short description

Prime Bites is a DTC, Miami-baked protein-snack brand under Alpha Prime Supps selling protein-fortified brownies, mini muffins, and rice treats to health-conscious consumers, fitness buyers, and families with sensory-sensitive children via Shopify, TikTok Shop, subscription, and U.S. retail.

Ownership category

akta.pro rank

Product category

Protein Baked Snacks

NAICS

Other Snack Food Manufacturing (311919)

SIC

Cookies & Crackers (2052)

akta.pro primary industry

Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH)

akta.pro secondary industry

Cookie & Brownie Shops (THAFAGAF)

Keywords

• Protein baked snacks
• High protein brownies
• Collagen protein muffins
• Protein rice treats
• Subscribed snack boxes

Headquarters

HQ city

Sunrise, FL

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-Commerce Sales (One-Time Purchase): Customers purchase individual product boxes at standard retail prices through the primebites.com website. One-time purchase option available on all products with no subscription required.
2. Subscription Recurring (Brownie Bunch & Subscribe & Save): The Brownie Bunch subscription delivers 24 brownies monthly (2 boxes of 12) with 15% discount, free limited-edition merch each month, and free shipping. Standard Subscribe & Save offers 15% off recurring orders shipped every 30 days. Subscriptions can be swapped, skipped, or cancelled anytime.
3. Bundles and Variety Packs: Pre-configured and build-your-own variety bundles combining brownies, muffins, and rice treats at bundled pricing. Includes brownie variety pack, muffin variety pack, and combined brownies + muffins variety bundle.
4. Retail/Distribution Sales: Products sold through physical retail locations via a store locator. Retail purchases are handled by the respective retailer return policies, indicating a wholesale or distribution revenue stream.
5. Shipping Revenue: Standard shipping charged at $6.99 flat rate domestically; free shipping on orders over $75. International shipping rates calculated at checkout. This represents a ancillary revenue stream on orders.
6. Affiliate/Referral Revenue: Prime Bites operates an affiliate program ('Taste Testers') where partners earn commission on every sale referred through their unique code, providing a performance-based marketing revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Prime Bites manufactures and sells protein-fortified baked snacks — brownies, mini muffins, and rice treats — hand-baked in small batches at its Miami bakery. Each brownie delivers 19g whey protein and 5g bovine collagen; each mini muffin pack delivers 15g protein and 5g collagen. Products are sold direct-to-consumer via primebites.com and TikTok Shop under one-time purchase, subscription (Brownie Bunch, Subscribe & Save at 15% off), and variety/bundle configurations.

Product overview

Prime Bites is a direct-to-consumer protein snack brand offering protein-packed brownies, mini muffins, and rice treats baked in Miami. The product portfolio centers on three core categories: protein brownies (with 19g protein and 5g collagen per brownie), mini muffins (with 15g protein and 5g collagen per pack), and rice treats (with 19g protein and high fiber). Key offerings include the Protein Brownie Variety Pack, Mini Muffin Variety Pack, and the combined Variety Bundle, with subscription options through the Brownie Bunch monthly subscription service. The company also offers customizable Build Your Own Box options, seasonal/limited edition flavors (Strawberry Shortcake, Dubai Variety, Autism Awareness boxes), branded merchandise, and an affiliate program. Products are marketed as dessert-textured protein snacks with low sugar content, hand-baked in small batches using whey protein and bovine collagen.

Differentiator

Problem solved

Functional benefit

Brands

• Brownie Bunch: Monthly brownie subscription club offering exclusive flavors, 15% savings, free merchandise, and free shipping

