ThSV Eisenach
- Company typePrivate
- Founded1958
- HeadquartersEisenach, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
ThSV Eisenach firmographics
Firmographics- Name
- ThSV Eisenach
- Legal name
- ThSV Marketing GmbH
- Website
- https://thsv-eisenach.de
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ThSV Eisenach industry classification
Industry- Product category
- Professional Sports (Handball)
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Handball Leagues (MPAKAAAM)
- akta.pro secondary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where ThSV Eisenach is headquartered
LocationHeadquarters
- HQ city
- Eisenach
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
ThSV Eisenach business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Sponsoring & Advertising: Corporate sponsorship revenue from various advertising tiers including jersey sponsorship, LED-bande, LED-walls, bench branding, floor advertising, hallenjournal ads, and social media. The club has multiple named partners and operates a 'Business Klub' for exclusive corporate sponsors.
- Ticket Sales: Revenue from single-game tickets and season tickets (Dauerkarten) for 34 official league matches per season at Werner-Aßmann-Halle with capacity of 2,850 spectators.
- Merchandise & Retail: Sales of fan merchandise including jerseys, accessories through Café TIMEOUT & ThSV STORE located at Karlstraße 1 in Eisenach. Also bubble waffles, beverages, and food service during match days and regular hours.
- Membership Dues: Annual membership fees from club members (ThSV-Mitgliedschaft) with various categories including individual supporters, families (2 adults + 2 children, 2 adults + 1 child, 1 adult + 2 children), and players (children 14+, children under 13).
- Klub der Tore: Supporter program where members contribute 0,50€ or 1,00€ per goal scored by the team in official league matches, capped at 500€ or 1000€ per season respectively. Includes marketing benefits like LED display recognition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 0,50€ Unterstützer - Pay per goal, capped at 500€ per season |
| Subscription | Multi-year contract | 1,00€ Unterstützer - Pay per goal, capped at 1000€ per season |
| Subscription | Annual | Family membership (2 adults, 2 children) |
| Subscription | Annual | Family membership (2 adults, 1 child) |
| Subscription | Annual | Family membership (1 adult, 2 children) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
ThSV Eisenach product offering
Product offeringCore offering
ThSV Eisenach is a professional handball club that fields a men's team competing in the 1. Handball Bundesliga (Germany's top handball division). The club sells matchday tickets, season tickets (Dauerkarten), corporate sponsorship packages, fan merchandise, club memberships, and operates the per-goal Klub der Tore supporter program. It also runs the annual Wartburg Cup preseason tournament and develops youth players across age-group teams including an inclusive wheelchair handball program (Blue Lions).
Product overview
ThSV Eisenach is a German handball sports club operating primarily as a professional sports organization. The core product is the first-team handball squad competing in the Opel Handball-Bundesliga (1st German division). Supporting offerings include the reserve team (ThSV II), comprehensive youth development programs spanning A-Jugend through F-Jugend, and the inclusive Blue Lions wheelchair handball team. The club operates commercial services including Café TIMEOUT & ThSV STORE (merchandise and cafe), venue rental at Werner-Aßmann-Halle, and sponsorship/advertising packages (jersey, LED boards, warm-up gear, bench and floor advertising). The Klub der Tore provides a per-goal supporter program, while the annual Wartburg Cup serves as a marquee pre-season tournament featuring Bundesliga opponents.
Differentiator
Problem solved
Functional benefit
Brands
- Blue Lions Rollstuhlhandball: Wheelchair handball team operating under ThSV Eisenach for inclusive sports
- Café TIMEOUT & ThSV STORE
Products and services
- 1. Handball Bundesliga Team The professional men's handball team competing in the German top division (Opel Handball-Bundesliga), the core sporting product of the club playing 34 league matches per season.
- Season Tickets (Dauerkarten) Annual season tickets providing access to all 34 official league home matches at Werner-Aßmann-Halle. Digital card sharing is available through customer accounts.
Quantifiable outcome
- Nearly 3,000 attendees per home game
- +1 more outcomes
Companies that use ThSV Eisenach
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
ThSV Eisenach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ThSV Eisenach partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- KÖTTER SecuritycoreCo-Hauptsponsor (Co-main sponsor) for the Wartburg Cup tournament. Major annual preseason event featuring top Bundesliga teams.
- DyncoreStreaming partner for live and on-demand coverage of all ThSV Eisenach Bundesliga matches. Delivers nationwide TV visibility.
