Wonen Plus Welzijn

What Wonen Plus Welzijn does

Wonen Plus Welzijn is a non-profit social welfare organization (maatschappelijke organisatie zonder winstoogmerk) headquartered in Schagen, Netherlands, operating across four municipalities in the Noordkop region of North Holland: Dijk en Waard, Hollands Kroon, Schagen, and Den Helder. Founded in 2011, the organization provides practical services, advice, and community-based support to help residents live independently at home and participate in society, with a particular focus on seniors (55+), informal caregivers, people with memory problems or dementia, newcomers and refugees (statushouders), individuals at a distance from the labor market, and people experiencing loneliness or social isolation. The operating model combines approximately 70 paid staff with a 1,600+ volunteer network, delivering services through physical service points, community centers (notably De Verbinding in Julianadorp), neighborhood meeting places, in-home visits, and the Thuisabonnement monthly subscription (€3.50–€5.60 per household).

The core product portfolio spans senior wellness advice (Seniorenadvies, Informatief Huisbezoek, Senioren Woonadviseur), memory support Ontmoetingsgroepen, informal caregiver support (Mantelzorgsteunpunt and the €200 Mantelzorgcompliment), newcomer integration (Maatschappelijke Begeleiding Statushouders, Taalcafé/Taalmaatjes, Fietslessen), neighborhood connection programs (Doet en Ontmoet, Omzien naar Elkaar, Repair Café, Telefooncirkel), and the wholly-owned subsidiary De Factorie, which delivers UWV-recognized 'Werkfit' and 'Naar Werk' work-readiness trajectories and job coaching. Underlying technology is a standard website-based platform (Concrete CMS via DHost) with no proprietary software, APIs, or AI components; service delivery is relationship- and volunteer-driven rather than technology-mediated.

Revenue is generated primarily through multi-year municipal government contracts under the Dutch Wmo and Participatiewet (representing the majority of funding), supplemented by subscription fees (Thuisabonnement), activity and course contributions, restaurant and meal service revenue (€4–€12 per person), and donations via the 'Hart voor WPW' giving program. Distribution is multi-channel and entirely regional: physical service points, community centers, Ontmoetingsgroepen at 8+ venues, in-home visits, Doet & Ontmoet drop-in centers, and De Factorie work-learning locations. The organization is governed by a Bestuur & Raad van Toezicht (Board & Supervisory Board), is registered with the Dutch Chamber of Commerce (KVK 41240242), and has no parent company, external investors, or shares outstanding.

Name

Wonen Plus Welzijn

Legal name

Wonen Plus Welzijn

Website

https://wonenpluswelzijn.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Wonen Plus Welzijn is a non-profit social welfare organization active in four North Holland municipalities, providing practical home support, advice, community programs, and work-readiness services to seniors, informal caregivers, people with memory problems, newcomers, and the unemployed, delivered through 70 staff and 1,600+ volunteers.

Ownership category

akta.pro rank

Product category

Community Social Welfare Services

NAICS

Social Assistance (624), Other Individual and Family Services (624190), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYBPAGACAG

Disability Services & Independent Living Support

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGABAH

Refugee, Migration & Displacement Support

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

Keywords

• Social welfare services
• Community support programs
• Volunteer network services
• Elderly independent living
• Informal caregiver support

Headquarters

HQ city

Schagen

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Municipal Government Contracts: Wonen Plus Welzijn is funded primarily through contracts with four municipalities (Dijk en Waard, Hollands Kroon, Schagen, Den Helder) for the execution of social welfare and participation services under Dutch social law (Wmo, Participatiewet).
2. Thuisabonnement (Home Subscription): Monthly subscription service offering practical home support (small repairs, garden work, computer support, shopping assistance, companionship visits) at tiered monthly rates (€3.50–€5.60 depending on municipality and housing provider).
3. Activity and Course Membership Fees: Contribution-based participation in activities and courses (e.g., Country Line Dance, Fit Plus Gym, art history). A free trial is offered; minimum-income participants can pay with the DijkenwaardPas. Prices are set per activity.
4. Restaurant and Meal Services: Resto 'Samen zijn' in De Verbinding Julianadorp charges €9.50 for a three-course menu (€6.50 for children/minima). Lunch at meetup groups costs €4.00. 'Eten met de Buurt' community meals charge €12 for main course and dessert.
5. De Factorie – Supported Employment Services: Work-learnings trajectories and job coaching funded by municipalities (Participatiewet) and UWV (Wajong, WIA). Recognition for modular 'Werkfit' and 'Naar Werk' trajectories from UWV.
6. Donations and Legacies (Hart voor WPW): The organization solicits one-time, monthly, quarterly, or annual donations; in-kind sponsorships; project adoptions; and legacy bequests through its 'Hart voor WPW' program. Donations go to NL26 RABO 0121 5595 99.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Wonen Plus Welzijn is a Dutch non-profit that delivers community-based welfare, independent-living, and participation services across four municipalities in the Noordkop region. Its core offerings combine practical in-home support via the Thuisabonnement subscription (small repairs, gardening, computer help, transport, friendly visits), memory support meeting groups, informal caregiver support, language and civic integration for newcomers, and the De Factorie work-readiness program. Services are funded mainly through municipal government contracts under the Wmo and Participatiewet and delivered by a team of ~70 staff supported by 1,600+ volunteers.

