Azura
Azura is a privately held French-Moroccan family-owned agricultural group producing cherry tomatoes, European clams, grafted plants, and biological pest control agents for export to European retailers and food service operators, reporting €550M in FY2024/2025 turnover.
- Company typePrivate
- Founded1988
- HeadquartersPerpignan, France
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Azura does
Azura is a privately held French-Moroccan family-owned agricultural production group founded in 1988, headquartered in Perpignan, France, with primary operations across Morocco. The company operates four interconnected business divisions: cherry tomato production via 53 farms covering 1,200+ hectares of unheated greenhouses; European clam (Ruditapes Decussatus) aquaculture through Azura Atlantic in the Bay of Dakhla; plant nursery operations through International Nursery producing 49 million grafted and berry plants annually; and biological pest control through the Biobest Maroc joint venture with Biobest Group, producing 27 species of beneficial insects and mites across 13,000 m² of climate-controlled breeding rooms. Azura is one of the world's leading cherry tomato producers and holds the No. 1 worldwide position in European clam production.
The business model is B2B produce export: Azura sells directly to European retail chains and food service operators across Spain, Italy, France, Belgium, and the United States, with priority markets in southern Europe for aquaculture and a dedicated 11,000 m² logistics platform in Perpignan, France, supporting distribution. Revenue streams derive from physical product sales (cherry tomatoes, clams, plants, biological control agents) with quote-based, channel-specific pricing — no consumer-facing products or subscription models. Production is concentrated in Morocco (Agadir, Dakhla, Casablanca) while commercial relationships and corporate functions are anchored in France.
The company holds a distinctive sustainability posture: B Corp certification (June 2026, one of only 16 fruit and vegetable producers worldwide), SBTi-validated decarbonization targets (July 2024, 24.2% FLAG reduction and 33.6% Scope 1&2 reduction by 2028), Alliance for Water Stewardship certification (April 2024), plus GSPP, SEDEX, ISO 9001, and Bio Ecocert certifications across subsidiaries. Recent strategic activity includes an April 2025 investment in UbiQD's quantum dots lighting technology for greenhouse energy efficiency and crop resilience. Azura reported €550 million in turnover for FY2024/2025 and employs approximately 20,000 people across Morocco and France, with the Harakat family retaining ownership and Hicham Harakat serving as CEO.
Azura firmographics
Firmographics- Name
- Azura
- Legal name
- SOCIETE DE DISTRIBUTION DE PRODUITS MARAICHERS ET HORTICOLES DU MAROC DISMA INTERNATIONAL SAS
- Website
- https://azura-group.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Azura is a privately held French-Moroccan family-owned agricultural group producing cherry tomatoes, European clams, grafted plants, and biological pest control agents for export to European retailers and food service operators, reporting €550M in FY2024/2025 turnover.
- Ownership category
- akta.pro rank
Azura industry classification
Industry- Product category
- Fresh Produce / Agricultural Products
- NAICS
- Vegetable and Melon Farming (1112), Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Tree Nut Farming (1113)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)
- akta.pro secondary industries
- Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI), Berry Sorting & Packing Facilities (AFAOAGAD)
Keywords
Where Azura is headquartered
LocationHeadquarters
- HQ city
- Perpignan
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Azura business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Cherry tomato production and export: Azura produces and exports 188,000 tons of cherry tomatoes annually to European markets, operating 53 production farms covering over 1,200 hectares of greenhouses in Morocco.
- Plant nursery products: International Nursery produces and sells grafted tomato plants (20 million/year), berry plants (15 million/year), cucurbit plants (14 million/year), and vegetable seedlings to internal operations and external markets.
- Biological control agents: Biobest Maroc produces and exports beneficial insects, mites, and bumblebees for pollination and pest control, with 98% of production exported to Belgium, Europe, and the United States.
- European clam aquaculture: Azura Atlantic cultivates and sells European clams (Ruditapes Decussatus) from its Dakhla facility, with priority markets in Spain, Italy, and France. Includes EU-approved purification station.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Azura product offering
Product offeringCore offering
Azura is a French-Moroccan agricultural producer specializing in cherry tomato production across 1,200+ hectares of greenhouses in Morocco, exporting 188,000 tons annually to European markets. The company also produces European clams (Ruditapes Decussatus) through aquaculture in Dakhla Bay, certified grafted plants through International Nursery, and biological pest control agents through its Biobest Maroc joint venture. Products are sold B2B to European retail chains, food service operators, and agricultural producers.
Product overview
Azura Group is a French-Moroccan agricultural production company founded in 1988, operating as a unified multi-segment producer rather than a platform architecture. The portfolio consists of four interconnected divisions: (1) Cherry Tomato production via 53 farms covering 1,200+ hectares with a 10-hectare packaging station in Agadir, producing elongated, round, and mixed cherry tomato varieties exported to Europe; (2) Aquaculture through Azura Atlantic in Dakhla, cultivating and exporting the European clam (Ruditapes Decussatus) with full hatchery-to-delivery control; (3) International Nursery producing certified grafted plants including 20M tomato plants, 14M cucurbit plants, and 15M berry plants annually; and (4) Integrated Pest Management via Biobest Morocco joint venture, providing 27 species of beneficial insects, mites, and bumblebee pollination services. All segments share operational synergies through shared agricultural expertise, sustainability certifications, and logistics infrastructure including an 11,000 m² platform in Perpignan.
Differentiator
Problem solved
Functional benefit
Brands
- International Nursery: Plant nursery specializing in production of tomato, cucurbit, berry plants and market gardening seedlings in Morocco.
