Pols

What Pols does

Pols B.V. is a Dutch private limited company founded in 1933 and headquartered in Zuidland, Netherlands, operating as an importer and dealer of professional machinery across the Benelux region. The company serves four primary verticals: green technology and municipal grounds maintenance (mowers, sport field equipment, ELiTE Lithium electric machines), golf course maintenance (precision mowers, rollers, sprayers, bunker harrows from brands including Jacobsen, Ransomes, Smithco, Turfco), recycling and waste processing (Doppstadt shredders, Keestrack crushers and shredders, Senro NIR sorters, compost turners, screening equipment), and ground suction technology (DISAB ground vacuum machines). Pols also acts as the exclusive Benelux importer for Kioti tractors, UTVs, and zero-turn mowers.

The business operates a multi-revenue model spanning one-time machine sales (lawn mowers, tractors, recycling equipment, ground vacuum machines), hardware sales of original spare parts from a 30,000+ article warehouse, recurring revenue from leasing and emergency repair contracts, and professional services including certified safety inspections and dealer training. Go-to-market combines a direct field sales team with dedicated account managers per product category and geography, a regional dealer network across Benelux, an online parts webshop at parts.pols.nl, and participation in industry trade shows. The company maintains a 24/7 emergency breakdown service including Saturdays to minimize customer downtime.

Pols is privately held with no disclosed external investors or parent company, led by Managing Director Rob Teunisse with Controller Mark ten Cate and Sales Manager Sander Visser. Headcount is in the 51-100 range. The firm is legally domiciled as Pols B.V. in the Netherlands, has no subsidiaries, no funding rounds on record, and shows no M&A or restructuring activity in the available data.

Name

Pols

Legal name

Pols B.V.

Website

https://pols.nl

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

51–100 employees

Short description

Pols B.V. is a Dutch importer and dealer of professional machinery serving Benelux golf courses, municipalities, recycling firms, and agricultural customers with green technology, recycling equipment, Kioti tractors, and ground suction machines from 20+ premium brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Zuidland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Machine Sales: Sale of professional machinery including lawn mowers, golf course equipment, tractors, recycling equipment, and ground vacuum machines
2. Parts and Spare Parts: Sale of original spare parts for all branded machines, with large warehouse inventory
3. Repair and Maintenance Services: Workshop services for repair and maintenance of machines
4. Leasing: Leasing options for machinery purchases
5. Safety Inspections: Safety inspection services for machinery

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pols is a Dutch importer and dealer of professional machinery for green technology, golf course maintenance, agriculture (tractors), ground suction, and recycling applications. The company distributes premium international brands such as Doppstadt, Keestrack, Kioti, Jacobsen, Cushman, Senro, and DISAB to business customers across the Benelux region, complemented by an in-house workshop, a parts warehouse of 30,000+ articles, an emergency breakdown service, leasing, and safety inspections.

Product overview

Pols is a Dutch machinery dealer and importer offering a comprehensive portfolio of professional equipment across four main categories: green technology (lawn mowers, golf course maintenance equipment, electric ELiTE Lithium equipment), tractors (Kioti), ground suction technology (DISAB), and recycling technology. The recycling division includes Doppstadt, Allreco, and Keestrack shredders (CoreShred, INVENTHOR, AK, CERON, and P3 series), Senro sorting equipment (NIR sorters, sorting cabins, complete sorting lines), screen machines (star, drum, flat screens), breakers for asphalt/concrete/rubble, and compost turners. Pols operates as a full-service partner offering not only equipment sales but also comprehensive after-sales support including a parts warehouse with over 30,000 articles, repair and maintenance services, 24/7 emergency breakdown service, leasing options, safety inspections, and dealer training programs. The company works with numerous international brands including Doppstadt, Keestrack, Kioti, Cushman, E-Z-GO, Jacobsen, Ransomes, SBM, Senro, Smithco, Wessex, Zemmler, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Groentechniek (Green Technology Equipment)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core and minor.

