Wilton Green
Wilton Green is a London-based domestic laundry service founded in 2008. The company provides laundry services as its sole documented product offering, operating with a small workforce serving customers in the United Kingdom.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Wilton Green firmographics
Firmographics- Name
- Wilton Green
- Website
- https://wiltongreen.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wilton Green is a London-based domestic laundry service founded in 2008. The company provides laundry services as its sole documented product offering, operating with a small workforce serving customers in the United Kingdom.
- Ownership category
- akta.pro rank
Wilton Green industry classification
Industry- Product category
- Laundry Services
- NAICS
- Drycleaning and Laundry Services (8123), Drycleaning and Laundry Services (except Coin-Operated) (812320), Personal and Laundry Services (812)
- akta.pro primary industry
- Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA)
Keywords
Where Wilton Green is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Wilton Green business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain
Wilton Green product offering
Product offeringCore offering
Wilton Green offers domestic laundry services to households in London, United Kingdom. The company provides washing and care of clothing and household textiles as a single-service operation founded in 2008 with 11-50 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Laundry
Companies that use Wilton Green
Customer profileIdeal customer profiles1 record
Wilton Green technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wilton Green competitors and assessment
Company assessmentDirect peers
- Laundrapp: Laundrapp is an on-demand laundry app operating in the UK and Ireland offering wash-and-fold and dry-cleaning services with home pickup and delivery. Comparable to Wilton Green as a UK-domestic laundry service with similar consumer value proposition and order workflow.
- ihateironing: ihateironing is a London-headquartered on-demand laundry and dry-cleaning service providing pickup and delivery to consumers and businesses. Directly comparable to Wilton Green because it competes for the same London residential and small-business laundry customers via a similar core service.
- Laundryheap: Laundryheap is an on-demand laundry and dry-cleaning pickup/delivery service operating across London and other major UK and international cities. Directly comparable to Wilton Green as both provide consumer-facing laundry services in the London market, with Laundryheap representing the digital-native, app-led version of the same offering.
- ZipJet: ZipJet is an on-demand laundry and dry-cleaning pickup-and-delivery service operating in major European cities including London. Directly comparable to Wilton Green on product offering (consumer laundry service) and target market (urban professional customers).
Regional players
- Rinse: Rinse is a US-based on-demand laundry and dry-cleaning pickup/delivery service operating across multiple American cities. Comparable to Wilton Green as a like-for-like urban domestic laundry service with similar business model, though it serves North American rather than UK customers.
Emerging players
- Hamperapp: Hamperapp is a UK-based on-demand laundry and dry-cleaning app providing pickup and delivery service in London and other cities. Comparable to Wilton Green as a direct service alternative in the same consumer laundry category with a digital-first go-to-market model.
- Mr Jeff: Mr Jeff is a technology-enabled laundry and dry-cleaning platform operating across multiple countries with a mix of owned operations and partner shops. Comparable to Wilton Green on the underlying service (consumer laundry) and a potential partner or acquirer in the European laundry space.
Broad incumbents
- Borletti (Elis group): Elis is a large European multinational linen and workwear rental and laundry services group with UK operations. Comparable to Wilton Green on the core activity of textile laundering, though it operates at industrial scale and serves institutional B2B customers rather than individual consumers.
- Johnsons Workwear: Johnson Service Group / Johnsons Workwear is a long-established UK industrial laundry and workwear rental provider serving B2B customers across hospitality, manufacturing, and healthcare. Comparable to Wilton Green on the underlying laundry capability, though it operates at much larger scale and focuses on B2B rather than consumer orders.
Others
- Dr Beckmann (cleaning products): Dr Beckmann is a UK/European consumer cleaning products brand including laundry stain removers and care products. Adjacent to Wilton Green rather than a direct competitor — it operates in laundry care products (retail), while Wilton Green operates a laundry service. Included as a thematic adjacency in the broader laundry category.
Market position
Customer concentration
Wilton Green social profiles
Digital presenceWilton Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilton Green leadership team
Management profileNumber of profiles
Wilton Green funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilton Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilton Green
What does Wilton Green do?
Wilton Green offers domestic laundry services to households in London, United Kingdom. The company provides washing and care of clothing and household textiles as a single-service operation founded in 2008 with 11-50 employees.
Is Wilton Green a public or private company?
Wilton Green is a private company. It is classified as unknown and is currently operating.
When was Wilton Green founded?
Wilton Green was founded in 2008. It employs 11 to 50 people.
Where is Wilton Green based?
Wilton Green is headquartered in London, United Kingdom, in the Europe region.
Who are Wilton Green's main competitors?
Direct peers on record are Laundrapp, ihateironing, Laundryheap and ZipJet. Rinse is listed as a regional player. Emerging players are Hamperapp and Mr Jeff. Broad incumbents are Borletti (Elis group) and Johnsons Workwear. Dr Beckmann (cleaning products) is listed as an others.
Does Wilton Green have an API?
No public API is recorded for Wilton Green.
What industry is Wilton Green in?
Wilton Green's product category is Laundry Services. Its primary akta.pro industry code is HSAJABAA, Standard Wash-and-Fold (Everyday Apparel). Its NAICS code is 8123.