What Treehouse Hotels does

Treehouse Hotels is a privately-held boutique lifestyle hospitality brand operating as part of the Starwood Hotels / SH Group portfolio founded by Barry Sternlicht. The company develops and operates design-led, playfully themed hotels aimed at leisure travelers, corporate and social event planners, and food-and-wellness-oriented guests. Its core offering combines boutique accommodations with a deep on-site food and beverage program (including MICHELIN-recognized Pip at Manchester and Chef Stephanie Izard's Valley Goat at Silicon Valley), event and wedding infrastructure capable of hosting up to 400 guests, wellness amenities (sauna, cold plunge, padel, fitness), and a pet-friendly policy with no pet fees. The brand currently operates three properties — London (since 2019), Manchester (since 2023), and Silicon Valley (since 2024) — and has announced four additional properties across Adelaide, Miami Brickell, Miami Beach, and Diriyah, Saudi Arabia, with the Miami Brickell project involving JDS Development Group, Rockwell Group, and SHoP Architects within Mercedes-Benz Places Miami.

The technology stack centers on a proprietary mobile app (iOS and Android) enabling mobile check-in, digital key, room controls, in-app dining ordering and payment, service requests, concierge chat, and express checkout, with SevenRooms handling restaurant reservations. Revenue is generated across six streams: room revenue, food and beverage across roughly eight distinct venues, events and gatherings, the cross-brand Treehouse Membership loyalty program (integrated with 1 Hotels and Baccarat), on/off-site catering, and day passes and experiences (pool, Rec Center, sauna, fitness, film screenings). Distribution combines direct channels (website, app, property phone lines), third-party OTAs (Expedia, Booking.com, Hotels.com), corporate and group RFP sales, restaurant reservation platforms, and Starwood's corporate booking infrastructure. Pricing uses published packages typically priced with 20–40% discounts against bar rates plus F&B or amenity credits, with separate à la carte unit pricing for restaurants such as Valley Goat.

Go-to-market is dual-track: direct-to-consumer for leisure and transient bookings, with parallel event-driven and corporate RFP funnels for weddings, retreats, and group business, supplemented by community programming (Pride celebrations, Run Club, DJ nights, wellness classes) that drives organic social engagement and PR coverage in Condé Nast Traveller, Esquire, The Times, MICHELIN Guide, and U.S. News & World Report.

Name

Treehouse Hotels

Legal name

SH Group

Website

https://treehousehotels.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Treehouse Hotels is a Starwood Hotels-owned boutique lifestyle brand operating three design-led properties in London, Manchester, and Silicon Valley with chef-driven restaurants, event spaces, and wellness amenities, serving leisure travelers, corporate groups, weddings, and pet-friendly guests.

Ownership category

akta.pro rank

Product category

Boutique Lifestyle Hotels

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Business & Corporate Full-Service Hotels (THAGAAAE), Resort Convention Hotels (THAGALAC), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Boutique hotel accommodations
• Lifestyle hotel experiences
• Chef-driven hotel restaurants
• Hotel event venues
• Pet-friendly luxury hotels

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Room Revenue: Core revenue from hotel room bookings across three properties in London, Manchester, and Silicon Valley. Rooms range from standard guest rooms to luxury suites, with pricing varying by property, room type, and season. Direct bookings, phone reservations, and third-party platform commissions generate this revenue stream.
2. Food & Beverage: Significant revenue from on-property restaurants and bars including Madera (London - Mexican), The Nest (London rooftop bar), Pip (Manchester - Michelin Guide), Valley Goat (Silicon Valley - Chef Stephanie Izard), Backyard Café (Silicon Valley), Beer Garden (Silicon Valley), Sister Moon (Manchester), and various other dining venues. Includes breakfast, brunch, lunch, dinner, and bar service.
3. Events & Gatherings: Revenue from hosting weddings, corporate events, meetings, private dining, and social gatherings. Properties feature dedicated event spaces including The Nest rooftop, Event Barn in Silicon Valley, various meeting rooms, and private dining rooms. Catering services are bundled with venue rentals.
4. Membership Program: Treehouse Membership program offering personalized perks, exclusive offers, and tailored experiences to enrolled members. Creates recurring engagement and repeat bookings through loyalty benefits.
5. Catering Services: Off-site and on-site catering services for events, with seasonal, customizable menus featuring locally sourced ingredients and low-waste practices. Available across all properties.
6. Day Passes & Experiences: Revenue from day passes for amenities like pool access (Silicon Valley), Rec Center fitness classes, sauna and cold plunge sessions, and various recreational activities. Also includes tickets to events like film screenings, fitness classes, and specialty experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Treehouse Hotels operates themed, design-led boutique hotels offering overnight accommodations, chef-driven restaurants, rooftop bars, wellness amenities, and event spaces across three operational properties in London, Manchester, and Silicon Valley. The brand sells rooms, food and beverage, weddings and corporate events, catering, a paid membership program, day passes, and curated guest experiences grounded in a playful, treehouse-inspired aesthetic.

