What Mega Rewards does

Mega Rewards is the operating entity behind trofēo, a Victory Marketing platform that connects mobile application and game publishers with premium brand advertisers. The platform enables publishers to monetize user engagement by rewarding in-game achievements with real-world-value offers (such as streaming trials from Disney+, Hulu, Spotify, and Deezer; financial products from SoFi; and consumer offers from Amazon, ShopBack, and BarkBox), rather than serving disruptive traditional advertisements. Mega Rewards was founded in 2025 and is headquartered in Barcelona, Spain, with a small operating team of 1-10 employees led by Founder/CEO Adam Jaffe and CTO Alejandro Ramírez.

The underlying product architecture is built around a three-step "Victory Marketing Method": players achieve meaningful in-app wins, unlock trofēo rewards with real-world value, and convert offers while the publisher earns incremental revenue. The platform is delivered via an API-first integration model with self-serve documentation (docs.trofeo.io) for developer-led adoption, supplemented by direct enterprise sales for custom implementations. Reported operational metrics include 3M+ victories achieved, 300+ brands offering rewards, a 20% user conversion rate, and monetization across 10+ countries. Named publisher integrations include Merge Restaurant, Supermarket Affairs, My Lovely Planet, Ball Sorting Master, and Triple Treats.

Mega Rewards generates revenue through transaction-based revenue share: the company earns a commission or share when users claim advertiser offers through the platform, taking a cut of conversions between premium-brand advertisers and app/game publishers. Distribution operates on a hybrid GTM combining self-serve/PLG via API integration for mid-market customers with direct sales for enterprise advertisers and publishers requiring custom implementation proposals. Pricing is not publicly disclosed and is structured through custom proposals per integration. The business model is two-sided marketplace with a horizontal segmentation approach, targeting both publishers (apps & games) and advertisers (premium brands) as primary customer segments.

Name

Mega Rewards

Website

https://megarewards.co

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Mega Rewards operates the trofēo Victory Marketing platform, connecting mobile app and game publishers with premium brand advertisers to monetize in-game achievements through real-world-value reward offers.

Ownership category

akta.pro rank

Product category

Mobile Ad-Tech Platform

NAICS

Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Advertising (7310)

akta.pro primary industry

Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

akta.pro secondary industries

Loyalty, Rewards & Incentive Programs (BPAFAMAE), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

Keywords

• Victory marketing platform
• In-app advertising rewards
• Mobile game monetization
• Reward-based ad-tech
• Publisher advertiser platform

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Revenue Share / Transaction-based: trofēo enables publishers to earn incremental revenue when users claim advertiser offers through the platform. The platform connects premium brands (advertisers) with app/game publishers, taking a commission or share on conversions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Mega Rewards operates a Victory Marketing platform (branded trofēo) that connects mobile app and game publishers with premium brand advertisers. Players unlock real-world rewards (such as Disney+ trials, Spotify subscriptions, SoFi financial offers, ShopBack cashback) upon achieving in-game milestones, allowing publishers to earn incremental revenue through non-disruptive, reward-based advertising rather than traditional intrusive ad formats.

Product overview

trofēo is a Victory Marketing platform operating as a unified product with two customer-facing modules: the Publisher module (For Publishers) enables mobile game and app developers to integrate reward-based advertising, and the Advertiser module (For Advertisers) allows premium brands to reach engaged gaming audiences. The platform connects publishers seeking monetization with advertisers seeking user acquisition, centered on the core trofēo product that delivers rewards as in-game achievements.

Differentiator

Problem solved

Functional benefit

Products and services

• trofēo Victory Marketing Platform Core Victory Marketing platform that enables players to unlock real-world rewards from premium brands upon achieving in-game milestones, generating incremental revenue for publishers while enhancing user engagement.
• For Publishers Publisher-facing module enabling mobile game and app developers to integrate trofēo's reward-based advertising system to monetize through non-intrusive, victory-based ad placements.
• For Advertisers Advertiser-facing module allowing premium brands to offer rewards (trofēos) to engaged gaming audiences as a customer acquisition and brand engagement channel.

Quantifiable outcome

• 3M+ victories achieved
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fyber: Fyber provides programmatic rewarded ad formats (FairBid) and offerwall monetization for mobile app publishers. It is a direct competitor in the rewarded-ad and publisher-monetization space.
• Persona.ly: Persona.ly combines rewarded ads with user-acquisition optimization for mobile game publishers. It competes with trofēo for both publisher monetization and advertiser user-acquisition spend.
• AdGem: AdGem runs an offerwall and rewarded-ad platform serving mobile game and app publishers with brand and CPA advertiser offers. It is a direct comparable in offerwall-style monetization.
• Digital Turbine (AdColony): Digital Turbine, which acquired AdColony and Fyber, operates rewarded advertising and offerwall products targeting mobile app publishers. It competes with trofēo for both publisher inventory and advertiser demand.
• BitLabs: BitLabs offers a rewarded-survey offerwall for mobile game publishers, monetizing playtime through survey-based rewards. It is comparable in offerwall mechanics and publisher-advertiser matchmaking.
• Pollfish: Pollfish operates a rewarded-survey monetization layer inside mobile apps, paying publishers when users complete surveys. It overlaps with trofēo's value-exchange advertising model in mobile gaming.
• ironSource (Unity): ironSource, now part of Unity, runs a leading rewarded video and offerwall mediation stack for mobile game publishers, working with major brand advertisers. It directly overlaps with trofēo's rewarded-monetization offering.
• Tapjoy: Tapjoy operates one of the largest mobile offerwall and rewarded-ad platforms, connecting app publishers with brand advertisers via in-app reward unlocks. It is the closest direct competitor to trofēo's Victory Marketing model.

Emerging players

• GameKit: GameKit provides a rewarded-engagement platform inside mobile and social games, letting players earn real-world rewards for in-game achievements. Its mechanic closely mirrors trofēo's Victory Marketing approach.
• Lootably: Lootably operates a rewarded offerwall focused on mobile and browser games, connecting publishers with CPA advertisers. It is comparable to trofēo's publisher-side monetization via third-party brand offers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mega-rewards

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mega Rewards