Unusually Unusual Consulting

What Unusually Unusual Consulting does

Unusually Unusual Consulting is a Salt Lake City-based professional services firm that provides event planning, business consulting, and digital marketing services exclusively to the technology Channel ecosystem — brokerages, technology advisors, technology providers, MSPs, and VARs. Founded in 2022 by Amy Bailey, the company designs incentive travel programs, trade show experiences, executive retreats, sales kickoffs, and themed events at distinctive venues (car museums, aquariums, international destinations including Mexico, the Caribbean, and Costa Rica), positioning itself around creative differentiation rather than generic corporate event execution. Named enterprise clients include Telarus, Comcast, Select Communications, TPx, Mitel, RapidScale, and Continuant.

The company's offering spans five interconnected lines: (1) full-service event planning, (2) strategic planning and branding/positioning consulting, (3) website design and build packages ($2,999-$3,499) plus monthly subscription under $100, (4) tiered LinkedIn social media subscriptions — SPARK ($250-$400/mo), BEAM ($500/mo), FLOODLIGHT ($650/mo), and (5) an AI-powered Local Search platform at $35/month connecting to 25+ directories with Google Business Profile optimization and review management. Trade show packages are priced at $2,500 / $5,000 / $10,000 tiers. The company leverages Monday.com and third-party AI tools for project management and content automation within a workflow it brands "Hyperorganization Systems"; no proprietary technology platform or in-house AI model is disclosed. The firm is a certified Women Business Enterprise through the Supplier Clearinghouse Joint Utilities.

Commercially, Unusually Unusual operates a consultative sales motion targeting enterprise Channel accounts, complemented by standardized packaged offerings for mid-market and small business buyers; lead generation is driven by the firm's own annual Marketing Summit, active presence at Channel Partners Conference & Expo, LinkedIn, and a content-marketing blog. Distribution is direct (no channel partners), with a small core team of four (founder + Client Relationship & Marketing Manager + Executive Administrative Professional + Head of Security) based in Salt Lake City and one active hire underway for an Event Marketing Manager. The company has a strategic partnership with Pi Research to deliver integrated Partner Advisory Council (PAC) services. No external funding rounds, parent company, or institutional investors are disclosed.

Name

Unusually Unusual Consulting

Legal name

Unusually Unusual Consulting

Website

https://unusuallyunusual.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Unusually Unusual Consulting is a Salt Lake City-based event planning, consulting, and digital marketing firm serving the technology Channel ecosystem — brokerages, technology advisors, MSPs, and vendors — with enterprise clients including Telarus, Comcast, Mitel, and RapidScale.

Ownership category

akta.pro rank

Product category

Event Management & Marketing Consulting

NAICS

Marketing Consulting Services (541613), Other Management Consulting Services (541618), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Event planning services
• Trade show packages
• Marketing consulting
• Website design services
• Social media management

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Planning Services: Full-service event planning including incentive travel, trade shows, executive retreats, sales kickoffs, and partner events. Revenue is generated through project-based fees, with packages ranging from basic to ultimate trade show packages ($2,500-$10,000).
2. Consulting Services: Strategic planning sessions, branding and positioning analysis, and managed marketing services. Delivered through one-on-one consulting or ongoing managed service arrangements.
3. Website Services: Website design and build services with tiered packages (Build Your Brand at $2,999 and Channel Essential at $3,499), plus ongoing website subscription at under $100/month for domain, email, and support.
4. Social Media Services: LinkedIn content packages including SPARK ($250/month posts only, $400/month with blog), BEAM ($500/month with 2 posts + 1 blog/week), and FLOODLIGHT ($650/month with 3 posts + 2 blogs/week).
5. Local Search/SEO Services: AI-powered location marketing platform providing local directory management, Google Business Profile optimization, and review management at $35/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Unusually Unusual Consulting provides full-service corporate event planning (incentive travel, trade shows, executive retreats, sales kickoffs, partner events) and complementary marketing services including strategic consulting, branding and positioning analysis, managed marketing services, website design and build, AI-powered local search/directory management, and LinkedIn-focused social media content packages. Offerings are sold as customized full-service engagements or as à la carte fixed-price and subscription packages. All services are tailored to clients in the technology Channel ecosystem, including brokerages, technology advisors, technology providers, MSPs, and VARs.