Product overview

Treehouse Hotels operates a portfolio of three boutique lifestyle hotels across London, Manchester, and Silicon Valley, with multiple expansion locations announced. The brand is organized as a collection of properties sharing a playful, treehouse-inspired design philosophy and interconnected hospitality offerings. Each hotel features distinct food and beverage venues: Treehouse London houses Madera (Mexican cuisine) and The Nest (rooftop bar); Treehouse Manchester features Pip (Michelin Guide-recognized, with Sister Moon arriving Summer 2026), The Nest bar, and The Hideout; Treehouse Silicon Valley offers Valley Goat (Chef Stephanie Izard), Backyard Café, and Beer Garden. Beyond accommodations, the portfolio includes the Treehouse Hotels Mobile App for guest services, a cross-brand Membership Program shared with 1 Hotels and Baccarat Hotels, Work From Treehouse packages for remote workers, Gatherings & Events services for corporate and social occasions, Pet-Friendly accommodations, and wellness facilities (The Playground gym, Rec Center, The Good Sauna). The company is expanding globally with announced properties in Adelaide, Brickell/Miami, Diriyah, and Miami Beach.

Differentiator

Problem solved

Functional benefit

Products and services

• Treehouse London A luxury boutique hotel at 14-15 Langham Place in Marylebone, London, offering guest rooms and suites for up to four guests, the Madera rooftop restaurant serving Mexican cuisine, and The Nest rooftop bar with 360-degree skyline views. Targets leisure and business travelers visiting central London.
• Treehouse Manchester A boutique hotel on Blackfriars Street, Manchester, with Pip restaurant (Michelin Guide recognized), Sister Moon restaurant, The Nest rooftop bar, The Hideout, The Pollen Club padel courts, Flix screening room, The Good Sauna, and The Playground gym; can host up to 400 guests for weddings, corporate events, and celebrations. Targets leisure travelers, corporate groups, and event planners.
• Treehouse Silicon Valley A boutique hotel at 1100 North Mathilda Avenue in Sunnyvale, California, featuring Valley Goat restaurant by Chef Stephanie Izard (Boka Restaurant Group), Backyard Café, Beer Garden with 30+ beers, pool, Rec Center fitness facility, and the Glass Event Barn event venue. Targets business travelers visiting nearby tech campuses and Silicon Valley leisure guests.
• Madera Restaurant (London) Rooftop restaurant at Treehouse London serving reimagined Mexican cuisine with bold flavors and organic ingredients, with views of the London Eye, The Shard, Canary Wharf, and Regent's Park. Open to hotel guests and walk-in diners.
• Pip Restaurant (Manchester) All-day dining restaurant at Treehouse Manchester by Chef Mary-Ellen McTague, recognized by the Michelin Guide and winner of the 2025 'Leading Restaurant of the Year' at the This is Manchester Awards. Features seasonal, low-waste cooking using local produce from Organic North and sustainable UK seafood; serves breakfast, all-day dining, and Sunday roasts.
• Valley Goat Restaurant (Silicon Valley) Restaurant at Treehouse Silicon Valley by award-winning Chef Stephanie Izard in partnership with Boka Restaurant Group, serving globally-inspired plates spotlighting Northern California produce. Open for brunch (Sat-Sun 10am-2pm), lunch (Mon-Fri 11am-2pm), and dinner (daily 4pm-10pm) with à la carte pricing from $13 snacks to $59 larger plates.
• The Nest Rooftop Bar (London) Rooftop bar at Treehouse London with 360-degree skyline views of London, open Monday to Saturday 12 noon to 1am and Sunday 12 noon to 11pm. Features DJs Thursday through Saturday and pet-friendly 'Drinks on the Woof' Sundays.
• The Good Sauna (Manchester) Wellness facility at Treehouse Manchester offering sauna sessions and cold plunges, with post-run discounts for Run Club members and bundled packages with The Pollen Club padel courts. Available to hotel guests, day-pass visitors, and groups.
• The Playground & Rec Center (Manchester and Silicon Valley) Fitness facilities including The Playground gym at Treehouse Manchester with padel courts (The Pollen Club) and the Rec Center at Treehouse Silicon Valley, available for hotel guests, day-pass visitors, and private group classes.
• Treehouse Membership Program Paid loyalty and membership program allowing members to build personal profiles, unlock secret offers, receive personalized experiences, birthday surprises, and exclusive access to events. Integrates with sister brands 1 Hotels and Baccarat Hotels under the Starwood Hotels portfolio.
• Gatherings & Events Event hosting service for weddings, corporate events, meetings, team retreats, and social gatherings, with dedicated venues including the Glass Event Barn (Silicon Valley), The Nest rooftop (London), and various meeting rooms across properties. The 'Certified Events by Nature' program delivers sustainability-focused catering.
• Pet-Friendly Program Pet accommodation program allowing dogs and cats to stay at no extra charge, with pet treats, plush pet beds, custom Treehouse pet amenities, Fetch Concierge service for local recommendations, and pet-friendly bar offerings like 'Drinks on the Woof' at The Nest London.
• Treehouse Hotels Mobile App Brand mobile application available on iOS and Android enabling guests to manage their stay end-to-end: mobile check-in, mobile key, room controls, in-room menu ordering and payment, service requests, concierge recommendations, front desk chat, and express check-out.
• Catering Services Off-site and on-site catering services for events, with seasonal, customizable menus featuring locally sourced ingredients and low-waste practices, available across all three properties.
• Work From Treehouse (Workation Packages) Workation packages designed for remote workers and corporate teams, providing dedicated workspace, meeting rooms, handwritten notes, curated experiences, and access to hotel amenities across all properties.
• Sister Moon Restaurant (Manchester, arriving Summer 2026) Upcoming restaurant by Chef Sam Grainger featuring Southeast Asian BBQ, set to open at Treehouse Manchester in Summer 2026, expanding the property's on-site dining options beyond Pip.

