UTIC
- Company typePrivate
- Founded2001
- HeadquartersCollingwood, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
UTIC firmographics
Firmographics- Name
- UTIC
- Legal name
- UTIC
- Website
- https://utic.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
UTIC industry classification
Industry- Product category
- Home Services Marketplace
- NAICS
- All Other Support Services (561990)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
Keywords
Where UTIC is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
UTIC business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Service Transaction Fees: UTIC charges fees on service transactions processed through the platform, serving as the primary revenue stream from their marketplace model
- Payment Processing: Revenue generated from processing secure payments through integrated payment providers
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
UTIC product offering
Product offeringCore offering
UTIC operates a mobile-first marketplace application that connects individuals and businesses with verified, vetted service professionals for home services, repairs, installations, maintenance, and general contracting work. The platform handles the full booking workflow including discovery, AI-driven provider matching, instant booking, secure in-app payment, and 24/7 support, earning revenue through transaction commissions and payment processing fees rather than by directly delivering the underlying services.
Product overview
UTIC is a single mobile application serving as a comprehensive service marketplace. The core product is the UTIC Mobile App available on iOS and Android platforms. The platform connects clients with skilled professionals across various service industries through an AI-driven matching system, offering instant booking, verified service providers, secure payment processing, and 24/7 customer support. UTIC Foundation (uticfoundation.com) operates as a separate charitable entity associated with the company.
Differentiator
Problem solved
Functional benefit
Products and services
- UTIC Mobile App
Companies that use UTIC
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
UTIC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
UTIC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- WorkSafeminorWorkSafe logo appears on the UTIC website footer as a partner or client relationship, suggesting UTIC may provide services to WorkSafe or their affiliated organizations.
- YouiminorYoui insurance company logo displayed on the UTIC website footer, indicating a business relationship or service provision to Youi or their network.
- AllianzminorAllianz insurance brand logo featured on the UTIC website footer, suggesting a commercial relationship or service provision to Allianz-affiliated entities.
- Safety Connect (ISO)minorSafety Connect ISO certification logo appears on the UTIC website footer, indicating compliance with international safety standards or a certification partnership.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
UTIC competitors and assessment
Company assessmentBroad incumbents
- Bark.com: Global services marketplace (founded in UK) operating across professional, home, and personal-services categories, with a paid-lead business model. Comparable to UTIC in horizontal local-services marketplace positioning and AI-augmented matching, though geographically focused outside Australia.
- TaskRabbit: Global services marketplace (owned by IKEA/Ingka) covering cleaning, handyman, moving, and personal-assistant categories. Comparable to UTIC on mobile-first marketplace model and horizontal service categories, but operating at significantly greater scale and geographic reach.
- Angi: Publicly traded US home-services platform (formerly Angie's List) covering home improvement, maintenance, and cleaning verticals. Comparable in marketplace structure and consumer/professional matching, with much larger scale and an established national brand in its home market.
- Thumbtack: US-based home-services marketplace connecting consumers with professionals across hundreds of categories including cleaning, repairs, and home improvement. Comparable in multi-category marketplace model with a paid-lead monetization approach rather than UTIC's transaction-commission model.
Direct peers
- Oneflare: Australian local-services marketplace for home, cleaning, and trade services, now part of the Airtasker Group. Closely comparable on geography and multi-category marketplace positioning, though concentrated more in consumer-to-tradie matching than commercial work.
- Airtasker: ASX-listed Australian local-services marketplace connecting consumers with taskers across cleaning, handyman, moving, and trade categories. Most directly comparable to UTIC in geography, target customer, and marketplace model, but with a national provider base and substantially larger scale.
- Hipages Group: Australian home-services marketplace (now owned by REA Group) connecting homeowners with tradies across maintenance and renovation categories. Directly comparable to UTIC in model and geography, with a stronger tradie supply base and recurring trade-vertical focus.
- ServiceSeeking: Australia-based marketplace where customers post jobs and service providers bid for them, active across cleaning, trades, and home services. Comparable to UTIC in Australian market focus and horizontal service categories, with a different (bid-based) matching mechanic.
Regional players
- Helpling: Cleaning-focused marketplace platform (Rocket Internet-backed, operating in Australia and Europe) connecting customers with domestic cleaners. Comparable to UTIC in marketplace model and cleaning-vertical coverage, though narrower in category scope.
- Jora Local: Australian home-services job-matching platform (part of SEEK) connecting consumers with local tradies and service providers. Comparable in Australian market positioning and horizontal services marketplace model, with the benefit of SEEK's distribution network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
UTIC social profiles
Digital presenceUTIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
UTIC leadership team
Management profileNumber of profiles
UTIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UTIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UTIC
What does UTIC do?
UTIC operates a mobile-first marketplace application that connects individuals and businesses with verified, vetted service professionals for home services, repairs, installations, maintenance, and general contracting work. The platform handles the full booking workflow including discovery, AI-driven provider matching, instant booking, secure in-app payment, and 24/7 support, earning revenue through transaction commissions and payment processing fees rather than by directly delivering the underlying services.
Is UTIC a public or private company?
UTIC is a private company. It is classified as unknown and is currently operating.
When was UTIC founded?
UTIC was founded in 2001. It employs 11 to 50 people.
Where is UTIC based?
UTIC is headquartered in Collingwood, Australia, in the Oceania region.
How does UTIC make money?
Two revenue lines are on record. Service Transaction Fees are the primary driver. The others are payment Processing.
Who are UTIC's main competitors?
Broad incumbents on record are Bark.com, TaskRabbit, Angi and Thumbtack. Direct peers are Oneflare, Airtasker, Hipages Group and ServiceSeeking. Regional players are Helpling and Jora Local.
Does UTIC have an API?
No public API is recorded for UTIC.
What industry is UTIC in?
UTIC's product category is Home Services Marketplace. Its primary akta.pro industry code is CRAFAAAD, Local Services & Experiences Generalist Marketplaces. Its NAICS code is 561990 and its SIC code is 8744.