Product overview

Wonen Plus Welzijn is a non-profit social welfare organization offering a diverse portfolio of community services across four municipalities (Schagen, Hollands Kroon, Dijk en Waard, and Den Helder) in the Netherlands. The organization operates as a multi-service platform centered around community connection and independent living support. Core offerings include Doet en Ontmoet (social meeting places), Repair Café (sustainability-focused repair workshops), Ontmoetingsgroepen voor Geheugenproblematiek (memory support groups), and De Factorie (work experience and employment support). Supporting services include Taalcafé and Taalmaatjes (language integration), Mantelzorgsteunpunt (caregiver support), Maatschappelijke Begeleiding Statushouders (refugee integration), Omzien naar Elkaar (neighbor connection), Thuisabonnement (home subscription services), and various advisory services including Seniorenadvies, Energiecoach, and Informatief Huisbezoek. The organization serves approximately 1,600 volunteers working alongside 70 professional staff members.

Differentiator

Problem solved

Functional benefit

Products and services

• Thuisabonnement Monthly subscription providing practical home assistance to subscribers, including small repairs, light gardening, administrative help, computer support, transport and friendly home visits. Priced at €3.50–€5.60 per month depending on municipality and housing provider; €0.00 per month for VOS tenants in Dijk en Waard.
• Doet en Ontmoet Open social meeting places across all four municipalities where residents of any age can drop in for coffee, activities, and conversations without prior registration.
• Repair Café Community repair workshops where volunteers help fix broken appliances, clothing, toys, garden tools and electronics to give items a second life. Available in Hollands Kroon, Schagen and Dijk en Waard.
• Ontmoetingsgroepen voor Geheugenproblematiek Weekly meeting groups for people with memory problems, offering space for socializing, support, activities and advice for both participants and caregivers. Operated at 8+ locations across municipalities in partnership with Geriant, Alzheimer Nederland, Zorggroep Tellus, Woonzorggroep Samen, Incluzio and Horizon Zorgcentrum.
• Koken en Eten Community cooking and eating activities combining good, healthy meals with sociability across multiple locations.
• De Factorie A wholly-owned work experience company of Wonen Plus Welzijn providing safe work environments for people to grow toward independent volunteer or paid work, offering job coaching, UWV-recognized 'Werkfit' and 'Naar Werk' trajectories and employment support. Funded by municipalities (Participatiewet) and UWV (Wajong, WIA). Operates from Schagen, Heerhugowaard and Anna Paulowna.
• Maatschappelijke Begeleiding Statushouders Practical social guidance and support for refugees (status holders) during their first 6–12 months after receiving housing in the Noordkop region. Delivered as part of the Samenwerkingsverband Inburgering Noordkop (SIN) network.
• Taalcafé en Taalmaatjes Language practice groups (Taalcafé) and one-on-one language buddy matching (Taalmaatjes) where volunteers help newcomers practice Dutch conversation in a relaxed setting.
• Omzien naar Elkaar Neighbor connection initiative bringing community members together to help each other through small gestures, conversations and lending a hand.
• Mantelzorgsteunpunt Support point for informal caregivers providing information, personal advice, informative meetings and caregiver recognition programs.
• Mantelzorgcompliment Annual caregiver appreciation payment of €200 for intensive caregivers in the municipality of Dijk en Waard. Application window November–December each year, paid in January of the following year.
• Seniorenadvies Personal advice service for residents aged approximately 55 and older on living independently, health, activities and support options.
• Informatief Huisbezoek Personal home visit providing information about living independently, health, welfare and support options for residents aged 75 and older in Dijk en Waard.
• Senioren Woonadviseur Housing advice service for seniors in Hollands Kroon to help with finding suitable housing, living independently and making housing decisions.
• Energiecoach Free home energy advice from trained volunteer coaches covering insulation, solar panels, and energy-saving measures for residents of Dijk en Waard. Coaches are trained and certified by Duurzaam Bouwloket.
• De Verbinding (Julianadorp community center) Community center in Julianadorp-Zuid (Den Helder) offering creative and sports activities, Resto 'Samen zijn' three-course restaurant meals (€9.50 adults, €6.50 children/minima), and the Starlet Diagnostics blood draw point and Visio quarterly consultations on site.
• Maaltijdservice Meal delivery service bringing meals to Thuisabonnement subscribers along with a friendly chat and check-in in Dijk en Waard.
• Fietslessen Cycling lessons for people with non-Dutch backgrounds to promote independence and autonomy, delivered in partnership with Sportservice Noordkop.
• Telefooncirkel Daily phone circle providing safety and structure for isolated residents through regular scheduled calls between participants in Dijk en Waard.
• Eten met de Buurt Community meals event in Hollands Kroon charging €12 per person for a main course and dessert (card only), with free water and drinks at cost. Catering prepared by Gezond Bereid.
• Vrijwillig Welzijnsondersteuner Volunteer welfare supporter providing personal support and guidance for individuals in need in Schagen.