Quantifiable outcome

• Michelin Guide recognition for Pip restaurant in Manchester
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

15 partnerships are on record, tiered major, core and minor.

• JDS Development GroupmajorStrategic or Co-development PartnerDeveloper partner for Treehouse Brickell in Miami. JDS Development Group is developing Mercedes-Benz Places Miami, a luxury mixed-use development that will include the Treehouse Brickell property. The collaboration brings together real estate development expertise with hospitality branding.
• Rockwell GroupmajorStrategic or Co-development PartnerArchitecture and design firm for Treehouse Brickell project. Rockwell Group is known for innovative, experiential design that aligns with Treehouse's playful brand ethos. The firm is designing the Treehouse component within the Mercedes-Benz Places Miami development.
• SHoP ArchitectsmajorStrategic or Co-development PartnerArchitecture firm collaborating on Treehouse Brickell development. SHoP Architects is a New York-based firm known for ambitious urban projects. Working alongside JDS and Rockwell on the Mercedes-Benz Places Miami project.
• Boka Restaurant GroupcoreStrategic or Co-development PartnerNationally celebrated restaurant group partnering with Treehouse Hotels for Valley Goat at Silicon Valley property. Boka Restaurant Group is known for acclaimed restaurants including Girl & the Goat in Chicago. Chef Stephanie Izard serves as Executive Chef/Partner for Valley Goat.
• Chef Stephanie IzardcoreStrategic or Co-development PartnerAward-winning Chef Stephanie Izard (Top Chef winner) brings her signature globally-inspired cuisine to Treehouse Silicon Valley through Valley Goat restaurant. Known for Girl & the Goat, Little Goat Diner, and Cabra. Creates bold, innovative menus spotlighting Northern California produce.
• Chef Mary-Ellen McTaguecoreStrategic or Co-development PartnerCelebrated Manchester chef bringing innovative, sustainable cooking to Pip restaurant. Previously acclaimed for Aumbry and The Creameries. Founded nonprofit Eat Well MCR during COVID-19. Pip has been recognized by the MICHELIN Guide.
• SevenRoomscoreTechnology or IntegrationRestaurant reservation and guest experience platform used across all Treehouse properties for dining bookings at Madera, The Nest, Pip, and Valley Goat. Enables online reservations, private event inquiries, and special occasion bookings.
• Starwood HotelsmajorOEM/ Whitelabel/ Licensing PartnerParent company and brand licensor for Treehouse Hotels. SH Group operates Treehouse Hotels under the Starwood Hotels umbrella, leveraging Starwood's distribution, loyalty program, and operational infrastructure. Careers and some brand communications route through Starwood properties.
• Green KeyminorOthersEnvironmental certification program for hotels demonstrating commitment to sustainable operations. Treehouse Hotels has earned Green Key certification indicating adherence to green building and operational practices.
• Bloomsbury PublishingminorGTM or Marketing PartnerPublishing partnership for Tales & Trails blog content. Bloomsbury curated reading lists for World Book Day celebrations at Treehouse Hotels, bringing curated book collections to properties as part of guest experiences.
• StonewallminorGTM or Marketing PartnerLGBTQ+ charity partnership through the 'Love Grows Here' package at London property. £1 donation per Pride cocktail sold. Stonewall is a leading UK LGBTQ+ charity. Partnership aligns with Treehouse's inclusive brand values.
