What Hipskind & McAninch, LLC does

Hipskind & McAninch, LLC is a plaintiff-side personal injury law firm headquartered in Belleville, Illinois, with additional offices in St. Louis, Missouri and Highland, Illinois. Founded by John Hipskind and Brady McAninch — both former corporate defense attorneys who now represent injury victims — the firm, together with attorney Stephen C. Buser, provides contingency-fee legal representation across more than twenty practice areas, including car, truck, motorcycle, bicycle, bus, pedestrian, rideshare, farm, and construction accidents, as well as traumatic brain and spinal injuries, nursing home abuse, medical malpractice, wrongful death, workers compensation, premises liability, product liability, and auto defect claims.

The firm's go-to-market is direct-to-consumer, with clients acquired primarily through organic search across practice-area-specific and geographic landing pages, content marketing, client reviews, and free consultation CTAs that drive phone and form-based intake. Distribution is constrained by Illinois and Missouri rules of professional conduct that prohibit paid referrals from non-lawyers, so the firm supplements digital acquisition with bar association and chamber of commerce memberships for referral flow. There is no proprietary technology platform; the practice runs on conventional civil-litigation workflows backed by a content-heavy website and a Google Reviews profile.

Hipskind & McAninch generates revenue exclusively through contingency fees, meaning clients pay no upfront cost and the firm receives an agreed percentage of settlement or verdict proceeds only upon winning. The firm claims cumulative case results exceeding $50 million, a 99% car accident success rate, more than 500 five-star Google reviews, and Super Lawyers Rising Stars recognition for both named partners, positioning the firm as a regionally branded plaintiff-side practice in the Metro East and St. Louis markets.

Name

Hipskind & McAninch, LLC

Legal name

Hipskind & McAninch, LLC

Website

https://hm-attorneys.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Hipskind & McAninch, LLC is a plaintiff-side personal injury law firm headquartered in Belleville, Illinois, with additional offices in St. Louis and Highland, representing individual injury victims across 20+ practice areas on a contingency-fee basis in Southern Illinois and the St. Louis metro.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Car accident attorney
• Contingency fee legal
• Wrongful death claims
• Premises liability lawyer

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Contingency Fee - Personal Injury Claims: The firm operates on a pure contingency fee basis for personal injury cases. Clients pay no upfront costs; the firm receives a percentage of the settlement or award only after winning the case. This aligns firm incentives with client outcomes and removes financial barriers for injured claimants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hipskind & McAninch, LLC is a personal injury law firm that represents individual victims of negligence-based accidents across Southern Illinois and the St. Louis metropolitan area on a contingency fee basis. The firm handles investigation, insurance negotiation, expert engagement, litigation and trial advocacy across practice areas including car, truck, motorcycle, bicycle, bus, pedestrian and rideshare accidents, premises liability, nursing home abuse, medical malpractice, construction and farm accidents, workers' compensation, auto defect/product liability, traumatic brain and spinal injuries, dog bites, and wrongful death.

Product overview

Hipskind & McAninch, LLC is a personal injury law firm offering comprehensive legal services across multiple practice areas. The firm's core offering is personal injury legal representation, which includes specialized services for car accidents, truck accidents, motorcycle accidents, bicycle accidents, bus accidents, pedestrian accidents, and rideshare accidents (Uber/Lyft). The firm also handles premises liability cases including slip-and-fall, negligent security, and dog bites; catastrophic injury cases including traumatic brain injuries, spinal injuries, and construction accidents; specialized areas including nursing home abuse, medical malpractice, wrongful death, workers compensation, farm accidents, auto defects, and product liability. The firm operates on a contingency fee basis, meaning clients pay no upfront fees and the firm only receives payment when compensation is recovered. The firm has recovered over $50,000,000 for clients and maintains over 500 five-star Google reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services

Quantifiable outcome

• Over $50 million recovered for clients across all practice areas
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• OnderLaw, LLC: St. Louis personal injury and mass tort firm with a comparable contingency model, multi-office footprint, and significant investment in television and digital advertising. Direct competitor for the same plaintiff pool in the St. Louis metro.
• Brown & Crouppen: St. Louis-based personal injury law firm with a similar contingency-fee model and broad PI practice (car accidents, truck accidents, wrongful death). Directly comparable in geography, target client, and case mix, with substantially larger headcount and media presence.
• TorHoerman Law: St. Louis personal injury and mass tort firm with a similar contingency model and broad practice area mix (car, truck, wrongful death, product liability). Comparable in geographic focus and target client demographics.
• The Law Office of James M. Hoffmann: St. Louis-based car accident and personal injury law firm operating on contingency with a strong digital marketing emphasis. Directly competes with Hipskind & McAninch for the same auto accident and PI client segment in the metro.
• Schiffmann Firm: St. Louis-based personal injury law firm focused on car, truck, and motorcycle accident cases. Competes for the same plaintiff pool across the Illinois/Missouri state-line region with a contingency model.
• Page Law: Personal injury firm serving the St. Louis and Southern Illinois region on a contingency basis. Comparable in case mix (car, truck, motorcycle, premises liability) and target market.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury law firm with significant St. Louis presence. Operates across the same case categories and geographies but at vastly greater scale, with seven-figure TV and digital ad budgets that directly compete for awareness in the same DMA.
• Simmons Hanly Conroy: Large national plaintiff firm with a Southern Illinois/Missouri footprint and significant mass tort practice. Overlaps with Hipskind & McAninch on personal injury and wrongful death matters and competes for similar plaintiff cases.

Emerging players

• The Cagle Law Firm: Mid-Missouri personal injury firm with a multi-office, digital-first marketing model similar to Hipskind & McAninch. Competes indirectly for the same plaintiff demographic outside the immediate St. Louis DMA.

Regional players

• Zalewski Law Group: St. Louis-area personal injury firm with a comparable contingency model and similar practice-area coverage. Operates regionally in the same metro with comparable headcount scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hmattorneys

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hipskind & McAninch, LLC