Sabrini

What Sabrini does

Sabrini (legally S.C. Irinik S.R.L.) is a Romanian jewelry retailer operating one of the country's largest chains of natural diamond and precious stone stores, headquartered in Timisoara with the legal entity established in 2003. The company sells engagement rings, wedding bands (verighete), and general fine jewelry across 18K and 14K gold in yellow, white, and rose variants, Platinum 950, and 925 silver, drawing on both proprietary branded collections (Sabrini Gold - Made in Italy, Sabrini Silver, Sabrini Art, Sethe by Sabrini) and exclusive partner brands (Blanco's Diamonds, DeRuvo Precious Stones, Leo Marcus men's line, plus authorized retail of Pandora, Bibigi, Passione Perla, and Geneve). Natural diamonds are certified by GIA, IGI, EGL, and HRD laboratories, and precious stones by GIL and GSI, providing documented authenticity for the premium tiers.

Sabrini runs a dual-channel distribution model: 30+ physical retail showrooms located across Romania's major cities and shopping centers (Bucharest, Cluj, Timisoara, Iasi, Brasov, Suceava, plus 18 additional cities), combined with an e-commerce storefront at sabrini.ro. The technology layer is conventional e-commerce — product catalog, showroom locator, content blog, and email newsletter — with no disclosed proprietary technology beyond the multi-brand retail platform and a tiered loyalty program integration.

The revenue model is anchored on one-time jewelry purchases (silver pieces starting around 135 Lei, premium diamond jewelry at 5,000-12,000+ Lei) supplemented by the recurring Sabrini Club membership (Gold/Platinum/Diamond tiers with 10-20% discounts, buy-back services for gold and platinum, free engraving and resizing, and a 500 lei first-diamond voucher). Primary customer segments are couples purchasing engagement and wedding rings and gift buyers, with secondary segments in men's jewelry, children's pieces, and fashion-conscious consumers shopping Pandora and silver collections; all sales are direct-to-consumer through showroom consultations and online ordering.

Name

Sabrini

Legal name

S.C. Irinik S.R.L.

Website

https://sabrini.ro

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Sabrini is a Romanian multi-brand jewelry retailer operating 30+ showrooms and an e-commerce site, selling natural diamond, precious stone, gold, platinum, and silver jewelry — including engagement rings, wedding bands, and Pandora collections — to consumers across Romania.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (339910)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro industry

PRIMARYCRAKAAAD

Precious Metal Jewelry (Gold/Platinum/Silver)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKAAAE

High Jewelry & Haute Joaillerie

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKABAC

Designer/Artisan Fashion Jewelry (Independent Brands)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

SECONDARYCRAKAIAA

Fine Jewelry Manufacturing (Precious Metals & Gem-Set)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry Manufacturing & Private Label

Keywords

• Fine jewelry retail
• Natural diamond jewelry
• Engagement rings
• Wedding bands
• Precious stone jewelry

Headquarters

HQ city

Timisoara

HQ country

Romania

HQ region

Europe

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Retail Sales: One-time purchase model for gold, platinum, and silver jewelry including rings, earrings, pendants, bracelets, necklaces, and wedding bands. Products range from entry-level silver pieces to high-end natural diamond engagement rings and wedding bands.
2. Sabrini Club Membership: Tiered loyalty program (Gold, Platinum, Diamond) offering exclusive discounts (10-20%), buy back services, extended exchange periods, free engraving, free resizing, and anniversary benefits. New members receive a 500 lei voucher for natural diamond and precious stone jewelry purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sabrini is a Romanian jewelry retail chain that designs, sources, and sells fine jewelry — primarily natural diamond engagement rings, wedding bands, and precious stone jewelry — through 30+ physical showrooms and an e-commerce platform. The portfolio includes proprietary Sabrini collections (Sabrini Gold Made in Italy, Sabrini Silver, Sabrini Art), exclusive partnerships (Blanco's Diamonds, DeRuvo Precious Stones, Leo Marcus), and authorized distribution of Pandora, Bibigi, Passione Perla, and Geneve brands. Products are crafted in gold (14K, 18K), platinum 950, and silver 925, often set with internationally certified natural diamonds and precious or semi-precious stones.

Product overview

Sabrini is a Romanian jewelry retail company operating as a multi-brand platform offering fine jewelry with natural diamonds and precious stones. The core offering centers on Sabrini's own branded products (Sabrini Gold Made in Italy, Sabrini Silver, Sabrini Art) alongside exclusive sub-brands Blanco's Diamonds and DeRuvo Precious Stones. The portfolio includes engagement rings, wedding rings (verighete), and general jewelry (rings, earrings, pendants, bracelets, necklaces) in precious metals (18K/14K gold in yellow/white/rose, Platinum 950, 925 silver). The company also serves as an authorized Pandora retailer and carries Bibigi, Passione Perla, and Geneve brands. A loyalty program (Sabrini Club) provides tiered membership benefits, and the company operates over 30 physical stores across Romania alongside online sales.