Product overview

Unusually Unusual Consulting is a service-based company offering a portfolio of interconnected marketing and event services. The core offerings include event planning (Unusually Unusual Events, Strategic Planning Sessions, Branding & Positioning Analysis, Managed Services), website services (Build Your Brand, Channel Essential website packages, and Monthly Subscription management), local search marketing (AI-powered platform with directory management, Google Business Profile optimization, and review management), and social media packages (SPARK, BEAM, FLOODLIGHT tiers for LinkedIn content). Trade show packages (Basic, Deluxe, Ultimate) round out the event-focused services. All services are designed for the technology channel ecosystem including brokerages, technology advisors, technology providers, MSPs, and VARs.

Differentiator

Problem solved

Functional benefit

Products and services

• Unusually Unusual Events Full-service event planning for corporate clients in the technology Channel ecosystem, covering incentive travel, unique venue selection, team-building activities, themed experiences, executive retreats, sales kickoffs, and partner events, scaled from lunch-and-learns for 30 to conferences for 300 attendees.
• Strategic Planning Sessions Business strategy consulting that examines what organizations are doing to stay relevant and competitive, then uses smart tools and global resources to strategize the implications of every choice clients can make.
• Branding & Positioning Analysis Consulting service that combines industry insights and skills to transform client processes and strategies, helping shape and improve how clients structure and manage their businesses.
• Managed Services Ongoing managed marketing support that either augments or substitutes client staff on a continual basis, providing coaching strategies and fully managed marketing activities delivered as a recurring service engagement.
• Website Services Website design, build, and management offering for Channel businesses, including branding-driven website builds (logo design, branding consultation, custom site builds with email campaigns, invoicing, payments, online scheduling, and onsite SEO) and an ongoing subscription for domain management, marketing tools, business emails, and 24/7 support.
• Local Search AI-powered location marketing service at $35/month providing local directory syndication across 25+ platforms, Google Business Profile optimization, voice search optimization, and review management with AI-assisted responses, designed to improve local search visibility for small and mid-market businesses.
• Social Media Services Recurring LinkedIn-focused social media content service delivered in tiered monthly packages that combine strategic posts and blog writing to build brand visibility, consistent presence, and thought leadership positioning for Channel clients.
• Trade Show Exhibitor Packages Fixed-price trade show exhibitor packages for Channel businesses attending events such as Channel Partners, offered at Basic, Deluxe, and Ultimate tiers that scale the level of support and ROI focus for trade show investment.

Quantifiable outcome

• Local Search platform delivers 140% more impressions in non-branded search, 33% more in branded search, and 5x return on marketing investment (ROMI)

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• Pi ResearchcoreStrategic or Co-development PartnerPartnered with Pi Research to provide comprehensive Partner Advisory Council (PAC) services. The partnership combines Pi Research's survey and data capabilities with Unusually Unusual's event facilitation to deliver complete partner experience insights through pre-event phone surveys, data compilation, and on-site conversation facilitation.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Splash: Event marketing platform for branded events and experiential marketing campaigns; directly comparable as a tool/event marketing service aimed at marketers running corporate events similar to Unusually Unusual's incentive travel and partner events.
• Bizzabo: Event experience platform used by B2B marketers and event professionals for in-person, hybrid and virtual events; comparable in serving the same enterprise event-planning buyer that Unusually Unusual targets in the tech Channel.
• JS Group: Channel-focused marketing agency serving technology advisors, MSPs and vendors with co-branded marketing programs and event support, directly comparable to Unusually Unusual's Channel-only positioning and service mix.
• Channel Maven: B2B channel marketing agency specializing in partner marketing, MDF programs and channel events for technology vendors and solution providers, mirroring Unusually Unusual's Channel-only customer focus.

Broad incumbents

• The Channel Company (CRN): Media and events company serving the IT Channel through CRN, XChange events and Channel Futures; broadly comparable as a Channel ecosystem convener, but operates at much larger scale across media, awards and events.
• Cvent: Enterprise event management platform providing registration, venue sourcing and event marketing software; overlaps with Unusually Unusual's full-service event planning and trade show execution offerings, though at significantly larger scale.

Emerging players

• ON24: B2B webinar and virtual event platform increasingly used for partner enablement and Channel events; comparable as an event-driven engagement channel for technology vendors and Channel partners.
• Goldcast: B2B event platform built for marketers running webinars, field events and conferences; adjacent competitor for the same mid-market and enterprise event budgets that Unusually Unusual targets with its full-service planning offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/amybailey1
• Xx.com/UnusuallyUnu
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unusually Unusual Consulting