Doktor.cz
Doktor.cz is a Czech Republic healthcare provider directory that connects patients with verified doctors, dentists, nurses and allied health professionals across 30+ cities, monetizing clinics via tiered subscriptions, sponsored content and an integrated online pharmacy.
- Company typePrivate
- Founded2013
- HeadquartersPraha, Czechia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Doktor.cz does
Doktor.cz is a Czech Republic–based healthcare provider directory and patient engagement platform operated by Mercury Project s.r.o., headquartered in Prague. The platform indexes 60,480+ clinics and tens of thousands of individual practitioners across 43+ specialties and 30+ cities, presenting verified doctor profiles (with identity and qualification checks), patient reviews, and direct clinic contact information. Free for patients, the platform monetizes clinics through a three-tier freemium subscription (Free, Ověřeno at 499 Kč/month, Expert at 999 Kč/month) and through sponsored articles and an integrated e-commerce pharmacy (Lékárna Doktor.cz) selling vitamins, supplements and medical supplies.
The technology stack centers on a searchable directory fronted by content assets (medical glossary, articles, expert opinions) and an authenticated workspace for registered users. AI features include the Zdravotní poradce (Health Advisor) symptom-to-specialty recommendation chatbot and AI-powered document summarization of lab results and medical reports (PDF, images, Word, Excel) launched as part of the Zdravotní dokumenty (Health Documents) feature in 2026, providing 200MB of encrypted storage with secure, PIN-protected sharing. The directory architecture is multi-sided, with supply (clinics/practitioners) and demand (patients) feeding each other through reviews and SEO-driven organic traffic.
The business model relies on long-tail SMB monetization across three primary streams: (1) recurring clinic subscriptions (Ověřeno and Expert tiers, annually discounted 16.7%), (2) sponsored article placements for healthcare providers, and (3) e-commerce revenue from the integrated pharmacy. The company is privately held and bootstrapped, with 11–50 employees and no disclosed external funding. IČO 25087410; founder and CEO Jan Starcevic.
Doktor.cz firmographics
Firmographics- Name
- Doktor.cz
- Legal name
- Mercury Project s.r.o.
- Website
- https://doktor.cz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Doktor.cz is a Czech Republic healthcare provider directory that connects patients with verified doctors, dentists, nurses and allied health professionals across 30+ cities, monetizing clinics via tiered subscriptions, sponsored content and an integrated online pharmacy.
- Ownership category
- akta.pro rank
Doktor.cz industry classification
Industry- Product category
- Healthcare Provider Directory
- NAICS
- Ambulatory Health Care Services (621)
- SIC
- Services-Health Services (8000), Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Patient Intake, Digital Registration & eForms (HLACAEAF)
- akta.pro secondary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
Keywords
Where Doktor.cz is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Doktor.cz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Clinic Subscription Plans: Three-tier subscription model for healthcare providers: Free basic profile with limited features, Verified plan (499 Kč/month) with priority placement and analytics, Expert plan (999 Kč/month) with top placement, primary photo backgrounds, and advanced analytics. Annual billing available with 16.7% discount.
- E-commerce (Health Products): Online pharmacy and health product store selling vitamins, supplements, cosmetics, medical supplies, and health-related products. Integrated into the Doktor.cz ecosystem.
- Sponsored Articles: Healthcare providers can publish sponsored articles on the platform for marketing purposes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free basic profile for all healthcare providers |
| Subscription | Monthly | Verified profile with enhanced visibility |
| Subscription | Monthly | Premium expert profile with top placement |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Doktor.cz product offering
Product offeringCore offering
Doktor.cz is an online healthcare provider directory and marketplace connecting Czech patients with verified doctors, clinics, dentists, nurses, physiotherapists, pharmacists, and other medical professionals. The platform indexes 60,480+ clinics and tens of thousands of verified practitioners searchable by specialty and location, and supplements directory services with patient reviews, an AI health advisor chatbot, secure health document storage with AI summarization, and an integrated online pharmacy selling health products.
Product overview
Doktor.cz is a Czech healthcare platform serving as a directory connecting patients with verified medical professionals. The core product consists of the Doktor.cz Platform offering searchable profiles of 60,480 clinics and doctors across 43+ specialties. Supporting features include Zdravotní poradce (AI-powered health advisor), Zdravotní dokumenty (secure document storage with AI summarization), and an integrated e-commerce pharmacy (Lékárna Doktor.cz). Content offerings include a medical glossary and expert-reviewed articles. Healthcare providers can purchase subscription tiers: Ověřeno (499 Kč/month) or Expert (999 Kč/month) for enhanced visibility and features.