• LGBT FoundationminorGTM or Marketing PartnerManchester-based LGBTQ+ charity partnership through 'Love Grows Here' Manchester package. £10 donation included with booking. Partnership supports local LGBTQ+ community organizations.
• Trevor SorbieminorGTM or Marketing PartnerCelebrity hair stylist partnership offering Treehouse Treat discounts to hotel guests. Guests receive 20% off at Trevor Sorbie salons when mentioning their stay. Cross-promotional wellness experience.
• Le Toy VanminorGTM or Marketing PartnerToy brand partnership for Family Tree package. Le Toy Van provides curated toy selections for children to play with during their stay at Treehouse London, enhancing family-friendly positioning.
• The Good SaunacoreStrategic or Co-development PartnerWellness concept partnership at Treehouse Manchester. The Good Sauna offers sauna sessions and cold plunges as part of the hotel's wellness amenities. Features in events like Root & Run Club post-run relaxation.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• 1 Hotels: Mission-driven, nature-inspired lifestyle hotel brand operated by SH Group/Starwood Capital alongside Treehouse. Comparable boutique lifestyle positioning, same distribution and membership ecosystem, with overlapping eco-friendly brand cues.
• Hotel Indigo: IHG's boutique lifestyle brand emphasizing neighborhood storytelling and design. Comparable in targeting design-conscious leisure and business guests via upscale boutique experience within a larger distribution platform.
• 25hours Hotels: Individually designed lifestyle boutique hotels with strong storytelling, F&B, and event programming. Direct comparable to Treehouse on design-led brand identity, urban locations, and experience-driven stays.
• Ace Hotel: Independent design-forward boutique lifestyle brand with strong F&B and cultural programming. Highly comparable to Treehouse in target customer, F&B-led experience, and event/community-driven programming.
• Baccarat Hotels: Luxury lifestyle hotel and residences brand under the same SH Group/Starwood portfolio. Directly comparable by virtue of shared parent, shared Membership Program, and urban luxury boutique positioning.
• Mama Shelter: Playful, design-forward lifestyle boutique hotels with rooftop restaurants and bars. Comparable in irreverent design ethos, urban locations, and F&B-led guest experience targeting younger affluent travelers.
• EDITION Hotels: Marriott-affiliated boutique lifestyle luxury brand with strong F&B programming and celebrity-chef partnerships. Direct comparable to Treehouse on luxury lifestyle positioning, chef-driven restaurants, and urban flagship locations.
• The Standard Hotels: Iconic lifestyle boutique brand known for buzzy rooftop bars and chef-driven restaurants. Closely mirrors Treehouse's design-led, F&B-anchored, urban boutique model and target audience.
• citizenM: Tech-enabled lifestyle hotel brand focused on design, mobile app, and value-conscious luxury travelers in dense urban markets. Comparable in lifestyle positioning, mobile-first guest tech, and F&B concepts.

Peers

• The Hoxton: Design-led lifestyle hotel brand (Ennismore/Accor) targeting affluent leisure and business travelers in urban hubs. Comparable in boutique positioning, F&B focus, and value-conscious luxury traveler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxB6rWdQOlT-YDxPUrb5dmg
• Facebookfacebook.com/staytreehouse
• LinkedInlinkedin.com/company/treehousehotels
• Instagraminstagram.com/staytreehouse
• TikToktiktok.com/@treehousehotels
• Xx.com/TreeHouseHotls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treehouse Hotels