Mpt Performance
MPT Performance (More Power Tuning) is a Ford-specialized performance shop founded in 2009 that develops custom dyno-tested ECU and transmission tunes sold direct-to-consumer via its own e-commerce site, bundled with SCT, HP Tuners, and COBB hardware for individual Ford truck, Raptor, and Mustang owners.
- Company typePrivate
- Founded2009
- HeadquartersLongwood, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mpt Performance does
MPT Performance (doing business as More Power Tuning) is a privately held, Ford-specialized performance tuning company founded in 2009 and headquartered in Longwood, Florida. The company develops and sells custom dyno-tested engine and transmission calibrations for Ford vehicles, including the F-150, Raptor, Mustang, Bronco, Ranger, Expedition, and Lincoln Navigator. Tune delivery is hardware-mediated through partner platforms — SCT (X4, BDX, Livewire TS+), HP Tuners (RTD+ Gen 4), and COBB (Accessport V3) — and customers self-install via the OBDII port. The team operates an in-house dyno where all tunes are validated before release, and five of its employees previously worked at SCT, contributing deep Ford-specific expertise; the team collectively owns 26 Ford vehicles used for ongoing testing.
The product portfolio spans base custom tunes ($300-$350), tiered update services (LVL1 $50, LVL2 $75, LVL3 variable), an expedited 24-hour Rush delivery service ($50), a Prioritized Order Upgrade for preloaded hardware, and a 321-SKU performance parts catalog covering cold air intakes, intercoolers, exhaust systems, blow-off valves, spark plugs, thermostats, catch cans, and water-meth kits from brands such as aFe, Borla, Wagner Tuning, Turbosmart, NGK, Ford Racing, and AEM. Every tune purchase includes 90 days of datalog support and revisions, anchoring a post-sale service loop that feeds the company's accumulated Ford telemetry.
MPT sells direct-to-consumer through its own e-commerce storefront (morepowertuning.com) and via phone and email, with no third-party retail distribution. Marketing is product-led, relying on YouTube dyno demonstrations, organic social (Facebook, Instagram, TikTok), and a 2,865-review base at 5.0 stars. The business is bootstrapped under owner Mike Thornhill, has 51-100 employees, and reports no external funding or parent company.
Mpt Performance firmographics
Firmographics- Name
- Mpt Performance
- Legal name
- MPT Performance
- Website
- https://morepowertuning.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MPT Performance (More Power Tuning) is a Ford-specialized performance shop founded in 2009 that develops custom dyno-tested ECU and transmission tunes sold direct-to-consumer via its own e-commerce site, bundled with SCT, HP Tuners, and COBB hardware for individual Ford truck, Raptor, and Mustang owners.
- Ownership category
- akta.pro rank
Mpt Performance industry classification
Industry- Product category
- Automotive Performance Tuning
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- akta.pro primary industry
- Powertrain Test, Dyno & Validation Services (Post-rebuild/Reman QA) (TLAKALAN)
Keywords
Where Mpt Performance is headquartered
LocationHeadquarters
- HQ city
- Longwood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mpt Performance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Tune Sales: Sale of proprietary MPT custom tunes for Ford vehicles, sold as standalone products or bundled with hardware tuners. Includes 90 days of support, datalog reviews, and tune revisions.
- Hardware Tuners and Programmers: Resale of SCT (X4, BDX, Livewire TS+), HP Tuners (RTD4), and COBB tuning devices bundled with MPT tunes or sold separately.
- Performance Parts and Accessories: Sale of aftermarket performance parts including cold air intakes, intercoolers, exhaust systems, spark plugs, thermostats, blow-off valves, and other supporting modifications.
- Tune Updates and Revisions: LVL1, LVL2, LVL3 tune updates for existing customers when modifications are made to the vehicle (intake, tire size changes, axle ratio, etc.).