Differentiator
Problem solved
Functional benefit
Products and services
- Doktor.cz Platform Comprehensive Czech healthcare provider directory connecting patients with verified doctors, clinics, and medical professionals. Features verified doctor profiles, patient reviews, direct clinic contacts, and search across 43+ specialties and 30+ cities. Free for patients; freemium for providers.
- Zdravotní poradce (Health Advisor) Standalone AI-powered advisory service on the Doktor.cz domain that processes user-reported symptoms or a stated medical specialty to recommend appropriate healthcare providers from the Doktor.cz directory.
- Zdravotní dokumenty (Health Documents) Secure encrypted storage service for personal medical documents — laboratory results, prescriptions, and medical reports — with AI-powered summarization in plain Czech, secure doctor sharing via PIN-protected time-limited links, and bulk download. Free for registered users with 200 MB storage for up to 50 documents.
- Lékárna Doktor.cz (E-shop) Online pharmacy and health product store integrated with the Doktor.cz platform, selling vitamins, supplements, cosmetics, medical supplies, and health-related products directly to consumers.
Companies that use Doktor.cz
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Doktor.cz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Doktor.cz partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Doktor.cz competitors and assessment
Company assessmentRegional players
- Heureka Group: Leading Czech comparison-shopping platform — analogous Czech consumer-facing marketplace showing how a domestic market leader can be built and scaled locally without global expansion.
Direct peers
- Jameda: Germany's largest doctor directory with patient reviews and profile management for physicians — structural analog to Doktor.cz in the German-speaking market.
- Doximity: US healthcare professional network with profile, reputation, and credentialing features — analogous to the doctor-side engagement and review capability of Doktor.cz.
- Docplanner (Doctoralia): European doctor appointment and marketplace platform operating in 20+ countries, with a profile-and-reviews model closely matching Doktor.cz's verified directory plus patient reviews approach.
- Zocdoc: US doctor appointment and directory platform with patient reviews and provider profiles — comparable marketplace structure, freemium providers, and patient-side free utility.
- Pilulka.cz: Czech online pharmacy retail platform — competes head-on with Doktor.cz's Lékárna e-shop sub-brand on vitamins, supplements, and medical supplies within the same domestic market.
- Practo: India-headquartered healthcare platform combining doctor discovery, teleconsultation, e-pharmacy, and records — spans the same functional verticals (directory + AI triage + e-commerce pharmacy) as Doktor.cz.
- Doctolib: Leading European doctor booking and telehealth platform (France/Germany/Italy/Netherlands) with a two-sided marketplace plus virtual care — directly comparable to Doktor.cz's directory-plus-AI-advisor model.
Broad incumbents
- CompuGroup Medical: European health-IT and practice-management software provider — broader incumbent that touches directory, e-prescribing, and patient portals, representing potential vertical integration risk or partnership for Doktor.cz.
Others
- Alma Career (medunet.cz / jobs.cz): Czech/Slovak online employment and healthcare-recruitment platform — adjacent data and matching infrastructure in the Czech healthcare labor market, thematically related to Doktor.cz's professional directory layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Doktor.cz social profiles
Digital presenceDoktor.cz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doktor.cz leadership team
Management profileNumber of profiles
Profiles1 record
Doktor.cz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doktor.cz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doktor.cz
What does Doktor.cz do?
Doktor.cz is an online healthcare provider directory and marketplace connecting Czech patients with verified doctors, clinics, dentists, nurses, physiotherapists, pharmacists, and other medical professionals. The platform indexes 60,480+ clinics and tens of thousands of verified practitioners searchable by specialty and location, and supplements directory services with patient reviews, an AI health advisor chatbot, secure health document storage with AI summarization, and an integrated online pharmacy selling health products.
Is Doktor.cz a public or private company?
Doktor.cz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doktor.cz founded?
Doktor.cz was founded in 2013. It employs 11 to 50 people.
Where is Doktor.cz based?
Doktor.cz is headquartered in Praha, Czechia, in the Europe region.
How does Doktor.cz make money?
Three revenue lines are on record. Clinic Subscription Plans are the primary driver. The others are E-commerce (Health Products) and sponsored Articles.
Who are Doktor.cz's main competitors?
Heureka Group is listed as a regional player. Direct peers are Jameda, Doximity, Docplanner (Doctoralia), Zocdoc, Pilulka.cz, Practo and Doctolib. CompuGroup Medical is listed as a broad incumbent. Alma Career (medunet.cz / jobs.cz) is listed as an others.
Does Doktor.cz have an API?
No public API is recorded for Doktor.cz.
What industry is Doktor.cz in?
Doktor.cz's product category is Healthcare Provider Directory. Its primary akta.pro industry code is HLACAEAF, Patient Intake, Digital Registration & eForms, with a secondary code of HLALAAAA, Primary Care & General Medicine Virtual Care. Its NAICS code is 621 and its SIC code is 8000.