Mind Your Own Business Information

What Mind Your Own Business Information does

MYOBI B.V. (Mind Your Own Business Information) is a privately held Dutch company headquartered at Frankenslag 137, The Hague, founded in 2016 and operating as a Trusted Third Party (TTP). It manages a trust network (Vertrouwensnetwerk) on which companies establish information ecosystems to control their business and personal data and share it with partners under defined terms, with identity authenticated against authoritative sources including the Dutch Chamber of Commerce (KVK). The platform is built on Microsoft Azure and provides electronic signatures, data shielding, certification/deposit, smart contracting, and GDPR-aligned accountability services.

The company's product portfolio centers on the Trust Network platform and applications including the SBC Management System (privacy accounting with registers for processing operations, data breaches, data subject requests, contracts, and assessments), Smart Contracting (contract lifecycle management using legal models governed by the Contract Board), Legal Entity Management, Reputation Management, and Smart Compliance. Governance is institutionalised through the Functionality Board, Standardization Board, and the VIE user association. The TTP Code of Conduct GDPR has been submitted to Autoriteit Persoonsgegevens for approval, and the platform is eIDAS-aligned.

MYOBI generates revenue through recurring subscriptions: Trust Network user licences priced at €125-€725 per month based on company turnover (with custom quotes above €20M turnover), SBC Management System licences at €560 per month (plus €250 one-time implementation, €40/month per additional user), and special sector pricing for public and non-profit organisations. Professional services are delivered through partners Duthler Associates and First Lawyers, with training via Duthler Academy. Go-to-market is sales-led, combining direct website self-service registration, partner-driven network invitations, and an in-house service desk. The company serves primarily Dutch SMBs and public/non-profit organisations with a small team of 11-50 employees.

Name

Mind Your Own Business Information

Legal name

MYOBI B.V.

Website

https://myobi.eu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MYOBI B.V. is a Dutch Trusted Third Party operating a trust network on Microsoft Azure where companies manage and share business and personal data under GDPR-compliant accountability, serving primarily Dutch SMBs and public-sector organisations through subscription licences and partner-driven onboarding.

Ownership category

akta.pro rank

Product category

Data Privacy and Compliance Software

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)

Keywords

• Trust network services
• GDPR compliance software
• Data privacy management
• Smart contracting platform
• Identity authentication services

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trust Network User License: Revenue-dependent license fee for companies managing their own information ecosystem on the trust network. Pricing is tiered based on company turnover. Includes inclusion in the Accountability Seal Register and GDPR compliance facilitation.
2. SBC Management System License: Monthly subscription for the SBC (Privacy) Management System. Includes 2 users, on-call support, and service desk access. Additional users available for €40 per month. Implementation costs of €250 one-time.
3. Professional Services: On-demand professional support from Duthler Associates and First Lawyers for legal, compliance, and implementation support. Professional services include legal advice, contract negotiations, and legal representation.
4. Training and Education: Awareness and training programs through Duthler Academy for management and employees. Partially included in trust network license with company-specific learning environment available via additional license.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MYOBI operates a Trust Network as a Trusted Third Party (TTP), providing Dutch businesses with a secure information ecosystem for managing and sharing their own business and personal data with partners under controlled conditions. The platform delivers identity authentication against authoritative sources such as the Dutch Chamber of Commerce (KvK), electronic signatures via cryptographic key pairs, smart contracting applications, and the SBC Management System for GDPR accountability and privacy compliance. Revenue is generated through turnover-based subscription licenses, with supporting on-demand legal and compliance professional services delivered via partner firms.

Product overview

MYOBI operates a Trust Network platform with multiple integrated applications and services. The core offering consists of the Trust Network infrastructure managed by MYOBI as a Trusted Third Party (TTP), supporting an information ecosystem where companies manage their business and personal data. Key applications include the SBC Management System for privacy accounting and GDPR compliance, Smart Contracting for contract lifecycle management, Legal Entity Management for company structure management, and Reputation Management. The platform provides Trust Services including identity authentication, electronic signatures, document certification, and data management. Supporting services include Knowledge and Change Management through Duthler Academy, Smart Compliance for organizational compliance, and the Accountability Seal mechanism for demonstrating compliance levels. The Functionality Board and Standardization Board provide governance for the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Trust Network The foundational trust network platform operated by MYOBI as a Trusted Third Party (TTP), enabling companies to manage their business and personal data in an information ecosystem with controlled data sharing with partners. Available to Dutch businesses with turnover-based subscription pricing.
• SBC Management System A management system for privacy accounting providing organizations with registers for processing operations, data breach incidents, data subject requests, contracts, and assessments, supporting GDPR accountability compliance. Available as monthly subscription at €560/month with 2 users included.
• Smart Contracting An application supporting the contract lifecycle including preparation, contracting, and contract management, enabling organizations to organize their legal function using contract portfolios and smart contracting processes. Delivers cost savings of up to 30% for organizing the legal function.
• Legal Entity Management Application for managing the formal and functional structure of companies using authentic registers such as Chambers of Commerce and partners on the Trust Network, providing insight into partner structures.
• Reputation Management Application enabling users to ensure reliable, confidential, and available business and personal data, sharing under control with partners who do the same.
• Trust Services Core TTP services including identity authentication of companies and individuals, electronic signatures on the network, data shielding on behalf of companies and individuals, and certification and deposit of data.
• Smart Compliance Application for organizing compliance with legal and contractual obligations effectively and cost-efficiently, aligned with the TTP Code of Conduct GDPR.
• Organizing Accountability Service facilitating users to account for organizing compliance with legal and contractual obligations in data protection (GDPR) and information security.
• Knowledge and Change Management Awareness and training programs for management and employees, delivered through a company-specific learning environment in cooperation with Duthler Academy, supporting behavioral change regarding data protection and information security.
• Business Secrets Protection Service for registering business secrets and managing non-disclosure agreements to protect confidential business information and intellectual property under the Trade Secrets Act.