Quantifiable outcome

• Supports people in 4 municipalities (Dijk en Waard, Hollands Kroon, Schagen, Den Helder) with a combined volunteer base of 1,600+.
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, supporting and minor.

• Stichting Alzheimer NederlandcoreStrategic or Co-development PartnerJoint operation of weekly memory support meeting groups across municipalities (Dijk en Waard, Hollands Kroon, Schagen). Each organization contributes specific expertise to the program. The partnership is jointly funded and managed.
• Stichting GeriantcoreStrategic or Co-development PartnerCollaboration in memory support meeting groups across municipalities. Geriant provides clinical dementia expertise alongside WPW's community delivery infrastructure.
• Zorggroep TelluscoreStrategic or Co-development PartnerPartnership in memory support meeting groups at De Verbinding and Dorus Rijkers locations in Den Helder. Zorggroep Tellus contributes healthcare expertise to the community-based program.
• Woonzorggroep SamencoreStrategic or Co-development PartnerCollaboration in memory support meeting groups in Schagen municipality. Woonzorggroep Samen contributes residential care expertise to the joint initiative.
• IncluziocoreStrategic or Co-development PartnerJoint operation of memory support meeting groups in Hollands Kroon municipality, bringing Incluzio's municipal welfare expertise together with WPW's community delivery.
• Museum BroekerVeilingsupportingOthersHost venue for an Ontmoetingsgroep (memory support meeting group) in Dijk en Waard. Museum's grounds, workshops, animals, and restaurant provide diverse activity settings for participants.
• Het Behouden HuissupportingOthersHost venue for an Ontmoetingsgroep (memory support meeting group) in Oudkarspel (Dijk en Waard). Provides a structured meeting environment for people with memory problems and their carers.
• Nationaal Reddingmuseum (Dorus Rijkers)supportingOthersHost venue for the Ontmoetingsgroep Dorus Rijkers in Den Helder, in partnership with Zorggroep Tellus. The museum environment provides historical context for shared activities and memory retrieval.
• Starlet DiagnosticsminorOthersBlood draw service (Prikpost) operating from De Verbinding community center in Julianadorp, Tue–Fri 07:30–09:45. Offers convenient local healthcare access for community members.
• VisiominorOthersQuarterly in-office consultation at De Verbinding Julianadorp for information and advice on visual impairment and blindness. Visio provides specialists to advise on daily living aids, reading tools, and assistive technology.
• Duurzaam BouwloketminorOthersTrains and certifies WPW's volunteer energy coaches who provide free home energy advice to Dijk en Waard residents. Part of the Repair Café program where energy coaches are present.
• Sportservice NoordkopsupportingStrategic or Co-development PartnerPartnership for weekly walking program ('Wandel je fit') and cycling lessons for people with non-Dutch backgrounds. Sportservice provides professional instructors for movement and cycling activities at De Factorie.
• Stichting BabyspullenminorOthersDe Factorie accepts baby items sorting assignments from Stichting Babyspullen, providing work activity for participants in the work-readiness program.
• Gezond BereidminorOthersCatering partner that prepares community meals ('Eten met de Buurt') for WPW events in Hollands Kroon. Meals are prepared externally and served at community gatherings.
• Horizon ZorgcentrumcoreStrategic or Co-development PartnerCollaboration in Dijk en Waard: Horizon Zorgcentrum and WPW jointly deliver integrated care combining professional healthcare with practical voluntary support, coordinated through a joint contact point.
• Gemeente Dijk en WaardcoreStrategic or Co-development PartnerPrimary municipal funder and contracting authority for WPW's social welfare services in Dijk en Waard. Municipality sets social policy objectives and co-finances service delivery.
