SafetyConnect
SafetyConnect (IOTRL Connect Pvt. Ltd.) is an AI-powered SaaS platform that uses smartphone sensors and IoT devices to monitor driving behavior, process safety, and forklift operations for large enterprises with mobile field workforces, primarily in India.
- Company typePrivate
- Founded2020
- HeadquartersLewes, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SafetyConnect does
SafetyConnect, operated under the legal entity IOTRL Connect Pvt. Ltd., is an enterprise SaaS platform that uses AI on smartphone sensor data to monitor and improve the safety of field-based employees. Its core technology combines multi-sensor fusion (G-force, accelerometer, gyroscope, magnetometer) with GPS and optional IoT hardware (iButton) to compute a proprietary Safety Score per driver, detect harsh acceleration/braking/cornering and over-speeding, trigger SOS and collision alerts, and feed a web dashboard with leading indicators. The platform is delivered through a mobile application (iOS and Android) and a web console, with data hosted on Microsoft Azure and ISO 27001 certification as enterprise-readiness markers.
The company sells three integrated solutions: a Driving Safety Solution for field-force road safety, a Process Safety Suite (Permit To Work, Incident Management, Action Tracking System, Audit Management) for industrial EHS workflows, and a Forklift Safety Solution featuring a FaceID operator authentication module. Named enterprise customers span FMCG (Mondelez), agribusiness (Cargill), elevators (Schindler), building materials (Saint-Gobain), fuel dispensing (Gilbarco Veeder-Root), insurance, paints, and urban mobility, with case studies citing 73-100% accident reductions and ROI within 3 months. GTM is sales-led direct enterprise with three published SaaS tiers ($599/$1,499/$2,499 per month) plus hardware sales and 'Managed Safety' professional services, supported by content marketing, webinars, podcasts, whitepapers, and the 'Drive Safe India' campaign.
SafetyConnect is a privately held, early-stage company headquartered in Lewes, Delaware, with primary engineering and operations in Hyderabad, India. It was founded in 2020 and has received backing from Supermorpheus (2022 round), Let's Venture, Seeders, and Upekkha. Headcount is in the 11-50 range with active hiring signaled on the website, and the company maintains no parent, no disclosed M&A activity, and no public listing.
SafetyConnect firmographics
Firmographics- Name
- SafetyConnect
- Legal name
- IOTRL Connect Pvt. Ltd.
- Website
- https://safetyconnect.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SafetyConnect (IOTRL Connect Pvt. Ltd.) is an AI-powered SaaS platform that uses smartphone sensors and IoT devices to monitor driving behavior, process safety, and forklift operations for large enterprises with mobile field workforces, primarily in India.
- Ownership category
- akta.pro rank
SafetyConnect industry classification
Industry- Product category
- Enterprise EHS / Field Force Safety Software
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Security Systems Services (except Locksmiths) (561621), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Driver Monitoring & Cabin Monitoring Hardware Manufacturing (IR Cameras/Sensors) (IMACAMAL)
- akta.pro secondary industries
- Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF), ADAS Compute & Control Units Manufacturing (Domain Controllers/ECUs) (IMACAMAG)
Keywords
Where SafetyConnect is headquartered
LocationHeadquarters
- HQ city
- Lewes
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SafetyConnect business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Driving Safety Solution: Annual or monthly subscription-based pricing for the AI-powered driving safety mobile app and web dashboard. Three tiers (Starter, Professional, Enterprise) with escalating features. Sold directly to enterprise buyers via sales-led motion with pilot programs before full-scale deployment.
- IoT Hardware (iButton/Devices): Sale or provisioning of IoT devices and iButton hardware installed in client vehicles to capture additional driving behavior data beyond smartphone sensors. Mentioned in the Terms & Conditions service deliverables as part of the core offering.
- Professional Services - Implementation & Managed Safety: Enterprise tier includes 'Managed Safety' services, implying professional services for implementation, ongoing safety monitoring, and managed service delivery. Customer success team provides weekly/monthly updates, onboarding assistance, and safety improvement recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Basic driving safety for teams starting with field force safety management |
| Subscription | Monthly | Professional - For distributed teams seeking operational insights and process implementation |
| Subscription | Monthly | Enterprise - For large enterprises serious about zero harm and behavior change |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
SafetyConnect product offering
Product offeringCore offering
SafetyConnect provides an AI-powered enterprise safety management platform that uses smartphone sensors, GPS, and IoT devices to monitor driving behavior of employees in the field, calculate proprietary Safety Scores, and trigger real-time SOS/collision alerts. Its three core products are the Driving Safety Solution for road-based field force safety, the Process Safety Suite (Permit to Work, Incident Management, Action Tracking, Audit Management), and the Forklift Safety Solution with FaceID authentication for warehouse and plant operations.
Product overview
SafetyConnect is an AI-powered enterprise safety management platform comprising multiple integrated products. The core offerings include the Driving Safety Solution for field force road safety monitoring, the Process Safety Suite (including Permit To Work, Incident Management, Action Tracking System, and Audit Management modules), and the Forklift Safety Solution. The platform uses smartphone sensors and IoT devices to collect driving behavior data, which is processed through proprietary AI algorithms to generate Safety Scores, detect unsafe events, and provide actionable insights through a web dashboard and mobile application.
Differentiator
Problem solved
Functional benefit
Products and services
- Driving Safety Solution AI-powered driving safety application that monitors field force driving behavior using smartphone sensors and IoT devices, providing real-time Safety Scores, unsafe event detection, SOS alerts, and collision detection for enterprises with mobile employees.
- Process Safety Solution Comprehensive process safety suite for industrial and manufacturing environments covering Permit To Work, Incident Management, Action Tracking System, and Audit Management via mobile app and web dashboard.