Products and services

• Protein Brownie Variety Pack Assorted 12-pack of soft-baked protein brownies spanning flavors such as Chocolate Glazed Donut, Glazed Cinnamon Roll, Birthday Cake, Banana Nut, Peanut Butter Candy Crunch, Chocolate Cookie Monster, Cookie Dough Bites, Blueberry Cobbler, and Cookies & Cream Blondie. Each brownie delivers 19g whey protein and 5g collagen. Targeted at protein-conscious snackers seeking flavor variety.
• Peanut Butter Candy Crunch Protein Brownie Soft-baked protein brownie flavored like peanut butter candy crunch. Contains 19g protein and 5g collagen per brownie. Sold individually by the box.
• Glazed Cinnamon Roll Protein Brownie Soft-baked protein brownie replicating cinnamon roll flavor with a glaze topping. 19g protein and 5g collagen per brownie.
• Chocolate Glazed Donut Brownie Protein brownie styled after a chocolate glazed donut. 19g protein and 5g collagen per brownie.
• Chocolate Cookie Monster Brownie Chocolate protein brownie loaded with cookie dough pieces. 19g protein and 5g collagen per brownie.
• Cookies & Cream Blondie Blondie-style protein brownie with cookies-and-cream flavor. 19g protein and 5g collagen per brownie.
• Banana Nut Protein Brownie Protein brownie with banana and nut flavor profile. 19g protein and 5g collagen per brownie.
• Cookie Dough Protein Brownie Protein brownie with cookie dough flavor profile. 19g protein and 5g collagen per brownie.
• Glazed Pumpkin Spice Protein Brownie Seasonal pumpkin spice flavored soft-baked protein brownie with a glaze topping. 19g protein and 5g collagen per brownie.
• Blueberry Cobbler Protein Brownie Protein brownie with blueberry cobbler flavor profile. 19g protein and 5g collagen per brownie.
• Birthday Cake Blondie Birthday cake-flavored blondie protein brownie with sprinkles. 19g protein and 5g collagen per brownie.
• Red Velvet Protein Brownie Red velvet-flavored soft-baked protein brownie. 19g protein and 5g collagen per brownie.
• PB&J Protein Brownie Peanut butter and jelly-flavored soft-baked protein brownie. 19g protein and 5g collagen per brownie.
• S'mores Protein Brownies S'mores-flavored protein brownies with graham-cracker and marshmallow inspired components. 19g protein and 5g collagen per brownie.
• Strawberry Shortcake Protein Brownies Limited-edition soft-baked strawberry brownies with creamy chips, vanilla icing, and pink sprinkles. 19g whey protein and 5g collagen per brownie. Subscribe & Save at 15% off.
• Tanner's Faves Limited Edition Variety Pack Limited-edition variety pack curated with Tanner Smith from Netflix's Love on the Spectrum for the Autism Awareness campaign. Supports Channing's Joy Foundation through partial proceeds.
• Mini Muffin Variety Pack Assorted 12-pack of soft-baked mini muffins spanning Chocolate Fudge, Blueberry Muffin, Birthday Cake, and Chocolate Chip flavors. Each 3-muffin pack provides 15g protein, 5g collagen, and 195 calories — half the sugar of classic mini muffins.
• Birthday Cake Mini Muffins Birthday cake-flavored soft-baked mini muffins with sprinkles. 15g protein and 5g collagen per pack.
• Blueberry Mini Muffins Blueberry-flavored soft-baked mini muffins with juicy blueberries. 15g protein and 5g collagen per pack.
• Chocolate Fudge Mini Muffins Rich, fudgy chocolate-flavored soft-baked mini muffins. 15g protein and 5g collagen per pack.
• Chocolate Chip Mini Muffins Soft and gooey mini muffins loaded with melty chocolate chips. 15g protein and 5g collagen per pack.
• Apple Cinnamon Raisin Mini Muffins Apple cinnamon raisin-flavored soft-baked mini muffins. 15g protein and 5g collagen per pack.
• Rice Treat Variety Pack Crispy protein rice treats with nostalgic rice-crispy texture. 19g protein and high fiber per serving. New for 2025 as a third product category alongside brownies and muffins.
• Rice Treat Variety Bundle Bundle of crispy protein rice treats at multi-pack pricing. 19g protein and high fiber per serving. Priced at $99 per bundle.
• Variety Bundle (Brownies and Muffins) Combined bundle of 12 brownie variety pack and 12 muffin variety pack at discounted bundle pricing. Includes 8 brownie flavors plus Chocolate Fudge, Blueberry, and Birthday Cake mini muffins.
• Dubai Variety Pack Limited-edition variety pack featuring Dubai-style chocolate brownie flavors. Part of the 2025 special-release lineup.
• Build Your Own Box Customizable Build Your Own Box allowing customers to select any flavors of brownies for a personalized 12-pack box. Available with limited-edition Autism Awareness packaging in partnership with Channing's Joy Foundation.
• Brownie Bunch Subscription Monthly subscription club delivering 24 brownies (2 boxes) every 30 days for $68 (regularly $80) at 15% off, with free limited-edition merchandise and free shipping each month. Members can swap flavors, skip, or cancel anytime.
• Prime Bites Plushie Pillow Branded plushie pillows featuring Prime Bites product-inspired designs including chocolate and cinnamon roll versions. Sold as merchandise.
• Prime Bites Hoodie/Jogger Set Branded hoodie and jogger apparel sets in chocolate donut and cinnamon roll themed designs. Sold as merchandise.
• Limited Edition Lunchbox Limited-edition branded Prime Bites lunchbox sold as merchandise alongside snacks.