Differentiator

Problem solved

Functional benefit

Brands

• Sabrini Gold - Made in Italy: Gold jewelry collection made in Italy
• Sabrini Silver
• Sabrini Art
• Sethe by SABRINI
• Blanco's Diamonds
• DeRuvo Precious Stones
• Leo Marcus - Men's Only
• Passione Perla
• Geneve
• Bibigi

Products and services

• Engagement Rings (Inele de Logodna)
• Wedding Bands (Verighete Sabrini)
• General Jewelry (Bijuterii)
• Blanco's Diamonds Collection
• DeRuvo Precious Stones Collection
• Sabrini Gold - Made in Italy
• Sabrini Silver Collection
• Sabrini Art Collection
• Leo Marcus - Men's Only
• Pandora Jewelry (Authorized Retail)
• Sabrini Accessories (Watch winders, watch boxes, watch straps, jewelry care products, Pasadena perfumes)
• Sabrini Club Loyalty Program
• Sabrini Gift Cards (Card Cadou)
• Free Jewelry Repair Service

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• PandoracoreChannel Partner/ Reseller/ DistributorSabrini is an authorized Pandora retailer in Romania, offering the full range of Pandora jewelry collections including Timeless, Essence, Moments, Reflexions, Me, Signature, and licensed collaborations with Disney, Marvel, Game of Thrones, and Stranger Things. This partnership provides Sabrini with access to a globally recognized jewelry brand and licensed intellectual property collaborations.
• Blanco's DiamondsflagshipOEM/ Whitelabel/ Licensing PartnerExclusive partnership for Blanco's Diamonds collection featuring natural diamonds in 18K gold and platinum with premium quality standards (clarity VS1+, color G+, Excellent cut) certified by GIA, IGI, EGL, and HRD laboratories.
• DeRuvo Precious StonesflagshipOEM/ Whitelabel/ Licensing PartnerExclusive partnership for DeRuvo Precious Stones collection featuring 18K gold jewelry with natural precious stones (sapphires, rubies, emeralds, tanzanite, aquamarine, topaz) certified by GIL and GSI laboratories.
• Leo MarcuscoreOEM/ Whitelabel/ Licensing PartnerExclusive men's jewelry collection (rings, bracelets, accessories) designed specifically for men, distributed exclusively through Sabrini.
• BibigiminorChannel Partner/ Reseller/ DistributorAuthorized retailer of Bibigi jewelry brand.
• Passione PerlaminorChannel Partner/ Reseller/ DistributorAuthorized retailer of Passione Perla jewelry brand.
• GeneveminorChannel Partner/ Reseller/ DistributorAuthorized retailer of Geneve jewelry brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teilor: Teilor is one of the largest jewelry retail chains in Romania, operating an extensive mall-based showroom network similar to Sabrini's. It is the most direct head-to-head competitor in the Romanian natural-diamond and gold jewelry segment with overlapping customer segments (engagement, wedding, gifting).
• Morgana Bijou: Morgana Bijou is a Romanian jewelry retailer with multi-store presence offering gold, silver, and diamond jewelry at similar price points. Direct competitor for engagement, wedding, and gift-driven purchases within the same domestic market.
• Goldsim: Goldsim is another established Romanian jewelry retail chain operating physical showrooms across major cities. Comparable mid-market precious-metal and diamond jewelry assortment, similar mall-based distribution model, and overlapping customer base in Romania.

Emerging players

• Brilliant Earth: Brilliant Earth is an online diamond and fine jewelry retailer with a strong lab-grown and ethical-sourcing narrative. Directly comparable on engagement-ring purchase occasions and natural-diamond substitution risk, and represents the digitally native threat to traditional showroom-led diamond retail.
• Mejuri: Mejuri is an online-first fine jewelry DTC brand targeting similar gifting, self-purchase, and engagement use cases at accessible price points. Comparable on dual-channel DTC strategy and content-led marketing, but without the physical showroom footprint or natural-diamond heritage positioning.

Regional players

• Thomas Sabo: Thomas Sabo is a German jewelry and watches brand with European multi-brand retailer distribution and own-store presence. Comparable in silver/gold fashion and charm jewelry assortment and gifting use cases, though its primary market is DACH and broader Western Europe.
• Tous: Tous is a Spanish-origin jewelry brand with strong European retail footprint and similar price-segment positioning across gold, silver, and charm jewelry. Comparable in mid-market fashion-meets-fine positioning and physical-retail-heavy GTM, but primarily serves Western and Southern Europe rather than Romania.

Broad incumbents

• Pandora A/S: Pandora is both a key supplier to Sabrini (authorized retailer relationship) and a broader competitive incumbent, operating its own mono-brand stores and digital channels globally. Overlap on charm-based fashion jewelry and licensed IP collaborations (Disney, Marvel) creates category-level competition alongside the partnership.
• Swarovski: Swarovski is a global jewelry and crystal-accessories incumbent with extensive own-store and partner-store retail. Overlaps with Sabrini on gifting, fashion jewelry, and mall-based retail presence, and is a complementary wholesale-style partner brand in the broader category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sabrini.fanpage
• LinkedInlinkedin.com/company/sabrini

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabrini