Socialhead
Socialhead is a Vietnam-based social commerce platform offering nine Shopify, WooCommerce, and BigCommerce apps covering product feeds, social publishing, pixel tracking, upsells, and subscriptions for 10,000+ SMB e-commerce merchants across 150+ countries, with pricing from $9.90/month.
- Company typePrivate
- Founded2020
- HeadquartersHo Chi Minh City, Vietnam
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Socialhead does
Socialhead is a Vietnam-based software company founded in 2020 that operates as a multi-app social commerce platform for e-commerce merchants on Shopify, WooCommerce, and BigCommerce. The company reports 10,000+ businesses served across 150+ countries, with cumulative social posts attributed to its tooling exceeding 225,130. It sits within the OneCommerce parent group, which provides shared backend infrastructure and cross-product distribution leverage.
The product portfolio comprises nine apps covering the merchant social-commerce workflow: SocialShop (product feed management for social channels), SocialPublish (post scheduling), SocialReply (messenger marketing and chatbot automation), SocialWidget (shoppable social proof widgets), OnePixel (ad tracking and conversion pixels across Facebook, Google, TikTok, Pinterest, Twitter, and Snapchat), OneUpSell (post-purchase upsell flows including free-gift campaigns), OneSection (storefront section editor), SubBox (subscription box management), and SocialEsty (Etsy marketplace integration). The technical architecture centers on deterministic automation — feed mapping, scheduling rules, pixel-based attribution, and templated chatbot flows — rather than machine-learned components.
Socialhead operates a self-serve SaaS model distributed through the Shopify, WooCommerce, and BigCommerce app marketplaces, with paid tiers beginning at $9.90 per month. Go-to-market is product-led via marketplace discovery and review accumulation, evidenced by 500+ five-star Shopify App Store reviews. No external funding rounds, revenue figures, leadership bios, or AI capabilities have been publicly disclosed in the source material.
Socialhead firmographics
Firmographics- Name
- Socialhead
- Legal name
- Socialhead
- Website
- https://socialhead.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Socialhead is a Vietnam-based social commerce platform offering nine Shopify, WooCommerce, and BigCommerce apps covering product feeds, social publishing, pixel tracking, upsells, and subscriptions for 10,000+ SMB e-commerce merchants across 150+ countries, with pricing from $9.90/month.
- Ownership category
- akta.pro rank
Socialhead industry classification
Industry- Product category
- Social Commerce Software
- akta.pro primary industry
- Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)
- akta.pro secondary industry
- Social Commerce Advertising & Shoppable Ads Platforms (CRAFANAK)
Keywords
Where Socialhead is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Socialhead business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- App Subscriptions: Subscription-based revenue from multiple apps with tiered pricing. Socialwidget, Socialshop, Socialpublish, and Socialreply operate as separate products with freemium entry points and paid upgrades for premium features. Additional products include OnePixel (pixel tracking), OneUpSell (upselling), OneSection (section builder), SubBox (subscriptions), and SocialEsty (Etsy sync).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic features |
| Subscription | Monthly | Socialwidget - Shoppable Instagram & TikTok Widgets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Socialhead product offering
Product offeringCore offering
Socialhead builds a suite of freemium SaaS apps for e-commerce merchants on Shopify, WooCommerce, and BigCommerce that connect their stores to social commerce channels (Facebook Shop, Google Shopping, Instagram, TikTok). The apps handle product feed synchronization, automated social posting, messenger marketing, shoppable Instagram/TikTok widgets, multi-channel pixel tracking, and promotional campaigns (upsell, subscription, Etsy integration) from a single vendor.
Product overview
Socialhead is a social commerce solution provider offering a suite of interconnected apps for Shopify, WooCommerce, and BigCommerce merchants. The portfolio centers on four core products: Socialshop (product feed management for multi-platform synchronization to Facebook Shop, Google Shopping, Instagram, and TikTok), Socialpublish (social media scheduling and automation), Socialreply (multi-account messenger marketing), and Socialwidget (embeddable social media widgets with product tagging). Additional modules include OnePixel (multi-channel pixel tracking), OneUpSell (promotional campaigns and discounts), OneSection (store customization), SubBox (subscription management), and SocialEsty (Etsy integration). The products are designed to work together as an integrated social commerce ecosystem, enabling merchants to manage product feeds, social media presence, customer engagement, and advertising tracking from a unified platform.
Differentiator
Problem solved
Functional benefit
Brands
- Socialshop: Multiple platform product feed manager for TikTok Catalog, Facebook Catalog and Google Merchant Center
- Socialpublish
- Socialreply
- Socialwidget
- OnePixel
- OneUpSell
- OneSection
- SubBox
- Socialetsy
Products and services
- Socialshop Multi-platform product feed manager for e-commerce merchants on Shopify, WooCommerce, and BigCommerce; lets merchants list, sync, and optimize product feeds to TikTok Catalog, Facebook Catalog, and Google Merchant Center in one click.
- Socialpublish All-in-one social media management app for scheduling, publishing, and automatically posting products and content across multiple social accounts including Facebook, Twitter, and Instagram.
- Socialreply Messenger marketing tool that lets merchants reply to and chat with customers across multiple social media accounts from a single unified inbox, with drag-and-drop chat flow automation.
- Socialwidget Social media widget for e-commerce that embeds Instagram and TikTok feeds on merchant websites for authentic engagement and social proof, with the ability to tag up to 5 products per media item for shoppable content.
- OnePixel Multi-channel pixel tracking solution that enables merchants to add and manage multiple Facebook, TikTok, Google, Twitter, Snapchat, and Pinterest pixels on their Shopify store from a single dashboard.
- OneUpSell Sale-boosting solution for e-commerce merchants offering volume discounts, quantity discounts, flash sales, and free gift campaigns to drive conversion and increase average order value.
- OneSection Drag-and-drop section builder that enables merchants to customize their Shopify store pages without coding knowledge.
- SubBox Subscription solution designed to help e-commerce merchants create and manage recurring revenue streams and subscription-based business models.
- SocialEsty Etsy integration app that enables Shopify merchants to sync and list their products to the Etsy marketplace quickly without listing errors.
Quantifiable outcome
- Saves 5 hours per day on marketing tasks with 1-minute app installation
- +1 more outcomes
Companies that use Socialhead
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Socialhead technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
Socialhead partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered primary, secondary and core.
- ShopifyprimaryCore platform partnership. Socialhead apps are distributed through Shopify App Store and deeply integrated with Shopify merchant stores. Apps connect to Shopify products for feed synchronization, social posting, and pixel tracking.
- Facebook / MetaprimaryIntegration with Facebook Shop, Facebook Catalog, and Messenger for product feed synchronization, shop creation, and messenger marketing capabilities. Facebook's algorithm and shopping infrastructure are core to Socialhead's value proposition.
- GoogleprimaryIntegration with Google Shopping and Google Merchant Center for product feed submission, free listings, and Shopping Ads optimization. Google Shopping categories and GTIN handling included.
- Instagram / MetaprimaryInstagram Shopping integration enabling product tagging, shoppable posts, and Instagram feed embedding on e-commerce websites.
- TikToksecondaryTikTok Catalog integration and TikTok video feed embedding capabilities. OnePixel supports TikTok pixel tracking for ad attribution.
- WooCommercesecondaryWordPress/WooCommerce plugin distribution and integration. Plugin enables product sync to Google Shopping and Facebook Shop for WooCommerce merchants.
- BigCommercesecondaryApp marketplace presence for BigCommerce merchants. Provides Facebook and Google Shopping feed synchronization for BigCommerce stores.
- OneCommercecoreParent company and strategic partner. Socialhead is designed by OneCommerce, a Social Commerce Platform. OneCommerce also operates the OneCommerce.io blog and provides cross-promotion to Socialhead products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Socialhead competitors and assessment
Company assessmentDirect peers
- Feedonomics: Feedonomics is a product feed management platform that syndicates product data to Google Shopping, Facebook, Instagram, TikTok and other channels — the same core use case as Socialhead's Socialshop, scaled to enterprise merchants.
- GoDataFeed: GoDataFeed is a product feed optimization and marketplace listing platform used by merchants to push catalogs to Google Shopping, Facebook, and other channels — directly comparable to Socialshop's feed management functionality.
- LitCommerce: LitCommerce is a multi-channel selling app for Shopify and BigCommerce that syncs product feeds to Facebook Shop, Google Shopping, TikTok Shop, and Etsy — overlapping closely with Socialhead's full portfolio.
- CedCommerce: CedCommerce provides multi-channel product feed and listing synchronization apps for Shopify, WooCommerce, and BigCommerce merchants — directly overlapping with Socialhead's Socialshop product on the same platforms.
Broad incumbents
- Hootsuite: Hootsuite is a leading enterprise social media management suite covering publishing, analytics, and advertising — overlapping with Socialhead's Socialpublish and Socialreply capabilities at a larger scale.
- Sprout Social: Sprout Social is an enterprise social media management and engagement platform with scheduling, inbox, and analytics — competing with Socialhead's Socialpublish and Socialreply from a higher-end positioning.
- Later: Later is a social media and influencer marketing platform with shoppable Instagram and TikTok link-in-bio tools — adjacent to Socialhead's Socialwidget and Socialpublish products, particularly for creator-led commerce.
- Buffer: Buffer is an established social media scheduling and publishing platform with broad cross-channel coverage that competes with Socialhead's Socialpublish product, though it is not Shopify-anchored.
- Shopify (native commerce features): Shopify itself ships native product feed, pixel, and channel integrations (Shopee, TikTok, Meta) that overlap with Socialhead's Socialshop and OnePixel; as a platform owner it is also Socialhead's most important distribution channel.
Emerging players
- Easy Social Feed (by Go Rise) / Nabu Social: Other Shopify app-store apps such as Easy Social Feed and Nabu Social provide Instagram/TikTok feed widgets with product tagging on Shopify stores — directly competing with Socialhead's Socialwidget inside the same marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Socialhead social profiles
Digital presenceSocialhead financial estimates
Financial estimateRevenue estimate
Valuation estimate
Socialhead leadership team
Management profileNumber of profiles
Socialhead funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Socialhead M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Socialhead
What does Socialhead do?
Socialhead builds a suite of freemium SaaS apps for e-commerce merchants on Shopify, WooCommerce, and BigCommerce that connect their stores to social commerce channels (Facebook Shop, Google Shopping, Instagram, TikTok). The apps handle product feed synchronization, automated social posting, messenger marketing, shoppable Instagram/TikTok widgets, multi-channel pixel tracking, and promotional campaigns (upsell, subscription, Etsy integration) from a single vendor.
Is Socialhead a public or private company?
Socialhead is a private company. It is classified as corporate owned and is currently operating.
When was Socialhead founded?
Socialhead was founded in 2020. It employs 51 to 100 people.
Where is Socialhead based?
Socialhead is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Socialhead make money?
One revenue line is on record: app Subscriptions.
Who are Socialhead's main competitors?
Direct peers on record are Feedonomics, GoDataFeed, LitCommerce and CedCommerce. Broad incumbents are Hootsuite, Sprout Social, Later, Buffer and Shopify (native commerce features). Easy Social Feed (by Go Rise) / Nabu Social is listed as an emerging player.
Does Socialhead have an API?
No public API is recorded for Socialhead.
What industry is Socialhead in?
Socialhead's product category is Social Commerce Software. Its primary akta.pro industry code is CRAFANAJ, Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio), with a secondary code of CRAFANAK, Social Commerce Advertising & Shoppable Ads Platforms.