What Pacific Coast Fresh Co. does

Pacific Coast Fresh Company (formerly Pacific Coast Fruit Company) is a family-owned, Portland, Oregon-based broadline fresh-food distributor founded in 1977 by Emil Nemarnik. The company supplies fresh produce, dairy, grocery, protein, floral, and prepared-foods categories to foodservice operators and grocery retailers across the Pacific Northwest, operating distribution centers in Portland, OR and Kent, WA. Its sourcing model is built on a broad network of regional farm partners including Driscoll's, Grimmway Farms, Rainier Fruit, Stemilt, Alpenrose, and Andersen Organics, supporting a "farm-to-family" positioning around reliability and quality.

The company's product portfolio spans eight categories — fruit, vegetables, dairy, grocery, prepared foods, protein, floral, and supply — with increasing vertical integration into own-brand (Pacific Coast Fresh) and private-label (Garden Fresh) value-added products such as diced vegetables, deli salad kits, meat and cooking kits, and retail-ready salads. The 2023-era acquisition of Portland-based King Harvest Hummus extended the company into branded prepared-foods manufacturing. Customers access the catalog through an account-gated B2B e-commerce platform on pcfreshco.com (BigCommerce-hosted) with case-level wholesale pricing; account application is required to transact.

PCFCo monetizes through wholesale B2B distribution with volume-based per-case pricing (e.g., diced yellow onion at $58.75/case, sliced green onion at $176.00/case), targeting foodservice and grocery-retail segments without disclosed consumer-facing retail or subscription channels. The company is privately held, family-owned, and bootstrapped — no institutional investors, public listings, or disclosed funding rounds are reported. Operations remain concentrated in Oregon and Washington, with no disclosed expansion into adjacent states despite farm-partner relationships extending into California.

Name

Pacific Coast Fresh Co.

Legal name

Pacific Coast Fruit Company

Website

https://pcfreshco.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pacific Coast Fresh Company is a family-owned, Portland-based broadline fresh-food distributor founded in 1977, supplying produce, dairy, prepared foods, protein, and floral to foodservice operators and grocery retailers across Oregon and Washington via wholesale B2B distribution.

Ownership category

akta.pro rank

Product category

Foodservice and Fresh Produce Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Fruit Wholesale (AFAIACAA)

akta.pro secondary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

Keywords

• Fresh produce distribution
• Foodservice supply
• Fresh-cut produce
• B2B produce wholesale
• Pacific Northwest distribution

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Distribution: Distribution of fresh produce including fruits, vegetables, dairy, and prepared foods to B2B customers including foodservice operators and grocery retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Pacific Coast Fresh Co. is a broadline B2B distributor of fresh produce, fresh-cut items, prepared foods, dairy, grocery, protein, floral, and operational supplies, serving foodservice operators and grocery retailers primarily in the Pacific Northwest. Customers apply for an account to access case-level wholesale pricing and place orders through a digital ordering platform, with refrigerated delivery fulfilled from distribution centers in Portland, Oregon and Kent, Washington.

Product overview

Pacific Coast Fresh Co. is a family-owned fresh produce and food distribution company operating as a broadline distributor serving foodservice and retail customers. The company offers a diverse portfolio organized into eight main categories: Fruit, Vegetables, Dairy, Grocery, Prepared Foods, Protein, Floral, and Supply. Their own-brand prepared foods (Pacific Coast Fresh and Garden Fresh private label) include diced/sliced vegetables, deli salad kits, and meat/cooking kits. The company expanded into hummus through the acquisition of Portland-based King Harvest Hummus. They source from numerous partner farms across the Pacific Northwest and California.