- Rush Tune Delivery: Expedited tune delivery service offering 24-hour turnaround time for customers who want priority processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MPT Custom Dyno Tested Tunes - Base |
| One time/ perpetual license | Pay-as-you-go | SCT Tuner Hardware |
| One time/ perpetual license | Pay-as-you-go | HP Tuners RTD4 |
| Other | Pay-as-you-go | Rush Tune Delivery |
| One time/ perpetual license | Pay-as-you-go | Tune Updates (LVL1/LVL2/LVL3) |
| Unit Pricing | Pay-as-you-go | Performance Parts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Mpt Performance product offering
Product offeringCore offering
MPT Performance sells proprietary custom dyno-tested engine and transmission tunes for Ford vehicles, delivered as software files through SCT, HP Tuners, and COBB hardware platforms. The company also resells tuning hardware devices (SCT BDX/X4/Livewire TS+, HP Tuners RTD4, COBB Accessport) and aftermarket performance parts such as intakes, intercoolers, exhausts, and ignition components. Every tune purchase includes 90 days of datalog review and revision support.
Product overview
Mpt Performance (More Power Tuning) is a Ford-focused performance tuning company offering custom dyno-tested engine tunes and performance parts. The core offering is MPT Custom Tunes delivered through SCT (BDX, X4, Livewire TS+), HP Tuners (RTD+ Gen 4), and COBB Accessport devices. The product portfolio includes tune variants for specific Ford platforms (Raptor, F-150, Mustang, Bronco, Ranger, Expedition, Navigator), tune update services (LVL1, LVL2, LVL3), and expedited delivery options. Supporting products include cold air intakes, intercoolers, blow-off valves, spark plugs, thermostats, catch cans, and water meth kits from brands like aFe, Wagner Tuning, CV Fabrication, Turbosmart, NGK, Ford Racing, and AEM. The company operates an in-house dyno for tune development and offers 90 days of free datalog support with tune purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- MPT Custom Tunes Dyno-tested custom engine and transmission tuning software developed in-house for Ford vehicles, delivered via SCT, HP Tuners, or COBB devices. Includes 90 days of datalog support and tune revisions.
- SCT Tuner BDX 40490 Plug-and-play handheld SCT tuning device for Ford and Lincoln vehicles (2011-2026), supporting pre-loaded dyno-tested tunes, up to 20 custom tunes stored on the cloud, data logging, and trouble code reading. Priced at $399.
Quantifiable outcome
- Over 100 HP gains on most popular vehicles
- +5 more outcomes
Companies that use Mpt Performance
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Mpt Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mpt Performance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SCT PerformancecoreSCT is the primary hardware platform for MPT tunes. MPT sells SCT tuners (X4, BDX, Livewire TS+) bundled with custom MPT tunes. 5 MPT employees previously worked at SCT, bringing deep expertise in SCT hardware. MPT offers $50 discount when bundling SCT tuner with MPT tunes.
- HP TunerscoreHP Tuners RTD+ Gen 4 is a key hardware platform supported by MPT custom tunes. The RTD4 enables tuning 2021+ Ford models without PCM unlock or swap. MPT is authorized to sell HP Tuners products and provides custom tune files compatible with HP Tuners platform.
- Various Aftermarket BrandsminorMPT resells products from brands including aFe Power, Borla, MBRP, Milltek Sport, AWE Tuning, Ford Racing, Roush, Garrett, Turbosmart, ICON Vehicle Dynamics, FOX, and many others. These are vendor relationships for performance parts.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Mpt Performance competitors and assessment
Company assessmentDirect peers
- 5 Star Tuning: Remote tuner specializing in Ford and GM trucks/SUVs with custom dyno-tested tunes delivered electronically — overlapping service model (datalog iteration, custom calibration), customer segments (F-150/Raptor owners), and pricing tier.
- HP Tuners: Provider of the RTD+ Gen 4 hardware that MPT bundles with custom tunes for 2021+ Ford models. Both serve the same customer base with OBDII tuning solutions, and HP Tuners' MPVI platform competes head-to-head with MPT's bundled offerings.