• Gemeente Hollands KrooncoreStrategic or Co-development PartnerPrimary municipal funder and contracting authority for WPW's social welfare services in Hollands Kroon. Municipality sets social policy objectives and co-finances service delivery.
• Gemeente SchagencoreStrategic or Co-development PartnerPrimary municipal funder and contracting authority for WPW's social welfare services in Schagen. Municipality sets social policy objectives and co-finances service delivery.
• Gemeente Den HeldercoreStrategic or Co-development PartnerPrimary municipal funder and contracting authority for WPW's social welfare services in Den Helder. Municipality sets social policy objectives and co-finances service delivery.
• Samenwerkingsverband Inburgering Noordkop (SIN)coreStrategic or Co-development PartnerWPW delivers Maatschappelijke Begeleiding (social guidance for newcomers) as part of the SIN network, which coordinates organizations providing civic integration support across the Noordkop region.
• Wieringer Eilandmuseum Jan LontsupportingOthersHost venue for the memory support meeting group (Ontmoetingsgroep Wieringen) in Hippolytushoef (Hollands Kroon). Museum setting provides unique cultural activities and community engagement for participants.
• MantelzorgNLsupportingOthersNational association advocating for informal carers. WPW's Mantelzorgsteunpunt aligns with MantelzorgNL's mission and shares information about national informal care policy and support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mezzo: Dutch national association for informal caregivers (mantelzorgers). Provides advocacy, peer support, and educational resources that directly parallel Wonen Plus Welzijn's Mantelzorgsteunpunt and Mantelzorgcompliment services.
• Incluzio: Dutch welfare and municipal social services provider. Already a partner in Wonen Plus Welzijn's memory support programs, and operates overlapping Wmo/Participatiewet services under municipal contracts in other Dutch regions.
• Humanitas: Major Dutch welfare organization delivering comparable services across independent-living support, informal care, and community connection. Direct peer in the Dutch regional welfare sector with similar reliance on municipal contracts and volunteer networks.
• VluchtelingenWerk Nederland: Dutch national organization supporting refugees and asylum seekers with civic integration. Comparable to Wonen Plus Welzijn's Maatschappelijke Begeleiding Statushouders program, though operating at national scale.
• De Zonnebloem: Dutch welfare organization focused on people with disabilities and chronic illness, offering social activities, recreation, and independent-living support. Comparable in target population and volunteer-driven service model.
• Stichting Philadelphia: Dutch care organization supporting people with intellectual disabilities, including independent living and daily-activity support. Comparable in independent-living mission and reasonable-sized regional footprint.
• Stichting Alzheimer Nederland: Dutch national organization supporting people with dementia and their caregivers. Already a strategic partner of Wonen Plus Welzijn in the Ontmoetingsgroepen, and operates comparable memory support programs elsewhere in the Netherlands.

Broad incumbents

• Stichting Welzijn Nederland: National umbrella and advocacy body for Dutch local welfare organizations. Comparable in service scope and membership structure, with a broader national coordination role.
• Woonzorg Nederland: Dutch organization combining housing and welfare services for older adults. Comparable in independent-living support and senior-targeting, with a larger real-estate-linked institutional footprint.
• Leger des Heils Nederland: Large Dutch welfare organization offering social services, shelter, and community support. Comparable in mission breadth and funding mix, with broader geographic reach and more institutional infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEzET-1jQeSLhXXSxj36aGQ
• Facebookfacebook.com/WonenPlusWelzijn
• LinkedInlinkedin.com/company/wonen-plus-welzijn
• Xx.com/wpwelzijn

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonen Plus Welzijn