- OpelminorNaming sponsor for Opel Handball-Bundesliga - the league naming rights sponsor
- Allianz François EtienneminorInsurance company advertising partner displayed in Klub der Tore supporter program
- Autodoc.deminorAuto parts retailer advertising on website footer
- PKWTEILE.deminorAuto parts retailer advertising on website and match days
- Elisabeth-Gymnasium EisenachminorEducational partnership - club participates in school events, graduation ceremonies. Abiturienten (graduating class) celebration held at Wartburg.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
ThSV Eisenach competitors and assessment
Company assessmentDirect peers
- HSG Wetzlar: Bundesliga club that finished last (16th) in 2025/26 — a peer to ThSV in terms of small-city structural profile and provides a benchmark for downside risk if ThSV is relegated.
- HC Erlangen: Bundesliga club that finished 15th in 2025/26 (one place below ThSV). Direct relegation-zone peer with comparable small-city profile and similar revenue mix.
- THW Kiel: One of Germany's most decorated Handball Bundesliga clubs with a substantially larger arena (~10,000 capacity). Direct league peer; useful for benchmarking premium-tier Bundesliga economics versus ThSV's smaller-venue reality.
- TBV Lemgo Lippe: Established Bundesliga club (5th place 2025/26) from a small regional city, structurally the closest comparable to ThSV Eisenach — small catchment, traditional club, and similar revenue mix. Wartburg Cup participant.
- SG Flensburg-Handewitt: Top-tier Bundesliga club, third place finisher in 2025/26 season. Directly comparable as a Handball Bundesliga team operating in a regional catchment with comparable sponsorship-driven business model. Wartburg Cup participant.
- SC Magdeburg: Current German Handball Bundesliga champion and the league's most successful recent club. Direct Bundesliga peer with comparable competitive structure and a similar mix of sponsorship, ticketing, and merchandise revenue streams. Scheduled opponent at ThSV's Wartburg Cup.
- TVB Stuttgart: Bundesliga club finishing 12th in 2025/26, just above ThSV. Comparable as a small-market Bundesliga club with a similar mix of ticket, sponsorship, and merchandise revenue.
- Rhein-Neckar Löwen: Bundesliga club serving the Mannheim/Heidelberg region. Comparable as a mid-to-upper-tier Bundesliga team with similar diversified sponsorship and ticketing revenue model in a non-metropolitan catchment.
- Füchse Berlin: Berlin-based Bundesliga club and recent EHF Champions League participant. Direct league peer representing the upper bound of Bundesliga commercial scale ThSV could aspire to over the long term.
- Bergischer HC: Direct Bundesliga rival — finished 13th in 2025/26, just one spot above ThSV Eisenach. Closest on-field comparable in terms of scale, regional catchment, and competitive position in the league standings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ThSV Eisenach social profiles
Digital presenceThSV Eisenach financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThSV Eisenach leadership team
Management profileNumber of profiles
Profiles18 records
ThSV Eisenach subsidiaries and ownership
Company hierarchySubsidiaries2 records
ThSV Eisenach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThSV Eisenach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThSV Eisenach
What does ThSV Eisenach do?
ThSV Eisenach is a professional handball club that fields a men's team competing in the 1. Handball Bundesliga (Germany's top handball division). The club sells matchday tickets, season tickets (Dauerkarten), corporate sponsorship packages, fan merchandise, club memberships, and operates the per-goal Klub der Tore supporter program. It also runs the annual Wartburg Cup preseason tournament and develops youth players across age-group teams including an inclusive wheelchair handball program (Blue Lions).
Is ThSV Eisenach a public or private company?
ThSV Eisenach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ThSV Eisenach founded?
ThSV Eisenach was founded in 1958. It employs 11 to 50 people.
Where is ThSV Eisenach based?
ThSV Eisenach is headquartered in Eisenach, Germany, in the Europe region.
How does ThSV Eisenach make money?
Five revenue lines are on record. Sponsoring & Advertising is the primary driver. The others are ticket Sales, merchandise & Retail, membership Dues and klub der Tore.
Who are ThSV Eisenach's main competitors?
Direct peers on record are HSG Wetzlar, HC Erlangen, THW Kiel, TBV Lemgo Lippe, SG Flensburg-Handewitt, SC Magdeburg, TVB Stuttgart, Rhein-Neckar Löwen, Füchse Berlin and Bergischer HC.
Does ThSV Eisenach have an API?
No public API is recorded for ThSV Eisenach.
What industry is ThSV Eisenach in?
ThSV Eisenach's product category is Professional Sports (Handball). Its primary akta.pro industry code is MPAKAAAM, Handball Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.