- SCT Performance: Manufacturer of the BDX, X4, and Livewire TS+ tuners — MPT's primary hardware platform and its deepest partnership. SCT ships its own pre-loaded tunes, putting it in direct competition with MPT for the same Ford tuning dollars; five MPT employees previously worked at SCT.
- COBB Tuning: Direct competitor offering the COBB Accessport — one of the three hardware platforms MPT supports (and resells) for Ford vehicles including Raptor, F-150, Bronco, and Mustang. Both firms sell hardware-plus-tune bundles to the same Ford enthusiast buyer.
- Livernois Motorsports & Engineering: Long-standing Ford-only performance shop offering custom tunes (including MyCalibrator tunes), dyno services, and performance parts across Mustang, F-150, and Raptor. Direct comparable in specialization, DTC e-commerce model, and customer segments.
Broad incumbents
- Roush Performance: Tier-1 Ford performance partner offering superchargers, exhausts, and branded tunes for Mustang, F-150, and Raptor. While broader in scope (OEM-tier supplier) and more focused on hardware, Roush's tunes and customer base overlap directly with MPT's Roush F-150 cases.
- DiabloSport: Established aftermarket tuning company offering inTune and Trinity handheld tuners plus custom tunes. Broader vehicle coverage than MPT (Ford, GM, Dodge/Ram, Jeep) but overlapping in Ford truck/SUV tune products and e-commerce DTC channel.
- Edge Products: Aftermarket tuner/monitor manufacturer (CTS3, Juice, Evolution) covering gas and diesel trucks including Ford F-150 and Power Stroke. Comparable plug-in tuning hardware model and DTC distribution.
- Bully Dog: Performance tuner and monitoring product company (BDX, GT Platinum) with a broad vehicle portfolio overlapping Ford trucks/SUVs. Comparable e-commerce + phone-support GTM and OBDII hardware-plus-tune bundle structure.
Emerging players
- Whipple Superchargers: Ford-focused supercharger and forced-induction kit maker (F-150, Raptor, Mustang) that increasingly sells bundled tuning solutions. Comparable Ford performance customer and DTC aftermarket channel; intersects with MPT's procharger/F-150 tuning use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mpt Performance social profiles
Digital presenceMpt Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mpt Performance leadership team
Management profileNumber of profiles
Profiles1 record
Mpt Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mpt Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mpt Performance
What does Mpt Performance do?
MPT Performance sells proprietary custom dyno-tested engine and transmission tunes for Ford vehicles, delivered as software files through SCT, HP Tuners, and COBB hardware platforms. The company also resells tuning hardware devices (SCT BDX/X4/Livewire TS+, HP Tuners RTD4, COBB Accessport) and aftermarket performance parts such as intakes, intercoolers, exhausts, and ignition components. Every tune purchase includes 90 days of datalog review and revision support.
Is Mpt Performance a public or private company?
Mpt Performance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mpt Performance founded?
Mpt Performance was founded in 2009. It employs 51 to 100 people.
Where is Mpt Performance based?
Mpt Performance is headquartered in Longwood, United States, in the North America region.
How does Mpt Performance make money?
Five revenue lines are on record. Custom Tune Sales are the primary driver. The others are hardware Tuners and Programmers, performance Parts and Accessories, tune Updates and Revisions and rush Tune Delivery.
Who are Mpt Performance's main competitors?
Direct peers on record are 5 Star Tuning, HP Tuners, SCT Performance, COBB Tuning and Livernois Motorsports & Engineering. Broad incumbents are Roush Performance, DiabloSport, Edge Products and Bully Dog. Whipple Superchargers is listed as an emerging player.
Does Mpt Performance have an API?
No public API is recorded for Mpt Performance.
What industry is Mpt Performance in?
Mpt Performance's product category is Automotive Performance Tuning. Its primary akta.pro industry code is TLAKALAN, Powertrain Test, Dyno & Validation Services (Post-rebuild/Reman QA). Its NAICS code is 336320.