Differentiator

Problem solved

Functional benefit

Products and services

• Pacific Coast Fresh Own-Brand Prepared Foods Own-brand prepared food line including diced vegetables, sliced produce, deli salad kits, meat kits, and cooking kits, sold to foodservice operators and grocery retailers through the Pacific Coast Fresh distribution network.
• Garden Fresh Private Label Prepared Foods Private label prepared vegetable products including diced, sliced, and shredded vegetables, root vegetables, and various squash products, distributed to foodservice and grocery customers.
• Fresh Fruit Distribution Wholesale distribution of fresh fruit categories including apple, avocado, banana, berry, citrus, grape, kiwi, mango, melon, pear, pineapple, pomegranate, specialty fruit, stone fruit, and tropical fruit supplied to foodservice operators and grocery retailers.
• Fresh Vegetables Distribution Wholesale distribution of fresh vegetables across a broad assortment including artichoke, asparagus, beans, broccoli, Brussels sprouts, cabbage, carrot, cauliflower, celery, leafy greens, micro greens, mushrooms, onions, peppers, potatoes, tomatoes, fresh herbs, and specialty vegetables, supplied to foodservice operators and grocery retailers.
• Dairy and Eggs Distribution Wholesale distribution of dairy and egg products including butter, cheese, eggs, ice cream, milk, sour cream, and yogurt, supplied to foodservice operators and grocery retailers.
• Grocery and Dry Goods Distribution Wholesale distribution of dry grocery items including canned goods, grains and seeds, oils, vinegars, sauces and condiments, dressings, beverages, juices, snacks, spices and dried herbs, breads and tortillas, pastas, pastes and bases, purees, dairy shelf-stable items, and meal kits.
• Prepared Foods Distribution Wholesale distribution of ready-to-use prepared foods including deli salad kits, dips and salsa, hummus, meal kits, meat kits, cooking kits, retail-ready salads, retail-ready vegetables, retail-ready fruit kits, and produce boxes for foodservice and retail operators.
• King Harvest Hummus Acquired Portland-based hummus brand offering various hummus flavors including Lemon Hummus, manufactured and distributed as part of Pacific Coast Fresh Co.'s prepared foods portfolio to foodservice and retail customers.
• Protein Distribution Wholesale distribution of protein products including further processed protein, beef, pork, poultry, seafood, lamb, goat, plant-based protein, and specialty protein, supplied to foodservice operators and grocery retailers.
• Floral Distribution Wholesale distribution of fresh cut flowers, potted plants, and ornamental florals including alstroemeria, carnation, chrysanthemum, eucalyptus, gerbera, hyacinth, hydrangea, iris, lily, peonies, rose, sunflower, tulip, and assorted bouquets supplied to foodservice and grocery accounts.
• Operational Supplies Distribution Wholesale distribution of operational supplies including bags, baskets, boxes, clothing, disposables, equipment, film/wrap, gloves, labels, personal protective equipment, and to-go containers supplied alongside food product categories to B2B accounts.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• King Harvest HummusminorStrategic or Co-development PartnerAcquired Portland-based King Harvest Hummus, expanding Pacific Coast Fresh Co.'s prepared foods portfolio with hummus products.
• Multiple Farm PartnerscoreOthersNetwork of farm partners including Alpenrose, Andersen Organics, Babe Farms, Bob's Red Mill, Driscoll's, Grimmway Farms, Rainier Fruit, Stemilt, and many others across Oregon, Washington, and surrounding regions providing fresh produce supply.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FreshPoint: Sysco Corporation's specialty produce distribution arm, operating B2B fresh produce distribution across multiple U.S. regions with comparable customer mix of restaurants, grocers, and foodservice operators.
• Castellini Group of Companies: Cincinnati-based produce and foodservice distributor with similarly diversified produce, dairy, and prepared foods offerings serving restaurant and retail customers — closely aligned with Pacific Coast Fresh's broadline produce-plus model.
• KeHE Distributors: Specialty and broadline food distributor supplying fresh, natural, and organic categories to grocery and foodservice channels across North America — comparable business model and customer overlap with Pacific Coast Fresh's farm-to-account distribution.
• Shamrock Foods Company: Family-owned broadline foodservice distributor operating a vertically integrated model with its own dairy, prepared foods, and produce lines that competes with Pacific Coast Fresh for foodservice accounts in the Western U.S. and mirrors its private-label and farm-sourcing playbook.
• Charlie's Produce: Seattle-headquartered broadline fresh produce and foodservice distributor serving the same Pacific Northwest geography with overlapping customer base of independent grocers, restaurants, and institutions — the closest direct competitor to Pacific Coast Fresh Co.

Broad incumbents

• C&S Wholesale Grocers: Largest grocery wholesaler in the U.S., supplying independent grocers and retail chains with fresh and shelf-stable categories — analogous B2B wholesale distribution to grocery customers that comprise a core Pacific Coast Fresh segment.
• Sysco Corporation: Largest publicly-traded broadline foodservice distributor in North America with significant fresh produce capability (via FreshPoint) — comparable industry position and customer set but operating at national scale rather than regional PNW focus.
• US Foods Holding Corp: Major publicly-traded broadline foodservice distributor with a fresh produce program serving independent restaurants and multi-unit operators — overlapping customer types and category breadth with Pacific Coast Fresh.
• Gordon Food Service: One of North America's largest broadline foodservice distributors serving restaurants, schools, and healthcare with extensive fresh and broadline categories — comparable customer profile and product breadth, though at a much larger scale than Pacific Coast Fresh.

Regional players

• Hardie's Fresh Foods: Family-founded broadline foodservice distributor based in Texas serving the Southwest with produce, dairy, frozen, and protein categories — analogous broadline B2B distribution model though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Coast Fresh Co.