Quantifiable outcome

• Cost savings of up to 30% for organizing the legal function with smart contracting

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• SBR PowerhouseminorImplementation/ SI/ Consulting Partner · 20 June 2023Developed User Story 001 in response to comments and suggestions from users of the SBC Management System, working with the MYOBI Functionality Board to specify functional requirements.
• Duthler AssociatescoreImplementation/ SI/ Consulting PartnerProfessional services firm providing legal and business consultants who support MYOBI users with implementation, legal operations optimization, and compliance management. They manage the Contract Board and provide on-demand professional support for smart contracting and compliance functions.
• First LawyerscoreImplementation/ SI/ Consulting PartnerLaw firm providing legal support including contract negotiations, legal advice, and representation when needed. Works alongside Duthler Associates to deliver legal professional services to MYOBI trust network users.
• Duthler AcademycoreStrategic or Co-development PartnerTraining and education provider that develops and delivers awareness and training programs for MYOBI users. Provides company-specific learning environments with programs for data protection, trust network usage, and legal operations.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure platform that serves as the foundational technology for MYOBI's trust network, information infrastructure, and professional applications. MYOBI's entire technical infrastructure is built on Microsoft Azure services.
• Dutch Chambers of Commerce (KVK)coreTechnology or IntegrationOfficial authentic source for company data used by MYOBI for identity authentication. MYOBI compares company data with KVK registration data and annually pulls extracts to verify and update company information on the trust network.
• Vereniging van Deelnemers aan een Informatie Ecosysteem (VIE)coreOthersAssociation of participants in information ecosystems. All users of the MYOBI trust network are members. The association provides influence on the TTP Code of Conduct GDPR submitted to the Dutch data protection authority.
• Autoriteit Persoonsgegevens (Dutch Data Protection Authority)coreOthersDutch supervisory authority for data protection. MYOBI has submitted its TTP Code of Conduct GDPR for approval, creating a regulatory relationship for compliance framework endorsement.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Didomi: Consent and preference management platform serving European privacy compliance use cases. Comparable to MYOBI's GDPR compliance and accountability functionality, with a comparable European focus.
• SecuPi: Data privacy and security platform providing data access governance and compliance automation. Comparable to MYOBI's privacy accounting and trust-based data access controls.
• DataGuard: European privacy and information security compliance platform with GDPR, ISO 27001, and AI Act support. Comparable to MYOBI's compliance and regulatory positioning, particularly relevant as MYOBI extends into AI Act requirements.
• TrustArc: Privacy compliance and GDPR management platform that helps organizations operationalize accountability obligations. Comparable to MYOBI's organizing accountability and privacy management capabilities, with deeper enterprise feature set.
• BigID: Data privacy, protection, and governance platform that maps personal data and supports GDPR accountability. Comparable to MYOBI's SBC Management System and trust network data cataloging capabilities.

Broad incumbents

• Collibra: Data intelligence and governance platform used for data stewardship, catalog, and lineage. Comparable to MYOBI's data governance, semantic interoperability, and standardization functions, though at a much larger enterprise scale.
• OneTrust: Large-scale privacy, security, and data governance platform offering consent management, GDPR compliance, and trust services. Directly comparable to MYOBI's SBC Management System and trust services, but with a broader enterprise portfolio and global reach.

Emerging players

• Iubenda: Privacy and cookie compliance solutions for websites and apps, including GDPR consent tooling. Comparable to MYOBI's SMB-focused compliance positioning, though with a different delivery model (widget-based).
• WireWheel: Privacy management and data protection platform focused on operationalizing GDPR accountability. Comparable to MYOBI's SBC Management System with similar mid-market focus.

Regional players

• Securys: UK-based data ethics, privacy, and cybersecurity consultancy with compliance technology offerings. Adjacent competitor to MYOBI in the European privacy compliance space, though primarily UK-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myobi_ttp
• LinkedInlinkedin.com/company/mind-your-own-business-information-myobi-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Your Own Business Information