Quantifiable outcome

• 20,000,000 brownies sold
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Channing's Joy FoundationcoreOthersPrime Bites partnered with Channing's Joy Foundation for an Autism Awareness limited-edition product campaign. A portion of proceeds from the Autism Awareness Build Your Own Box is donated to the foundation. The partnership supports families and children with autism through education and awareness programs. The campaign raised $5,500 toward a $20,000 goal as of the campaign page.
• Tanner SmithcoreGTM or Marketing PartnerTanner Smith, star of Netflix's Love on The Spectrum, partnered with Prime Bites as the face of the Autism Awareness campaign. Smith has personal experience with autism and brings authentic credibility to the partnership. Featured in campaign imagery and promotional materials, endorsing the product as 'the real deal' that she returns to personally.
• ShopifycoreTechnology or IntegrationPrime Bites' e-commerce platform is powered by Shopify Inc. Shopify provides the online store infrastructure, payment processing, and operational tools enabling the direct-to-consumer sales model including subscriptions and order management.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RXBAR: RXBAR is a mass-market protein bar brand now owned by Mars, competing for the same clean-label, high-protein snack occasion as Prime Bites through broad grocery distribution and high household penetration. They are a strategic incumbent reference for category positioning rather than a direct texture-format competitor.
• Atkins: Atkins is a legacy low-carb/protein diet brand now operated by Simply Good Foods, sitting on shelves across mass grocery. It is the broad incumbent category reference for Prime Bites' positioning in protein-fortified, low-sugar baked desserts, though its format mix is wider and older.
• Quest Nutrition: Quest is a category-defining protein snack brand (bars, chips, baked goods) under a parent food platform and serves as the broader incumbent against which Prime Bites' brownies/cakes are bought. Overlaps directly with Prime Bites through Quest's protein brownies and protein cookie SKUs.

Direct peers

• Buff Bake: Buff Bake makes protein spreads and protein cookies targeted at fitness consumers, with a direct-format overlap on protein-fortified baked goods. Buff Bake competes with Prime Bites for macro-conscious snackers seeking high-protein 'real-tasting' desserts, particularly in the cookie sub-category.
• Lenny & Larry's: Lenny & Larry's is the closest direct product analog to Prime Bites, manufacturing protein-fortified baked cookies (notably 'The Complete Cookie') with mass grocery and DTC distribution. Both brands compete on the same purchase occasion — a high-protein, dessert-textured snack — and overlap on macro-conscious, fitness-adjacent customers.
• Kodiak Cakes: Kodiak Cakes is a protein-forward baked-goods brand (pancakes, waffles, baking mixes, frozen waffles) with a family-friendly, real-food positioning that mirrors Prime Bites' wholesome-bake framing. Both compete for protein-conscious families seeking 'real bakery' texture and clean macro profiles.
• Alani Nu: Alani Nu is an influencer-founded, social-commerce-led protein and supplement brand with a comparable Gen-Z/macro-conscious shopper base. Both rely on TikTok and Instagram virality, lean DTC, and extend from protein bars into adjacent on-trend formats (Prime Bites' brownies, muffins, and rice treats parallel Alani Nu's bar and powder expansions).
• Built (Built Brands): Built is a protein bar and snack-puff brand pursuing the same low-sugar, dessert-flavored, fitness-adjacent shopper as Prime Bites. Both emphasize chocolate-forward flavors, soft texture, and clean labels, and both have aggressive social/DTC distribution.
• Perfect Keto: Perfect Keto is a keto-focused protein snack brand with bars, cookies, and baked goods, overlapping Prime Bites on low-sugar, high-protein, dessert-flavored SKUs. Both target the same 'healthy dessert' mental model and pursue DTC alongside selective retail.
• Barebells: Barebells is a viral, fitness-adjacent protein bar brand popular on social commerce channels and stocked widely in convenience and DTC. Prime Bites competes with Barebells for the same TikTok-trained, gym-and-snack shopper with dessert-flavored, macro-friendly positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@alphaprimebites
• Facebookfacebook.com/AlphaPrimeBites
• Instagraminstagram.com/primebitestreats
• TikToktiktok.com/@primebitestreats

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Bites