- Forklift Safety Solution State-of-the-art forklift safety monitoring solution that analyzes rash driving instances, accident hotspots, and unsafe operator behaviors; provides operator behavior insights, fleet overview, fleet utilization metrics, and FaceID-based operator authentication.
- SafetyConnect Mobile Application Cross-platform mobile application that leverages device sensors to monitor driving behavior, compute Safety Scores, suggest behavior improvements, trigger SOS/collision alerts, and provide employees with a Business Mode privacy toggle for off-hours trip recording.
Quantifiable outcome
- 80% reduction in road accidents for clients using the Driving Safety Solution
- +13 more outcomes
Companies that use SafetyConnect
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
SafetyConnect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
SafetyConnect partnerships and signals
Strategic signalScale indicators17 records
Recent moves6 records
Expansion highlights6 records
SafetyConnect competitors and assessment
Company assessmentDirect peers
- Samsara: Samsara is a publicly listed IoT platform for fleet and operations that offers AI dash cams, driver behavior scoring, vehicle telematics, and workplace safety workflows. It is a direct competitor to SafetyConnect's driving safety and increasingly its EHS adjacent offerings, targeting large enterprises with multi-site operations.
- SafetyCulture: SafetyCulture (iAuditor) is a leading EHS and operations platform offering inspections, incident reporting, audits, and asset checks used by enterprises globally. It competes with SafetyConnect's Process Safety Suite (incident management, audits, action tracking) and increasingly with mobile-driven safety workflows.
- VelocityEHS: VelocityEHS (formerly Velocity Solutions) provides a broad EHS management software suite covering incidents, audits, training, and compliance for industrial enterprises. It overlaps directly with SafetyConnect's process safety, incident management, and compliance tracking modules.
- Geotab: Geotab is one of the largest commercial telematics providers, offering fleet tracking, driver behavior reporting, and safety analytics. It competes with SafetyConnect on driving behavior monitoring and safety scoring for enterprise field fleets.
- Netradyne: Netradyne provides AI-powered driver and fleet safety solutions using video telematics and edge computing to score driver behavior. Its product overlaps closely with SafetyConnect's AI Safety Score, harsh event detection, and SOS/collision alerting for commercial vehicles.
- Lytx: Lytx is a long-standing video telematics and driver safety provider, offering dash cam-based risk detection, coaching workflows, and fleet safety programs. It competes with SafetyConnect in enterprise driving behavior monitoring and risk reduction.
- Intelex Technologies: Intelex is an EHS and quality management software platform serving large enterprises with modules for incidents, audits, compliance, and corrective actions. It is a direct competitor to SafetyConnect's Process Safety Suite in the enterprise segment.
- Motive (formerly KeepTruckin): Motive offers AI dash cams, vehicle telematics, driver coaching, and fleet management for commercial vehicles. It overlaps with SafetyConnect's driving safety and field force monitoring capabilities, particularly in North American and logistics-heavy enterprises.
- Nauto: Nauto provides AI-powered driver monitoring and fleet safety using in-cabin video and sensor fusion to detect distracted driving and risky behavior. It competes with SafetyConnect on AI-driven driver scoring and real-time safety alerts for commercial fleets.
- GreenRoad (EROAD): GreenRoad, now part of EROAD, offers driver behavior analytics and fleet safety scoring for commercial vehicle fleets. It is a comparable peer to SafetyConnect in using sensor-driven scoring to reduce risky driving in enterprise field operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SafetyConnect social profiles
Digital presenceSafetyConnect compliance and trust
Trust signalCompliance2 records
SafetyConnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
SafetyConnect leadership team
Management profileNumber of profiles
Profiles2 records
SafetyConnect funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SafetyConnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SafetyConnect
What does SafetyConnect do?
SafetyConnect provides an AI-powered enterprise safety management platform that uses smartphone sensors, GPS, and IoT devices to monitor driving behavior of employees in the field, calculate proprietary Safety Scores, and trigger real-time SOS/collision alerts. Its three core products are the Driving Safety Solution for road-based field force safety, the Process Safety Suite (Permit to Work, Incident Management, Action Tracking, Audit Management), and the Forklift Safety Solution with FaceID authentication for warehouse and plant operations.
Is SafetyConnect a public or private company?
SafetyConnect is a private company. It is classified as venture growth investor backed and is currently operating.
When was SafetyConnect founded?
SafetyConnect was founded in 2020. It employs 11 to 50 people.
Where is SafetyConnect based?
SafetyConnect is headquartered in Lewes, United States, in the North America region.
How does SafetyConnect make money?
Three revenue lines are on record. SaaS Subscription - Driving Safety Solution is the primary driver. The others are ioT Hardware (iButton/Devices) and professional Services - Implementation & Managed Safety.
Who are SafetyConnect's main competitors?
Direct peers on record are Samsara, SafetyCulture, VelocityEHS, Geotab, Netradyne, Lytx, Intelex Technologies, Motive (formerly KeepTruckin), Nauto and GreenRoad (EROAD).
Does SafetyConnect have an API?
Yes. SafetyConnect offers API access as part of its Enterprise pricing plan. The API enables integration capabilities for enterprise customers to connect SafetyConnect's driving safety and process safety data with their existing enterprise systems.
What industry is SafetyConnect in?
SafetyConnect's product category is Enterprise EHS / Field Force Safety Software. Its primary akta.pro industry code is IMACAMAL, Driver Monitoring & Cabin Monitoring Hardware Manufacturing (IR Cameras/Sensors), with a secondary code of IMACAMAF, Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic). Its NAICS code is 33451 and its SIC code is 3829.