• AllrecocoreChannel Partner/ Reseller/ DistributorAllreco manufactures shredding equipment (AK series electric shredders) that Pols distributes as importer/dealer in the Benelux market. Products include AK 440 VE, AK 540 VE, AK 640 VE, and AK 640 L VE electric shredders.
• CushmancoreChannel Partner/ Reseller/ DistributorCushman manufactures transport vehicles and utility vehicles for golf and grounds maintenance. Pols distributes Cushman products in the Netherlands market.
• DISABcoreChannel Partner/ Reseller/ DistributorDISAB manufactures ground vacuum machines. Pols distributes DISAB products in the Netherlands and Belgium markets.
• DoppstadtcoreChannel Partner/ Reseller/ DistributorDoppstadt is a leading manufacturer of shredding, screening, and processing equipment for recycling. Pols distributes Doppstadt products including the AK series, Inventhor series, CoreShred series, DU series shredders and grinders, and DW series trommel screens.
• E-Z-GOcoreChannel Partner/ Reseller/ DistributorE-Z-GO manufactures golf buggies and utility vehicles. Pols distributes E-Z-GO products for the golf course market.
• JacobsencoreChannel Partner/ Reseller/ DistributorJacobsen manufactures golf course maintenance equipment. Pols distributes Jacobsen products in the Dutch market.
• JT RecTeccoreChannel Partner/ Reseller/ DistributorJT RecTec manufactures composting and turning equipment. Pols distributes JT RecTec products including the eTurner E380 and eTurner E530 composting machines and JT 580 and JT 630 windrow turners.
• KeestrackcoreChannel Partner/ Reseller/ DistributorKeestrack manufactures crushing, screening, and material handling equipment. Pols distributes Keestrack products including the B series (B3, B4, B5, B7), C series, H series, R series, I series, and M series power units, as well as S series stackers.
• KioticoreChannel Partner/ Reseller/ DistributorKioti manufactures tractors and UTVs for agriculture. Pols serves as importer for Kioti in the Netherlands and Belgium (Kioti Benelux), distributing tractors, UTVs, and zero-turn mowers through an extensive dealer network.
• LM TracminorChannel Partner/ Reseller/ DistributorLM Trac manufactures specialized equipment that Pols distributes in the Netherlands market.
• RansomescoreChannel Partner/ Reseller/ DistributorRansomes manufactures golf course mowing equipment. Pols distributes Ransomes products in the Dutch market.
• SBMcoreChannel Partner/ Reseller/ DistributorSBM (Schnitt- und Brechtechnik Mühlhausen) manufactures crushing equipment. Pols distributes SBM products including the Remax series (200, 300, 400, 450, 600) and SMR recycling screens.
• SenrocoreChannel Partner/ Reseller/ DistributorSenro manufactures sorting equipment including NIR sorters, sorting cabins, and complete sorting lines. Pols distributes Senro products in the Netherlands and Belgium.
• SmithcocoreChannel Partner/ Reseller/ DistributorSmithco manufactures golf course maintenance equipment. Pols distributes Smithco products in the Dutch market.
• TS IndustriesminorChannel Partner/ Reseller/ DistributorTS Industries manufactures equipment that Pols distributes in the Netherlands market.
• TurfcocoreChannel Partner/ Reseller/ DistributorTurfco manufactures golf course topdressers and maintenance equipment. Pols distributes Turfco products in the Dutch market.
• WessexcoreChannel Partner/ Reseller/ DistributorWessex manufactures tractor-mounted implements including flail mowers and rock cutters. Pols distributes Wessex products in the Netherlands market.
• ZemmlercoreChannel Partner/ Reseller/ DistributorZemmler manufactures mobile screening equipment. Pols distributes Zemmler products including the MS 16 Pro and MS 36 Pro star screens in the Netherlands market.
• Dynamic ScreeningminorChannel Partner/ Reseller/ DistributorDynamic Screening manufactures screening equipment. Pols distributes Dynamic Screening products including the SST screen and X7 screen.
• NeorecminorChannel Partner/ Reseller/ DistributorNeorec manufactures sorting and separation equipment. Pols distributes Neorec products including the TriFrac 70/40 three-fraction screener.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vermeer Corporation: US-based manufacturer of industrial and environmental machinery, including horizontal grinders and chippers relevant to the recycling/green-waste segment Pols serves. Comparable equipment category, but larger scale and global footprint.
• AGCO Corporation: Global agricultural equipment manufacturer whose products (Massey Ferguson, Fendt, Valtra) compete in the tractor and grounds-care segments Pols distributes Kioti into. Comparable end-customer overlap but operates at vastly larger scale.
• Textron Specialized Vehicles: Parent of Jacobsen (one of Pols's golf course equipment principals), Cushman, and E-Z-GO — the same brands Pols distributes in Benelux. Highly relevant for competitive dynamics in golf/grounds-care equipment, but operates at parent-company scale.
• Terex (Environmental Equipment): Large US-based manufacturer of recycling and environmental processing equipment (Terex Finlay, Powerscreen, Terex Recycling). Broader incumbent operating at global scale with overlapping equipment categories to Pols's recycling portfolio.

Direct peers

• Van der Spek: Netherlands-based dealer of recycling, construction, and earthmoving machinery (e.g., crushers, screeners). Directly comparable to Pols's recycling equipment business with similar Benelux dealer model.
• Komptech: European (Austrian-based) manufacturer of shredders, screeners, and separators for waste and recycling — overlapping product category with Pols's recycling portfolio (Doppstadt, Keestrack) but at the OEM level rather than distributor level.
• Smiemans: Dutch regional dealer for agricultural and grounds-care equipment. Comparable to Pols in being a multi-brand dealer serving farmers, municipalities, and green-space contractors in the Netherlands.
• Reesink Group: Dutch multi-brand equipment distributor for agriculture, groundcare, and construction machinery across the Benelux. Closely comparable to Pols in business model, geographic footprint, multi-OEM distribution strategy, and customer verticals.
• Eggersmann Group: German recycling machinery specialist (shredders, screeners, composting equipment) — comparable product portfolio to Pols's recycling technology offering and competing for the same European recycling-operator customers.
• Gebr. Lais: Dutch family-owned machinery dealer specializing in recycling, shredding, and waste-processing equipment. Highly comparable in product mix (shredders, screeners, separators) and customer base to Pols's recycling technology division.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/polszuidland
• LinkedInlinkedin.com/company/polszuidland

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pols