- Biobest Maroc
- Azura Atlantic
- Fondation Azura
Products and services
- Cherry Tomatoes (Elongated, Round, Mixed) Elongated (2-3cm, sweet-acidic balance), round (2.5cm, crisp texture), and mixed assortments of cherry tomatoes grown in unheated greenhouses across 1,200+ hectares in Morocco and exported to European retail chains.
- European Clam (Ruditapes Decussatus) European clam species Ruditapes Decussatus recognized for its ovoid shape, fine shell, and exceptional meat yield. Produced in the Bay of Dakhla, Morocco with full hatchery-to-delivery value chain control and EU-approved purification station. Priority markets include Spain, Italy, and France.
- International Nursery Grafted Plants Certified grafted plants including 20 million grafted tomato plants annually, 14 million grafted cucurbit plants, 15 million berry plants, and vegetable seedlings. Produced across 6 sites spanning 38 hectares in Morocco, certified under GSPP, SEDEX, ISO 9001, and ECOCERT standards with reverse osmosis water treatment.
- Biological Control Agents (Auxiliary Insects & Mites) Biobest Maroc produces 27 species of beneficial insects and mites for biological pest control, including bumblebee hives for pollination of cherry tomatoes and berries. Includes innovative solutions such as Pepino Mosaic Virus vaccine, ISONET pheromone confusion method, and adhesive trapping tapes. 98% of production is exported to Belgium, Europe, and the United States.
Quantifiable outcome
- 188,000 tons of cherry tomatoes exported to Europe annually
- +5 more outcomes
Companies that use Azura
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Azura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Azura partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- UbiQDcoreStrategic partnership and investment in UbiQD's quantum dots technology for agricultural lighting applications. The collaboration aims to enhance energy efficiency, improve crop growth, and strengthen farm resilience against climate challenges through innovative lighting solutions.
- Biobest GroupcoreJoint venture established in 1998 between Biobest Group and Azura to create Biobest Maroc, dedicated to producing and commercializing beneficial insects and mites for biological pest control. Biobest Maroc is now the largest Biobest Group production site globally.
Scale indicators17 records
Recent moves11 records
Expansion highlights6 records
Azura competitors and assessment
Company assessmentDirect peers
- Bonduelle: French-headquartered global leader in processed and fresh vegetables with significant greenhouse and field production; comparable to Azura in vegetable production scale, B2B retailer relationships, and European market focus.
- Savéol: French Breton tomato cooperative producing premium greenhouse tomatoes including cherry varieties; directly comparable to Azura as a French-linked greenhouse tomato producer focused on European retail markets.
- Biobest Group: Belgian global leader in biological pest control and bumblebee pollination; Azura is Biobest's joint-venture partner in Biobest Maroc, making it directly comparable in beneficial insect production and IPM solutions.
- Houweling's Group: Canadian and US greenhouse producer of tomatoes, cucumbers, and peppers with strong sustainability positioning; directly comparable to Azura's greenhouse production model and premium retailer relationships.
- Mastronardi Produce: Canadian greenhouse producer of premium tomatoes, peppers, and cucumbers under the Sunset brand; directly comparable to Azura's greenhouse cherry tomato model and North American/European retail distribution.
- NatureSweet: North America's largest greenhouse-grown cherry tomato producer, directly comparable to Azura as a vertically-integrated premium cherry tomato supplier serving major retailers with sustainability-focused positioning.
- Koppert: Dutch global leader in biological crop protection and natural pollination; directly comparable to Azura's Biobest Maroc operation in producing beneficial insects, mites, and integrated pest management solutions for greenhouse agriculture.
Broad incumbents
- Bayer Crop Science: Global leader in seeds, crop protection, and digital agriculture including vegetable seeds (Nunhems); comparable to Azura at the broad agriculture level with vegetable value-chain overlap.
- Syngenta Group: Global agribusiness leader in crop protection and seeds with broad horticulture vegetable seed portfolio; comparable to Azura as a major agricultural inputs player serving vegetable producers globally.
- Limagrain: French-headquartered global seed and vegetable producer with significant vegetable seed business (Vilmorin-Mikado); comparable to Azura as a French agribusiness with downstream vegetable production interests and plant variety development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Azura social profiles
Digital presenceAzura compliance and trust
Trust signalCompliance7 records
Azura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azura leadership team
Management profileNumber of profiles
Profiles1 record
Azura subsidiaries and ownership
Company hierarchySubsidiaries4 records
Azura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azura M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azura
What does Azura do?
Azura is a French-Moroccan agricultural producer specializing in cherry tomato production across 1,200+ hectares of greenhouses in Morocco, exporting 188,000 tons annually to European markets. The company also produces European clams (Ruditapes Decussatus) through aquaculture in Dakhla Bay, certified grafted plants through International Nursery, and biological pest control agents through its Biobest Maroc joint venture. Products are sold B2B to European retail chains, food service operators, and agricultural producers.
Is Azura a public or private company?
Azura is a private company. It is classified as family owned and is currently operating.
When was Azura founded?
Azura was founded in 1988. It employs 1,001 to 5,000 people.
Where is Azura based?
Azura is headquartered in Perpignan, France, in the Europe region.
How does Azura make money?
Four revenue lines are on record. Cherry tomato production and export is the primary driver. The others are plant nursery products, biological control agents and european clam aquaculture.
Who are Azura's main competitors?
Direct peers on record are Bonduelle, Savéol, Biobest Group, Houweling's Group, Mastronardi Produce, NatureSweet and Koppert. Broad incumbents are Bayer Crop Science, Syngenta Group and Limagrain.
Does Azura have an API?
No public API is recorded for Azura.
What industry is Azura in?
Azura's product category is Fresh Produce / Agricultural Products. Its primary akta.pro industry code is AFAGAHAB, Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits), with a secondary code of AFAGADAI, Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra). Its NAICS code is 1112 and its SIC code is 100.